Selecting Research Methods: Methods for coding and measuring data

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Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Selecting Research Methods: Methods for coding and measuring data by : W. Paul Vogt

Download or read book Selecting Research Methods: Methods for coding and measuring data written by W. Paul Vogt and published by . This book was released on 2008 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting Research Methods provides advice from prominent social scientists concerning the most crucial steps for planning and undertaking meaningful research: selecting the methods to be used. Contributors to the collection address methodological choices in four stages: design, sampling, coding and measurement, and analysis. The volumes provide an integrated approach to methodological choice in two ways. First, the contributions range from the early decisions about design options through the concluding choices about analyzing, interpreting, and presenting results. Second, the collection is integrated because it addresses the needs of projects that collect qualitative evidence, quantitative data, or both. Volume 1 concerns design choice; the articles focus on selecting designs that are effective for answering research questions and achieving the goals of the researcher. Volume 2 is on sampling and includes, in addition to sampling from populations, advice on choosing methods for recruiting informants for interviews, selecting sites for participant observation, and assigning subjects to control and experimental groups. Volume 3 reviews options for coding and measurement; it emphasizes methodological choices that enable researchers to study concepts in ways that enhance the reliability and validity of the research. Finally, the articles included in Volume 4 review the range of choices available among methods to analyze results and interpret the meanings of evidence

Selecting Research Methods

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Publisher :
ISBN 13 :
Total Pages : 411 pages
Book Rating : 4.:/5 (871 download)

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Book Synopsis Selecting Research Methods by : W. Paul Vogt

Download or read book Selecting Research Methods written by W. Paul Vogt and published by . This book was released on 2008 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting Research Methods provides advice from prominent social scientists concerning the most crucial steps for planning and undertaking meaningful research: selecting the methods to be used. Contributors to the collection address methodological choices in four stages: design, sampling, coding and measurement, and analysis. The volumes provide an integrated approach to methodological choice in two ways. First, the contributions range from the early decisions about design options through the concluding choices about analyzing, interpreting, and presenting results. Second, the collection is integrated because it addresses the needs of projects that collect qualitative evidence, quantitative data, or both.Volume 1 concerns design choice; the articles focus on selecting designs that are effective for answering research questions and achieving the goals of the researcher. Volume 2 is on sampling and includes, in addition to sampling from populations, advice on choosing methods for recruiting informants for interviews, selecting sites for participant observation, and assigning subjects to control and experimental groups. Volume 3 reviews options for coding and measurement; it emphasizes methodological choices that enable researchers to study concepts in ways that enhance the reliability and validity of the research. Finally, the articles included in Volume 4 review the range of choices available among methods to analyze results and interpret the meanings of evidence

Research Methods in Human-Computer Interaction

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128093439
Total Pages : 562 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Research Methods in Human-Computer Interaction by : Jonathan Lazar

Download or read book Research Methods in Human-Computer Interaction written by Jonathan Lazar and published by Morgan Kaufmann. This book was released on 2017-04-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers

Selecting the Right Analyses for Your Data

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Publisher : Guilford Publications
ISBN 13 : 1462516025
Total Pages : 521 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Selecting the Right Analyses for Your Data by : W. Paul Vogt

Download or read book Selecting the Right Analyses for Your Data written by W. Paul Vogt and published by Guilford Publications. This book was released on 2014-06-01 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What are the most effective methods to code and analyze data for a particular study? This thoughtful and engaging book reviews the selection criteria for coding and analyzing any set of data--whether qualitative, quantitative, mixed, or visual. The authors systematically explain when to use verbal, numerical, graphic, or combined codes, and when to use qualitative, quantitative, graphic, or mixed-methods modes of analysis. Chapters on each topic are organized so that researchers can read them sequentially or can easily "flip and find" answers to specific questions. Nontechnical discussions of cutting-edge approaches--illustrated with real-world examples--emphasize how to choose (rather than how to implement) the various analyses. The book shows how using the right analysis methods leads to more justifiable conclusions and more persuasive presentations of research results. Useful features for teaching or self-study: *Chapter-opening preview boxes that highlight useful topics addressed. *End-of-chapter summary tables recapping the 'dos and don'ts' and advantages and disadvantages of each analytic technique. *Annotated suggestions for further reading and technical resources on each topic. Subject Areas/Keywords: analyses, coding, combined methods, data analysis, data collection, dissertation, graphical, interpretation, mixed methods, qualitative, quantitative, research analysis, research designs, research methods, social sciences, thesis, visual Audience: Researchers, instructors, and graduate students in a range of disciplines, including psychology, education, social work, sociology, health, and management; administrators and managers who need to make data-driven decisions"--

Social Science Research

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Author :
Publisher : CreateSpace
ISBN 13 : 9781475146127
Total Pages : 156 pages
Book Rating : 4.1/5 (461 download)

