Selling Outer Space

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Selling Peace

Author : Jeffrey Manber
Publisher : Apogee Books
ISBN 13 : 9781926592084
Total Pages : 0 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Selling Peace by : Jeffrey Manber

Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Author : Brian Burns
Publisher : McGraw Hill Professional
ISBN 13 : 0071639683
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by : Brian Burns

Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Selling Outer Space

Author : James Kauffman
Publisher : University Alabama Press
ISBN 13 : 9780817355906
Total Pages : 190 pages
Book Rating : 4.3/5 (559 download)

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Book Synopsis Selling Outer Space by : James Kauffman

Download or read book Selling Outer Space written by James Kauffman and published by University Alabama Press. This book was released on 2009-07-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Outer Space

Author : James Lee Kauffman
Publisher : University Alabama Press
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Selling Outer Space by : James Lee Kauffman

Download or read book Selling Outer Space written by James Lee Kauffman and published by University Alabama Press. This book was released on 1994 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review

Marketing the Moon

Author : David Meerman Scott
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

War in Space

Author : Linda Dawson
Publisher : Springer
ISBN 13 : 3319930524
Total Pages : 206 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis War in Space by : Linda Dawson

Download or read book War in Space written by Linda Dawson and published by Springer. This book was released on 2019-01-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the recent influx of spaceflight and satellite launches, the region of outer space has become saturated with vital technology used for communication and surveillance and the functioning of business and government. But what would happen if these capabilities were disrupted or even destroyed? How would we react if faced with a full-scale blackout of satellite communications? What can and has happened following the destruction of a satellite? In the short term, the aftermath would send thousands of fragments orbiting Earth as space debris. In the longer term, the ramifications of such an event on Earth and in space would be alarming, to say the least. This book takes a look at such crippling scenarios and how countries around the world might respond in their wake. It describes the aggressive actions that nations could take and the technologies that could be leveraged to gain power and control over assets, as well as to initiate war in the theater of outer space. The ways that a country's vital capabilities could be disarmed in such a setting are investigated. In addition, the book discusses our past and present political climate, including which countries currently have these abilities and who the aggressive players already are. Finally, it addresses promising research and space technology that could be used to protect us from those interested in destroying the world's vital systems.

The Penguin Book of Outer Space Exploration

Author : John Logsdon
Publisher : Penguin
ISBN 13 : 1101993499
Total Pages : 402 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Penguin Book of Outer Space Exploration by : John Logsdon

Download or read book The Penguin Book of Outer Space Exploration written by John Logsdon and published by Penguin. This book was released on 2018-09-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of how NASA sent humans to explore outer space, told through a treasure trove of historical documents--publishing in celebration of NASA's 60th anniversary and with a foreword by Bill Nye "An extremely useful and thought provoking documentary journey through the maze of space history. There is no wiser or more experienced navigator through the twists and turns and ups and downs than John Logsdon." -James Hansen, New York Times bestselling author of First Man, now a feature film starring Ryan Gosling and Claire Foy Among all the technological accomplishments of the last century, none has captured our imagination more deeply than the movement of humans into outer space. From Sputnik to SpaceX, the story of that journey--including the inside history of our voyages to the moon depicted in First Man--is told as never before in The Penguin Book of Outer Space Exploration. Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars, and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more. In these pages, we such gems as Eisenhower's reactions to Sputnik, the original NASA astronaut application, John Glenn's reflections on zero gravity, Kennedy's directives to go to the moon, discussions on what Neil Armstrong's first famous first words should be, firsthands accounts of spaceflight, and so much more.

Meet Me in Outer Space

Author : Melinda Grace
Publisher : Swoon Reads
ISBN 13 : 1250154324
Total Pages : 240 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Meet Me in Outer Space by : Melinda Grace

