Réussir son étude de marché - 5e éd.

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Publisher : Dunod
ISBN 13 : 2100756052
Total Pages : 256 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Réussir son étude de marché - 5e éd. by : Catherine Léger-Jarniou

Download or read book Réussir son étude de marché - 5e éd. written by Catherine Léger-Jarniou and published by Dunod. This book was released on 2016-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage explique, étape par étape, comment réussir son étude de marché en développant la préparation, la réalisation et l'exploitation de l'étude. Cette 5e édition est entièrement restructurée (plus courte, plus centrée, plus opérationnelle). La place de l'étude de marché est mise en perspective dans le Business plan. Des détails sont apportés sur les points suivants : la définition du périmètre de l'activité et sa traduction en Business Model, ses conséquences en termes de configuration de l'étude de marché ; la détermination des couples produit/marché et le choix de la cible choisie ; le calcul du chiffre d'affaires pévisionnel et les conditions de réussite d'une étude de marché.

Business Transfers, Family Firms and Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1000322963
Total Pages : 228 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Business Transfers, Family Firms and Entrepreneurship by : Bérangère Deschamps

Download or read book Business Transfers, Family Firms and Entrepreneurship written by Bérangère Deschamps and published by Routledge. This book was released on 2020-12-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Business transfer’ refers to the transfer of ownership and leadership from one or more outgoing owner-manager(s) to one or more incoming owner-manager(s). Apart from all the company's material assets, it presupposes that information, relationships, know-how and social capital are also transmitted from one to the other. While much of the research on entrepreneurship has focused on new business ventures, few studies have considered business transfers as an alternative way of embarking on entrepreneurial activities. Business Transfers, Family Firms and Entrepreneurship provides the international community with a more comprehensive state-of-the-art of business transfer studies, which will enrich readers’ understanding. The business transfer is examined through different prisms: family businesses, internal business transfers to employees, external business transfers, and woman in business transfers. This book deals with business transfer as a whole, following a logic of continuity and sustainability for the transferred firm. It offers a refreshing point of view on business transfers, in terms of both the process and the actors, and from both the seller’s and the buyer’s sides. It presents the research on all types of business transfer including internal and external transfers and will be of interest to researchers, academics, and students in the fields of entrepreneurship, small business management, family business, and strategic management. It can also be instructive for practitioners and stakeholders involved in a business transfer.

SME Internationalization Strategies

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Publisher : John Wiley & Sons
ISBN 13 : 1119516439
Total Pages : 366 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis SME Internationalization Strategies by : Noémie Dominguez

Download or read book SME Internationalization Strategies written by Noémie Dominguez and published by John Wiley & Sons. This book was released on 2018-03-15 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.

Start Something That Matters

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Publisher : Random House
ISBN 13 : 0679603522
Total Pages : 226 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Start Something That Matters by : Blake Mycoskie

Download or read book Start Something That Matters written by Blake Mycoskie and published by Random House. This book was released on 2011-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good. “A creative and open-hearted business model for our times.”—The Wall Street Journal Why this book is for you: • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job. • You want to love your work, work for what you love, and have a positive impact on the world—all at the same time. • You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away. • You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

The Food Truck Handbook

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Publisher : John Wiley & Sons
ISBN 13 : 1118208811
Total Pages : 288 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Food Truck Handbook by : David Weber

Download or read book The Food Truck Handbook written by David Weber and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs. Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all. Includes profiles of successful food trucks, detailing their operations, profitability, and scalability. Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more. Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business. Stay lean and profitable by avoiding the most common operating mistakes. Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.

Strategic Innovative Marketing

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Publisher : Springer
ISBN 13 : 3030160998
Total Pages : 273 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Strategic Innovative Marketing by : Damianos P. Sakas

Download or read book Strategic Innovative Marketing written by Damianos P. Sakas and published by Springer. This book was released on 2019-05-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Canadiana

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Publisher :
ISBN 13 :
Total Pages : 1124 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Canadiana by :

Download or read book Canadiana written by and published by . This book was released on 1989 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Market a Book: Third Edition

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Market a Book: Third Edition by :

Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Canadian Periodical Index

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Publisher :
ISBN 13 :
Total Pages : 1400 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Canadian Periodical Index by :

Download or read book Canadian Periodical Index written by and published by . This book was released on 2000 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conquering the Chaos

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Publisher : Harvard Business Review Press
ISBN 13 : 1422184307
Total Pages : 242 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Conquering the Chaos by : Ravi Venkatesan

Download or read book Conquering the Chaos written by Ravi Venkatesan and published by Harvard Business Review Press. This book was released on 2013-06-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an insider view on how to tackle the very unique challenges of the Indian market, the former India head of two U.S. multinational corporations proves that if you can make it in India, you can make it anywhere by revealing how to break into through successfully. 10,000 first printing.