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Book Synopsis Social Science Research by : Anol Bhattacherjee

Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Research Methods in Applied Settings

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Publisher : Routledge
ISBN 13 : 1136910484
Total Pages : 754 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Research Methods in Applied Settings by : Jeffrey A. Gliner

Download or read book Research Methods in Applied Settings written by Jeffrey A. Gliner and published by Routledge. This book was released on 2011-03-17 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through its integrated approach to quantitative research methods, this text teaches readers how to plan, conduct, and write a research project and select and interpret data so they can become better consumers of research. This is not a statistics book—there are very few formulas. Rather, this book helps students master which statistic to use when and how to interpret the results. Organized around the steps one takes in conducting a research project, this book is ideal for applied programs and for those who want to analyze and evaluate research articles. Having taught in a variety of departments, the authors have a good grasp of the research problems faced by master’s and doctoral students in diverse areas of the behavioral and social sciences. Text adopters applaud the book’s clarity. Students are often confused by other texts’ use of inconsistent terminology. To avoid this confusion, the authors present a semantically consistent picture that emphasizes five research approaches-- randomized experimental, quasi-experimental, comparative, associational, and descriptive. The authors then show how these approaches lead to three kinds of research designs which, in turn, lead to three groups of statistics with the same names. This consistent framework increases comprehension and the ability to apply the material. Numerous applied problems, annotated examples, and diagrams and tables further promote comprehension. Although the book emphasizes quantitative research, the value of qualitative research is introduced. This extensively revised edition features more than 50% new material including: A new chapter on the evidence-based approach that emphasizes the importance of reporting confidence intervals and effect sizes and the increased use of meta-analysis. An increased emphasis on evaluating research including an 8 step plan for evaluating research validity (Chs. 23 & 24) and its application to the 5 sample studies used throughout the book (Ch. 25). Lots of practical advice on planning a research project (Ch. 2), data collection and coding (Ch. 15), writing the research report (Ch. 27), questions to use in evaluating a research article (Appendix E) and creating APA tables and figures (Appendix F). A new chapter on non-experimental approaches/designs (Ch. 7) including qualitative research. Web resources for students including critical thinking problems with answers and a sample outline of a research proposal. An earlier and expanded introduction to measurement reliability and validity to further emphasize their differences and importance. An extensively revised chapter on measurement validity consistent with the latest APA/AERA/NCME standards. Fewer chapters on inferential statistics with an increased focus on how their selection is related to the design of the study and how to interpret the results using significance testing and effect sizes and confidence intervals. Instructor’s Resources with Power Points, test questions, answers to the application questions, and more. Intended for graduate research or quantitative/experimental methods/design courses in psychology, education, human development and family studies, and other behavioral, social, business, and health sciences, independent sections and chapters can be read in many orders allowing for flexibility in assigning topics. Due to its practical approach, this book also appeals to researchers and clinicians. Prior exposure to statistics and research methods is recommended.

The SAGE Encyclopedia of Communication Research Methods

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Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

The Coding Manual for Qualitative Researchers

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Publisher : SAGE
ISBN 13 : 1446200124
Total Pages : 282 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The Coding Manual for Qualitative Researchers by : Johnny Saldana

Download or read book The Coding Manual for Qualitative Researchers written by Johnny Saldana and published by SAGE. This book was released on 2009-02-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.

Doing Qualitative Research Using Your Computer

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Publisher : SAGE
ISBN 13 : 144620491X
Total Pages : 234 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Doing Qualitative Research Using Your Computer by : Chris Hahn

Download or read book Doing Qualitative Research Using Your Computer written by Chris Hahn and published by SAGE. This book was released on 2008-04-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′I find your straightforward writing style an absolute joy, such a breath of fresh air!′ - Angie Ash, PhD student ′...thank you very much for your accessible language, clear lay out and practical applied approach. I suspect that this book will never be far from my side over the next 4 years!!′ - Mayen Konarski, PhD student Using straight-forward language Doing Qualitative Research Using Your Computer walks readers through the process of managing and streamlining research projects using commonly available Microsoft software applications. Drawing on a wide range of examples to demonstrate how easy it is to use such software, this guide is full of useful hints and tips on how to manage research more efficiently and effectively, including: - Formatting transcripts for maximum coding efficiency in Microsoft Word - Using features of Word to organize the analysis of data and to facilitate efficient qualitative coding - Synchronizing codes, categories, and important concepts between Microsoft Word and Microsoft Access - Efficiently storing and analyzing the qualitative data in Microsoft Excel - Creating flexible analytic memos in Access that help lead the researcher to final conclusions Ideal for those students or researchers who don′t want to invest in expensive specialised software packages, this guide will be an invaluable companion for anyone embarking on their own research project.

