Sales Funnels Made Simple

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Author :
Publisher : Hope Publishing
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4./5 ( download)

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Book Synopsis Sales Funnels Made Simple by : Sam Choo

Download or read book Sales Funnels Made Simple written by Sam Choo and published by Hope Publishing. This book was released on with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Funnels Made Simple: The Easy Way to Grow Your Business Do you want to grow your business but don't know where to start? Sales funnels are the answer. A sales funnel is a process that guides potential customers through the steps of becoming a paying customer. In this book, you'll learn how to create a simple and effective sales funnel that will help you grow your business. We'll start by covering the basics of sales funnels, including the three stages of a sales funnel: awareness, interest, and decision. Then, we'll show you how to create content that will generate awareness for your product or service. We'll also teach you how to nurture your leads and convert them into customers. Finally, we'll show you how to track and optimize your sales funnel so that you can get the most out of it. By the end of this book, you'll have everything you need to create a sales funnel that will help you grow your business.

Marketing Made Simple

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400203805
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Marketing Made Simple by : Donald Miller

Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

The Sales Funnel Book

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781540488091
Total Pages : 98 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Sales Funnel Book by : Nathan Williams

Download or read book The Sales Funnel Book written by Nathan Williams and published by Createspace Independent Publishing Platform. This book was released on 2016-11-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming Soon!

Business Made Simple

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400203821
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Business Made Simple by : Donald Miller

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Hero on a Mission

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400228026
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Hero on a Mission by : Donald Miller

Download or read book Hero on a Mission written by Donald Miller and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

Magnetic Marketing

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Author :
Publisher : Forbesbooks
ISBN 13 : 9781946633743
Total Pages : 0 pages
Book Rating : 4.6/5 (337 download)

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Book Synopsis Magnetic Marketing by : Dan S. Kennedy

Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

Traffic Secrets

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401973736
Total Pages : 353 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Traffic Secrets by : Russell Brunson

Download or read book Traffic Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2023-07-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

The Content Marketing Handbook

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 161308417X
Total Pages : 218 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Content Marketing Handbook by : Robert W. Bly

Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders

How to Grow Your Small Business

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400228050
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis How to Grow Your Small Business by : Donald Miller

Download or read book How to Grow Your Small Business written by Donald Miller and published by HarperCollins Leadership. This book was released on 2023-03-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.

New Sales

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431771
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis New Sales by : Mike Weinberg

Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

From Single to Scale

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Author :
Publisher : Apress
ISBN 13 : 1484238141
Total Pages : 221 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis From Single to Scale by : Michael Killen

Download or read book From Single to Scale written by Michael Killen and published by Apress. This book was released on 2018-09-07 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll LearnDevelop a profitable, scalable business from what you’re doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Dotcom Secrets

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Author :
Publisher : Hay House, Inc
ISBN 13 : 140196060X
Total Pages : 425 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Dotcom Secrets by : Russell Brunson

Download or read book Dotcom Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2020-04-07 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Network Marketing Secrets

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Author :
Publisher :
ISBN 13 : 9781985393349
Total Pages : 108 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis Network Marketing Secrets by : Russell Brunson

Download or read book Network Marketing Secrets written by Russell Brunson and published by . This book was released on 2018-02-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Funnel Strategy... That Easily Attracts The RIGHT People, Who Are SO SUPER INTERESTED In What You're Selling, They Actually Raise Their Hands And Ask You To Sign Them Up!This book will take you behind the scenes of the three funnels that have built 99% of ALL successful network marketing companies, and show you how to replicate them online with simple sales funnels. You'll be able to plug your network marketing opportunity into these funnels within just a few minutes. I'll also tell you the one step that everyone forgets. Miss this step and your funnels will never gain the momentum you need to be a top earner. Ready? Good. Me too!

Capture, Convert, Captivate: How Creatives Can Use Email Marketing To Connect With Their Tribe, Make An Impact, and Create Consistent Income!

