Roberts Rules Of Innovation

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Robert's Rules of Innovation

Author : Robert F Brands
Publisher : Wiley + ORM
ISBN 13 : 0470620986
Total Pages : 227 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Robert's Rules of Innovation by : Robert F Brands

Download or read book Robert's Rules of Innovation written by Robert F Brands and published by Wiley + ORM. This book was released on 2010-02-16 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate innovation guru shares a ten-step program for keeping your company competitive in today’s fast-changing marketplace. Let’s face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you’re a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today’s pressure to excel is unprecedented. Robert’s Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment. Robert’s Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert’s Rules of Order, which created order from chaos in meetings around the world, Robert’s Rules of Innovation sets a new standard for “doing” Innovation, equipping you with the principles needed to: Inspire, lead, and drive the process Build value for your Innovation Manage risk, without letting fear of failure kill innovation Create a formalized New Product Development (NPD) process—an absolute must Observe, measure, and track NPD results—essential to optimal ROI Convince others to work outside their comfort zone Properly hire and train staff in ways that support your company’s mindset Stay open to new ideas Grow profitably And more Get passionate about creativity. Prepare to unleash your team’s abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert’s Rules of Innovation.

Robert's Rules of Innovation II

Author : Robert F. Brands
Publisher : Hillcrest Publishing Group
ISBN 13 : 1634137302
Total Pages : 225 pages
Book Rating : 4.6/5 (341 download)

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Book Synopsis Robert's Rules of Innovation II by : Robert F. Brands

Download or read book Robert's Rules of Innovation II written by Robert F. Brands and published by Hillcrest Publishing Group. This book was released on 2015-12-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innnovation thought-leder Robert Brads introduces readers to the best and most recent thinking of his international network and shows how to permanently implement a culture of innovation in one's work environment.

Robert’s Rules of Order, and Why It Matters for Colleges and Universities Today

Author : Henry Martyn Robert
Publisher : Princeton University Press
ISBN 13 : 0691222851
Total Pages : 160 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Robert’s Rules of Order, and Why It Matters for Colleges and Universities Today by : Henry Martyn Robert

Download or read book Robert’s Rules of Order, and Why It Matters for Colleges and Universities Today written by Henry Martyn Robert and published by Princeton University Press. This book was released on 2021-09-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical edition of the book that paved the way for the democratization of American higher education If you have ever attended a town meeting or business lunch, or participated in a church group or department meeting, or served on a faculty senate or maybe just watched C-SPAN, then you have likely encountered Robert's Rules of Order. This critical edition of Henry M. Robert's essential guide to parliamentary procedure features the original text from 1876 along with a companion essay by Christopher Loss, who artfully recounts the book's publication and popular reception, and sheds light on its enduring value for one of the most vital bastions of democracy itself—the modern university. Loss deftly explains why Robert's simple, elegant handbook to democratic governance captured the imagination of so many ordinary citizens during the Gilded Age and how it has shaped the development of our colleges and universities ever since. He shows how Robert's rules can help faculty, administrators, and students to solve problems and overcome challenges through collaboration, disciplined thinking, trust in the facts, and honesty and fairness from all sides. At a time when people's faith in democracy and higher education has been shaken to its core, Robert's Rules of Order offers a powerful reminder of the importance of democratic norms and practices in American life and institutions.

Robert's Rules of Order Newly Revised, 12th edition

Author : Henry M. Robert III
Publisher : PublicAffairs
ISBN 13 : 9781541736696
Total Pages : 848 pages
Book Rating : 4.7/5 (366 download)

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Book Synopsis Robert's Rules of Order Newly Revised, 12th edition by : Henry M. Robert III

Download or read book Robert's Rules of Order Newly Revised, 12th edition written by Henry M. Robert III and published by PublicAffairs. This book was released on 2020-08-25 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only current authorized edition of the classic work on parliamentary procedure--now in a new updated edition Robert's Rules of Order is the recognized guide to smooth, orderly, and fairly conducted meetings. This 12th edition is the only current manual to have been maintained and updated since 1876 under the continuing program established by General Henry M. Robert himself. As indispensable now as the original edition was more than a century ago, Robert's Rules of Order Newly Revised is the acknowledged "gold standard" for meeting rules. New and enhanced features of this edition include: Section-based paragraph numbering to facilitate cross-references and e-book compatibility Expanded appendix of charts, tables, and lists Helpful summary explanations about postponing a motion, reconsidering a vote, making and enforcing points of order and appeals, and newly expanded procedures for filling blanks New provisions regarding debate on nominations, reopening nominations, and completing an election after its scheduled time Dozens more clarifications, additions, and refinements to improve the presentation of existing rules, incorporate new interpretations, and address common inquiries Coinciding with publication of the 12th edition, the authors of this manual have once again published an updated (3rd) edition of Robert's Rules of Order Newly Revised In Brief, a simple and concise introductory guide cross-referenced to it.