Download or read book Meet Me in Outer Space written by Melinda Grace and published by Swoon Reads. This book was released on 2019-03-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart and unflinching, this #OwnVoices debut contemporary novel stars an ambitious college student who refuses to be defined by her central auditory processing disorder. Edie Kits has a learning disability. Well, not a learning disability exactly, but a disability that impacts her learning. It isn't visible, it isn't obvious, and it isn't something she likes to advertise. And for three semesters of college, her hard work and perseverance have carried her through. Edie thinks she has her disability under control until she meets her match with a French 102 course and a professor unwilling to help her out. Edie finds herself caught between getting the help she needs and convincing her professor that she isn't looking for an easy out. Luckily for Edie, she has an amazing best friend, Serena, who is willing to stitch together a plan to ensure Edie's success. And then there's Hudson, the badly dressed but undoubtedly adorable TA in her French class who finds himself pulled into her orbit... Chosen by readers like you for Macmillan's young adult imprint Swoon Reads, Meet Me in Outer Space is a sweet, heartachingly real story of love and college life by debut author Melinda Grace. Praise for Meet Me in Outer Space from the Swoon Reads community: "Edie’s resolve not to give up her lifelong dream for a guy is heartening ... This #ownvoices debut tackles the stigma of a hidden disability." —Booklist "A sweet college romance that features a disability experience not often represented in teen fiction." —School Library Journal “I can relate to Edie. I don't have CAPD but I have ADHD and that makes everything study related/ everyday functioning super hard. Reading on because this hit so close home.” —Tara Olivia, reader on SwoonReads.com

Things from Outer Space

Author : Hank Davis
Publisher : Baen Books
ISBN 13 : 1625795238
Total Pages : 395 pages
Book Rating : 4.6/5 (257 download)

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Book Synopsis Things from Outer Space by : Hank Davis

Download or read book Things from Outer Space written by Hank Davis and published by Baen Books. This book was released on 2016-09-06 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: ORIGINAL MASS MARKET. STORIES OF THINGS FROM SPACE. Mostly very, very bad things that want to harm humans and destroy Earth. Or take it for their own. Original stories and reprints of classics from the scary side of science fiction! THE THINGS ARE COMING . . . As we all know, in space, no one can hear you scream. Which doesn’t mean that anyone is safe just because they’re standing on the soil of planet Earth, because if a thing from out there drops in, screaming probably won’t save you. Earth has spawned myriad unpleasant life forms which are bad news for humans, ranging in size from the Ebola virus to the great white shark up to the Tyrannosaurus Rex (extinct, fortunately for us)—and that’s just one planet. What even more deadly life forms might the billions of planets in our galaxy have spawned? And suppose the things are intelligent and capable of crossing space and coming here . . . Considering that very possibility are the masters of science fiction starring in this book, including Robert Silverberg, David Drake, Sarah A. Hoyt, James H. Schmitz, Fritz Leiber, Robert Sheckley, Murray Leinster and John W. Campbell, as well as classic stories of extraterrestrial horrors by H.P. Lovecraft, George Allan England and more. E.T. might have been happy eating Reese’s Pieces, but other visitors from the void might have less dainty appetites. And there are probably worse things than merely being eaten . . . At the publisher's request, this title is sold without DRM (Digital Rights Management). Praise for previous anthologies edited by Hank Davis: In Space No One Can Hear You Scream “. . . the 13 tales in this collection blend SF with horror to demonstrate the resiliency of both genres. . . . offers strong tales by the genre’s best storytellers.”—Library Journal “. . . first-rate science fiction, demonstrating how short stories can still entertain.”—Galveston County Daily News A Cosmic Christmas 2 You: “This creative and sprightly Christmas science fiction anthology spins in some surprising directions. . . . A satisfying read for cold winter evenings . . . a great stocking stuffer for SF fans.”—Publishers Weekly As Time Goes By: “As Time Goes By . . . does an excellent job of exploring not only romance through time travel—relationships enabled or imperiled by voyaging through time—but the intrinsic romance of time travel itself. . . . The range of styles and approaches is as wide as the authors' sensibilities and periods might suggest . . . full of entertaining and poignant stories . . .”—Alvaro Zinos-Amaro, IntergalacticMedicineShow.com

Selling to NASA.

Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Selling to NASA. by :

Download or read book Selling to NASA. written by and published by . This book was released on 1985 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Calling Outer Space

Author : Jean Nugent
Publisher :
ISBN 13 : 9780590332361
Total Pages : 100 pages
Book Rating : 4.3/5 (323 download)

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Book Synopsis Calling Outer Space by : Jean Nugent

Download or read book Calling Outer Space written by Jean Nugent and published by . This book was released on 1985 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reader builds a radio telescope for a science fair project which transmits the message, "Calling outer space." But when extraterrestrials answer your message, you must decide what to do. By choosing specific pages, the reader determines the outcome of the plot.

