Selling from Your Comfort Zone

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523001631
Total Pages : 208 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Selling from Your Comfort Zone by : Stacey Hall

Download or read book Selling from Your Comfort Zone written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2022-07-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving. So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success. Selling from Your Comfort Zone shifts away from pushy and spammy sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success. Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall's Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.

Selling in Your Comfort Zone

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Author :
Publisher : American Bar Association
ISBN 13 : 9781604426069
Total Pages : 226 pages
Book Rating : 4.4/5 (26 download)

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Book Synopsis Selling in Your Comfort Zone by : Robert N. Kohn

Download or read book Selling in Your Comfort Zone written by Robert N. Kohn and published by American Bar Association. This book was released on 2009 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help anyone overcome their discomfort with selling. It will help the reader achieve a fundamental shift in attitude and behavior. This guide proves that selling can be done effectively and comfortably, by motivating the reader to take action and identify strategies and tasks that they are comfortable doing.

The Comfort Zone Illusion

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Author :
Publisher : Happy About
ISBN 13 : 1600052584
Total Pages : 140 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis The Comfort Zone Illusion by : Susan Neustrom

Download or read book The Comfort Zone Illusion written by Susan Neustrom and published by Happy About. This book was released on 2015-04-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is this place called the comfort zone? Where does the comfort zone exist? Why is stepping outside of the comfort zone so frightening? "The Comfort Zone Illusion" answers those questions by taking you on a journey of discovery to uncover the mystery of the very personal space we call our comfort zone. It is an exploration through the stages of change, beginning with the very first step outside of the comfort zone to exposing the five walls of fear that create barriers to change. This book looks beyond the illusion of comfort to the stark reality of the discomfort of change, and offers strategies to transform fear to energy, break down the brick walls of fear, develop movement habits, and create success enablers. Every breakthrough exercise provides a reflective understanding of your comfort zone, and although the exercises have a specific purpose, each offers a chance to reveal an "a-ha" moment. One of those moments is the turning point, the awakening to move you out of being stuck in the comfort of where you are to where you are meant to be.

Leaving your comfort zone is frightening, and fear can stifle action, inhibit the ability to attempt a new approach, and can create unnecessary stress, making you less likely to welcome change as an opportunity for discovery, growth, and personal development. The author, Susan Neustrom, shares numerous stories about confusion, uncertainty, anxiety, and success derived from her life-changing experience of facing her fear of educational failure from being a high-school dropout at sixteen by returning to school at forty-eight to earn a GED and then a doctorate. Susan conveys her thoughts, feelings, and unbelievable discomfort with leaving her comfort zone, as well as many "a-ha" moments, in her personal transformation of abandoning a twenty-two-year career to follow her vision to do work with greater purpose and meaning. Not only does she offer her personal account, she also shares the stories of people in a variety of situations, and from experts who clearly understand change.

If you are stuck in your comfort zone, ready for change, but walls of "I can't" stand in your way, this book shows you how leaving your comfort zone is not so hard after all. "The Comfort Zone Illusion" truly demonstrates that possibilities are endless once you learn how to get out of the discomfort of being in your comfort zone, eliminate fear, and unleash purpose, passion, and potential.

Reach

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Author :
Publisher : Penguin
ISBN 13 : 0399574034
Total Pages : 289 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Reach by : Andy Molinsky

Download or read book Reach written by Andy Molinsky and published by Penguin. This book was released on 2017-01-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel comfortable delivering bad news? Do you look forward to speaking in public? Do you enjoy networking? Is it easy for you to speak your mind and be assertive with friends and colleagues? If you answered no to any of these questions, this book can help! What often sets successful people apart is their willingness to do things most of us fear. What’s more, we have the false notion that successful people like to do these things, when the truth is that successful people have simply found their own way to do them. According to Andy Molinsky, an expert on behavior in the business world, there are five key challenges underlying our avoidance tendencies: authenticity, competence, resentment, likability, and morality. Does the new behavior you’re attempting feel authentic to you? Is it the right thing to do? Answering these questions will help identify the “gap” in our behavioral style that we can then bridge by using the three C’s: Clarity, Conviction, and Customization. Perhaps most interesting, Molinsky has discovered that many people who confront what they were avoiding come to realize that they actually enjoy it, and can even be good at it. Short, prescriptive, and based not only on the author’s groundbreaking research but on his own quest to get out of his comfort zone, Reach will help you take the thing you are most afraid of doing and make it a proud part of your personal repertoire.

