Role Et Impact Du Marketing Dans La Qualite Du Service Touristique Et Hotelier

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Rôle et impact du marketing dans la qualité du service touristique et hôtelier

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Author : Momar Talla Thioune
Publisher : Harmattan Sénégal
ISBN 13 : 2343242453
Total Pages : 165 pages
Book Rating : 4.3/5 (432 download)

Book Synopsis Rôle et impact du marketing dans la qualité du service touristique et hôtelier by : Momar Talla Thioune

Download or read book Rôle et impact du marketing dans la qualité du service touristique et hôtelier written by Momar Talla Thioune and published by Harmattan Sénégal. This book was released on 2021 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'industrie hôtelière se place au cœur du secteur touristique et joue un rôle prépondérant dans son processus d'émergence. À travers les services qu'ils offrent et les prestations qu'ils proposent, les hôtels doivent impérativement satisfaire les attentes et besoins de leurs clientèles, afin de répondre au critère de compétitivité de leur marché concurrentiel. Cet ouvrage est à la fois une expérience et une combinaison de la notion de marketing général. Partant de la sphère touristique mondiale, l'auteur fait une évaluation des approches purement techniques de la mercatique appliquées par de grands hôtels basés à Dakar. Cet ouvrage est un excellent guide pour l'amélioration de la qualité de service dans l'industrie hôtelière grâce à des techniques de marketing

Le marketing et la communication en tourisme, hôtellerie et restauration

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Author : Sylvain Audet
Publisher : Editions JFD
ISBN 13 : 2897991526
Total Pages : 178 pages
Book Rating : 4.8/5 (979 download)

Book Synopsis Le marketing et la communication en tourisme, hôtellerie et restauration by : Sylvain Audet

Download or read book Le marketing et la communication en tourisme, hôtellerie et restauration written by Sylvain Audet and published by Editions JFD. This book was released on 2022-08-23 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’industrie touristique est un secteur en constante évolution. On n’a qu’à penser aux récentes expériences offertes aux visiteurs ou aux nouvelles plateformes de communication qu’utilisent les PME touristiques. Ce livre présente pas à pas une démarche complète pour réaliser un plan de marketing et de communication en tourisme, en hôtellerie et en restauration. Un plan de marketing doit s’articuler autour de simples questions auxquelles tout propriétaire, gestionnaire ou responsable du marketing et des communications d’une PME touristique est tenu de répondre : • Que veulent les visiteurs comme expérience touristique ? • Qu’est-ce que l’entreprise peut offrir comme expérience touristique pour répondre aux besoins et aux attentes des visiteurs ? • Quels sont les moyens pour informer les visiteurs de l’expérience touristique offerte par l’entreprise ? • Comment se préparer à recevoir les visiteurs et faire le suivi des efforts de marketing et de communication ? Ces questions regroupent d’une façon unique les différents concepts et approches utilisés en marketing et communication touristique. Ce livre s’adresse aux propriétaires et gestionnaires de PME touristiques et aux étudiants en tourisme, en hôtellerie, en restauration et en marketing.

Handbook of Hospitality Marketing Management

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Author : Haemoon Oh
Publisher : Elsevier
ISBN 13 : 0080450806
Total Pages : 575 pages
Book Rating : 4.0/5 (84 download)

Book Synopsis Handbook of Hospitality Marketing Management by : Haemoon Oh

Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Elsevier. This book was released on 2008 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics, which include: Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles, Essentials of the hospitality marketing mix such as branding, advertising and business performance, Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing, Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel, Special marketing topics such as internal marketing and casino marketing. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. Book jacket.

Marketing du tourisme - 3e éd.