Speaking of Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.:/5 (85 download)

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Book Synopsis Speaking of Selling by :

Download or read book Speaking of Selling written by and published by . This book was released on 1985 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bringing Columbia Home

Author : Michael D. Leinbach
Publisher : Simon and Schuster
ISBN 13 : 1628728523
Total Pages : 454 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Bringing Columbia Home by : Michael D. Leinbach

Download or read book Bringing Columbia Home written by Michael D. Leinbach and published by Simon and Schuster. This book was released on 2018-01-23 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voted the Best Space Book of 2018 by the Space Hipsters The dramatic inside story of the epic search and recovery operation after the Columbia space shuttle disaster. On February 1, 2003, Columbia disintegrated on reentry before the nation’s eyes, and all seven astronauts aboard were lost. Author Mike Leinbach, Launch Director of the space shuttle program at NASA’s John F. Kennedy Space Center was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history. This comprehensive account is told in four parts: Parallel Confusion Courage, Compassion, and Commitment Picking Up the Pieces A Bittersweet Victory For the first time, here is the definitive inside story of the Columbia disaster and recovery and the inspiring message it ultimately holds. In the aftermath of tragedy, people and communities came together to help bring home the remains of the crew and nearly 40 percent of shuttle, an effort that was instrumental in piecing together what happened so the shuttle program could return to flight and complete the International Space Station. Bringing Columbia Home shares the deeply personal stories that emerged as NASA employees looked for lost colleagues and searchers overcame immense physical, logistical, and emotional challenges and worked together to accomplish the impossible. Featuring a foreword and epilogue by astronauts Robert Crippen and Eileen Collins, and dedicated to the astronauts and recovery search persons who lost their lives, this is an incredible, compelling narrative about the best of humanity in the darkest of times and about how a failure at the pinnacle of human achievement became a story of cooperation and hope.

Draw 50 Outer Space

Author : Lee J. Ames
Publisher : Watson-Guptill
ISBN 13 : 0399580190
Total Pages : 66 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Draw 50 Outer Space by : Lee J. Ames

Download or read book Draw 50 Outer Space written by Lee J. Ames and published by Watson-Guptill. This book was released on 2017-07-25 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the best-selling Draw 50 series this step-by-step guide to sketching and rendering astronauts, planets, asteroids, comets, spaceships, space stations, and other elements related to outer space exploration is for artists of all levels. In this new installment of Lee J. Ames's beloved Draw 50 series, readers will find easy-to-follow, step-by-step lessons for outer space drawing. In each lesson, six wordless steps provide everything needed to master drawing all kinds of planets, moons, comets, and meteors, as well as astronauts, rockets, spaceships, and other aspects--both natural and manmade--related to charting the cosmos.

My First Book About Outer Space

Author : Patricia J. Wynne
Publisher : Courier Dover Publications
ISBN 13 : 0486783294
Total Pages : 52 pages
Book Rating : 4.4/5 (867 download)

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Book Synopsis My First Book About Outer Space by : Patricia J. Wynne

Download or read book My First Book About Outer Space written by Patricia J. Wynne and published by Courier Dover Publications. This book was released on 2015-02-18 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do we live among the galaxies, what did people think before they could study the sky with telescopes, and what happened to Pluto? Thirty-nine illustrations to color answer these and other questions about our Solar System and beyond. Entertaining, easy-to-understand captions explain crater formation, constellations, weightlessness, space junk, and other fascinating subjects. Suitable for ages 8–12.

My First Book of Space

Author : Robert A. Bell
Publisher : Simon & Schuster Books for Young Readers
ISBN 13 : 9780671602628
Total Pages : 0 pages
Book Rating : 4.6/5 (26 download)

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Book Synopsis My First Book of Space by : Robert A. Bell

Download or read book My First Book of Space written by Robert A. Bell and published by Simon & Schuster Books for Young Readers. This book was released on 1985-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Journey Into Space An informative first book about our solar system with full-color photographs selected form NASA's archives.

Who Owns Outer Space?

Author : Michael Byers
Publisher : Cambridge University Press
ISBN 13 : 1108497837
Total Pages : 427 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Who Owns Outer Space? by : Michael Byers

Download or read book Who Owns Outer Space? written by Michael Byers and published by Cambridge University Press. This book was released on 2023-04-30 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the environmental, safety, and security challenges facing humanity's rapid expansion into Space and proposes actionable solutions.