Sales Is A Team Sport

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Sales Is a Team Sport

Author : John Fuggles
Publisher : Business Expert Press
ISBN 13 : 1637422938
Total Pages : 238 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Sales Is a Team Sport by : John Fuggles

Download or read book Sales Is a Team Sport written by John Fuggles and published by Business Expert Press. This book was released on 2022-09-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: We see teamwork in every sphere of business, so why should sales be any different? Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork. This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software. Sales is a team sport. Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team. The book is filled with personal anecdotes and real-life examples from the author’s career in sales.

Team Sports Marketing

Author : Kirk Wakeland
Publisher : Routledge
ISBN 13 : 1135137455
Total Pages : 284 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Team Sports Marketing by : Kirk Wakeland

Download or read book Team Sports Marketing written by Kirk Wakeland and published by Routledge. This book was released on 2007-02-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.

Selling is a Team Sport

Author : Eric Baron
Publisher : Prima Lifestyles
ISBN 13 : 9780761525301
Total Pages : 0 pages
Book Rating : 4.5/5 (253 download)

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Book Synopsis Selling is a Team Sport by : Eric Baron

Download or read book Selling is a Team Sport written by Eric Baron and published by Prima Lifestyles. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales consultant to AT&T, American Express, and Citicorp shows how to effectively use every asset in a company--from executives to engineers--to build a sales team second to none.

Selling in the Sport Industry

Author :
Publisher :
ISBN 13 : 9781792420306
Total Pages : pages
Book Rating : 4.4/5 (23 download)

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Book Synopsis Selling in the Sport Industry by :

Download or read book Selling in the Sport Industry written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales and Revenue Generation in Sport Business

Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594237
Total Pages : 346 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sales and Revenue Generation in Sport Business by : David J. Shonk

Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Sport Business Analytics

Author : C. Keith Harrison
Publisher : CRC Press
ISBN 13 : 1498761275
Total Pages : 260 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Sport Business Analytics by : C. Keith Harrison

Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Selling Is an Away Game

Author : Lance Tyson
Publisher :
ISBN 13 : 9781636984452
Total Pages : 0 pages
Book Rating : 4.9/5 (844 download)

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Book Synopsis Selling Is an Away Game by : Lance Tyson

Download or read book Selling Is an Away Game written by Lance Tyson and published by . This book was released on 2024-06-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how salespeople approach sales in today's dog-eat-dog world. There are few professions as competitive and cutthroat as sales. Faced with daily rejections and the pressure of impending quotas, successful salespeople are those who have the proper strength, grit, and knowledgeable strategies to rise above the competition. Lance Tyson's Selling Is an Away Game will immerse sales professionals in the mindset of the buyer and foster new strategies and tactics to help them become stronger and more effective salespeople. With over twenty years of sales experience, Lance knows what it takes to succeed in the industry and has compiled his knowledge into this definitive handbook to help companies and individuals increase sales production, shorten sales cycle time, reduce cost of sale, and develop talent.

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Sport Promotion and Sales Management

Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)

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Book Synopsis Sport Promotion and Sales Management by : Richard L. Irwin

Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Dealstorming

Author : Tim Sanders
Publisher : Penguin
ISBN 13 : 0698408217
Total Pages : 256 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Dealstorming by : Tim Sanders

Download or read book Dealstorming written by Tim Sanders and published by Penguin. This book was released on 2016-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line. "Dealstorming" is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges.” It fixes the broken parts of the brainstorming process and reinvigorates account management for today's increasingly complicated sales environment. Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. You may think you are applying teamwork to your challenges, but don't be so sure. There's a good chance you're operating inside a sales silo, not building a truly collaborative team across your whole company. The more disciplines you bring into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus, and Condé Nast. You'll learn how to get the right team on board for a new dealstorm, relative to the size of the sales opportunity and its degree of difficulty. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done. The book includes real world examples from major companies like Oracle and Skillsoft, along with problem finding exercises, innovation templates, and implementation strategies you can apply to your unique situation. It's based on Sanders' many years as a sales executive and consultant, personally leading dozens of sales collaboration projects. It also features the results of interviews with nearly two hundred B2B sales leaders at companies such as LinkedIn, Altera and Novell. The strategies laid out in Dealstorming have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. Now you can learn how to make dealstorming work for you.

The Purpose is Profit

Author : Ed McLaughlin
Publisher : Blue Sunsets Books
ISBN 13 : 9780986304347
Total Pages : 330 pages
Book Rating : 4.3/5 (43 download)

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Book Synopsis The Purpose is Profit by : Ed McLaughlin

Download or read book The Purpose is Profit written by Ed McLaughlin and published by Blue Sunsets Books. This book was released on 2016 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have the dream to become an entrepreneur and start your own business, The Purpose Is Profit was written for you. It covers the full arc-from the struggle to conceive the right idea, to funding your startup, to scaling the business, to executing the exit strategy. The appendix includes The Startup Roadmap and The Startup Funding Guide.

