Public Relations Strategies and Tactics

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Publisher : Pearson Higher Ed
ISBN 13 : 020589724X
Total Pages : 625 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Public Relations Strategies and Tactics by : Dennis L. Wilcox

Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Public Relations Writing and Media Techniques

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Author :
Publisher : Prentice Hall
ISBN 13 : 9780205211678
Total Pages : 0 pages
Book Rating : 4.2/5 (116 download)

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Book Synopsis Public Relations Writing and Media Techniques by : Dennis L. Wilcox

Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.

Public Relations

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Publisher :
ISBN 13 : 9780205897766
Total Pages : 0 pages
Book Rating : 4.8/5 (977 download)

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Book Synopsis Public Relations by : David Guth

Download or read book Public Relations written by David Guth and published by . This book was released on 2016-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556

Revel -- Print Offer Sticker -- For Public Relations

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Author :
Publisher : Pearson
ISBN 13 : 9780135289280
Total Pages : 432 pages
Book Rating : 4.2/5 (892 download)

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Book Synopsis Revel -- Print Offer Sticker -- For Public Relations by : Dennis L Wilcox

Download or read book Revel -- Print Offer Sticker -- For Public Relations written by Dennis L Wilcox and published by Pearson. This book was released on 2018-05-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Work

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0745658113
Total Pages : 387 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Media Work by : Mark Deuze

Download or read book Media Work written by Mark Deuze and published by John Wiley & Sons. This book was released on 2013-05-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

Media of Mass Communication

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Author :
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

THINK Public Relations

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Publisher : Pearson Higher Ed
ISBN 13 : 0205912745
Total Pages : 417 pages
Book Rating : 4.2/5 (59 download)

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Book Synopsis THINK Public Relations by : Dennis L. Wilcox

Download or read book THINK Public Relations written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

Looking for Lorraine

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Author :
Publisher : Beacon Press
ISBN 13 : 0807064505
Total Pages : 250 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Looking for Lorraine by : Imani Perry

Download or read book Looking for Lorraine written by Imani Perry and published by Beacon Press. This book was released on 2018-09-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 PEN/Jacqueline Bograd Weld Award for Biography Winner of the Lambda Literary Award for LGBTQ Nonfiction Winner of the Shilts-Grahn Triangle Award for Lesbian Nonfiction Winner of the 2019 Phi Beta Kappa Christian Gauss Award A New York Times Notable Book of 2018 A revealing portrait of one of the most gifted and charismatic, yet least understood, Black artists and intellectuals of the twentieth century. Lorraine Hansberry, who died at thirty-four, was by all accounts a force of nature. Although best-known for her work A Raisin in the Sun, her short life was full of extraordinary experiences and achievements, and she had an unflinching commitment to social justice, which brought her under FBI surveillance when she was barely in her twenties. While her close friends and contemporaries, like James Baldwin and Nina Simone, have been rightly celebrated, her story has been diminished and relegated to one work—until now. In 2018, Hansberry will get the recognition she deserves with the PBS American Masters documentary “Lorraine Hansberry: Sighted Eyes/Feeling Heart” and Imani Perry’s multi-dimensional, illuminating biography, Looking for Lorraine. After the success of A Raisin in the Sun, Hansberry used her prominence in myriad ways: challenging President Kennedy and his brother to take bolder stances on Civil Rights, supporting African anti-colonial leaders, and confronting the romantic racism of the Beat poets and Village hipsters. Though she married a man, she identified as lesbian and, risking censure and the prospect of being outed, joined one of the nation’s first lesbian organizations. Hansberry associated with many activists, writers, and musicians, including Malcolm X, Langston Hughes, Duke Ellington, Paul Robeson, W.E.B. Du Bois, among others. Looking for Lorraine is a powerful insight into Hansberry’s extraordinary life—a life that was tragically cut far too short. A Black Caucus of the American Library Association Honor Book for Nonfiction A 2019 Pauli Murray Book Prize Finalist

Revelation

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Author :
Publisher : Canongate Books
ISBN 13 : 0857861018
Total Pages : 60 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Revelation by :

Download or read book Revelation written by and published by Canongate Books. This book was released on 1999-01-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final book of the Bible, Revelation prophesies the ultimate judgement of mankind in a series of allegorical visions, grisly images and numerological predictions. According to these, empires will fall, the "Beast" will be destroyed and Christ will rule a new Jerusalem. With an introduction by Will Self.

