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Author : Douglas A. Simmons
Publisher : Acropolis Books (NY)
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 (512 download)
Download or read book Schweppes, the First 200 Years written by Douglas A. Simmons and published by Acropolis Books (NY). This book was released on 1983 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489607
Total Pages : 303 pages
Book Rating : 4.9/5 (114 download)
Download or read book The Breakthrough Years written by Graham Thomas and published by SAGUS. This book was released on 2024-02-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Labour, of course, wasn’t working then. Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.
Author : Diane Wordsworth
Publisher : Pen and Sword
ISBN 13 : 1526733382
Total Pages : 223 pages
Book Rating : 4.5/5 (267 download)
Download or read book A History of Cadbury written by Diane Wordsworth and published by Pen and Sword. This book was released on 2018-11-30 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of the world-famous confectioner—maker of the Cadbury Creme Egg—from nineteenth-century shop to multinational brand. When John Cadbury came to Birmingham in 1824, he sold tea, coffee, and drinking chocolate in a small shop on Bull Street. Drinking chocolate was considered a healthy alternative to alcohol, something Cadbury, a Quaker, was keen to encourage. By 1879, the Cadburys were ready to make their historic move to Bournville, where they established their famous “factory in a garden,” built on the sprawling Bournbrook estate. A History of Cadbury recounts the history of this beloved British chocolatier and looks at the social impact the company has had, both on the chocolate and cocoa business and on British culture at large. This is the story of how Cadbury began, how it grew, and how it diversified in order to bring its chocolates and candies to one generation after the next.
Author : Dr. David Steen
Publisher : John Wiley & Sons
ISBN 13 : 1405171707
Total Pages : 368 pages
Book Rating : 4.4/5 (51 download)
Download or read book Carbonated Soft Drinks written by Dr. David Steen and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for carbonated beverages has grown dramatically overrecent years in most countries, and this growth has requiredchanges in the way factories are run. Like other food products,soft drinks are required to be produced under stringent hygieneconditions. Filling technology has progressed rapidly to meet theneeds of manufacturers and consumers alike. Packaging choices havechanged and there have been improvements in closure design. This book provides an overview of carbonated soft drinks productionin the early part of the twenty first century, presenting thelatest information on carbonation and filling methods. There arealso chapters on bottle design, can making, general packagingconsiderations, production and distribution. A final chapter dealswith quality assurance, and environmental and legislative issues.Detailed references provide opportunity for further reading in morespecialised areas. The book is aimed at graduates in food science,chemistry, microbiology and engineering who are considering acareer in the soft drinks industry, as well as technical staffalready employed within the industry and associated suppliers.
Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489623
Total Pages : 759 pages
Book Rating : 4.9/5 (114 download)
Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Author : Stephanie Zarach
Publisher : Springer
ISBN 13 : 1349089842
Total Pages : 292 pages
Book Rating : 4.3/5 (49 download)
Download or read book Debrett's Bibliography of Business History written by Stephanie Zarach and published by Springer. This book was released on 1987-06-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Byala
Publisher : Hurst Publishers
ISBN 13 : 1805261169
Total Pages : 437 pages
Book Rating : 4.8/5 (52 download)
Download or read book Bottled written by Sara Byala and published by Hurst Publishers. This book was released on 2023-07-06 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. Bottled is the first assessment of the social, commercial and environmental impact of one of the planet’s biggest brands and largest corporations, in Africa. Sara Byala charts the company’s century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone’s fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola’s generative work offset the human and planetary costs associated with its growth in the twenty-first century?
Author : Gerhard Schweppenhäuser
Publisher : Duke University Press
ISBN 13 : 0822390728
Total Pages : 200 pages
Book Rating : 4.8/5 (223 download)
Download or read book Theodor W. Adorno written by Gerhard Schweppenhäuser and published by Duke University Press. This book was released on 2009-04-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theodor W. Adorno (1903–1969) was one of the twentieth century’s most important thinkers. In light of two pivotal developments—the rise of fascism, which culminated in the Holocaust, and the standardization of popular culture as a commodity indispensable to contemporary capitalism—Adorno sought to evaluate and synthesize the essential insights of Western philosophy by revisiting the ethical and sociological arguments of his predecessors: Kant, Nietzsche, Hegel, and Marx. This book, first published in Germany in 1996, provides a succinct introduction to Adorno’s challenging and far-reaching thought. Gerhard Schweppenhäuser, a leading authority on the Frankfurt School of critical theory, explains Adorno’s epistemology, social and political philosophy, aesthetics, and theory of culture. After providing a brief overview of Adorno’s life, Schweppenhäuser turns to the theorist’s core philosophical concepts, including post-Kantian critique, determinate negation, and the primacy of the object, as well as his view of the Enlightenment as a code for world domination, his diagnosis of modern mass culture as a program of social control, and his understanding of modernist aesthetics as a challenge to conceive an alternative politics. Along the way, Schweppenhäuser illuminates the works widely considered Adorno’s most important achievements: Minima Moralia, Dialectic of Enlightenment (co-authored with Horkheimer), and Negative Dialectics. Adorno wrote much of the first two of these during his years in California (1938–49), where he lived near Arnold Schoenberg and Thomas Mann, whom he assisted with the musical aesthetics at the center of Mann’s novel Doctor Faustus.
