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Author :
Publisher : Benchmark Email
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)
Download or read book Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing written by and published by Benchmark Email. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Schlosser
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547750331
Total Pages : 387 pages
Book Rating : 4.5/5 (477 download)
Download or read book Fast Food Nation written by Eric Schlosser and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the fast food industry in the United States, from its roots to its long-term consequences.
Author : Heather Paxson
Publisher : Univ of California Press
ISBN 13 : 0520270185
Total Pages : 321 pages
Book Rating : 4.5/5 (22 download)
Download or read book The Life of Cheese written by Heather Paxson and published by Univ of California Press. This book was released on 2013 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""The Life of Cheese" is the definitive work on America's artisanal food revolution. Heather Paxson's engaging stories are as rich, sharp, and well-grounded as the product she scrutinizes. A must read for anyone interested in fostering a sustainable food system." Warren Belasco, author of "Meals to Come: A History of the Future of Food" "Heather Paxson's lucid and engaging book, "The Life of Cheese," is a gift to anyone interested in exploring the wonderful and wonderfully complex realities of artisan cheesemaking in the United States. Paxson deftly integrates careful considerations of the importance of sentiment, value and craft to the work of cheesemakers with vivid stories and lush descriptions of their farms, cheese plants and cheese caves. While she beguiles you with the stories and tastes of cheeses from Vermont, Wisconsin and California, she also asks you to envision a post-pastoral ethos in the making. This ethos reconsiders contemporary beliefs about America's food commerce and culture, reimagines our relationship to the natural world, and redefines how we make, eat, and appreciate food. For cheese aficionados, food activists, anthropologists and food scholars alike, reading "The Life of Cheese" will be a transformative experience." Amy Trubek, author of "The Taste of Place: A Cultural Journey into Terroir"
Author : Nicole Mones
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780547053738
Total Pages : 308 pages
Book Rating : 4.0/5 (537 download)
Download or read book The Last Chinese Chef written by Nicole Mones and published by Houghton Mifflin Harcourt. This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exhilarating story is the transporting tale of how the sensual, romantic elements of haute Chinese cuisine become the perfect ingredients to lift the troubled soul of a grieving American woman.
Author : Linda Civitello
Publisher : John Wiley & Sons
ISBN 13 : 0470403713
Total Pages : 448 pages
Book Rating : 4.4/5 (74 download)
Download or read book Cuisine and Culture written by Linda Civitello and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Author : Suzanne Pollak
Publisher : Abrams
ISBN 13 : 1613125992
Total Pages : 255 pages
Book Rating : 4.6/5 (131 download)
Download or read book The Charleston Academy of Domestic Pursuits written by Suzanne Pollak and published by Abrams. This book was released on 2014-04-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABCs of cooking to perfect cocktail parties and the proper care of houseguests, this is the ultimate guide to domestic Southern hospitality. Nestled deep in the South is a tiny academy that teaches classes in the most important subject in the world: the domestic arts. The Academy’s unique curriculum includes everything from cocktail-party etiquette to business entertaining, dealing with household guests, and cooking for the holidays. Here, after a little gentle instruction from Deans Pollak and Manigault, interspersed with plenty of humor, students find they are living healthier, having stronger ties to friends and family, and using their houses to branch out in ways they never dreamed possible. Since not everyone can get to their sold-out classes in Charleston, the Deans are now offering this book so happier living can be within everyone’s grasp, not just the select few.
Author : James C. Scott
Publisher : Yale University Press
ISBN 13 : 0300252986
Total Pages : 462 pages
Book Rating : 4.3/5 (2 download)
Download or read book Seeing Like a State written by James C. Scott and published by Yale University Press. This book was released on 2020-03-17 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University
Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Author : Al Ries
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.9/5 (761 download)
Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Download or read book Backpacker written by and published by . This book was released on 2007-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Author : Nicoletta A. Wilks
Publisher :
ISBN 13 : 9781606929131
Total Pages : 0 pages
Book Rating : 4.9/5 (291 download)
Download or read book Marketing Food to Children and Adolescents written by Nicoletta A. Wilks and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.
Author : Mario Livio
Publisher : Simon and Schuster
ISBN 13 : 1439192375
Total Pages : 352 pages
Book Rating : 4.4/5 (391 download)
Download or read book Brilliant Blunders written by Mario Livio and published by Simon and Schuster. This book was released on 2014-05-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on the lives of five great scientists -- Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle and Albert Einstein -- scientist/author Mario Livio shows how even the greatest scientists made major mistakes and how science built on these errors to achieve breakthroughs, especially into the evolution of life and the universe"--
Author : Nora Ephron
Publisher : Random House
ISBN 13 : 1448169321
Total Pages : 200 pages
Book Rating : 4.4/5 (481 download)
Download or read book Wallflower at the Orgy written by Nora Ephron and published by Random House. This book was released on 2012-12-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Nora Ephron can write about anything better than anybody else can write about anything’ New York Times A bitingly funny, provocative and revealing look at our foibles, passions and pastimes – from the much-missed, bestselling author of I Feel Bad About My Neck and I Remember Nothing. From her Academy Award-nominated screenplays (When Harry Met Sally, Sleepless in Seattle, Julie & Julia) to her bestselling fiction and essays, Nora Ephron was one of the most gifted, prolific and versatile writers of our time. In this classic collection of magazine articles, Ephron does what she does best: embrace culture with love, cynicism and unmatched wit. From tracking down the beginnings of the self-help movement, to dressing down the fashion world’s most powerful publication, to capturing a glimpse of a legendary movie in the making, these timeless pieces tap into our enduring obsessions with celebrity, food, romance, clothes, entertainment and sex. Whether casting her ingenious eye on public figures or herself, Ephron deftly weaves her journalistic skill with the intimate style of an essayist and the incomparable talent of a great storyteller.
Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author : Lyman Horace Weeks
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.A/5 ( download)
Download or read book Prominent Families of New York written by Lyman Horace Weeks and published by . This book was released on 1898 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eileen Myles
Publisher : HarperCollins
ISBN 13 : 0062389106
Total Pages : 349 pages
Book Rating : 4.0/5 (623 download)
Download or read book I Must Be Living Twice written by Eileen Myles and published by HarperCollins. This book was released on 2015-09-29 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Myles speaks with one of the essential voices in American poetry." —New York Times A collection of new and selected past work from one of America’s most celebrated poets Eileen Myles's poetry and prose are known for their blend of reality and fiction, the sublime and the ephemeral, in which readers can peer into existent places, like the East Village of Myles's iconic Chelsea Girls. But they are also lifted into dreams, through writing that has the vividness and energy of fantasy. I Must Be Living Twice brings selections from the poet’s previous work together with a set of bold new poems, through which Myles continues to refine their sardonic, unapologetic, and fiercely intellectual literary voice. Steeped in the culture of New York City, Myles's stomping grounds and the home of their most well-known work, they provide a wide-open lens into radical life.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