Selecting the Right Analyses for Your Data

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Author :
Publisher : Guilford Publications
ISBN 13 : 1462515762
Total Pages : 521 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Selecting the Right Analyses for Your Data by : W. Paul Vogt

Download or read book Selecting the Right Analyses for Your Data written by W. Paul Vogt and published by Guilford Publications. This book was released on 2014-05-19 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What are the most effective methods to code and analyze data for a particular study? This thoughtful and engaging book reviews the selection criteria for coding and analyzing any set of data--whether qualitative, quantitative, mixed, or visual. The authors systematically explain when to use verbal, numerical, graphic, or combined codes, and when to use qualitative, quantitative, graphic, or mixed-methods modes of analysis. Chapters on each topic are organized so that researchers can read them sequentially or can easily "flip and find" answers to specific questions. Nontechnical discussions of cutting-edge approaches--illustrated with real-world examples--emphasize how to choose (rather than how to implement) the various analyses. The book shows how using the right analysis methods leads to more justifiable conclusions and more persuasive presentations of research results. Useful features for teaching or self-study: *Chapter-opening preview boxes that highlight useful topics addressed. *End-of-chapter summary tables recapping the 'dos and don'ts' and advantages and disadvantages of each analytic technique. *Annotated suggestions for further reading and technical resources on each topic. Subject Areas/Keywords: analyses, coding, combined methods, data analysis, data collection, dissertation, graphical, interpretation, mixed methods, qualitative, quantitative, research analysis, research designs, research methods, social sciences, thesis, visual Audience: Researchers, instructors, and graduate students in a range of disciplines, including psychology, education, social work, sociology, health, and management; administrators and managers who need to make data-driven decisions"--

Selecting Research Methods

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Author :
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Selecting Research Methods by : W Paul Vogt

Download or read book Selecting Research Methods written by W Paul Vogt and published by SAGE Publications Limited. This book was released on 2008-11-13 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting Research Methods provides advice from prominent social scientists concerning the most crucial steps for planning and undertaking meaningful research: selecting the methods to be used. Contributors to the collection address methodological choices in four stages: design, sampling, coding and measurement, and analysis.

Research Methods in Education

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Author :
Publisher : Routledge
ISBN 13 : 1135721963
Total Pages : 785 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Research Methods in Education by : Louis Cohen

Download or read book Research Methods in Education written by Louis Cohen and published by Routledge. This book was released on 2013-03-07 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: This rewritten, expanded and updated 7th edition of the long-running bestseller Research Methods in Education encompasses the whole range of methods currently employed by educational research at all stages. It offers plentiful and rich practical advice, underpinned by clear theoretical foundations, research evidence and up-to-date references. Chapters new to this edition cover: Causation, critical educational research, evaluation and the politics of research, including material on cross-cultural research, mixed methods and participatory research Choosing and planning a research project, including material on sampling, research questions, literature reviews and ethical issues Meta-analysis, research syntheses and systematic reviews Virtual worlds and internet research Using and analysing visual media and data in educational research Organizing and presenting qualitative data, content analysis, coding and computer analysis, themes, narratives, conversations and discourses, grounded theory Understanding and choosing statistical tests, descriptive and inferential statistics, multi-dimensional measurement and factor analysis Research Methods in Education is essential reading for both the professional researcher and students of education at undergraduate and postgraduate level, who need to understand how to plan, conduct, analyse and use research. The textbook is accompanied by a website: www.routledge.com/textbooks/cohen7e. PowerPoint slides for every chapter contain an outline of the chapter structure followed by a thorough summary of the key points, ideal for both lecturers and students. Within the book a variety of internet resources are referred to and these references have been included here, with links to the websites. A wide range of supplementary documents are available for many chapters, providing additional guidance and examples. They range from guidelines for the contents of a research proposal with a worked example, to screen-print manuals for using SPSS and QSR N6 NUD*IST (exportable to N-Vivo) plus data files.

Research Methods in Applied Settings

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Author :
Publisher : Psychology Press
ISBN 13 : 1135677344
Total Pages : 474 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Research Methods in Applied Settings by : Jeffrey A. Gliner

Download or read book Research Methods in Applied Settings written by Jeffrey A. Gliner and published by Psychology Press. This book was released on 2000-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of this unique text found that while most students can "crunch" the numbers quite easily and accurately with a calculator or computer, many have trouble seeing the "big picture" or seeing how research questions and design influence data analysis. As a result, the authors developed a semantically consistent framework that integrates traditional research approaches (experimental, quasi-experimental, comparative) into three basic kinds of research questions (difference, associational, and descriptive), which, in turn, lead to three kinds or groups of statistics with the same names. This text: *helps students become good consumers of research by demonstrating how to analyze and evaluate research articles; *offers a number of summarizing diagrams and tables that clarify confusing or difficult to learn topics; *points out the value of qualitative research and how it should lead quantitative researchers to be more flexible; *divides all quantitative research questions into five logically consistent categories that help students select appropriate statistics and understand their cause and effect; and *classifies design into three major types: between groups, within subjects, and mixed groups and shows that, although these three types use the same general type of statistics (e.g., ANOVA), the specific statistics in between-groups design are different from those in within-subjects and mixed groups.