Innovation Economics

Author : Robert D. Atkinson
Publisher : Yale University Press
ISBN 13 : 0300189117
Total Pages : 544 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Innovation Economics by : Robert D. Atkinson

Download or read book Innovation Economics written by Robert D. Atkinson and published by Yale University Press. This book was released on 2012-09-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for technology and innovation a central tenet of their economic strategies and policies, America lacks a robust innovation policy. What does this portend? Robert Atkinson and Stephen Ezell, widely respected economic thinkers, report on profound new forces that are shaping the global economy—forces that favor nations with innovation-based economies and innovation policies. Unless the United States enacts public policies to reflect this reality, Americans face the relatively lower standards of living associated with a noncompetitive national economy.The authors explore how a weak innovation economy not only contributed to the Great Recession but is delaying America's recovery from it and how innovation in the United States compares with that in other developed and developing nations. Atkinson and Ezell then lay out a detailed, pragmatic road map for America to regain its global innovation advantage by 2020, as well as maximize the global supply of innovation and promote sustainable globalization.

Robert's Rules of Order Newly Revised In Brief, 3rd edition

Author : Henry M. Robert III
Publisher : PublicAffairs
ISBN 13 : 1541751124
Total Pages : 206 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Robert's Rules of Order Newly Revised In Brief, 3rd edition by : Henry M. Robert III

Download or read book Robert's Rules of Order Newly Revised In Brief, 3rd edition written by Henry M. Robert III and published by PublicAffairs. This book was released on 2020-09-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short, concise and user-friendly guide to the essential procedures of conducting a meeting, written by the authors of Robert's Rules of Order Newly Revised, the only authorized edition of the classic work on parliamentary procedure Originally published in 1876, General Henry M. Robert's guide to smooth, orderly, and fairly conducted meetings has sold over six million copies in eleven editions. Robert's Rules of Order is the book on parliamentary proceedings, yet those not well versed on what has now become a rather thick document can find themselves lost-and delayed-while trying to locate the most important rules. The solution? Robert's Rules of Order Newly Revised in Brief. Written by the same authorship team behind the officially sanctioned Robert's Rules of Order, this short and user-friendly edition takes readers through the rules most often needed at meetings--from debates to amendments to nominations. With sample dialogues and a guide to using the complete edition, Robert's Rules of Order Newly Revised in Brief is the essential handbook for parliamentary proceedings.

Solomon's Knot

Author : Robert D. Cooter
Publisher : Princeton University Press
ISBN 13 : 0691147922
Total Pages : 344 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Solomon's Knot by : Robert D. Cooter

Download or read book Solomon's Knot written by Robert D. Cooter and published by Princeton University Press. This book was released on 2012-01-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cooter and Schfer provide a thorough introduction to growth economics through the lens of law and economics. They do a masterful job of weaving in historical anecdotes from all over the world, detailed discussions of historical transformations, theoretical literature, empirical studies, and numerous clever hypotheticals. Scholars as well as general readers will find this book to be very useful and informative."--Henry N. Butler, George Mason University -- "This book distills and presents in a lucid and often even entertaining way the main insights and contributions of law and economics to meeting the challenges of growth for developing countries. Cooter and Schfer argue that market freedom is the key to growth, but that it needs to be sustained by the appropriate legal rules and institutions."--Robert Howse, coauthor of "The Regulation of International Trade."

The Innovation Illusion

Author : Fredrik Erixon
Publisher : Yale University Press
ISBN 13 : 0300217404
Total Pages : 313 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Innovation Illusion by : Fredrik Erixon

Download or read book The Innovation Illusion written by Fredrik Erixon and published by Yale University Press. This book was released on 2016-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies, entrepreneurs, and complexity -- Capitalism and economic dynamism -- What is wrong - the map or the reality? -- Technology and income - are they decoupling? -- Jobs and technology -- Innovation famine rather than innovation feast -- 9 THE FUTURE AND HOW TO PREVENT IT -- From corporate globalism to global corporatism -- The continued rise of regulatory uncertainty -- The "silver tsunami" for cash -- Future imperfect -- Preventing the future -- NOTES -- REFERENCES -- INDEX

The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers

Author : Mark Hatch
Publisher : McGraw Hill Professional
ISBN 13 : 0071821139
Total Pages : 225 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers by : Mark Hatch