Comfort Zone Correction

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Author :
Publisher :
ISBN 13 : 9780578609546
Total Pages : pages
Book Rating : 4.6/5 (95 download)

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Book Synopsis Comfort Zone Correction by : Emily Horabik

Download or read book Comfort Zone Correction written by Emily Horabik and published by . This book was released on 2019-12-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Comfort Zone Correction: Unfiltered True Stories In Successful Selling serves as a reminder of how fun it can be to be successful in your craft. Emily Horabik recounts her mentor's real life experiences of success in sales. His lessons learned from his 40 plus years in business and trade show experience are like recipes for how to bring the joy back into your daily business routine. These philosophies and policies can be applied to any industry or career. Chapter after chapter will show you why it is important to always try to be different. You may not come across the same experience, but you will learn why being different draws attention, wins customers, and creates growth in any industry. No matter what adversity one faces, or how low on the totem pole one starts, all you need is grit to take that first step and make it over the future hurdles that may come. My goal is to reignite that fire of drive in your blood so that you may reach a new level of excellence. Experience the power of thinking outside of the box and come out of your comfort zone.

Selling in the Comfort Zone

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Author :
Publisher : Trafford Publishing
ISBN 13 : 1426941080
Total Pages : 229 pages
Book Rating : 4.4/5 (269 download)

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Book Synopsis Selling in the Comfort Zone by : Neil Godin

Download or read book Selling in the Comfort Zone written by Neil Godin and published by Trafford Publishing. This book was released on 2007-01-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you see yourself in the following scenario, this book is written for you: You're a business owner or salesperson. You've got to make sales. But you hate to pick up the telephone. You hate imposing. You hate bothering people. You hate rejection. And you feel sick to your stomach when your calls aren't returned. But the clock is ticking and you've got to make calls. So you take a deep breath, grit your teeth, and try again. If only there was another way. If this describes you, then this one-of-a-kind book could literally change your life. In 279 action-packed pages, Neil Godin will introduce you to "another way"-based on ten alternatives to old-fashioned selling. Alternatives he developed during 22 years of turn-around work with companies in crisis, where sales always have to be doubled or tripled-immediately-at little or no cost. Alternatives that his sales training clients in healthy companies use to boost their sales-quickly, painlessly and inexpensively. Ideas you can use, immediately, to build your business-without leaving your comfort zone. You will learn: How (and why) to stop cold calling forever, and exactly what to do instead How to grow your business painlessly, by turning customers into "sales ambassadors" How to use free "word of mouse" marketing to bring in brand new customers How to use newsletters, special events and presentations to attract new customers to you-and end the discomfort of prospecting forever How to use displays and testimonials-on your premises and on your website-that do your selling for you How to use systematic add-on selling to increase sales immediately-at zero cost And so much more! This book is a must for business owners; business starters; salespeople in every walk of business life; sales and marketing managers; professionals who need to market their services, and fund raisers in not for profit organizations.

Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071830502
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance by : Jeff Shore

Download or read book Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance written by Jeff Shore and published by McGraw Hill Professional. This book was released on 2014-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS. "Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career." -- Neil Rackham, bestselling author of SPIN Selling "This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales." -- Brian Tracy, bestselling author of Unlimited Sales Success Includes interviews with Daniel Pink, Larry Winget, Linda Richardson, and many others The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned. In this inspiring, humor-filled guide, he teaches you: How to figure out exactly what inhibits you Why you make certain decisions in moments of discomfort How to train your brain to prepare for uncomfortable moments How your customer's own discomforts affect his or her purchase decisions Featuring self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.

Danger in the Comfort Zone

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Author :
Publisher : Amacom Books
ISBN 13 : 9780814478868
Total Pages : 278 pages
Book Rating : 4.4/5 (788 download)

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Book Synopsis Danger in the Comfort Zone by : Judith M. Bardwick

Download or read book Danger in the Comfort Zone written by Judith M. Bardwick and published by Amacom Books. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since the original publication of this important and controversial book, it has stirred up business thinkers everywhere. Now this landmark work has been updated and expanded -- with five all-new chapters -- to meet today's continuing challenges to the nation's productivity and morale. Danger in the Comfort Zone examines the phenomenon of the ""entitlement"" mentality in the American workforce -- people's preoccupation with their rewards rather than their responsibilities. Bardwick describes three basic mindsets and shows the effect of each on individuals and their organizations: * Entitlement -- people feel entitled to rewards and lethargic about having to earn them; motivation and job satisfaction are low * Fear -- people are paralyzed; the threat of layoffs makes them focus on protecting their jobs rather than doing them well * Earning -- people are energized by challenge; they know their accomplishments will be noticed -- and rewarded In this paperback edition, Bardwick points out that although the ""fear"" element has undoubtedly grown in the last few years, the entitlement attitude is still firmly entrenched at all levels. She offers additional chapters with new, specific techniques for pulling people out of the quagmire of fear and complacency, and igniting them with the energy of true earning."