Author : Winston Fletcher
Publisher : OUP Oxford
ISBN 13 : 0191551724
Total Pages : 314 pages
Book Rating : 4.1/5 (915 download)
Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Author : Paul May
Publisher : CRC Press
ISBN 13 : 1466589604
Total Pages : 746 pages
Book Rating : 4.4/5 (665 download)
Download or read book Molecules That Amaze Us written by Paul May and published by CRC Press. This book was released on 2014-10-23 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new book is by two knowledgeable and expert popularizers of chemistry and deals exclusively with molecules and compounds rather than with the simpler atoms and elements. It is based on the very successful ‘Molecule of the Month’ website that was begun by Paul May fifteen years ago and to which his co-author Simon Cotton has been a frequent contributor. ... The authors ... strike an excellent balance between introducing the novice to the world of molecules while also keeping the expert chemist interested. ... I highly recommend this book to all readers. It will vastly expand your knowledge and horizons of chemistry and the human ingenuity that surrounds it." —From the Foreword by Dr. Eric Scerri, UCLA, Los Angeles, website: www.ericscerri.com, Author of ‘The Periodic Table, Its Story and Its Significance’ and several other books on the elements and the periodic table. The world is composed of molecules. Some are synthetic while many others are products of nature. Molecules That Amaze Us presents the stories behind many of the most famous and infamous molecules that make up our modern world. Examples include the molecule responsible for the spicy heat in chilies (capsaicin), the world’s first synthetic painkiller (aspirin), the pigment responsible for the color of autumn leaves (carotene), the explosive in dynamite (nitroglycerine), the antimalarial drug (quinine), the drug known as "speed" (methamphetamine), and many others. Other molecules discussed include caffeine, adrenaline, cholesterol, cocaine, digitalis, dopamine, glucose, insulin, methane, nicotine, oxytocin, penicillin, carbon dioxide, limonene, and testosterone. In all, the book includes 67 sections, each describing a different molecule, what it does, how it is made, and why it is so interesting. Written by experts in the field, the book is accessible and easy to read. It includes amusing anecdotes, historical curiosities, and entertaining facts about each molecule, thereby balancing educational content with entertainment. The book is heavily illustrated with relevant photographs, images, and cartoons—the aim being both to educate and entertain.
Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author : M. Hensmans
Publisher : Springer
ISBN 13 : 1137268468
Total Pages : 253 pages
Book Rating : 4.1/5 (372 download)
Download or read book Strategic Transformation written by M. Hensmans and published by Springer. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.
Author : Michael D'Antonio
Publisher : Simon and Schuster
ISBN 13 : 074326410X
Total Pages : 322 pages
Book Rating : 4.7/5 (432 download)
Download or read book Hershey written by Michael D'Antonio and published by Simon and Schuster. This book was released on 2007-01-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: D'Antonio pens the first full biography of one of the most successful and unusual business titans of the 20th century--Milton Hershey--and a startling history of how his commanding fortune shaped a unique utopian legacy.
Author : Jeffrey A. Auerbach
Publisher : Yale University Press
ISBN 13 : 9780300080070
Total Pages : 300 pages
Book Rating : 4.0/5 (8 download)
Download or read book The Great Exhibition of 1851 written by Jeffrey A. Auerbach and published by Yale University Press. This book was released on 1999-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book challenges the common view that the Exhibition symbolized peace, progress, prosperity, and the emergence of an industrial middle class. Auerbach suggests instead that the Great Exhibition became a cultural battlefield on which proponents of different visions of industrialization, modernization, and internationalism fought for ascendancy in the struggle for a new national identity."--BOOK JACKET.
Author : Tristan Donovan
Publisher : Chicago Review Press
ISBN 13 : 1613747225
Total Pages : 306 pages
Book Rating : 4.6/5 (137 download)
Download or read book Fizz written by Tristan Donovan and published by Chicago Review Press. This book was released on 2013-11-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.
Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.F/5 ( download)
Download or read book Africana aantekeninge en nuus written by and published by . This book was released on 1990 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lori Anne Loeb
Publisher : New York : Oxford University Press
ISBN 13 : 0195085965
Total Pages : 237 pages
Book Rating : 4.1/5 (95 download)
Download or read book Consuming Angels written by Lori Anne Loeb and published by New York : Oxford University Press. This book was released on 1994 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all.
