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Romancing The Market
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Book Synopsis Romancing the Market by : Stephen Brown
Download or read book Romancing the Market written by Stephen Brown and published by Psychology Press. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Book Synopsis Romancing the Market by : Stephen Brown
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Download or read book Romancing the Market written by and published by . This book was released on 1998 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research.
Book Synopsis Romancing the Brand by : Tim Halloran
Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Download or read book Romancing the Duke written by Tessa Dare and published by Avon. This book was released on 2014-01-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the daughter of a famed author, Isolde Ophelia Goodnight grew up on tales of brave knights and fair maidens. She never doubted romance would be in her future, too. The storybooks offered endless possibilities. And as she grew older, Izzy crossed them off. One by one by one. Ugly duckling turned swan? Abducted by handsome highwayman? Rescued from drudgery by charming prince? No, no, and . . . Heh. Now Izzy’s given up yearning for romance. She’ll settle for a roof over her head. What fairy tales are left over for an impoverished twenty-six year-old woman who’s never even been kissed? This one.
Book Synopsis Romancing the Business Loan by : Gary Goldstick
Download or read book Romancing the Business Loan written by Gary Goldstick and published by Lexington Books. This book was released on 1994 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells how to improve relations with one's banker, discusses the business loan process, and offers advice on obtaining needed financing.
Book Synopsis Romancing the M.D. by : Maureen Smith
Download or read book Romancing the M.D. written by Maureen Smith and published by Harlequin. This book was released on 2011-10-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk it all because of arrogant Victor Aguilar. Tamara and Victor constantly lock horns, but the sinfully seductive doctor is driving her crazy…with desire. Tamara knows that dating a colleague is a prescription for disaster. Until one stormy, passion-filled night… Victor can have his pick of any woman. But he only has eyes for sweet, sultry Tamara. But when tragedy and trauma in the E.R. hit close to home, one false move could put everything they've ever worked for in jeopardy. It's time to stake his claim on Tamara's heart—with a passionate dose of forever.
Book Synopsis Romancing the Sperm by : Diane Tober
Download or read book Romancing the Sperm written by Diane Tober and published by Rutgers University Press. This book was released on 2018-11-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s marked a new era in family formation. Increased access to donor sperm enabled single women and lesbian couples to create their families on their own terms, outside the bounds of heterosexual married relationships. However, emerging “alternative” families were not without social and political controversy. Women who chose to have children without male partners faced many challenges in their quest to have children. Despite current wider social acceptance of single people and same sex couples becoming parents, many of these challenges continue. In Romancing the Sperm, Diane Tober explores the intersections between sperm donation and the broader social and political environment in which “modern families” are created and regulated. Through tangible and intimate stories, this book provides a captivating read for anyone interested in family and kinship, genetics and eugenics, and how ever-expanding assisted reproductive technologies continue to redefine what it means to be human.
Book Synopsis Romancing the Rancher by : Kate Pearce
Download or read book Romancing the Rancher written by Kate Pearce and published by Zebra. This book was released on 2021-12-28 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In New York Times bestselling author Kate Pearce’s sweet and sexy Millers of Morgan Valley series, the close-knit folks of Morgantown, California, have long memories—and big hearts to go with them. In this sixth installment delves into the behind the scenes of the PBR Rodeo as the youngest Morgan brother volunteers on the circuit and catches the eye of a female bull rider. Welcome to California’s ranch country, where the cowboys of New York Times bestselling author Kate Pearce’s sexy and heartwarming series live, learn, and find love... Ranching will always run in Evan Miller’s blood, but as the fifth son, he also wants to prove to his skeptical family that he can forge his own path. Drawn to the world of rodeo, Evan encounters Josie Martinez, half-sister of world champion bull rider Rio Martinez. He hopes Josie might show him the ropes—among other things—but Josie has priorities of her own... Josie’s not sure what she’s doing at her brother’s ranch when she should be at her office in San Francisco, fulfilling her dream of becoming young entrepreneur of the year. Ever since violence unexpectedly entered her life and her home, she’s struggled to get her life back on track. The ranch offers a sanctuary—with one gorgeous exception: Evan. But is he just a distraction, or can their growing bond—and undeniable attraction—persuade Josie that her heart is big enough for work and love...
Book Synopsis Romancing the Future by : Judy Julin
Download or read book Romancing the Future written by Judy Julin and published by . This book was released on 2007-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weaves together the author's personal story of having a dream, of making a difference in the world, with the spiritual principles she learned from meeting and working with Deepak Chopra to pioneer a new spiritually based learning/enrichment centre for children and families. This book is really the story of how she got to where she is today.
