Rhetorical Touch

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Rhetorical Touch

Author : Shannon Walters
Publisher : Univ of South Carolina Press
ISBN 13 : 1611173841
Total Pages : 280 pages
Book Rating : 4.6/5 (111 download)

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Book Synopsis Rhetorical Touch by : Shannon Walters

Download or read book Rhetorical Touch written by Shannon Walters and published by Univ of South Carolina Press. This book was released on 2014-10-20 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical Touch argues for an understanding of touch as a rhetorical art by approaching the sense of touch through the kinds of bodies and minds that rhetorical history and theory have tended to exclude. In resistance to a rhetorical tradition focused on shaping able bodies and neurotypical minds, Shannon Walters explores how people with various disabilities—psychological, cognitive, and physical—employ touch to establish themselves as communicators and to connect with disabled and nondisabled audiences. In doing so, she argues for a theory of rhetoric that understands and values touch as rhetorical. Essential to her argument is a redefinition of key concepts and terms—the rhetorical situation, rhetorical identification, and the appeals of ethos (character), pathos (emotion), and logos (logic or message). By connecting Empedoclean and sophistic theories to Aristotelian rhetoric and Burkean approaches, Walters's methods mobilize a wide range of key figures in rhetorical history and theory in response to the context of disability. Using Empedocles' tactile approach to logos, Walters shows how the iterative writing processes of people with psychological disabilities shape crucial spaces for identification based on touch in online and real life spaces. Mobilizing the touch-based properties of the rhetorical practice of mētis, Walters demonstrates how rhetors with autism approach the crafting of ethos in generative and embodied ways. Rereading the rhetorical practice of kairos in relation to the proximity between bodies, Walters demonstrates how writers with physical disabilities move beyond approaches of pathos based on pity and inspiration. The volume also includes a classroom-based exploration of the discourses and assumptions regarding bodies in relation to haptic, or touch-based, technologies. Because the sense of touch is the most persistent of the senses, Walters argues that in contexts of disability and in situations in which people with and without disabilities interact, touch can be a particularly vital instrument for creating meaning, connection, and partial identification. She contends that a rhetoric thus reshaped stretches contemporary rhetoric and composition studies to respond to the contributions of disabled rhetors and transforms the traditional rhetorical appeals and canons. Ultimately, Walters argues, a rhetoric of touch allows for a richer understanding of the communication processes of a wide range of rhetors who use embodied strategies.

Studies in Rhetoric and Public Speaking in Honor of James Albert Winans

Author : Alexander Magnus Drummond
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Studies in Rhetoric and Public Speaking in Honor of James Albert Winans by : Alexander Magnus Drummond

Download or read book Studies in Rhetoric and Public Speaking in Honor of James Albert Winans written by Alexander Magnus Drummond and published by . This book was released on 1925 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sensory Modes of Animal Rhetorics

Author : Alex C. Parrish
Publisher : Springer Nature
ISBN 13 : 3030767124
Total Pages : 349 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Sensory Modes of Animal Rhetorics by : Alex C. Parrish

Download or read book The Sensory Modes of Animal Rhetorics written by Alex C. Parrish and published by Springer Nature. This book was released on 2021-07-14 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sensory Modes of Animal Rhetorics: A Hoot in the Light presents the latest research in animal perception and cognition in the context of rhetorical theory. Alex C. Parrish explores the science of animal signaling that shows human and nonhuman animals share similar rhetorical strategies—such as communicating to manipulate or persuade—which suggests the vast impact sensory modalities have on communication in nature. The book demonstrates new ways of seeing humans and how we have separated ourselves from, and subjectified, the animal rhetor. This type of cross-species study allows us to trace the origins of our own persuasive behaviors, providing a deeper and more inclusive history of rhetoric than ever before.

Reprogrammable Rhetoric

Author : Michael J. Faris
Publisher : University Press of Colorado
ISBN 13 : 1646422589
Total Pages : 321 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Reprogrammable Rhetoric by : Michael J. Faris