Attracting Perfect Customers

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940377
Total Pages : 234 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Attracting Perfect Customers by : Stacey Hall

Download or read book Attracting Perfect Customers written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2001-10-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

The Sandler Rules

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 0982255489
Total Pages : 199 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis The Sandler Rules by :

Download or read book The Sandler Rules written by and published by Greenleaf Book Group. This book was released on 2009 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: All prospects lie, all the time. Never ask for the order. Get an I.O.U. for everything you do. Don't spill your candy in the lobby. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in "The Sandler Rules". And when salespeople know the rules, they get results. Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results? Are great salespeople born with a special gift -- perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships. Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of "Five Minutes with VITO", delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.

Out Of Comfort Zone

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Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.5/5 (632 download)

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Book Synopsis Out Of Comfort Zone by : Deniz Kayadelen

Download or read book Out Of Comfort Zone written by Deniz Kayadelen and published by . This book was released on 2020-12-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you sometimes afraid of going out of your comfort zone? Afraid of making mistakes and failing? Are you curious about your potential? Do you sometimes feel that you want to change something in your life? Or Want to try something new? But you feel you don't have enough courage to break your limits... This book was written during the Covid-19 lockdown in South Africa. It documents the inspiring journey of an extreme swimmer and management consultant to give insights on how you can explore your limits, transform pain to success, and realize your dreams. Swimming is used both as a metaphor and a bridge to corporate life. Inside, you will find real-life examples of how you can follow your passion, face challenges fearlessly, and expand your growth zone. You will get practical tips about useful breathing and meditation exercises, how you can start with cold water training, and, more generally, how you can prepare yourself mentally and physically for any challenge.

Surviving the Comfort Zone

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Author :
Publisher : FHU Bookstore
ISBN 13 : 0933900155
Total Pages : 189 pages
Book Rating : 4.9/5 (339 download)

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Book Synopsis Surviving the Comfort Zone by : Roy Masters

Download or read book Surviving the Comfort Zone written by Roy Masters and published by FHU Bookstore. This book was released on 1991 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Game Plan Selling

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Author :
Publisher : Marc Wayshak Communications LLC
ISBN 13 : 9780985411312
Total Pages : 186 pages
Book Rating : 4.4/5 (113 download)

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Book Synopsis Game Plan Selling by : Marc Wayshak

Download or read book Game Plan Selling written by Marc Wayshak and published by Marc Wayshak Communications LLC. This book was released on 2014-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's technology-saturated world, information is cheap. The Internet has changed everything for prospects--not to mention for the salespeople who hope to win their business. Prospects no longer need that big sales pitch touting all the features and benefits of a product. What's more, they have come to resent old-school selling techniques. As Marc explains in Game Plan Selling, winning the business of well-informed prospects is very similar to winning in sports. Consistent success--both in sales and on the field--requires a distinct strategy, a repeatable process and a clear plan to execute with commitment and passion. In this highly practical book, you will learn how to: *Separate yourself from the competition; *Use a simple system to close sales more quickly and with greater frequency; and *Create a personal selling plan to virtually guarantee success.

Beyond Your Comfort Zones

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518647642
Total Pages : 174 pages
Book Rating : 4.6/5 (476 download)

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Book Synopsis Beyond Your Comfort Zones by : Calvin Ellison

Download or read book Beyond Your Comfort Zones written by Calvin Ellison and published by Createspace Independent Publishing Platform. This book was released on 2016-01-14 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: God's plan for all of those who choose to follow Him is a life of joy and abundance. However, while God intended us to live a life of health, harmony and happiness, most live a life of stress, struggle and strife. The main problem most people have in realizing all that God has for them is not merely unbelief; it is the inability to escape their "Comfort Zones." Comfort Zones can prevent people from reaching total joy and success in many areas of their lives such as in marriage, relationships with their children and families, on the job, in business, and with their finances. In fact, Comfort Zones prevent people from enjoying a full relationship with God, as they also hinder worship, prayer and faith. You cannot fully receive your blessings until you have stepped out of your Comfort Zones. "Beyond Your Comfort Zones: How to Realize Your Full Potential," by Dr. Calvin Elision (Dr. E.) will take you on a methodical journey from fear to freedom and position you to be able to better receive from God. The 12 Disciples suffered from major Comfort Zone issues as did Abraham. However, they moved beyond those mental barriers and realized all that God had intended for them, and so can you. Beyond Your Comfort Zones will take you step-by-step to detect and recognize Comfort Zones that exist in areas you may not have thought of before and then it will show you exactly how to move beyond them. Backed by dozens of scriptural references, Dr. E points out that the solutions to move beyond Comfort Zones and receive your blessings are all a part of God's Word. However, Dr. E makes it so clear and plain that you will immediately be able to relate Biblical understanding to your daily life. After reading, "Beyond Your Comfort Zones: How to Realize Your Full Potential," you will have significantly grown and stepped out of your Comfort Zones into the great unknown. You will come away from this book with a renewed understanding and appreciation for the Word of God, a heightened sense of love and forgiveness, and the knowledge of how to turn imagination into manifestation.

