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Author : Mark Shonka
Publisher :
ISBN 13 : 9780985527723
Total Pages : pages
Book Rating : 4.5/5 (277 download)
Download or read book Breaking the Rules written by Mark Shonka and published by . This book was released on 2013-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Cheverton
Publisher : Kogan Page Publishers
ISBN 13 : 0749461470
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)
Download or read book Understanding the Professional Buyer written by Peter Cheverton and published by Kogan Page Publishers. This book was released on 2010-11-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more professional, more knowledgeable and more powerful buyers - and the sales techniques used in previous years are no longer working. This book shows how to understand this new breed of buyer, in order to interact with them on a more level playing field. Contents include developments in the industry; purchasing organizations; types of buyers; purchasing analysis; and crucially, buyer-seller relations.
Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)
Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Author : Reed K. Holden
Publisher : Pearson Education
ISBN 13 : 013306476X
Total Pages : 199 pages
Book Rating : 4.1/5 (33 download)
Download or read book Negotiating with Backbone written by Reed K. Holden and published by Pearson Education. This book was released on 2012 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers strategies and advice on retaining pricing power for business-to-business salespeople who have to negotiate with procurement departments.
Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author : Jonathan O'Brien
Publisher : Kogan Page Publishers
ISBN 13 : 074946772X
Total Pages : 376 pages
Book Rating : 4.7/5 (494 download)
Download or read book Negotiation for Purchasing Professionals written by Jonathan O'Brien and published by Kogan Page Publishers. This book was released on 2013-08-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly effective negotiation skills are an essential element of a purchasing professional's toolkit. Negotiation for Purchasing Professionals provides a step-by-step approach to delivering winning negotiations and getting game changing results. It provides purchasers with the necessary tools and tactics for a detailed, planned approach to negotiation. Jonathan O'Brien shifts the emphasis away from relying mostly upon personality to a more structured approach that enables anyone to negotiate effectively, even when up against a formidable opponent. This approach allows the purchasing professional or the buying team to evaluate the supplier in advance, assess the sales team, and tailor their negotiation strategy depending on cultural differences, personality traits and game theory. Negotiation for Purchasing Professionals provides a strong framework for discussion in advance of the meeting, allowing the negotiator to plan their agenda, objectives and tactics. The book is based upon Red Sheet Methodology, a proven and collaborative technique used by many companies globally. If you are in a buying role, this book will increase your confidence and transform your ability to secure winning outcomes and better business results. Negotiation for Purchasing Professionals was short listed for the ACA-Bruel Prize and was Specially Commended at the Gala Dinner 2013 organised by the Association of Purchasing and Supply Chain (CESA) of HEC School of Management in Paris. Negotiation for Purchasing Professionals is the perfect companion to Jonathan O'Brien's other books Category Management in Purchasing and Supplier Relationship Management. Used together, they provide a complete and powerful strategic purchasing toolkit.
Author : Thomas V. Bonoma
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (318 download)
Download or read book Major Sales written by Thomas V. Bonoma and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Timm Gudehus
Publisher : Springer Science & Business Media
ISBN 13 : 3642243665
Total Pages : 917 pages
Book Rating : 4.6/5 (422 download)
Download or read book Comprehensive Logistics written by Timm Gudehus and published by Springer Science & Business Media. This book was released on 2012-01-10 with total page 917 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey of modern logistics, updated in a second edition, includes proven strategies and tools for solving numerous logistical problems, with algorithms and formulae for the computer-based planning of logistic systems as well as their dynamic scheduling.