Download or read book Reprogrammable Rhetoric written by Michael J. Faris and published by University Press of Colorado. This book was released on 2022-09-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprogrammable Rhetoric offers new inroads for rhetoric and composition scholars’ past and present engagements with critical making. Moving beyond arguments of inclusion and justifications for scholarly legitimacy and past historicizations of the “material turn” in the field, this volume explores what these practices look like with both a theoretical and hands-on “how-to” approach. Chapters function not only as critical illustrations or arguments for the use of reprogrammable circuits but also as pedagogical instructions that enable readers to easily use or modify these compositions for their own ends. This collection offers nuanced theoretical perspectives on material and cultural rhetorics alongside practical tutorials for students, researchers, and teachers to explore critical making across traditional areas such as wearable sensors, Arduinos, Twitter bots, multimodal pedagogy, Raspberry Pis, and paper circuitry, as well as underexplored areas like play, gaming, text mining, bots, and electronic monuments. Designed to be taught in upper division undergraduate and graduate classrooms, these tutorials will benefit non-expert and expert critical makers alike. All contributed codes and scripts are also available on Utah State University Press’s companion website to encourage downloading, cloning, and repurposing. Contributors: Aaron Beveridge, Kendall Gerdes, Kellie Gray, Matthew Halm, Steven Hammer, Cana Uluak Itchuaqiyaq, John Jones, M.Bawar Khan, Bree McGregor, Sean Morey, Ryan Omizo, Andrew Pilsch, David Rieder, David Sheridan, Wendi Sierra, Nicholas Van Horn

Bodies of Knowledge

Author : A. Abby Knoblauch
Publisher : University Press of Colorado
ISBN 13 : 1646422015
Total Pages : 276 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Bodies of Knowledge by : A. Abby Knoblauch

Download or read book Bodies of Knowledge written by A. Abby Knoblauch and published by University Press of Colorado. This book was released on 2022-07-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bodies of Knowledge challenges homogenizing (mis)understandings of knowledge construction and provides a complex discussion of what happens when we do not attend to embodied rhetorical theories and practices. Because language is always a reflection of culture, to attempt to erase language and knowledge practices that reflect minoritized and historically excluded cultural experiences obscures the legitimacy of such experiences both within and outside the academy. The pieces in Bodies of Knowledge draw explicit attention to the impact of the body on text, the impact of the body in text, the impact of the body as text, and the impact of the body upon textual production. The contributors investigate embodied rhetorics through the lenses of race and ethnicity, gender and sexuality, disability and pain, technologies and ecologies, clothing and performance, and scent, silence, and touch. In doing so, they challenge the (false) notion that academic knowledge—that is, “real” knowledge—is disembodied and therefore presumed white, middle class, cis-het, able-bodied, and male. This collection lays bare how myriad bodies invent, construct, deliver, and experience the processes of knowledge building. Experts in the field of writing studies provide the necessary theoretical frameworks to better understand productive (and unproductive) uses of embodied rhetorics within the academy and in the larger social realm. To help meet the theoretical and pedagogical needs of the discipline, Bodies of Knowledge addresses embodied rhetorics and embodied writing more broadly though a rich, varied, and intersectional approach. These authors address larger questions around embodiment while considering the various impacts of the body on theories and practices of rhetoric and composition. Contributors: Scot Barnett, Margaret Booker, Katherine Bridgman, Sara DiCaglio, Kristie S. Fleckenstein, Vyshali Manivannan, Temptaous Mckoy, Julie Myatt, Julie Nelson, Ruth Osorio, Kate Pantelides, Caleb Pendygraft, Nadya Pittendrigh, Kellie Sharp-Hoskins, Anthony Stagliano, Megan Strom

Rhetorical Animals

Author : Kristian Bjørkdahl
Publisher : Lexington Books
ISBN 13 : 1498558461
Total Pages : 319 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Rhetorical Animals by : Kristian Bjørkdahl

Download or read book Rhetorical Animals written by Kristian Bjørkdahl and published by Lexington Books. This book was released on 2017-11-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this edited volume, the editors solicited chapters that investigate the place of nonhuman animals in the purview of rhetorical theory; what it would mean to communicate beyond the human community; how rhetoric reveals our "brute roots." In other words, this book investigates themes that enlighten us about likely or possible implications of the animal turn within rhetorical studies. The present book is unique in its focus on the call for nonanthropocentrism in rhetorical studies. Although there have been many hints in recent years that rhetoric is beginning to consider the implications of the animal turn, as yet no other anthology makes this its explicit starting point and sustained objective. Thus, the various contributions to this book promise to further the ongoing debate about what rhetoric might be after it sheds its long-standing humanistic bias.

