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Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher : Amer Marketing Assn
ISBN 13 : 9780877571506
Total Pages : 272 pages
Book Rating : 4.5/5 (715 download)
Download or read book Review of Marketing, 1981 written by Ben M. Enis and published by Amer Marketing Assn. This book was released on 1981 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Venkatakrishna V. Bellur
Publisher : Springer
ISBN 13 : 3319169769
Total Pages : 345 pages
Book Rating : 4.3/5 (191 download)
Download or read book The 1980’s: A Decade of Marketing Challenges written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2015-04-20 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Naresh Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857248987
Total Pages : 376 pages
Book Rating : 4.8/5 (572 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
ISBN 13 : 161311270X
Total Pages : 553 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Venkatakrishna V. Bellur
Publisher :
ISBN 13 : 9783319169774
Total Pages : pages
Book Rating : 4.1/5 (697 download)
Download or read book The 1980's: A Decade of Marketing Challenges written by Venkatakrishna V. Bellur and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317652762
Total Pages : 480 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing Budgeting (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Author : Michael Levy
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 681 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Changing Marketing Environment written by Kenneth L. Bernhardt and published by . This book was released on 1981 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denise Martha Johnson
Publisher : Psychology Press
ISBN 13 : 9781560248309
Total Pages : 148 pages
Book Rating : 4.2/5 (483 download)
Download or read book Marketing in the Third World written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550969
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (7 download)
Download or read book Agricultural Reviews and Manuals written by and published by . This book was released on 1979 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Kurtz
Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing written by David L. Kurtz and published by . This book was released on 1981 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Wensley
Publisher : SAGE
ISBN 13 : 144628719X
Total Pages : 249 pages
Book Rating : 4.4/5 (462 download)
Download or read book Effective Management in Practice written by Robin Wensley and published by SAGE. This book was released on 2013-10-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams, anecdotes and examples which bring the book to life, Effective Management in Practice: - clearly presents a wide range of management tools, techniques and theoretical insights in just the right amount of depth for current and future managers - illustrates the need for a balanced approach, emphasizing the importance of the questioning process in clarifying the nature of action proposals and any underlying assumptions - eschews any approach which advocates one right way but at the same time encourages a greater appreciation of practical issues through analysis and theory Students of management, academics and any practitioner interested in exploring a range of different approaches to management will enjoy and treasure this book.
Author :
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.5/5 (931 download)
Download or read book International Business Review written by and published by . This book was released on 1999 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Dept. of Agriculture
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (321 download)
Download or read book Agriculture Decisions written by United States. Dept. of Agriculture and published by . This book was released on 1988 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rita Mae Kelly
Publisher : Springer
ISBN 13 : 1349088854
Total Pages : 247 pages
Book Rating : 4.3/5 (49 download)
Download or read book Promoting Productivity in the Public Sector written by Rita Mae Kelly and published by Springer. This book was released on 1988-06-18 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:
