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Selling The President 1920
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Book Synopsis Selling the President, 1920 by : John A. Morello
Download or read book Selling the President, 1920 written by John A. Morello and published by Bloomsbury Publishing USA. This book was released on 2001-04-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Book Synopsis Selling the President, 1920 by : John A. Morello
Download or read book Selling the President, 1920 written by John A. Morello and published by Praeger. This book was released on 2001-04-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows the role Albert Lasker, well-known for promoting Lucky Strikes, Van Camp's Pork & Beans, and Sunkist Oranges, played in the election of Warren G. Harding, forever changing the way political candidates are publicized.
Book Synopsis The Man who Sold America by : Jeffrey L. Cruikshank
Download or read book The Man who Sold America written by Jeffrey L. Cruikshank and published by Harvard Business Press. This book was released on 2010 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life, who shaped not only an industry but also a century
Book Synopsis The Presidency of Calvin Coolidge by : Robert H. Ferrell
Download or read book The Presidency of Calvin Coolidge written by Robert H. Ferrell and published by . This book was released on 1998 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book-length assessment of Coolidge's presidency in thirty years draws on the recently opened papers of his White House physician for hitherto unknown personal information. Ferrell (history, Indiana U.) exonerates Coolidge for the failures of his party's foreign policy, but holds him accountable for having had insufficient economic savvy to warn Wall Street against the overspeculation that caused the Depression. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis The Teapot Dome Scandal by : Laton McCartney
Download or read book The Teapot Dome Scandal written by Laton McCartney and published by Random House. This book was released on 2008-03-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mix hundreds of millions of dollars in petroleum reserves; rapacious oil barons and crooked politicians; under-the-table payoffs; murder, suicide, and blackmail; White House cronyism; and the excesses of the Jazz Age. The result: the granddaddy of all American political scandals, Teapot Dome. In The Teapot Dome Scandal, acclaimed author Laton McCartney tells the amazing, complex, and at times ribald story of how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his so-called “oil cabinet” made it possible for the oilmen to secure vast oil reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous for the nation and for the principles in the plot to bilk the taxpayers: Harding’s administration was hamstrung; Americans’ confidence in their government plummeted; Secretary of the Interior Albert Fall was indicted, convicted, and incarcerated; and others implicated in the affair suffered similarly dire fates. Stonewalling by members of Harding’s circle kept a lid on the story–witnesses developed “faulty” memories or fled the country, and important documents went missing–but contemporary records newly made available to McCartney reveal a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators. In giving us a gimlet-eyed but endlessly entertaining portrait of the men and women who made a tempest of Teapot Dome, Laton McCartney again displays his gift for faithfully rendering history with the narrative touch of an accomplished novelist.
Book Synopsis Gilded Age Cato by : Charles W. Calhoun
Download or read book Gilded Age Cato written by Charles W. Calhoun and published by University Press of Kentucky. This book was released on 2014-07-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Union general, federal judge, presidential contender, and cabinet officer—Walter Q. Gresham of Indiana stands as an enigmatic character in the politics of the Gilded Age, one who never seemed comfortable in the offices he sought. This first scholarly biography not only follows the turns of his career but seeks also to find the roots of his disaffection. Entering politics as a Whig, Gresham shortly turned to help organize the new Republican Party and was a contender for its presidential nomination in the 1880s. But he became popular with labor and with the Populists and closed his political career by serving as secretary of state under Grover Cleveland. In reviewing Gresham's conduct of foreign affairs, Charles W. Calhoun disputes the widely held view that he was an economic expansionist who paved the way for imperialism. Gresham, instead, is seen here as a traditionalist who tried to steer the country away from entanglements abroad. It is this traditionalism that Calhoun finds to be the clue to Gresham's career. Troubled with self-doubt, Gresham, like the Cato of old, sought strength in a return to the republican virtues of the Revolutionary generation. Based on a thorough use of the available resources, this will stand as the definitive biography of an important figure in American political and diplomatic history, and in its portrayal of a man out of step with his times it sheds a different light on the politics of the Gilded Age.
Book Synopsis High Tide of American Conservatism: Davis, Coolidge, and the 1924 Election by : Garland Tucker
Download or read book High Tide of American Conservatism: Davis, Coolidge, and the 1924 Election written by Garland Tucker and published by Greenleaf Book Group. This book was released on 2012 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historians have generally failed to understand the significance of the election of 1924, the last time both major political parties nominated a bona fide conservative candidate. 'The High Tide of American Conservatism' casts new light on both the election and the two candidates, John W. Davis and Calvin Coolidge. Both nominees articulately expounded a similar philosophy of limited government and maximum individual freedom; and both men were exemplary public servants.
Book Synopsis Sold American by : Charles F. McGovern
Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Book Synopsis The Forgotten Presidents by : Michael J. Gerhardt
Download or read book The Forgotten Presidents written by Michael J. Gerhardt and published by Oxford University Press. This book was released on 2013-04-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Constitutional Legacy of Forgotten Presidents, eminent constitutional scholar Michael Gerhardt tells the stories of thirteen presidents whom most Americans do not remember and scholars think had no constitutional impact, among them Chester Arthur, Martin Van Buren, and William Howard Taft. As Gerhardt shows, our forgotten presidents played crucial roles in laying some of the groundwork followed by Lincoln and other modern presidents, as well as providing examples for future lawmakers of constitutional choices to avoid.
Book Synopsis Florence Harding by : Carl Sferrazza Anthony
Download or read book Florence Harding written by Carl Sferrazza Anthony and published by William Morrow. This book was released on 1998 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of Florence Harding's rise from young unwed mother to First Lady and reveals her influence behind Harding's ascent to America's most scandal-ridden presidency and her role in his death. The drama of her life is set against the stage of the White House in the Jazz Age, and involves exciting elements such as mistresses, blackmail, poisoning, and opium addicts. Includes bandw photos. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Coolidge written by Robert Sobel and published by Simon and Schuster. This book was released on 2012-04-01 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first full-scale biography of Calvin Coolidge in a generation, Robert Sobel shatters the caricature of our thirtieth president as a silent, do-nothing leader. Sobel instead exposes the real Coolidge, whose legacy as the most Jeffersonian of all twentieth century presidents still reverberates today.
Download or read book 1960 written by David Pietrusza and published by Sterling Publishing Company. This book was released on 2008 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was the election that would ultimately give America "Camelot" and its tragic aftermath, a momentous contest when three giants who each would have a chance to shape the nation battled to win the presidency. Award-winning author David Pietrusza does here for the 1960 presidential race what he did in his previous book, 1920: the Year of the Six Presidents--which Kirkus Reviews selected as one of their Best Books of 2007. Until now, the most authoritative study of the 1960 election was Theodore White''s Pulitzer Prize-winning The Making of the President, 1960. But White, as a trusted insider, didn''t tell all. Here''s the rest of the story, what White could never have known, nor revealed. Finally, it''s all out--including JFK''s poignant comment on why LBJ''s nomination as vice president would be inconsequential: "I''m 43 years old. I''m not going to die in office." Combining an engaging narrative with exhaustive research, Pietrusza chronicles the pivotal election of 1960, in which issues of civil rights and religion (Kennedy was only the second major-party Roman Catholic candidate ever) converged. The volatile primary clash between Senate Majority leader LBJ and the young JFK culminated in an improbable fusion ticket. The historic, legendary Kennedy-Nixon debates followed in its wake. The first presidential televised debates, they forever altered American politics when an exhausted Nixon was unkempt and tentative in their first showdown. With 80 million viewers passing judgment, Nixon''s poll numbers dropped as the charismatic Kennedy''s star rose. Nixon learned his lesson--resting before subsequent debates, reluctantly wearing makeup, and challenging JFK with a more aggressive stance--but the damage was done. There''s no one better to convey the drama of that tumultuous year than Pietrusza. He has 1,000 secrets to spill; a fascinating cast of characters to introduce (including a rogue''s gallery of hangers-on and manipulators); and towering historical events to chronicle. And all of it is built on painstaking research and solid historical scholarship. Pietrusza tracks down every lead to create a winning, engaging, and very readable account. With the 2008 elections approaching, politics will be on everyone''s mind, and 1960: LBJ vs. JFK vs. Nixon will transform the way readers see modern American history. A sampling of what Theodore White couldn''t chronicle--and David Pietrusza does: · Richard Nixon''s tempestuous Iowa backseat blowup, and his bizarre Election Day road trip · The full story of a sympathetic call from JFK to Coretta Scott King · John Ehrlichman''s spy missions on the Nelson Rockefeller and Democratic camps · The warnings before Election Day that Chicago''s mayor Daley would try to fix the race''s outcome · JFK''s amphetamine-fueled debate performance
Download or read book Warren G. Harding written by Paul Joseph and published by Checkerboard Library. This book was released on 1999 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple biography of the popular Senator from Ohio who was elected as twenty-ninth president of the United States in 1920.