Surrender

Author : Jessica Restaino
Publisher : SIU Press
ISBN 13 : 0809337150
Total Pages : 205 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Surrender by : Jessica Restaino

Download or read book Surrender written by Jessica Restaino and published by SIU Press. This book was released on 2019-02-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, CCCC Outstanding Book Award, 2020 One of Library Journal's Top 20 Best-Selling Language Titles of 2019 In an ethnographic study spanning the last years of research collaborator and friend Susan Lundy Maute’s life with terminal breast cancer, author Jessica Restaino argues the interpretative challenges posed by research and writing amid illness and intimacy demand a methodological break from accepted genres and established practices of knowledge making. Restaino searches their experiences—recorded in interviews, informal writings, and correspondence—to discover a rhetoric of love and illness. She encourages a synthesis of methods and the acceptance of a reversal of roles—researcher and researched, writer and written-about—and emphasizes the relevancy of methodological diversity, the necessity of the personal, and the analytical richness of unpredictability and risk in being who we are in our scholarship at any given moment. Bringing together critical analysis, qualitative-style research methods, close reading, Surrender: Feminist Rhetoric and Ethics inLove and Illness resists traditional ideas about academic writing and invites others to pursue collaborations that subvert accepted approaches to representation, textual production, and subjectivity. Restaino demonstrates a way of writing—the rendering of the academic text itself—that suggests how we do our work has resonance for what we produce. She offers framing questions for use by others interested in doing similar kinds of scholarship that may frighten, overwhelm, or confound. This book deepens our understanding of subjectivity and the gains made by feminist resistance to conventional concepts of objectivity in research collaborations.

Rhetorical Realism

Author : Scot Barnett
Publisher : Routledge
ISBN 13 : 1317235371
Total Pages : 394 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Rhetorical Realism by : Scot Barnett

Download or read book Rhetorical Realism written by Scot Barnett and published by Routledge. This book was released on 2016-11-10 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical Realism responds to the surging interest in nonhumans across the humanities by exploring how realist commitments have historically accompanied understandings of rhetoric from antiquity to the present. For a discipline that often defines itself according to human speech and writing, the nonhuman turn poses a number of challenges and opportunities for rhetoric. To date, many of the responses to the nonhuman turn in rhetoric have sought to address rhetoric’s compatibility with new conceptions of materiality. In Rhetorical Realism, Scot Barnett extends this work by transforming it into a new historiographic methodology attuned to the presence and occlusion of things in rhetorical history. Through investigations of rhetoric’s place in Aristotelian metaphysics, the language invention movement of the seventeenth century, and postmodern conceptions of rhetoric as an epistemic art, Barnett’s study expands the scope of rhetorical inquiry by showing how realist ideas have worked to frame rhetoric’s scope and meanings during key moments in its history. Ultimately, Barnett argues that all versions of rhetoric depend upon some realist assumptions about the world. Rather than conceive of the nonhuman as a dramatic turning point in rhetorical theory, Rhetorical Realism encourages rhetorical theorists to turn another eye toward what rhetoricians have always done—defining and configuring rhetoric within a broader ontology of things.

The Routledge Companion to Literature and Disability

Author : Alice Hall
Publisher : Routledge
ISBN 13 : 1351699679
Total Pages : 831 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Routledge Companion to Literature and Disability by : Alice Hall

Download or read book The Routledge Companion to Literature and Disability written by Alice Hall and published by Routledge. This book was released on 2020-04-28 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Literature and Disability brings together some of the most influential and important contemporary perspectives in this growing field. The book traces the history of the field and locates literary disability studies in the wider context of activism and theory. It introduces debates about definitions of disability and explores intersectional approaches in which disability is understood in relation to gender, race, class, sexuality, nationality and ethnicity. Divided broadly into sections according to literary genre, this is an important resource for those interested in exploring and deepening their knowledge of the field of literature and disability studies.

The Routledge Handbook of Contemporary Feminist Rhetoric

Author : Jacqueline Rhodes
Publisher : Taylor & Francis
ISBN 13 : 1040261116
Total Pages : 543 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis The Routledge Handbook of Contemporary Feminist Rhetoric by : Jacqueline Rhodes

Download or read book The Routledge Handbook of Contemporary Feminist Rhetoric written by Jacqueline Rhodes and published by Taylor & Francis. This book was released on 2024-12-05 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Contemporary Feminist Rhetoric explores the histories, concerns, and possible futures of feminist rhetorical work in the late 20th and early 21st centuries. Featuring work from scholars across disciplines, this book explores where we have been, where we are, and where we might be going. Forwarding key areas of study in feminist rhetoric, the handbook is divided into five interrelated sections—Time: Discovering, Recovering, and Composing our Histories; Space: Setting and Testing Boundaries: Physical and Digital Locales; Movement: Exploring Activism, Migration, and Globalism; Being: Celebrating (and Insisting on) Embodied Praxis; and Becoming: Transforming Hopes into Feminist Practice. Throughout the handbook, contributors survey and document the critical work of feminist rhetoric, pointing to ongoing interests in history, politics, and activism while showcasing new lines of inquiry and new methods of analysis, critique, and intervention. The first of its kind, this accessibly written handbook will be an indispensable resource for scholars and researchers in the fields of rhetoric, writing studies, communication studies, and women’s and gender studies.

