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Retail Store Patronage Behaviors
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Book Synopsis New Perspectives on Retailing and Store Patronage Behavior by : Torben Hansen
Download or read book New Perspectives on Retailing and Store Patronage Behavior written by Torben Hansen and published by Springer Science & Business Media. This book was released on 2006-04-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Book Synopsis Patronage Behavior and Retail Management by : William R. Darden
Download or read book Patronage Behavior and Retail Management written by William R. Darden and published by North Holland. This book was released on 1983 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index
Book Synopsis Retail Store Patronage Behaviors by : Ugur Yucelt
Download or read book Retail Store Patronage Behaviors written by Ugur Yucelt and published by . This book was released on 1987 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cross-cultural Comparison of Retail Store Patronage Behaviors and Shopping Preferences of Working Women by : Ugur Yucelt
Download or read book Cross-cultural Comparison of Retail Store Patronage Behaviors and Shopping Preferences of Working Women written by Ugur Yucelt and published by . This book was released on 1988 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Patronage Dynamics by : Martti Laaksonen
Download or read book Retail Patronage Dynamics written by Martti Laaksonen and published by . This book was released on 1987 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Success by : Thiagarajan Thiruvenkadam
Download or read book Retail Success written by Thiagarajan Thiruvenkadam and published by . This book was released on 2013-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Using Artificial Intelligence Methods to Predict Patronage Behavior from Retail Store Image Variables by : Linda L. Golden
Download or read book Using Artificial Intelligence Methods to Predict Patronage Behavior from Retail Store Image Variables written by Linda L. Golden and published by . This book was released on 1993 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis The Role of Self- and Functional Congruity on Online Retail Patronage Behavior by :
Download or read book The Role of Self- and Functional Congruity on Online Retail Patronage Behavior written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Three research objectives were determined for this study. The first objective was to explore online store image using both qualitative and quantitative methods to compare traditional store image dimensions and online store image dimensions. The second objective was to explore the relationships among self-congruity, functional congruity, online retail patronage behavior, and the possible moderators between to two types of congruity and online retail patronage behavior. The last objective was to compare the observed relationships based on the second objective between two types of online retailers: General merchandise online retailers vs. Specialty online retailers. To collect the data, in-depth interviews as well as an extensive online survey was performed. The data were analyzed through a confirmatory factor analysis and a path analysis. Findings revealed that online store image was defined as six underlying dimensions: Purchase Process and Reliability, Depth and Width of Site Attraction, Cost and Time of Delivery, Price Competitiveness and Communication, Product and Information Availability, and Post-purchase Services. The significant relationships between two types of congruity and online retail patronage behavior were found. First, Self-congruity positively influenced online retail patronage behavior to a slight degree. Conversely, Functional congruity positively influenced online retail patronage behavior to a stronger degree. Consumers' prior online shopping experience was identified as a moderator, such that consumers with higher prior experience used both functional and self related attributes to decide their online retail patronage behavior. Consumers with lower prior experience used mainly functional attributes to decide the online retail patronage behavior. Managerial and academic implications and future research directions based on the findings were offered.
Book Synopsis An Investigation of Consumer Patronage/shopping Decision-making Behavior Using an Information Processing Approach by : Kim Peterson
Download or read book An Investigation of Consumer Patronage/shopping Decision-making Behavior Using an Information Processing Approach written by Kim Peterson and published by . This book was released on 1984 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Patronage Behavior by : Edgar A. Pessemier
Download or read book Retail Patronage Behavior written by Edgar A. Pessemier and published by . This book was released on 1980 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Class and Income, Not Social Class Vs. Income by : Robert F. Lusch
Download or read book Social Class and Income, Not Social Class Vs. Income written by Robert F. Lusch and published by . This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self-Congruity written by M. Joseph Sirgy and published by Praeger. This book was released on 1986-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Book Synopsis Measurement, Design, and Analysis by : Elazar J. Pedhazur
Download or read book Measurement, Design, and Analysis written by Elazar J. Pedhazur and published by Psychology Press. This book was released on 2013-04-15 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: In textbooks and courses in statistics, substantive and measurement issues are rarely, if at all, considered. Similarly, textbooks and courses in measurement virtually ignore design and analytic questions, and research design textbooks and courses pay little attention to analytic and measurement issues. This fragmentary approach fosters a lack of appreciation of the interrelations and interdependencies among the various aspects of the research endeavor. Pedhazur and Schmelkin's goal is to help readers become proficient in these aspects of research and their interrelationships, and to use that information in a more integrated manner. The authors offer extensive commentaries on inputs and outputs of computer programs in the context of the topics presented. Both the organization of the book and the style of presentation allow for much flexibility in choice, sequence, and degree of sophistication with which topics are dealt.
Book Synopsis Marketing Challenges in a Turbulent Business Environment by : Mark D. Groza
Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Patronage Behavior and Consumer Perception of Discount Stores by : Bidjan Allameh
Download or read book Patronage Behavior and Consumer Perception of Discount Stores written by Bidjan Allameh and published by . This book was released on 1980 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effect of Country Image on Consumers' Hypermarket Patronage Intentions by : Gongjian Kan
Download or read book Effect of Country Image on Consumers' Hypermarket Patronage Intentions written by Gongjian Kan and published by LAP Lambert Academic Publishing. This book was released on 2013-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing saturation of retail markets in developed countries and the resulting fierce competition within their borders pushes global retailers to seek overseas markets. A comparison of different retailers' responses to different environment points to some effective implications for global retailers. Most COO studies have been conducted with respect to physical products, whereas research on the COO effect for services is very limited. Therefore, exploring the effect of COO of a retailer on the patronage intention and further understanding the difference of COO effect on retail patronage behavior between different cultures is of great significance to understand the determinants of retailers' loyal patronage behavior. This book firstly explores the experiences and lessons learned from global retailers' operations in East Asian countries followed by discussing the cross-cultural effect of country image on consumers' hypermarket store patronage intentions. The research findings should be especially useful to global retail managers in formulating their international marketing strategies, or anyone else who are interested in the cross-cultural study in retailing field.