Selecting Research Methods: Methods for analysing and reporting results

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Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Selecting Research Methods: Methods for analysing and reporting results by : W. Paul Vogt

Download or read book Selecting Research Methods: Methods for analysing and reporting results written by W. Paul Vogt and published by . This book was released on 2008 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting Research Methods provides advice from prominent social scientists concerning the most crucial steps for planning and undertaking meaningful research: selecting the methods to be used. Contributors to the collection address methodological choices in four stages: design, sampling, coding and measurement, and analysis. The volumes provide an integrated approach to methodological choice in two ways. First, the contributions range from the early decisions about design options through the concluding choices about analyzing, interpreting, and presenting results. Second, the collection is integrated because it addresses the needs of projects that collect qualitative evidence, quantitative data, or both. Volume 1 concerns design choice; the articles focus on selecting designs that are effective for answering research questions and achieving the goals of the researcher. Volume 2 is on sampling and includes, in addition to sampling from populations, advice on choosing methods for recruiting informants for interviews, selecting sites for participant observation, and assigning subjects to control and experimental groups. Volume 3 reviews options for coding and measurement; it emphasizes methodological choices that enable researchers to study concepts in ways that enhance the reliability and validity of the research. Finally, the articles included in Volume 4 review the range of choices available among methods to analyze results and interpret the meanings of evidence

The SAGE Handbook of Applied Memory

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Author :
Publisher : SAGE
ISBN 13 : 1446296989
Total Pages : 753 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Applied Memory by : Timothy J Perfect

Download or read book The SAGE Handbook of Applied Memory written by Timothy J Perfect and published by SAGE. This book was released on 2013-12-18 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fabulous collection of essays on memory in the real world. The leading scholars have been assembled to produce a volume that is intellectually rich, up-to-date, and truly important. - Elizabeth F. Loftus, Distinguished Professor, University of California, Irvine "An invaluable resource for anyone wishing to access the current state of knowledge of, or contemplating research into, the growing area of applied memory research." - Graham Davies, Editor, Applied Cognitive Psychology The SAGE Handbook of Applied Memory is the first of its kind to focus specifically on this vibrant and progressive field. It offers a broad and comprehensive coverage of recent theoretical and empirical research advances in the psychology of memory as they apply to a range of applied issues, and offers advanced students and researchers the opportunity to survey the literature in the psychology of memory across a range of applied domains. Arranged into four sections: Everyday Memory; Social and Individual Differences in Memory; Subjective Experience of Memory; and Eyewitness Memory, this handbook provides a comprehensive summary and evaluation of scientific memory research as well as theory in a broad range of applied topics including those in cognitive, forensic and experimental psychology. Brought together by world-leading scholars from across the globe, The SAGE Handbook of Applied Memory will be of great interest to all advanced students and academics with an interest in all aspects of applied memory.

Selecting Research Methods: Methods to sample, recruit, and assign cases

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Author :
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Selecting Research Methods: Methods to sample, recruit, and assign cases by : W. Paul Vogt

Download or read book Selecting Research Methods: Methods to sample, recruit, and assign cases written by W. Paul Vogt and published by . This book was released on 2008 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting Research Methods provides advice from prominent social scientists concerning the most crucial steps for planning and undertaking meaningful research: selecting the methods to be used. Contributors to the collection address methodological choices in four stages: design, sampling, coding and measurement, and analysis. The volumes provide an integrated approach to methodological choice in two ways. First, the contributions range from the early decisions about design options through the concluding choices about analyzing, interpreting, and presenting results. Second, the collection is integrated because it addresses the needs of projects that collect qualitative evidence, quantitative data, or both. Volume 1 concerns design choice; the articles focus on selecting designs that are effective for answering research questions and achieving the goals of the researcher. Volume 2 is on sampling and includes, in addition to sampling from populations, advice on choosing methods for recruiting informants for interviews, selecting sites for participant observation, and assigning subjects to control and experimental groups. Volume 3 reviews options for coding and measurement; it emphasizes methodological choices that enable researchers to study concepts in ways that enhance the reliability and validity of the research. Finally, the articles included in Volume 4 review the range of choices available among methods to analyze results and interpret the meanings of evidence

Measurement and Research Methods in International Marketing

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1780520956
Total Pages : 200 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Measurement and Research Methods in International Marketing by : Marko Sarstedt

Download or read book Measurement and Research Methods in International Marketing written by Marko Sarstedt and published by Emerald Group Publishing. This book was released on 2011-08-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.