Download Capture, Convert, Captivate: How Creatives Can Use Email Marketing To Connect With Their Tribe, Make An Impact, and Create Consistent Income! PDF Online Free

Author :
Publisher :
ISBN 13 : 9780473495305
Total Pages : 112 pages
Book Rating : 4.4/5 (953 download)

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Book Synopsis Capture, Convert, Captivate: How Creatives Can Use Email Marketing To Connect With Their Tribe, Make An Impact, and Create Consistent Income! by : Lise Cartwright

Download or read book Capture, Convert, Captivate: How Creatives Can Use Email Marketing To Connect With Their Tribe, Make An Impact, and Create Consistent Income! written by Lise Cartwright and published by . This book was released on 2019-09-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Consistent Income Doesn't Have to Be Hard! What if you could wake up tomorrow to a creative business that you adored, that excited you, that paid you what you've always wanted? What would be different? Would you be happier? What would your life look like day-to-day? Would you have more energy? Less stress? More money? Better relationships with your loved ones? What if I told you that this can be a reality for you, if you only knew how to attract the right people into your business? What if I told you it could take you less than 30 days to set up? Capture, Convert, Captivate is the book that provides a simple approach to developing a creative business that YOU want to work in. You'll learn: How to discover that the business you've always wanted is just around the corner How to find and attract the ideal leads you want to work with How to convert them into paying customers and clients How to create an amazing experience that has leads and clients/customers raving about YOU to all their friends! It's within your reach right now, you just don't know how to pull everything together to make it happen. Until now. Are you ready? The next chapter of your creative business-the most amazing business you've ever wished and dreamed for-is about to begin. All that's left to do is buy this book, crack it open and start absorbing. Then grab the 30-Day Action Plan at the end to get started! Don't wait! Scroll to the top and click (or tap) BUY NOW and start your Capture, Convert, Captivate journey today.

Ecommerce Evolved

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781534619340
Total Pages : 0 pages
Book Rating : 4.6/5 (193 download)

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Book Synopsis Ecommerce Evolved by : Tanner Larsson

Download or read book Ecommerce Evolved written by Tanner Larsson and published by Createspace Independent Publishing Platform. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.

The Seven Figure Agency Roadmap

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Author :
Publisher : Josh Nelson
ISBN 13 : 1703385454
Total Pages : 252 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Seven Figure Agency Roadmap by : Josh Nelson

Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

Side Hustle Blueprint

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Author :
Publisher : Lise Cartwright
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)

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Book Synopsis Side Hustle Blueprint by : Lise Cartwright

Download or read book Side Hustle Blueprint written by Lise Cartwright and published by Lise Cartwright. This book was released on 2015-05-20 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to make your money last all the way to the end of the month? Are you trying to figure out HOW you're going to make ends meet with the money you're currently earning? I get it. You want to do everything and find it FRUSTRATING that you don't earn what you are worth and how that then translates into you NOT being able to get everything you want. So what can you do? What options are there? Do you:1. Apply for a personal loan, only to get rejected? 2. Ask for a raise at work, only to be laughed at? 3. Apply to increase your credit card limit, only to overspend it? In this hands-on and step-by-step guide, Lise Cartwright explains how YOU can earn what you're worth and do and have the things you want... WITHOUT having to leave your day job, apply for more credit increases or have embarrassing conversations with your boss. By using examples from her own personal experiences and guidance from her mentors, she shows you how to make an extra $1000 in just 30 days! In This How-To Guide, You'll Be Given:- Step-by-Step Instructions to help you quickly achieve and implement your 'side hustle' - Action Checklists that will provide you with a quick re-cap on each step and show you EXACTLY what you need to do in order to progress forward and make money work for you - A 30-Day Plan to help kick-start your side hustle idea and develop the skills you need to make extra money! The Side Hustle Blueprint is concisely written with your crazy schedule in mind, and it will teach and show you how to get the things you want in life, without you having to sacrifice your social or work life. You'll quickly learn just how easy it is to make an extra $1000 per month! Don’t let your fear of rejection and day job commitments stop you from having the financial benefits you deserve… take action, follow the book’s steps, and enjoy your new lifestyle and laugh yourself all the way to the bank.