Download or read book Warren G. Harding written by John W. Dean and published by Macmillan. This book was released on 2004-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Nixon's former counsel illuminates another presidency marked by scandal Warren G. Harding may be best known as America's worst president. Scandals plagued him: the Teapot Dome affair, corruption in the Veterans Bureau and the Justice Department, and the posthumous revelation of an extramarital affair. Raised in Marion, Ohio, Harding took hold of the small town's newspaper and turned it into a success. Showing a talent for local politics, he rose quickly to the U.S. Senate. His presidential campaign slogan, "America's present need is not heroics but healing, not nostrums but normalcy," gave voice to a public exhausted by the intense politics following World War I. Once elected, he pushed for legislation limiting the number of immigrants; set high tariffs to relieve the farm crisis after the war; persuaded Congress to adopt unified federal budget creation; and reduced income taxes and the national debt, before dying unexpectedly in 1923. In this wise and compelling biography, John W. Dean—no stranger to controversy himself—recovers the truths and explodes the myths surrounding our twenty-ninth president's tarnished legacy.
Book Synopsis The Post-presidency from Washington to Clinton by : Burton Ira Kaufman
Download or read book The Post-presidency from Washington to Clinton written by Burton Ira Kaufman and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When George Washington decided not to seek a third term, he initiated what would be a longstanding concern and challenge for former presidents: what to do with their post-presidential lives. The retirement of James Madison in 1817 initiated active ex-presidencies as he was drawn into political controversies; since then, the post-presidency has become an office unto itself. Burton Kaufman's unique history of that "office" traces the evolving roles of former presidents from Washington to Clinton, examining the lives of the thirty-one who lived for at least two years after leaving office. He marks the transition of the ex-presidency from the 18th-century republican ideal-that of politically disinterested private citizens engaging briefly in public service before returning to private life-to one in which former presidents became increasingly active. Beginning with John Quincy Adams's post-presidential election to Congress, former presidents no longer maintained the pretense of abstaining from active participation in the nation's political affairs. Today the bar has been set by Jimmy Carter, whom historians have regarded as a middling president but who may well have established a new paradigm for ex-presidents. Kaufman also reveals how the post-presidency has evolved since World War II into a big business, with ex-presidents raking in millions of dollars through book sales, lectures, and corporate employment. Drawing extensively on primary sources, including presidential papers, Kaufman maintains that this evolution has followed a path similar to that of the presidency itself. He shows that most have had fascinating post-presidential careers filled with both accomplishment and failure, and that in some cases their lives after leaving office were as important historically as their careers as president and give new insights into their personalities. Kaufman's study offers an absorbing look at how and why changes in the post-presidency have occurred over the two centuries that will fascinate any aficionado of American history. More than thirty photos—from Harry Truman taking his daily constitutional to Richard Nixon rehabilitating his reputation—grace the text.
Book Synopsis A Compilation of the Messages and Papers of the Presidents: Encyclopedic index, A-L by : United States. President
Download or read book A Compilation of the Messages and Papers of the Presidents: Encyclopedic index, A-L written by United States. President and published by . This book was released on 1922 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Almost President written by Scott Farris and published by Rowman & Littlefield. This book was released on 2013-05-07 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran political journalist Scott Farris tells the stories of legendary presidential also-rans, from Henry Clay to Stephen Douglas, from William Jennings Bryan to Thomas Dewey, and from Adlai Stevenson to Al Gore. He also includes concise profiles of every major candidate nominated for president who never reached the White House but who helped promote the success of American democracy. Farris explains how Barry Goldwater achieved the party realignment that had eluded FDR, how George McGovern paved the way for Barack Obama, and how Ross Perot changed the way all presidential candidates campaign. There is Al Smith, the first Catholic nominee for president; and Adlai Stevenson, the candidate of the "eggheads" who remains the beau ideal of a liberal statesman. And Farris explores the potential legacies of recent runners-up John Kerry and John McCain. The book also includes compact and evocative portraits of such men as John C. Fremont, the first Republican Party presidential candidate; and General Winfield Scott, whose loss helped guarantee the Union victory in the Civil War. This new edition of Almost President brings the work up-to-date with a section that explores the results and ramifications of the 2012 presidential election.