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Author : Isabelle Frochot
Publisher : Dunod
ISBN 13 : 2100713523
Total Pages : 281 pages
Book Rating : 4.1/5 (7 download)

Book Synopsis Marketing du tourisme - 3e éd. by : Isabelle Frochot

Download or read book Marketing du tourisme - 3e éd. written by Isabelle Frochot and published by Dunod. This book was released on 2014-05-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le tourisme, premier secteur d’activité en France, s’est profondément professionnalisé et structuré, jusqu’à s’élever au rang d’industrie. Cette 3e édition expose l’ensemble des techniques marketing et e-marketing appliquées à la conception et à la commercialisation des produits touristiques : • l’environnement et les tendances ; • le processus de choix du consommateur ; • le marketing expérientiel ; • le marketing relationnel et les réseaux sociaux ; • les stratégies marketing avec un approfondissement sur la tarification (revenue/yield management) ; • les notions d’image et de communication. Résolument concret, nourri de cas d’entreprises, ce livre de référence s’adresse à tous les acteurs privés et publics intervenant dans la production de prestations touristiques ou dans la gestion de destinations, ainsi qu’aux étudiants qui pourront appréhender l’étendue des outils et des techniques à leur disposition.

Dynamics of Marketing of Star Hotels, Products, & Services

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Author : DR FEROZ KHAN
Publisher : Partridge Publishing Singapore
ISBN 13 : 148289405X
Total Pages : 189 pages
Book Rating : 4.4/5 (828 download)

Book Synopsis Dynamics of Marketing of Star Hotels, Products, & Services by : DR FEROZ KHAN

Download or read book Dynamics of Marketing of Star Hotels, Products, & Services written by DR FEROZ KHAN and published by Partridge Publishing Singapore. This book was released on 2012-06-18 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Marketing of Star Hotels is a Scholarly work in the field of Tourism Administration in general and Hotel Marketing in particular. This research work is based on products services and marketing strategies in the field of Five Star Hotels. This Valuable Book contains Seven Chapters along with microscopic study of field work in the area of Hotel Management and Marketing of products of the same. Globalization has changed the profile of Hotel industry and it has brought New Trends in the competitive world of Travel and Tourism. Hence the researcher has developed new insight and new line of action in field of Tourism Marketing. He has been working on various aspects of Hospitality Industry since last 2 decades and the present book is an outcome of his hard work scholarship and minute observation of the changing hotel industry. The present book is very much useful for both new comers and senior management executives working in the field of hotel industry in 21st Century. This book is a unique contribution made by the scholar who is founder of many Travel Agencies. He is also working as advisor of many Star Hotels in Aurangabad. This is Hub of tourism industry in South Asia. The present book is extremely useful for scholars marketing persons and new entrants in the field of tourism.

Marketing touristique et hôtelier

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Author : Christophe Dechavanne
Publisher : Le Génie Editeur
ISBN 13 : 9782375631577
Total Pages : 244 pages
Book Rating : 4.6/5 (315 download)

Book Synopsis Marketing touristique et hôtelier by : Christophe Dechavanne

Download or read book Marketing touristique et hôtelier written by Christophe Dechavanne and published by Le Génie Editeur. This book was released on 2018-10-18 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans un marché touristique et hôtelier en pleine évolution, cet ouvrage tente d'apporter une suite logique entre les différents concepts et pratiques et tente également de faire leur articulation pour les rendre plus clairs à comprendre et à mettre en uvre.

Marketing des services touristiques et hôteliers

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Author : Michel Balfet
Publisher : Ellipses Marketing
ISBN 13 : 9782729805708
Total Pages : 284 pages
Book Rating : 4.8/5 (57 download)

Book Synopsis Marketing des services touristiques et hôteliers by : Michel Balfet

Download or read book Marketing des services touristiques et hôteliers written by Michel Balfet and published by Ellipses Marketing. This book was released on 2001 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les éléments caractéristiques du phénomène tourisme que sont les composantes majeures des styles de vie actuels, l'importance économique croissante des flux concernés, l'ampleur des aménagements mis en place, la multiplicité et la complémentarité des métiers impliqués dans la satisfaction de la demande touristique, conduisent à développer des perspectives de connaissances et d'actions mercatiques mêlant divers champs disciplinaires aux multiples champs professionnels concernés. C'est ce type d'approche du marketing du tourisme et de l'hôtellerie que propose cet ouvrage en abordant l'essentiel des spécificités, méthodes et techniques qui " font " le marché des activités liées aux services touristiques et hôteliers.