Download or read book The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers written by Mark Hatch and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU can create the next breakthrough innovation A revolution is under way. But it's not about tearing down the old guard. It's about building, it's about creating, it's about breathing life into groundbreaking new ideas. It's called the Maker Movement, and it's changing the world. Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop--the first, largest, and most popular makerspace--Hatch has seen it all. Average people pay a small fee for access to advanced tools--everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000. The Maker Movement is where all the next great inventions and innovations are happening--and you can play a part in it. The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune--and even drive positive societal change--with nothing more than their own creativity and some hard work. It's all occurring right now, all around the world--and possibly in your own neighborhood. The creative spirit lives inside every human being. We are all makers. Whether you're a banker, lawyer, teacher, tradesman, or politician, you can play an important role in the Maker society. So fire up your imagination, read The Maker Movement Manifesto--and start creating! Praise for The Maker Movement Manifesto "It’s the same revolutionary innovation model, but now applied to one of the biggest industries in the world—manufacturing." --Chris Anderson, CEO, 3D Robotics, and former Editor-in-Chief, Wired "He (Henry Ford) probably would have started in TechShop." --Bill Ford, Executive Chairman, Ford Motor Company, and great-grandson of Henry Ford "We are heading into a new age of manufacturing . . . Hatch has a front-row seat and has written the must-follow guide to democratize this new age. This is the book I wish every American would use. It contains the keys to the future of work and joy for everyone." --Robert Scoble, Startup Liaison Officer, Rackspace “TechShop is the garage that Thomas Edison wished he had, and thanks to Mark Hatch, it’s open it to the public. This book is a lifeline to a country with a skills gap that threatens to swallow us all. For aspiring inventors and entrepreneurs, The Maker Movement Manifesto is a ‘celebration in the making’—even if the only thing you make is a mess.” --Mike Rowe, Dirty Jobs "Mark’s book is pitch-perfect on why the Maker Movement is so important for our collective future." --Beth Comstock, CMO and SVP, GE

Need, Speed, and Greed

Author : Vijay V. Vaitheeswaran
Publisher : Harper Collins
ISBN 13 : 0062096710
Total Pages : 293 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Need, Speed, and Greed by : Vijay V. Vaitheeswaran

Download or read book Need, Speed, and Greed written by Vijay V. Vaitheeswaran and published by Harper Collins. This book was released on 2012-03-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Vijay V. Vaitheeswaran provides a deeply insightful, brilliantly informed guide to the innovation revolution now transforming the world. With echoes of Clayton Christensen’s The Innovator’s Dilemma, Tim Brown’s Change by Design, and Jared Diamond’s Guns, Germs, and Steel, Vaitheeswaran’s Need, Speed, and Greed introduces readers to the go-getters, imagineers, and visionaries now reshaping the global economy. Along the way, Vaitheeswaran teaches readers the skills they must develop to unleash their own inner innovator and reveals why America and other wealthy, privileged societies must embrace a path of inclusive growth and sustainability—or risk being left behind by history.

Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom

Author : Adam Thierer
Publisher : Mercatus Center at George Mason University
ISBN 13 : 1942951248
Total Pages : 214 pages
Book Rating : 4.9/5 (429 download)

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Book Synopsis Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom by : Adam Thierer

Download or read book Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom written by Adam Thierer and published by Mercatus Center at George Mason University. This book was released on 2016-03-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will innovators be forced to seek the blessing of public officials before they develop and deploy new devices and services, or will they be generally left free to experiment with new technologies and business models? In this book, Adam Thierer argues that if the former disposition, “the precautionary principle,” trumps the latter, “permissionless innovation,” the result will be fewer services, lower-quality goods, higher prices, diminished economic growth, and a decline in the overall standard of living. When public policy is shaped by “precautionary principle” reasoning, it poses a serious threat to technological progress, economic entrepreneurialism, and long-run prosperity. By contrast, permissionless innovation has fueled the success of the Internet and much of the modern tech economy in recent years, and it is set to power the next great industrial revolution—if we let it.

Collective Genius

Author : Linda A. Hill
Publisher : Harvard Business Review Press
ISBN 13 : 1422187594
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Collective Genius by : Linda A. Hill

Download or read book Collective Genius written by Linda A. Hill and published by Harvard Business Review Press. This book was released on 2014-05-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

The Power of Little Ideas

Author : David Robertson
Publisher : Harvard Business Press
ISBN 13 : 1633691691
Total Pages : 256 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Power of Little Ideas by : David Robertson

Download or read book The Power of Little Ideas written by David Robertson and published by Harvard Business Press. This book was released on 2017-04-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

Overcrowded

Author : Roberto Verganti
Publisher : MIT Press
ISBN 13 : 0262335832
Total Pages : 264 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Overcrowded by : Roberto Verganti

Download or read book Overcrowded written by Roberto Verganti and published by MIT Press. This book was released on 2017-01-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.

The No Asshole Rule

Author : Robert I. Sutton
Publisher : Business Plus
ISBN 13 : 0759518017
Total Pages : 166 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis The No Asshole Rule by : Robert I. Sutton

Download or read book The No Asshole Rule written by Robert I. Sutton and published by Business Plus. This book was released on 2007-02-22 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company. Practical, compassionate, and in places downright funny, this guide offers: Strategies on how to pinpoint and eliminate negative influences for good Illuminating case histories from major organizations A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out The No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller.

Democratizing Innovation

Author : Eric Von Hippel
Publisher : MIT Press
ISBN 13 : 0262250179
Total Pages : 224 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Democratizing Innovation by : Eric Von Hippel

Download or read book Democratizing Innovation written by Eric Von Hippel and published by MIT Press. This book was released on 2006-02-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.

Design Driven Innovation

Author : Roberto Verganti
Publisher : Harvard Business Press
ISBN 13 : 1422136574
Total Pages : 289 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Design Driven Innovation by : Roberto Verganti

Download or read book Design Driven Innovation written by Roberto Verganti and published by Harvard Business Press. This book was released on 2009-08-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.