Author : Russel Wohlwerth
Publisher : Buckdale Publishing
ISBN 13 : 9780985442743
Total Pages : 84 pages
Book Rating : 4.4/5 (427 download)
Download or read book Buying Less for Less written by Russel Wohlwerth and published by Buckdale Publishing. This book was released on 2013-02-05 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! Authored by Gerry Preece, ex-head of marketing procurement for the world's largest advertiser and by Russel Wohlwerth, an ex-agency executive who is now one of the industry's most respected consultants, this book hits the "marketing procurement dilemma" head on. Preece and Wohlwerth deliver a punchy, concise, clear-minded assessment of the problem and offer straightforward solutions. They establish a sharp focus on the often-misidentified central problem, explain specifically why and how the marketing space truly is unique, and clearly spell out the implications for procurement. They prescribe four things procurement must do to succeed in the world of marketing. Those four solutions are market-proven. They work. This short, densely packed book makes the compelling case that marketing is not a cost to be minimized, but rather an investment to be maximized. And it goes far beyond that, providing insights into how procurement professionals think, explaining why it doesn't work to simply tell procurement pros that "marketing is different," and offering ideas on how to build an effective marketing procurement organization.If you're an agency leader, a CMO, or a brand marketer, this book will empower you to influence how procurement approaches the space, thus enabling you to deliver better marketing work. If you're a CFO, this book will give you clear insights into how to properly leverage procurement to improve marketing ROI. And if you're a Chief Procurement Officer or a marketing procurement professional, you'll discover a powerful road map that will maximize your bottom line performance and results.
Author : Caroline Booth
Publisher : Kogan Page Publishers
ISBN 13 : 0749460237
Total Pages : 192 pages
Book Rating : 4.7/5 (494 download)
Download or read book Strategic Procurement written by Caroline Booth and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations, regardless of industry, spend more money on suppliers than they do on employing their staff. Written for the non-procurement expert, Strategic Procurement explores the 'why' and 'what' of good procurement rather than the 'how.' It explains why you should focus your efforts on this previously neglected area of business and rich rewards, where P&L impact is relatively painless and immediate, where benefit to cost ratios of 10 to 1 are realistic ambitions and in-year payback is possible. It covers all the aspects of strategic procurement, including The role of the executive and the organization in procurement; Primary and secondary supply chains; Cost reduction techniques Making yourself important to suppliers; Sustaining procurement improvement; Keeping procurement on the business agenda Showing you how to cut costs without harming your business and the importance of recognizing supplier relationship management, Strategic Procurement offers real understanding of the true worth of procurement in the boardroom.
Author : Christian Schuh
Publisher : Harvard Business Press
ISBN 13 : 1647821401
Total Pages : 225 pages
Book Rating : 4.6/5 (478 download)
Download or read book Profit from the Source written by Christian Schuh and published by Harvard Business Press. This book was released on 2022-06-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Procurement can be your company's secret weapon for winning in turbulent times. In most companies, procurement is an unglamorous, unloved part of the business. A job in the procurement office? A fast track to nowhere. Sourcing and supplier management is strictly about costs, the thinking goes, and all that matters is playing hardball to get these as low as possible. No connection to innovation or strategy or creating positive value. Not so fast. As Boston Consulting Group thought leaders Christian Schuh, Wolfgang Schnellbächer, Alenka Triplat, and Daniel Weise explain in Profit from the Source, procurement should be regarded in a new light, because it has the potential to be a CEO's secret weapon in these fast-moving, disruptive times. The authors offer a wake-up call and a new strategic blueprint for leaders everywhere. With vivid stories and in-depth case studies, they illustrate that no other business function offers the same holistic view of a company—from suppliers who provide the organization with raw materials and components to consumers who buy the finished product. While it's true that a core task of any procurement function is to keep costs from spiraling out of control, the authors show how procurement can help businesses generate phenomenal value from five other sources of competitive advantage critical to success—innovation, quality, sustainability, speed, and risk reduction. Drawing on BCG research and the authors' firsthand experience working with some of the world's leading companies—in high tech, automotive, consumer goods, and many other industries—Profit from the Source provides proven strategies to drive new bottom-line, as well as top-line, growth for your company.
Author : Brent Adamson
Publisher : Portfolio
ISBN 13 : 1591848156
Total Pages : 290 pages
Book Rating : 4.5/5 (918 download)
Download or read book The Challenger Customer written by Brent Adamson and published by Portfolio. This book was released on 2015-09-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.