Book Synopsis Romancing the Rogue by : Barbara Dawson Smith
Download or read book Romancing the Rogue written by Barbara Dawson Smith and published by . This book was released on 2000 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nine Rules to Break When Romancing a Rake by : Sarah MacLean
Download or read book Nine Rules to Break When Romancing a Rake written by Sarah MacLean and published by Hachette UK. This book was released on 2012-02-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Fabulous' Eloisa James 'Smart, sexy, and always romantic' Julia Quinn 'For a smart, witty and passionate historical romance, I recommend anything by Sarah MacLean' Lisa Kleypas A lady does not smoke cheroot. She does not ride astride. She does not fence or attend duels. She does not fire a pistol, and she never gambles at a gentlemen's club. Lady Calpurnia Hartwell has always followed the rules, rules that have left her unmarried - and more than a little unsatisfied. And so she's vowed to break the rules and live the life of pleasure she's been missing. But to dance every dance, to steal a midnight kiss - to do those things, Callie will need a willing partner. Someone who knows everything about rule-breaking. Someone like Gabriel St John, the Marquess of Ralston - charming and devastatingly handsome, his wicked reputation matched only by his sinful smile. If she's not careful, she'll break the most important rule of all - the one that says that pleasure-seekers should never fall hopelessly, desperately in love . . . This is the first novel in the Regency romance Love By Numbers trilogy by New York Times bestselling author Sarah MacLean - perfect for fans of Lisa Kleypas and Eloisa James Love By Numbers series: Nine Rules to Break When Romancing a Rake Ten Ways to Be Adored When Landing a Lord Eleven Scandals to Start to Win a Duke's Heart Praise for Sarah MacLean: 'Sarah MacLean has reignited the romance genre with a bolder edge' The New Yorker 'Funny, smart, feminist and roastingly hot' BookRiot.com 'Do yourself a favor and discover the compelling magic of Sarah MacLean' Amanda Quick 'MacLean writes with an entirely unique blend of elegance and ferocity that bursts from every page' Entertainment Weekly 'Great chemistry, intelligence and sparkling humor' RT Book Reviews
Book Synopsis Consumerism, Romance and the Wedding Experience by : Sharon Boden
Download or read book Consumerism, Romance and the Wedding Experience written by Sharon Boden and published by Springer. This book was released on 2003-06-20 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the event, the dynamics of heterosexual partnerships, and the influence of romance. The new commercial wedding is further explored in relation to broader socio-structural transformations and the modernization of marriage law. This book draws upon the experiences of marrying couples as well as media evidence.
Book Synopsis Gifts, Romance, and Consumer Culture by : Yuko Minowa
Download or read book Gifts, Romance, and Consumer Culture written by Yuko Minowa and published by Routledge. This book was released on 2018-09-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.
Book Synopsis Romancing the Billionaire by : Jessica Clare
Download or read book Romancing the Billionaire written by Jessica Clare and published by Penguin. This book was released on 2014-11-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Billionaire Boys Club novel by the New York Times bestselling author. The Billionaire Boys Club is a secret society. Six men of astonishing wealth. But there’s one thing money can’t buy. When it comes to love, success doesn’t come so easily… Jonathan Lyons. Playboy, billionaire, and adventurer, he lives life on the edge. When he hears that his mentor, Dr. Phineas DeWitt, had a secret journal that leads to a legendary artifact, Jonathan takes action. It stirs his blood, but it comes with a heady challenge: DeWitt’s daughter Violet. She has what Jonathan needs. And she’s not giving it up it to the man who broke her heart. Violet is Jonathan’s weakness—he’s still in love despite their volatile breakup a decade ago. But Violet’s memories have a sharper edge. She’s never forgiven him for abandoning her. Or so she thought. When Jonathan’s attentions turn seductive, she’s in danger of falling for him all over again. And she can’t help but wonder…does he really want her, or just what she's hiding?
Author :Thorsten Hennig-Thurau Publisher :Springer Science & Business Media ISBN 13 :3662097451 Total Pages :454 pages Book Rating :4.6/5 (62 download)
Book Synopsis Relationship Marketing by : Thorsten Hennig-Thurau
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Book Synopsis Romance Your Brand: Building a Marketable Genre Fiction Series by : Zoe York
Download or read book Romance Your Brand: Building a Marketable Genre Fiction Series written by Zoe York and published by Zoe York. This book was released on 2019-12-24 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word