The Rhetoric of Pope Francis

Author : Christopher J. Oldenburg
Publisher : Rowman & Littlefield
ISBN 13 : 1498572375
Total Pages : 183 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The Rhetoric of Pope Francis by : Christopher J. Oldenburg

Download or read book The Rhetoric of Pope Francis written by Christopher J. Oldenburg and published by Rowman & Littlefield. This book was released on 2018-10-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it about the rhetoric of one the most influential and powerful religious leaders in the world and in history—Pope Francis—that is so engaging and yet so challenging to the Church writ large, the American Congress, the news media, and the world? The Rhetoric of Pope Francis: Critical Mercy and Conversion for the Twenty-first Century provides extensive insight into this question through a close, in-depth rhetorical analysis of Pope Francis’s visual, spatial, tactile, written, and oral discourse. This analysis reveals how the interrelated topoi of illness, space, mercy, and conversion converge to articulate Francis’s vision for the Church. Under Francis, the Catholic Church’s virtue of mercy gets renewed and redeployed to papal, pastoral, and political sites for the purpose of conversion. Each chapter identifies several of Francis’s dominant rhetorical strategies. These “pope tropes” take the form of existing and widely held Catholic beliefs that, while stable, still invite interpretation, disputation, and open dialogue. Studying Francis’s various discourses provides us with an exemplary paradigm from which we can learn much about faith, humility, love, and papal rhetoric’s transformative capacity to help us live more compassionate lives.

Landmark Essays on American Public Address

Author : Martin J. Medhurst
Publisher : Routledge
ISBN 13 : 1000150046
Total Pages : 247 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Landmark Essays on American Public Address by : Martin J. Medhurst

Download or read book Landmark Essays on American Public Address written by Martin J. Medhurst and published by Routledge. This book was released on 2020-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume traces the historical evolution of American academic thought concerning public address -- what it is, how it ought to be studied, and what can be learned by engaging rhetorical texts in an analytical fashion. To begin, one must distinguish among three separate but interrelated uses of the term "public address" -- as practice, theory, and criticism. The essays in this volume represent landmarks in the literal sense of that term -- they are marks on the intellectual landscape that indicate where scholars and ideas have passed, and in that passing left a mark for future generations. It is appropriate to revisit the landmarks that have set public address off as a field of study and it allows readers to remember the struggles that have led to the current situation. Most of the authors of the following chapters are deceased, but their ideas live on -- transformed, adapted, modified, rejected, and reborn. The scholarly dialectic continues. What constitutes a study in public address, how best to approach rhetorical texts, which analytical tools are required for the job, how best to balance text with context and what role ought theory to play in the conduct or outcome of critical inquiry -- these questions live on. To answer them at all is to engender debate and that is how it should be if the intellectual vitality of public address is to be maintained. The papers are a prolegomenon to such studies, for they mark where scholars have been and point the way to where they still must go.

Rhetorical Climatology

Author : Chris Ingraham
Publisher : MSU Press
ISBN 13 : 1609177487
Total Pages : 261 pages
Book Rating : 4.6/5 (91 download)

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Book Synopsis Rhetorical Climatology by : Chris Ingraham

Download or read book Rhetorical Climatology written by Chris Ingraham and published by MSU Press. This book was released on 2023-11-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if rhetoric and climate are intimately connected? Taking climates to be rhetorical and rhetoric to be climatic, A Reading Group offers a generative framework for making sense of rhetorical studies as they grapple with the challenges posed by antiracist, decolonial, affective, ecological, and more-than-human scholarship to a tradition with a long history of being centered around individual, usually privileged, human agents wielding language as their principal instrument. Understanding the atmospheric and ambient energies of rhetoric underscores the challenges and promises of trying to heal a harmed world from within it. A cowritten “multigraph,” which began in 2018 as a reading group, this book enacts an intimate, mutualistic spirit of shared critical inquiry and play—an exciting new way of doing, thinking, and feeling rhetorical studies by six prominent scholars in rhetoric from communication and English departments alike.