Leaving One's Comfort Zone - The Story of a Move to Italy

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Author :
Publisher : Transnational Press London
ISBN 13 : 1801350582
Total Pages : 210 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Leaving One's Comfort Zone - The Story of a Move to Italy by : Gökhan Kutluer

Download or read book Leaving One's Comfort Zone - The Story of a Move to Italy written by Gökhan Kutluer and published by Transnational Press London. This book was released on 2021-04-19 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Any settlers in the family?” “You don’t look Turkish at all, are you an émigré?” “Where are you originally from?” From an early age, I started hearing these questions. Either in school, during a cab ride, in the office or in my new social circles. I face these questions right after we start chatting... and this happens often. I always expect it. “Gökhan, where are you from?” I evolved: my height, my features, my voice, my gestures, the way I think, and many more but the answer to this question has never changed: “My ancestors used to live in Greece. They were there for a few generations. With the convention concerning population exchange between Turkey and Greece, my ancestors moved here permanently.” What I kept hearing on the grapevine eventually became a solid truth. I came to grasp the fact that my ancestors lived in Drama, Ptolemaida and Eleftheroupoli in Greece. All this longing to flee from my homeland and desire to get to know other places would clearly relate to a genetic interpretation. However, I still couldn’t say it all fit. "Kutluer compares and contrasts his Turkish roots, his old social surroundings to his new encounters in Bergamo and Montenegro. Starting from the relief of “getting out,” he dwells with the deep sense of nostalgia, the inevitable feeling of exile and loneliness; yet knowing that going back is not always an option and it is not the same land that one goes back to. Echoing some Turkish-German literature like Emine Sevgi Özdamar, Güney Dal, Feridun Zaimoğlu he battles the layers of integration to a new environment in reflection to his feelings of what once was a home to its aftertaste." – Elif Naz, Editor

Out of Your Comfort Zone

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1620558254
Total Pages : 182 pages
Book Rating : 4.6/5 (25 download)

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Book Synopsis Out of Your Comfort Zone by : Emma Mardlin

Download or read book Out of Your Comfort Zone written by Emma Mardlin and published by Simon and Schuster. This book was released on 2019-01-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to conquering fear and creating an unstoppable mindset • Offers a customizable approach that incorporates psychological, emotional, and physical techniques to release fear, limitations, and anxiety for good • Provides a before-and-after measure of your comfort zone with the Zone Test • Explores different types of fear, why we feel fear and how fear works in the brain, anxiety-reducing foods and how they work nutritionally, and the key psychological markers of a fearless personality • Includes resilience-builder challenges, anxiety-buster techniques, the intuition indicator tool, and “baby steps” methods to develop confidence When was the last time you did something that scared you? The last time you really pushed your boundaries, took a risk, and felt you not only bulldozed right through your fear but, in fact, used it to propel you forward? If you’ve ever successfully confronted and overcome anything, even just for a short while, you’ll undoubtedly relate to the profound and overwhelming sense of self-satisfaction that comes with it. This experience provides you with a true sense of freedom, allowing you to breathe effortlessly and fully absorb life, knowing the only thing that can ever really hold you back is you. Offering a step-by-step guide to incrementally breaking out of your comfort zone and confronting and transforming fear, Emma Mardlin, Ph.D., equips us with effective working tools to conquer our deepest fears in any context, be they small or big, and harness them to push us further toward our ultimate goals, purpose, and full potential. She provides the innovative Zone Test to measure your comfort zone before and after working through the book, tools such as the intuition indicator and RACE technique, and the thought-provoking “life discovery model” designed to support you in your new adventures once you’ve conquered your fears and let go of limitations. Offering practices to start the journey toward exciting positive change, she presents resilience-builder challenges, anxiety-buster techniques, practices for indestructible thinking, and “baby steps” to build confidence. She explores why we feel fear and how fear works in the brain, anxiety-reducing foods and how they work nutritionally, as well as the key psychological markers of a fearless “zone zero” personality. Whether you experience irrational fear, have a phobia that plagues you, look back on a lifetime of anxiety and limitations, or suffer from nerves and a lack of confidence, this guide provides a full range of comprehensive resources and tools to help you fully transform your fears, discover your true ambitions, and achieve everything you can in life.

The Sandler Rules for Sales Leaders

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.9/5 (871 download)

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Book Synopsis The Sandler Rules for Sales Leaders by : David Mattson

Download or read book The Sandler Rules for Sales Leaders written by David Mattson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sandler Rules for Sales Leaders details a sales management process that works. It offers 49 timeless, proven principles for effective sales leadership, based on the Sandler Selling System. The book is the sequel to the Wall Street Journal bestseller THE SANDLER RULES, also authored by David Mattson.