Managing Events, Festivals and the Visitor Economy

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Author : Michael B. Duignan
Publisher : CABI
ISBN 13 : 1789242843
Total Pages : 203 pages
Book Rating : 4.7/5 (892 download)

Book Synopsis Managing Events, Festivals and the Visitor Economy by : Michael B. Duignan

Download or read book Managing Events, Festivals and the Visitor Economy written by Michael B. Duignan and published by CABI. This book was released on 2021-12-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and the visitor economy. Authors offer an array of philosophical, political, cultural, and ethical perspectives on how to achieve this across a range of contexts, from Cambodia, China, Egypt to the British cathedral city of Lincoln. Though recognising individual difference, each chapter unites in their common pursuit of supporting the United Nations Sustainable Development Goals (UNSDGs). This is significant as utilising the UNSDGs as a normative organising framework for how we all think about, plan, and manage a 'good' visitor economy is increasingly ubiquitous. It is with this in mind that each chapter provides explicit links to the UNSDGs and policy and/or practical implications, along with a series of critical self-assessment questions to reflect on the chapter's key arguments. This collection aims to satiate what appears to be an increasing appetite of readers and students alike who seek exposure to rigorous debate in and out of the classroom.

Tourism in the City

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Author : Nicola Bellini
Publisher : Springer
ISBN 13 : 3319268775
Total Pages : 344 pages
Book Rating : 4.3/5 (192 download)

Book Synopsis Tourism in the City by : Nicola Bellini

Download or read book Tourism in the City written by Nicola Bellini and published by Springer. This book was released on 2016-08-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.

The Big Five Personality Factors

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Author : Boele de Raad
Publisher : Hogrefe Publishing
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.F/5 ( download)

Book Synopsis The Big Five Personality Factors by : Boele de Raad

Download or read book The Big Five Personality Factors written by Boele de Raad and published by Hogrefe Publishing. This book was released on 2000 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the origin, history, rationale, procedures, developments, models and practical applications of the so-called Big Five traits, providing a concise but thorough insight into the Big Five model of personality and its emergence from the lexical trait approach to personality structure. Written by one of the world's leading experts in this field, this integrated text includes a critical description of the theory that provides readers with all the necessary background information. The text is of interest to specialists in the field of personality and to applied psychologists.

Tourisme Mondial

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Author :
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.3/5 ( download)

Book Synopsis Tourisme Mondial by :

Download or read book Tourisme Mondial written by and published by . This book was released on 1974 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Language, Consciousness, Culture

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Author : Ray S. Jackendoff
Publisher : MIT Press
ISBN 13 : 0262303647
Total Pages : 431 pages
Book Rating : 4.2/5 (623 download)

Book Synopsis Language, Consciousness, Culture by : Ray S. Jackendoff

Download or read book Language, Consciousness, Culture written by Ray S. Jackendoff and published by MIT Press. This book was released on 2009-01-23 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrative approach to human cognition that encompasses the domains of language, consciousness, action, social cognition, and theory of mind that will foster cross-disciplinary conversation among linguists, philosophers, psycholinguists, neuroscientists, cognitive anthropologists, and evolutionary psychologists. Ray Jackendoff's Language, Consciousness, Culture represents a breakthrough in developing an integrated theory of human cognition. It will be of interest to a broad spectrum of cognitive scientists, including linguists, philosophers, psycholinguists, neuroscientists, cognitive anthropologists, and evolutionary psychologists. Jackendoff argues that linguistics has become isolated from the other cognitive sciences at least partly because of the syntax-based architecture assumed by mainstream generative grammar. He proposes an alternative parallel architecture for the language faculty that permits a greater internal integration of the components of language and connects far more naturally to such larger issues in cognitive neuroscience as language processing, the connection of language to vision, and the evolution of language. Extending this approach beyond the language capacity, Jackendoff proposes sharper criteria for a satisfactory theory of consciousness, examines the structure of complex everyday actions, and investigates the concepts involved in an individual's grasp of society and culture. Each of these domains is used to reflect back on the question of what is unique about human language and what follows from more general properties of the mind. Language, Consciousness, Culture extends Jackendoff's pioneering theory of conceptual semantics to two of the most important domains of human thought: social cognition and theory of mind. Jackendoff's formal framework allows him to draw new connections among a large variety of literatures and to uncover new distinctions and generalizations not previously recognized. The breadth of the approach will foster cross-disciplinary conversation; the vision is to develop a richer understanding of human nature.

