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Retail Consumer Goods July 2021
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Book Synopsis Retail & Consumer Goods July 2021 by : IT Shades
Download or read book Retail & Consumer Goods July 2021 written by IT Shades and published by EGBG Services LLC. This book was released on 2021-07-07 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Book Synopsis I-Byte Retail & Consumer Goods August 2021 by : IT Shades
Download or read book I-Byte Retail & Consumer Goods August 2021 written by IT Shades and published by EGBG Services LLC. This book was released on 2021-09-29 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: ITShades.com has been founded with singular aim of engaging and enabling the best and brightest of businesses, professionals and students with opportunities, learnings, best practices, collaboration and innovation from IT industry. This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Book Synopsis The Modern Customer – the PHANTOM by : Livia Rainsberger
Download or read book The Modern Customer – the PHANTOM written by Livia Rainsberger and published by Springer Nature. This book was released on 2023-02-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.
Book Synopsis I Bytes Retail & Consumer Goods Industry by : ITshades.com
Download or read book I Bytes Retail & Consumer Goods Industry written by ITshades.com and published by EGBG Services LLC. This book was released on 2021-02-11 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document brings together a set of latest data points and publicly available information relevant Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Book Synopsis Retail In A New World by : Eleonora Pantano
Download or read book Retail In A New World written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2022-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario.
Book Synopsis Foundations of Marketing, 7e by : John Fahy
Download or read book Foundations of Marketing, 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK
Book Synopsis Business and Economy Current Affairs Yearly Review 2022 E-book by : testbook.com
Download or read book Business and Economy Current Affairs Yearly Review 2022 E-book written by testbook.com and published by Testbook.com. This book was released on 2023-01-27 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your knowledge about all the important news from Business & Economy with this Business and Economy Current Affairs Yearly Review 2022 E-book. Check the latest RBI rates, the various projections for GDP, important indices and India's ranking etc.
Book Synopsis Sustainable Fashion Management by : Claudia E. Henninger
Download or read book Sustainable Fashion Management written by Claudia E. Henninger and published by Taylor & Francis. This book was released on 2022-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.
Book Synopsis Augmenting Customer Retention Through Big Data Analytics by : Reena Malik
Download or read book Augmenting Customer Retention Through Big Data Analytics written by Reena Malik and published by CRC Press. This book was released on 2024-12-06 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention. It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail. Key features: Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.
Download or read book Top Stocks 2023 written by Martin Roth and published by John Wiley & Sons. This book was released on 2022-10-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your trusted guide for smart investing in the Australian sharemarket In Top Stocks 2023, the 29th edition of this definitive bestseller, market expert Martin Roth gives you the essential knowledge and tried-and-tested techniques you need to grow your portfolio and profits. An invaluable resource for all skill levels—from novice to professional—this book provides the clear and objective information essential to making the right picks and getting more for your money. You'll learn how to use selection criteria and rigorous analysis to form a clear picture of the best public companies—low-risk, long-term value—to buy into. You'll see beyond the hype, the pricing, and the punditry. And you’ll become an expert at evaluating the best of the Australian market using concrete factors like profitability, debt levels, and dividends. Detailed, unbiased analysis of the latest results from top Australian companies Comparative sales and profits data, and in-depth ratio analysis Comprehensive research exploring each company's overall outlook Additional tables that rank all companies according to financial data When it's time to invest your earnings, you need accurate and trusted guidance that will weather cycles, outlive fads, and stand the test of time. With numerous charts and tables that provide easy reference to essential company data points, Top Stocks 2023 continues to be your jargon-free, go-to guide for making wise decisions for your wealth and your future.
Book Synopsis Current Affairs 2022 E-Book - Download PDF with Top News of 2022 by : testbook.com
Download or read book Current Affairs 2022 E-Book - Download PDF with Top News of 2022 written by testbook.com and published by Testbook.com. This book was released on 2023-01-30 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Current Affairs 2022 E-Book and learn in detail about the important news, including National & International Affairs, Defence, Politics, Sports, Peope in News, MoU & Agreements, Science & Tech, Awards & Honours, Books, etc., of 2022.
Book Synopsis Weekly One Liner Current Affairs 12th - 18th September 2022 by : testbook.com
Download or read book Weekly One Liner Current Affairs 12th - 18th September 2022 written by testbook.com and published by Testbook.com. This book was released on 2022-09-19 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your current affairs knowledge with this weekly one-liner current affairs E-book covering important news from 12th - 18th September 2022 American Express India appoints Sanjay Khanna as CEO, IISc designs new method to deliver TB vaccine and more.
Book Synopsis Consumer Behaviour International Edition 1/e by : David Mothersbaugh
Download or read book Consumer Behaviour International Edition 1/e written by David Mothersbaugh and published by McGraw Hill. This book was released on 2023-09-01 with total page 2341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Book Synopsis Supply Chain Risk Management by : John Manners-Bell
Download or read book Supply Chain Risk Management written by John Manners-Bell and published by Kogan Page Publishers. This book was released on 2023-11-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate a continually evolving global risk landscape and react to new logistical challenges effectively with this vital guide on supply chain risk. Implementing robust supply chain strategies has never been so essential in today's everchanging world. From geo-political risks to the continued effects of global crises, Supply Chain Risk Management is an essential resource for those wanting to mitigate risk and ensure supply chain resilience. Offering crucial insight from a management perspective, this updated 4th edition offers new guidance on the effects of the Covid-19 pandemic, supply-chain bottlenecks and evolving geo-political risks. With new global case studies including disruption to the supply chain due to the Suez Canal blockage and global tensions like the US-China trade war, this edition explores a variety of real-world risks. This book details ongoing threats like climate change, corruption and technological risks while providing crucial detail on how to implement robust systems and safeguard supply chain operations. Combining theoretical and practical learning, Supply Chain Risk Management is essential for those needing to understand risk and how it can be approached.
Book Synopsis Integrated Business Models in the Digital Age by : Sumesh Singh Dadwal
Download or read book Integrated Business Models in the Digital Age written by Sumesh Singh Dadwal and published by Springer Nature. This book was released on 2022-06-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research. In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.
Book Synopsis Next Generation Retail by : Deborah Weinswig
Download or read book Next Generation Retail written by Deborah Weinswig and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Book Synopsis Managerial Capitalism, Ethics, Secrets and the Business School by : Ian Waitt
Download or read book Managerial Capitalism, Ethics, Secrets and the Business School written by Ian Waitt and published by Cambridge Scholars Publishing. This book was released on 2024-07-09 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: By interlacing the threads of managerial development through the 19th, 20th, and early 21st centuries, from capitalist managerialism to the emergence of management consultancy and management education, with particular focus on the American context, this book sheds light on the opportunities, challenges, and pitfalls facing the modern manager today. Especially relevant to aspiring managers seeking to learn more about business, serious questions are asked about management education and its provision. Providing an exposé on (and denunciation of) managerial fallacies, management failures, academic treachery, and greed, the author directly addresses the need for professional managers, to cope with the challenges on this planet to come. With a deep historical knowledge, breadth of vision and equally intellectually daring insight, the author offers the keys not only to an understanding of how we have reached our current position, but more importantly, how we might progress from here. This book sets the tone and heralds the need for real, practical, decisive change, leading to a more ethical, sustainable future.