Le grand dictionnaire Hachette-Oxford

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Publisher : OUP Oxford
ISBN 13 : 0198614225
Total Pages : 2084 pages
Book Rating : 4.1/5 (986 download)

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Book Synopsis Le grand dictionnaire Hachette-Oxford by : Marie-Hélène Corréard

Download or read book Le grand dictionnaire Hachette-Oxford written by Marie-Hélène Corréard and published by OUP Oxford. This book was released on 2007-05-10 with total page 2084 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that lists French language words and gives their equivalent in English, and English language words with their equivalent in French.

Grit

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Publisher : Simon and Schuster
ISBN 13 : 1501111124
Total Pages : 350 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Grit by : Angela Duckworth

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

An Everyone Culture

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Publisher : Harvard Business Review Press
ISBN 13 : 1625278632
Total Pages : 323 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis An Everyone Culture by : Robert Kegan

Download or read book An Everyone Culture written by Robert Kegan and published by Harvard Business Review Press. This book was released on 2016-03-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Radical New Model for Unleashing Your Company’s Potential In most organizations nearly everyone is doing a second job no one is paying them for—namely, covering their weaknesses, trying to look their best, and managing other people’s impressions of them. There may be no greater waste of a company’s resources. The ultimate cost: neither the organization nor its people are able to realize their full potential. What if a company did everything in its power to create a culture in which everyone—not just select “high potentials”—could overcome their own internal barriers to change and use errors and vulnerabilities as prime opportunities for personal and company growth? Robert Kegan and Lisa Lahey (and their collaborators) have found and studied such companies—Deliberately Developmental Organizations. A DDO is organized around the simple but radical conviction that organizations will best prosper when they are more deeply aligned with people’s strongest motive, which is to grow. This means going beyond consigning “people development” to high-potential programs, executive coaching, or once-a-year off-sites. It means fashioning an organizational culture in which support of people’s development is woven into the daily fabric of working life and the company’s regular operations, daily routines, and conversations. An Everyone Culture dives deep into the worlds of three leading companies that embody this breakthrough approach. It reveals the design principles, concrete practices, and underlying science at the heart of DDOs—from their disciplined approach to giving feedback, to how they use meetings, to the distinctive way that managers and leaders define their roles. The authors then show readers how to build this developmental culture in their own organizations. This book demonstrates a whole new way of being at work. It suggests that the culture you create is your strategy—and that the key to success is developing everyone.

Français Interactif

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Publisher :
ISBN 13 : 9781937963200
Total Pages : pages
Book Rating : 4.9/5 (632 download)

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Book Synopsis Français Interactif by : Karen Kelton

Download or read book Français Interactif written by Karen Kelton and published by . This book was released on 2019-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.

Coup D'etat

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Publisher : Penguin Group
ISBN 13 : 9780140030389
Total Pages : 0 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Coup D'etat by : Edward Luttwak

Download or read book Coup D'etat written by Edward Luttwak and published by Penguin Group. This book was released on 1969 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Soul Trader

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Publisher : Kogan Page Publishers
ISBN 13 : 0749466383
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Soul Trader by : Rasheed Ogunlaru

Download or read book Soul Trader written by Rasheed Ogunlaru and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started our own business in the first place. Soul Trader helps you connect with your personal mission, values and passion to create a 'stand out from the crowd' business that enriches you both financially and emotionally. Discover the seven essential principles that will help you build a business sensitive to today's economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals. Rasheed Ogunlaru tears off the jargon and delves into the beating heart of what makes businesses really work. Throw your heart into your business, it will pay dividends.

Necessary But Not Sufficient

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Publisher : Routledge
ISBN 13 : 9781138418776
Total Pages : 0 pages
Book Rating : 4.4/5 (187 download)

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Book Synopsis Necessary But Not Sufficient by : Eliyahu M. Goldratt

Download or read book Necessary But Not Sufficient written by Eliyahu M. Goldratt and published by Routledge. This book was released on 2017-08-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1990s we witnessed the growth of computer software providers from small businesses into multi-billion dollar giants. In 1998 it was easy for such companies to raise money. But investment funds have dried up. Why? And more importantly, is there a way to reverse the trend?