Author : Alex Klein
Publisher : John Wiley & Sons
ISBN 13 : 1119784735
Total Pages : 244 pages
Book Rating : 4.1/5 (197 download)
Download or read book Profit from Procurement written by Alex Klein and published by John Wiley & Sons. This book was released on 2021-04-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your lack of focus on Procurement is limiting your profits. Multiply them by making Procurement a company-wide priority. Profit from Procurement: Add 30% to Your Bottom Line by Breaking Down Silos delivers an insightful, compelling, and fresh take on a subject that typically comprises 50% of a business's total costs: Procurement. Alex Klein, Simon Whatson and Jose Oliveira, leaders at the world's largest dedicated Procurement consultancy, highlight the limitations of the traditional, functionally siloed approach to Procurement, and demonstrate how significant EBITDA gains can be made by lifting Procurement out of the back office and enabling it to fundamentally reset a company's cost base. Its accessible, frank, and refreshing style, combined with practical, actionable advice, based on the authors' extensive real-life experience, make it a must read for any executive looking to make an impact through Procurement. The book offers readers a practical and concrete roadmap to optimizing, integrating, and deploying a company’s Procurement capabilities, creating a less siloed, more impactful function. Readers will learn how to: Plan their company's Procurement transformation Reskill teams for the coming change Reposition the Procurement function to become the driver of cross-functional change Integrate new topics such as digitalization and sustainability into their Procurement roadmaps Ensure that Procurement efficiencies are fully reflected in bottom-line profits Perfect for C-Suite executives and Procurement professionals at companies of all sizes, Profit from Procurement belongs on the bookshelves of every employee and leader tasked with company operations and profit strategy.
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 574 pages
Book Rating : 4.3/5 ( download)
Download or read book U.S. Government Purchasing, Specifications, and Sales Directory written by United States. Small Business Administration and published by . This book was released on with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonathan O'Brien
Publisher : Kogan Page Publishers
ISBN 13 : 1789662591
Total Pages : 481 pages
Book Rating : 4.7/5 (896 download)
Download or read book Negotiation for Procurement and Supply Chain Professionals written by Jonathan O'Brien and published by Kogan Page Publishers. This book was released on 2020-08-13 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly effective negotiation skills are an essential element of a purchasing and supply chain professional's toolkit. Negotiation for Procurement and Supply Chain Professionals provides a step-by-step approach to delivering winning negotiations and getting game-changing results. It provides purchasers and supply chain managers with the necessary tools and tactics for a detailed, planned approach to negotiation. Negotiation for Procurement and Supply Chain Professionals allows the purchasing professional or the buying team to evaluate the supplier in advance, assess the sales team, and tailor their negotiation strategy depending on concession strategies, cultural influences and game theory. Negotiation for Procurement and Supply Chain Professionals provides a strong framework for discussion in advance of the meeting, allowing the negotiator to plan their agenda, objectives and tactics. Based upon the Red Sheet® Methodology, this book is a proven and collaborative technique used by many companies globally. The new edition includes supply chain planning, updates on multi-party negotiation for supply chain negotiations, Brexit as a retrospective example of negotiation and how the negotiation capability will need to change in the future.
Author : Michael Schell
Publisher : Approved Pub.
ISBN 13 : 9780973167511
Total Pages : 0 pages
Book Rating : 4.1/5 (675 download)
Download or read book Buyer Approved Selling written by Michael Schell and published by Approved Pub.. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed on the research-based Approved Series template, Human Resource-Approved Job Interviews & Resumes is an easy-to-read, easy-to-use book that guides a job hunter through two critical areas: - the resume - the job interview - If you've ever wondered what they really think of your resume, read this book. If you are concerned about making a good impression in the all-critical job interview, it will provide practical tips and strategies to help you do just that. Like the rest of the Approved Series, Human Resource-Approved Job Interview & Resumes is research based. It features interviews with human resource professionals and hiring managers from various industries. Their comments lend validation to the recommended strategies and approaches, and give the reader confidence to follow them. Covering all the bases for winning the job, Human Resource-Approved Job Interviews & Resumes guides the job applicant through the following sections: - job search - interview - preparation - follow through - resume Tips with the sections include advice on: - Preparing for the questions interviewers ask - Proper research pre-interview - What annoys interviewers, guaranteed