Positive Tourism

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Author : Sebastian Filep
Publisher : Routledge
ISBN 13 : 1317478908
Total Pages : 341 pages
Book Rating : 4.3/5 (174 download)

Book Synopsis Positive Tourism by : Sebastian Filep

Download or read book Positive Tourism written by Sebastian Filep and published by Routledge. This book was released on 2016-10-04 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism affects millions of individuals, numerous societies and environments in multiple, nuanced and overlapping ways. While it can be viewed as a frivolous leisure pursuit or simply a large industry, with potentially destructive impacts, it might also be understood in terms of its effects on human fulfilment, the good life and greater well-being. This book calls for positive tourism, principally grounded in theories from positive psychology (the study of what makes life worth living), and the development of a body of knowledge that explains what characterises optimal tourist experiences, what enables host communities to flourish and what encourages workers in tourism to thrive. Through original research studies reported in this international volume we aim to further develop this knowledge. The intersections between ongoing and traditionally inspired applications of psychology in tourism and this new thrust in psychological inquiry promise to refresh and challenge tourism research. This book will appeal to researchers and academics in tourism, leisure, positive psychology, management and related fields as well as graduate students, professionals and policy makers.

Food security and nutrition in the age of climate change

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Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251309310
Total Pages : 134 pages
Book Rating : 4.2/5 (513 download)

Book Synopsis Food security and nutrition in the age of climate change by : Food and Agriculture Organization of the United Nations

Download or read book Food security and nutrition in the age of climate change written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-10-17 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: After steadily declining for over a decade, global hunger is on the rise again, while various forms of malnutrition coexist. Climate change is already exacerbating this grim picture, which is why food security and food production will be a major focus of the Intergovernmental Panel on Climate Change’s 6th Assessment Cycle. Thanks to the participation of 250 experts from all around the world, the International Symposium on Food Security and Nutrition in the Age of Climate Change highlighted the importance of food and agricultural systems in the fight against climate change and presented concrete multi-sector solutions to address this global issue. The event placed special emphasis on the regional realities of West Africa and the Canadian North, as well as to the presence of young people and members of Indigenous and Northern communities directly affected by these issues. The summaries of these four days of plenaries, interactive workshops, and special events have been grouped under seven major themes for this publication: 1) Climate change, food security and nutrition: the issues; (2) The agriculture sectors in the context of climate change; (3) Food systems in the face of climate change; (4) Natural resources: challenges and solutions; (5) Food security and nutrition in a changing North; (6) Summary of solutions; (7) Strengthening and adapting regional and international cooperation.

OECD Tourism Trends and Policies 2018

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Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264287396
Total Pages : 380 pages
Book Rating : 4.2/5 (642 download)

Book Synopsis OECD Tourism Trends and Policies 2018 by : OECD

Download or read book OECD Tourism Trends and Policies 2018 written by OECD and published by OECD Publishing. This book was released on 2018-03-08 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,...

Revenue Management

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Author : Sheryl E. Kimes
Publisher : Now Publishers
ISBN 13 : 9781680830286
Total Pages : 80 pages
Book Rating : 4.8/5 (32 download)

Book Synopsis Revenue Management by : Sheryl E. Kimes

Download or read book Revenue Management written by Sheryl E. Kimes and published by Now Publishers. This book was released on 2015-03-26 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity.

World travel

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Author :
Publisher :
ISBN 13 :
Total Pages : 624 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis World travel by :

Download or read book World travel written by and published by . This book was released on 1975 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: