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Search Costs Demand Structure And Long Tail In Electronic Markets
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Download or read book Remix written by Lawrence Lessig and published by Penguin. This book was released on 2008-10-16 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reigning authority on intellectual property in the Internet age, Lawrence Lessig spotlights the newest and possibly the most harmful culture — a war waged against those who create and consume art. America's copyright laws have ceased to perform their original, beneficial role: protecting artists' creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions. Remix is an urgent, eloquent plea to end a war that harms every intrepid, creative user of new technologies. It also offers an inspiring vision of the postwar world where enormous opportunities await those who view art as a resource to be shared openly rather than a commodity to be hoarded.
Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Book Synopsis The Book Publishing Industry by : Albert N. Greco
Download or read book The Book Publishing Industry written by Albert N. Greco and published by Taylor & Francis. This book was released on 2004-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Book Synopsis Economic Analysis of the Digital Economy by : Avi Goldfarb
Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
Book Synopsis Strategic Management Accounting in a Network Economy by : Wingsun Li
Download or read book Strategic Management Accounting in a Network Economy written by Wingsun Li and published by Springer Nature. This book was released on with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Business and Electronic Commerce by : Bernd W. Wirtz
Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Antitrust Paradox by : Robert Bork
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author :Francisco J. Martínez-López Publisher :Springer Science & Business Media ISBN 13 :3642397476 Total Pages :1004 pages Book Rating :4.6/5 (423 download)
Book Synopsis Handbook of Strategic e-Business Management by : Francisco J. Martínez-López
Download or read book Handbook of Strategic e-Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Book Synopsis Handbook on the Economics of Retailing and Distribution by : Emek Basker
Download or read book Handbook on the Economics of Retailing and Distribution written by Emek Basker and published by Edward Elgar Publishing. This book was released on 2016-01-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
Book Synopsis The Oxford Handbook of the Digital Economy by : Martin Peitz
Download or read book The Oxford Handbook of the Digital Economy written by Martin Peitz and published by Oxford University Press. This book was released on 2012-08-23 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions, as well as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy and internet security concerns.
Download or read book Blockbusters written by Anita Elberse and published by Henry Holt and Company. This book was released on 2013-10-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Book Synopsis Trading and Exchanges by : Larry Harris
Download or read book Trading and Exchanges written by Larry Harris and published by OUP USA. This book was released on 2003 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on market microstructure, Harris (chief economist, U.S. Securities and Exchange Commission) introduces the practices and regulations governing stock trading markets. Writing to be understandable to the lay reader, he examines the structure of trading, puts forward an economic theory of trading, discusses speculative trading strategies, explores liquidity and volatility, and considers the evaluation of trader performance. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Book Synopsis Mathematical Methods and Models for Economists by : Angel de la Fuente
Download or read book Mathematical Methods and Models for Economists written by Angel de la Fuente and published by Cambridge University Press. This book was released on 2000-01-28 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook for a first-year PhD course in mathematics for economists and a reference for graduate students in economics.
Book Synopsis The Laws of the Web by : Bernardo A. Huberman
Download or read book The Laws of the Web written by Bernardo A. Huberman and published by MIT Press. This book was released on 2001 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The underlying regularities and patterns of use within the seemingly chaotic World Wide Web are revealed.
Author :David Stevens (Lecturer in political theory) Publisher :Oxford University Press ISBN 13 :0199396248 Total Pages :316 pages Book Rating :4.1/5 (993 download)
Book Synopsis The Devil's Long Tail by : David Stevens (Lecturer in political theory)
Download or read book The Devil's Long Tail written by David Stevens (Lecturer in political theory) and published by Oxford University Press. This book was released on 2015 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights how nihilistic groups are harnessing the power of the internet to reach a potential global audience of billions
Book Synopsis The Devil's Long Tail by : David Stevens
Download or read book The Devil's Long Tail written by David Stevens and published by Oxford University Press. This book was released on 2015-02-28 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet may be a utopia for free expression, but it also harbours nihilistic groups and individuals spreading bizarre creeds, unhindered by the risk-averse gatekeepers of the mass media -- and not all are as harmless as the Virtual Church of the Blind Chihuahua or Sexastrianism. With few entry barriers, ready anonymity and no centralised control, the internet offers wired extremists unprecedented access to a potential global audience of billions. Technology allows us to select the information we wish to receive -- so those of a fanatical bent can filter out moderating voices and ignore countervailing arguments, retreating into a virtual world of their own design that reaffirms their views. In The Devil's Long Tail, Stevens and O'Hara argue that we misunderstand online extremism if we think intervention is the best way to counter it. Policies designed to disrupt radical networks fail because they ignore the factors that push people to the margins. Extremists are driven less by ideas than by the benefits of participating in a tightly-knit, self-defined, group. Rather, extreme ideas should be left to sink or swim in the internet's marketplace of ideas. The internet and the web are valuable creations of a free society. Censoring them impoverishes us all while leaving the radical impulse intact.
Book Synopsis The Economics of E-Commerce by : Nir Vulkan
Download or read book The Economics of E-Commerce written by Nir Vulkan and published by Princeton University Press. This book was released on 2020-06-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.