Market Affect and the Rhetoric of Political Economic Debates

Author : Catherine Chaput
Publisher : Univ of South Carolina Press
ISBN 13 : 1611179955
Total Pages : 253 pages
Book Rating : 4.6/5 (111 download)

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Book Synopsis Market Affect and the Rhetoric of Political Economic Debates by : Catherine Chaput

Download or read book Market Affect and the Rhetoric of Political Economic Debates written by Catherine Chaput and published by Univ of South Carolina Press. This book was released on 2019-08-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.

Rhetoric and Renaissance Culture

Author : Heinrich F. Plett
Publisher : Walter de Gruyter
ISBN 13 : 3110201895
Total Pages : 598 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Rhetoric and Renaissance Culture by : Heinrich F. Plett

Download or read book Rhetoric and Renaissance Culture written by Heinrich F. Plett and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Jacob Burckhardt's Kultur der Renaissance in Italien (1869) rhetoric as a significant cultural factor of the renaissance has largely been neglected. The present study seeks to remedy this deficit regarding the arts by concentrating on literary theory and its aspects of imagination (inventio), genre (dispositio of the genera), style (elocutio), mnemonic architecture (memoria) and representation (actio), with illustrative examples taken from Shakespeare's works, but also on the intermedial rhetoric of painting and music. Particular attention is given to the rhetorical ideology of the Renaissance.

Rhetoric in Tooth and Claw

Author : Debra Hawhee
Publisher : University of Chicago Press
ISBN 13 : 022670677X
Total Pages : 263 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Rhetoric in Tooth and Claw by : Debra Hawhee

Download or read book Rhetoric in Tooth and Claw written by Debra Hawhee and published by University of Chicago Press. This book was released on 2020-06-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: We tend to think of rhetoric as a solely human art. After all, only humans can use language artfully to make a point, the very definition of rhetoric. Yet when you look at ancient and early modern treatises on rhetoric, what you find is surprising: they’re crawling with animals. With Rhetoric in Tooth and Claw, Debra Hawhee explores this unexpected aspect of early thinking about rhetoric, going on from there to examine the enduring presence of nonhuman animals in rhetorical theory and education. In doing so, she not only offers a counter-history of rhetoric but also brings rhetorical studies into dialogue with animal studies, one of the most vibrant areas of interest in humanities today. By removing humanity and human reason from the center of our study of argument, Hawhee frees up space to study and emphasize other crucial components of communication, like energy, bodies, and sensation. Drawing on thinkers from Aristotle to Erasmus, Rhetoric in Tooth and Claw tells a new story of the discipline’s history and development, one animated by the energy, force, liveliness, and diversity of our relationships with our “partners in feeling,” other animals.

Ableist Rhetoric

Author : James L. Cherney
Publisher : Penn State Press
ISBN 13 : 0271085290
Total Pages : 201 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Ableist Rhetoric by : James L. Cherney

Download or read book Ableist Rhetoric written by James L. Cherney and published by Penn State Press. This book was released on 2019-11-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ableism, a form of discrimination that elevates “able” bodies over those perceived as less capable, remains one of the most widespread areas of systematic and explicit discrimination in Western culture. Yet in contrast to the substantial body of scholarly work on racism, sexism, classism, and heterosexism, ableism remains undertheorized and underexposed. In this book, James L. Cherney takes a rhetorical approach to the study of ableism to reveal how it has worked its way into our everyday understanding of disability. Ableist Rhetoric argues that ableism is learned and transmitted through the ways we speak about those with disabilities. Through a series of textual case studies, Cherney identifies three rhetorical norms that help illustrate the widespread influence of ableist ideas in society. He explores the notion that “deviance is evil” by analyzing the possession narratives of Cotton Mather and the modern horror touchstone The Exorcist. He then considers whether “normal is natural” in Aristotle’s Generation of Animals and in the cultural debate over cochlear implants. Finally, he shows how the norm “body is able” operates in Alexander Graham Bell’s writings on eugenics and in the legal cases brought by disabled athletes Casey Martin and Oscar Pistorius. These three simple equivalencies play complex roles within the social institutions of religion, medicine, law, and sport. Cherney concludes by calling for a rhetorical model of disability, which, he argues, will provide a shift in orientation to challenge ableism’s epistemic, ideological, and visual components. Accessible and compelling, this groundbreaking book will appeal to scholars of rhetoric and of disability studies as well as to disability rights advocates.