Exploring Public Relations and Management Communication

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Author :
Publisher : Pearson
ISBN 13 : 9781292321745
Total Pages : 672 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Exploring Public Relations and Management Communication by : Ralph Tench

Download or read book Exploring Public Relations and Management Communication written by Ralph Tench and published by Pearson. This book was released on 2020-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yes We (Still) Can

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Publisher : Biteback Publishing
ISBN 13 : 1785904310
Total Pages : 321 pages
Book Rating : 4.7/5 (859 download)

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Book Synopsis Yes We (Still) Can by : Dan Pfeiffer

Download or read book Yes We (Still) Can written by Dan Pfeiffer and published by Biteback Publishing. This book was released on 2018-06-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Barack Obama's former communications director comes a colourful account of how politics, the media, and the internet changed during the Obama presidency and how Democrats can fight back in the Trump era. The 'Decade of Obama' (2007—2017) was one of massive change that rewrote the rules of politics in ways that are only now beginning to be understood. Which is why all pundits got the 2016 presidential election wrong). Yes We (Still) Can looks at how Obama navigated the forces that allowed Trump to win the White House, becoming one of the most consequential presidents in American history, why Trump surprised everyone, and how Democrats can come out on top in the long run. Part political memoir, part blueprint for progressives in the Trump era, Yes We (Still) Can is an insider's take on the crazy politics of our time. Pfeiffer, one of Barack Obama's longest-serving advisors, reveals never-before-told stories ranging from Obama's presidential campaigns to his time in the White House, providing readers with an in-depth, behind-the-scenes look at life on the front line of politics.

Interpersonal Communication

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Author :
Publisher : Prentice Hall
ISBN 13 : 9780205287574
Total Pages : 0 pages
Book Rating : 4.2/5 (875 download)

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Book Synopsis Interpersonal Communication by : Steven A. Beebe

Download or read book Interpersonal Communication written by Steven A. Beebe and published by Prentice Hall. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationships and sensitivity to others through a chapter on diversity and integrated discussions of diversity issues. Communication specialists, and anyone interested in improving their interpersonal relationship skills.

Mastering Public Speaking, Books a la Carte Edition

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Publisher : Pearson
ISBN 13 : 9780134047362
Total Pages : 0 pages
Book Rating : 4.0/5 (473 download)

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Book Synopsis Mastering Public Speaking, Books a la Carte Edition by : George L. Grice

Download or read book Mastering Public Speaking, Books a la Carte Edition written by George L. Grice and published by Pearson. This book was released on 2015-02-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: . This is optional."}" data-sheets-userformat="{"2":513,"3": [null,0],"12":0}">You can also purchase a loose-leaf print reference to complement Revel Mastering Public Speaking . This is optional.

Public Relations

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Publisher :
ISBN 13 : 9780134003559
Total Pages : 0 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by . This book was released on 2015-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value-this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. You can also purchase a loose-leaf print reference to complement Revel Public Relations: Strategies and Tactics . This is optional.

Prebles' Artforms

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Publisher : Prentice Hall
ISBN 13 : 9780131930810
Total Pages : 0 pages
Book Rating : 4.9/5 (38 download)

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Book Synopsis Prebles' Artforms by : Patrick Frank

Download or read book Prebles' Artforms written by Patrick Frank and published by Prentice Hall. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and accompanying photographs present art theory, practices, and history from ancient Egypt through the early twenty-first century.

Without Marx Or Jesus

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Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Without Marx Or Jesus by : Jean-François Revel

Download or read book Without Marx Or Jesus written by Jean-François Revel and published by . This book was released on 1971 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating in Small Groups

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Publisher :
ISBN 13 : 9780133815610
Total Pages : 0 pages
Book Rating : 4.8/5 (156 download)

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Book Synopsis Communicating in Small Groups by : Steven A. Beebe

Download or read book Communicating in Small Groups written by Steven A. Beebe and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Balances the principles of small group communication with real world applications With an emphasis on real world examples, technology, and ethical collaboration, Communicating in Small Groups: Principles and Practices helps readers enhance their performance in groups and teams, while giving them insight into why group and team members communicate as they do. MySearchLab is a part of the Beebe/Masterson program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. 0133815617 / 9780133815610 Communicating in Small Groups: Principles and Practices Plus MySearchLab with eText -- Access Card Package Package consists of: 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 020598083X / 9780205980833 Communicating in Small Groups: Principles and Practices