Sell Like a Team: The Blueprint for Building Teams that Win Big at High-Stakes Meetings

Author : Michael S. Dalis
Publisher : McGraw Hill Professional
ISBN 13 : 1259861163
Total Pages : 304 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis Sell Like a Team: The Blueprint for Building Teams that Win Big at High-Stakes Meetings by : Michael S. Dalis

Download or read book Sell Like a Team: The Blueprint for Building Teams that Win Big at High-Stakes Meetings written by Michael S. Dalis and published by McGraw Hill Professional. This book was released on 2017-06-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a championship sales team that prepares, practices, and plays in sync—and closes every deal Gone are the days of meeting a client for lunch, chatting about your product, and closing the sale over dessert. Buyers today look very differently from those of the past. They make networked purchasing decisions by committee, with diverse roles, interests and backgrounds. With access to more information and a greater ability to share it, they demand value, access and alignment from their counterparties. Sales is now a team sport, and to win you have to build and manage selling squads that work in complete alignment—not just during client meetings, but before and after, as well. In Sell Like a Team, Michael Dalis, a senior consultant at the legendary sales training firm, The Richardson Company, guides you through the process of creating and managing selling squads that execute and win in every sales meeting or pitch. Winning selling squads are fueled by trust. There is an effective leader and every member knows his or her role. They plan, practice and make adjustments together. During customer meetings, they execute as a unit. And afterward, they debrief together so they can advance the sale, replicate the high points and eliminate the low ones in future meetings. In today’s competitive market, the difference between the winner and all the others is a lean at the tape. There’s a world of difference between teams that are qualified and those that win. This groundbreaking guide provides everything you need to create and organize selling squads that win more and win big.

Team Sports Training

Author : Javier Mallo
Publisher : Routledge
ISBN 13 : 100004954X
Total Pages : 404 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Team Sports Training by : Javier Mallo

Download or read book Team Sports Training written by Javier Mallo and published by Routledge. This book was released on 2020-03-10 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Team Sports Training: The Complexity Model presents a novel approach to team sports training, examining football (soccer), rugby, field hockey, basketball, handball and futsal through the paradigm of complexity. Under a traditional prism, these sports have been analyzed using a deterministic perspective, where the constituent dimensions of the sportsmen were independently examined and treated in isolation. It was expected that the body worked as a perfect machine and, once all the components were maximized, the sportsmen improved their performance. If the same closed recipe was applied to all the players that formed part of the squad, the global team performance was expected to be enhanced. As much as these reductionistic models seem coherent, when contrasted in practice we see that the reality of team sports is far more different from the closed conditions in which they were idealized. Team sports contain variable, heterogeneous and non-linear constrains which require the development of a different logic to organize their training. During the last years, ecological psychology, the dynamical systems theory or the constraints-led approach have opened interesting fields of research from which many conceptual foundations can be applied to team sports. Based in this contemporary framework, the current book presents the study of the players and the teams as complex systems, using coordination dynamics to explain the emergence of the self-organisation episodes that characterize them. In addition, this thinking line provides the reader with the ability to apply all these innovative concepts to their practical training scenarios. Altogether, it is intended to challenge the reader to re-think their training strategy and to develop an original theory and practice of training specific to team sports.

Product-Led Onboarding

Author : Ramli John
Publisher : Productled Press
ISBN 13 : 9781777717704
Total Pages : 312 pages
Book Rating : 4.7/5 (177 download)

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Book Synopsis Product-Led Onboarding by : Ramli John

Download or read book Product-Led Onboarding written by Ramli John and published by Productled Press. This book was released on 2021-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

Break Into Sports

Author : Mark Washo
Publisher : MMW Marketing
ISBN 13 : 9780972888400
Total Pages : 127 pages
Book Rating : 4.8/5 (884 download)

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Book Synopsis Break Into Sports by : Mark Washo

Download or read book Break Into Sports written by Mark Washo and published by MMW Marketing. This book was released on 2004-12 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I want to be in Marketing, PR or Community Relations" ... that is the phrase heard countless times from candidates looking to land a job with a professional sports team.

The New Why Teams Don't Work

Author : Harvey Robbins And Michael Finley
Publisher : ReadHowYouWant.com
ISBN 13 : 1459609239
Total Pages : 378 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis The New Why Teams Don't Work by : Harvey Robbins And Michael Finley

Download or read book The New Why Teams Don't Work written by Harvey Robbins And Michael Finley and published by ReadHowYouWant.com. This book was released on 2011-01-22 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the authors' bestselling book Why Teams Don't Work-winner of the Financial Times/Booz Allen & Hamilton Global Business Book Award as the Best Management Book of the Year in the Americas Teaches people how to be good team members and teaches team members how to be team leaders Includes seven completely new chapters as well as new and updated examples and information throughout The move to teams has largely failed, say Harvey Robbins and Michael Finley, mainly because teams themselves are failing to think through the human implications of teaming. The New Why Teams Don't Work is a handbook for team members and team leaders to maintain the highest possible level of team intelligence-the skills, attitudes, and emotional flexibility to get the most out of a team's inherent differences. Describing what teams are really like, not how they ought to be, the book teaches people how to work together to make decisions, stay in budget, and achieve team goals. Robbins and Finley show, for instance, how to get hidden agendas on the table, clarify individual roles, learn what team members expect and want from each other, choose the right decision-making process, and much more. Updated throughout, the book includes completely new material on team intelligence, team technology, collaboration vs. teamwork, team balance, teams at the top, the team of one, plus all new and updated examples.

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--