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Role Dynamics In Pharma Sales Management
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Book Synopsis Role Dynamics in Pharma Sales Management by : Dr V K Sharma
Download or read book Role Dynamics in Pharma Sales Management written by Dr V K Sharma and published by Clever Fox Publishing. This book was released on with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharma field sales professionals struggle this one question very often- What is the role of my position and sometimes my seniors’ position too. the prime reason of this struggle is that Pharma industry never seriously tried to define different field sales management roles. As this job differentiation is not in public domain, Some Managers used and abused this situation as it suits them. Instead of putting these different roles in public domain, Managers prefer to enjoy this ambiguity by defining the roles differently in different times in different organizations. This virtually divide field sales professionals in two classes- the persecutors and victims or afflicted peoples. It is unfortunate that Pharma Industry never thought of bringing this issue in public domain. As a part of effective pharma field sales management, different organizations at different stages need customized re-drawing of these role’s bifurcation. This need further fueled the blurredness in this area.
Book Synopsis Strategic Pharmaceutical Marketing Management in Growth Markets by : Mithun Nandy
Download or read book Strategic Pharmaceutical Marketing Management in Growth Markets written by Mithun Nandy and published by Taylor & Francis. This book was released on 2023-05-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
Book Synopsis Pharma Marketing Management by : Dr. Ritu Kataria
Download or read book Pharma Marketing Management written by Dr. Ritu Kataria and published by Thakur Publication Private Limited. This book was released on 2021-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities
Book Synopsis Scientific communications strategy and value creation in pharmaceutical firms. Dynamics and evolutionary trends in italian market by : Raffaello Carnà Ascensionato
Download or read book Scientific communications strategy and value creation in pharmaceutical firms. Dynamics and evolutionary trends in italian market written by Raffaello Carnà Ascensionato and published by Giuffrè Editore. This book was released on 2010 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sales Management by : R K Srivastava
Download or read book Sales Management written by R K Srivastava and published by Excel Books India. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The survival and of many products and companies depend upon the marketing strategies adopted by them. In the rapidly changing scenario of markets, when even propaganda and advertisements are unable to do the magic, it is the dedicated marketing professionals who compel the customer to purchase their goods and services. In today’s business strategies, production of goods and services are not the end and means of everything. Neither financial or personnel management, nor inventory or time management are important today. It is Sales Management which has the last laugh over every other aspect of the business. Many a time it has been seen hat a better quality product or service has given place to an inferior quality product or service only due to superb marketing management. This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements. It takes into consideration the different academic aspects of Marketing and Sales Management for undergraduate and postgraduate students. This book would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or a set of responsibilities.
Download or read book Sales Management written by and published by Excel Books India. This book was released on with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharma Marketing and Pharmacoeconomics by : Rishabha Malviya
Download or read book Pharma Marketing and Pharmacoeconomics written by Rishabha Malviya and published by CRC Press. This book was released on 2024-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.
Book Synopsis Evolution and Applications of Quantum Computing by : Sachi Nandan Mohanty
Download or read book Evolution and Applications of Quantum Computing written by Sachi Nandan Mohanty and published by John Wiley & Sons. This book was released on 2023-06-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVOLUTION and APPLICATIONS of QUANTUM COMPUTING The book is about the Quantum Model replacing traditional computing’s classical model and gives a state-of-the-art technical overview of the current efforts to develop quantum computing and applications for Industry 4.0. A holistic approach to the revolutionary world of quantum computing is presented in this book, which reveals valuable insights into this rapidly emerging technology. The book reflects the dependence of quantum computing on the physical phenomenon of superposition, entanglement, teleportation, and interference to simplify difficult mathematical problems which would have otherwise taken years to derive a definite solution for. An amalgamation of the information provided in the multiple chapters will elucidate the revolutionary and riveting research being carried out in the brand-new domain encompassing quantum computation, quantum information and quantum mechanics. Each chapter gives a concise introduction to the topic. The book comprises 18 chapters and describes the pioneering work on the interaction between artificial intelligence, machine learning, and quantum computing along with their applications and potential role in the world of big data. Subjects include: Combinational circuits called the quantum multiplexer with secured quantum gate (CSWAP); Detecting malicious emails and URLs by using quantum text mining algorithms to distinguish between phishing and benign sites; Quantum data traffic analysis for intrusion detection systems; Applications of quantum computation in banking, netnomy and vehicular ad-hoc networks, virtual reality in the education of autistic children, identifying bacterial diseases and accelerating drug discovery; The critical domain of traditional classical cryptography and quantum cryptography. Audience The book will be very useful for researchers in computer science, artificial intelligence and quantum physics as well as students who want to understand the history of quantum computing along with its applications and have a technical state-of-the-art overview.
Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell
Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Careers with the Pharmaceutical Industry by : Peter D. Stonier
Download or read book Careers with the Pharmaceutical Industry written by Peter D. Stonier and published by John Wiley & Sons. This book was released on 2003-11-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, many factors have combined to change the operating environment of the international pharmaceutical industry leading to greater specialisation and sophistication. This new edition will give an update of the different opportunities in drug discovery and development and the scientific, medical or other specialist training needed to accomplish them. The scope of this edition has been broadened to encompass all major roles, including marketing and sales.
Download or read book Sales Management written by Chris Noonan and published by Routledge. This book was released on 2010-08-27 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.
Download or read book Sales Management written by Paolo Guenzi and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
Book Synopsis Sales Force Management by : Gregory Rich
Download or read book Sales Force Management written by Gregory Rich and published by SAGE Publications. This book was released on 2024-09-25 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sales Force Management is a comprehensive guide to leading sales teams in today′s dynamic business landscape, offering practical insights, strategies, and tools to navigate the challenges of modern sales management effectively. The Second Edition also delves into how technology, such as artificial intelligence, is reshaping sales force operations in the post-pandemic era.
Book Synopsis A to Z of Pharmaceutical Marketing Worlds Voulme 1 by : Subba Rao Chaganti
Download or read book A to Z of Pharmaceutical Marketing Worlds Voulme 1 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Book Synopsis Vault Career Guide to Pharmaceuticals Sales and Marketing by : Carole Moussalli
Download or read book Vault Career Guide to Pharmaceuticals Sales and Marketing written by Carole Moussalli and published by Vault Inc.. This book was released on 2006-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the inside scoop on pharmaceutical sales careers with this new Vault Guide. Overview of the industry; functions in pharmaceutical sales: field sales, sales management, training and development, instructional design/content development, project management; jobs and career paths; getting hired - education, interview preparation, and more.
Book Synopsis A to Z of Pharmaceutical Marketing Volume 2 by : Subba Rao Chaganti
Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Book Synopsis Case method in Management Education (Vol II) by :
Download or read book Case method in Management Education (Vol II) written by and published by Excel Books India. This book was released on with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt:
