Responsabilidade social de empresas e suas vantagens competitivas

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Publisher :
ISBN 13 :
Total Pages : 113 pages
Book Rating : 4.:/5 (559 download)

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Book Synopsis Responsabilidade social de empresas e suas vantagens competitivas by : Liane Arenstein

Download or read book Responsabilidade social de empresas e suas vantagens competitivas written by Liane Arenstein and published by . This book was released on 1999 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Responsabilidade social corporativa

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (699 download)

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Book Synopsis Responsabilidade social corporativa by : Maria Cristina Lopes Fedato

Download or read book Responsabilidade social corporativa written by Maria Cristina Lopes Fedato and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Continuação) Na segunda etapa foi realizada uma survey junto a uma amostra intencional de 60 empresas, traçando um perfil de seu investimento social, de sua estratégia de atuação social, das práticas utilizadas de avaliação de resultados e das interfaces das ações sociais com o negócio. Entre os principais resultados obtidos pode-se destacar que empresas de porte pequeno e médio investem em ações sociais tanto quanto empresas de grande porte, e que empresas de capital aberto tendem a tratar a estratégia de atuação social com maior grau de formalização e planejamento que as empresas de capital fechado. A maioria das empresas investe em projetos sociais nas mesmas regiões onde desenvolve seus negócios e os principais públicos atendidos pelas ações sociais são crianças e adolescentes, através de ações predominantemente voltadas à educação. Entre as empresas com estratégia de atuação social mais madura foram detectados diversos pontos de interface e sinergia das ações com os negócios, demonstrando que a responsabilidade social é uma dimensão indissociável dos negócios. Espera-se com este trabalho explicar o caráter estratégico da responsabilidade social corporativa e amadurecer a reflexão sobre as possibilidades de se planejar empreendidmentos sustentáveis e competitivos que combinem geração de valor econômico e social.

Importância da Responsabilidade Social Para Implementação do Marketing Social nas Organizações

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (181 download)

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Book Synopsis Importância da Responsabilidade Social Para Implementação do Marketing Social nas Organizações by :

Download or read book Importância da Responsabilidade Social Para Implementação do Marketing Social nas Organizações written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Muitas Vezes as Organizações Confundem o Marketing Social Com Filantropia Ou Seja Amor à Humanidade Pois o Atendimento à Área Social no Passado Era Feito por Senhoras da Sociedade Que Realizando Obras Sociais Exercitavam Sua Vocação Filantrópica Hoje a Gerência por Intenções Já Não Encontra Mais Espaço no Mercado Com o Crescimento do Terceiro Setor Tanto em Volume de Recursos Financeiros Quanto em Relevância Social e Política e Sua Conseqüente Profissionalização as Modernas Técnicas de Gestão dos Negócios Foram Pouco a Pouco Incorporadas à Área Social A Sociedade Também Espera e Cobra Resultados Concretos Efetivos Capazes de Transformar Pessoas Carentes em Cidadãos Que Exercitam Seus Direitos Fundamentais O Marketing Social Com Base na Responsabilidade Social Pode Chegar a Construir a Longo Prazo Um Valor Diferencial Para a Marca e Uma Vantagem Competitiva Para as Empresas Hoje em Dia Existem Conhecimento e Técnicas Para Organizar e Colocar em Prática Programas Efetivos de Mudança Social em Qualquer Área de Assunto Social Tanto Local Como Nacional Originar a Mudança Social Que Melhore a Vida é Um Desafio das Campanhas Sociais e o Objetivo do Marketing Social.

Responsabilidade social corporativa

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Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (699 download)

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Book Synopsis Responsabilidade social corporativa by : Maria Cristina Lopes Fedato

Download or read book Responsabilidade social corporativa written by Maria Cristina Lopes Fedato and published by . This book was released on 2005 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: (continuação) Na segunda etapa foi realizada uma survey junto a uma amostra intencional de 60 empresas, traçando um perfil de seu investimento social, de sua estratégia de atuação social, das práticas utilizadas de avaliação de resultados e das interfaces das ações sociais com o negócio. Entre os principais resultados obtidos pode-se destacar que empresas de porte pequeno e médio investem em ações sociais tanto quanto empresas de grande porte, e que empresas de capital aberto tendem a tratar a estratégia de atuação social com maior grau de formalização e planejamento que as empresas de capital fechado. A maioria das empresas investe em projetos sociais nas mesmas regiões onde desenvolve seus negócios e os principais públicos atendidos pelas ações sociais são crianças e adolescentes, através de ações predominantemente voltadas à educação. Entre as empresas com estratégia de atuação social mais madura foram detectados diversos pontos de interface e sinergia das ações com os negócios, demonstrando que a responsabilidade social é uma dimensão indissociável dos negócios. Espera-se com este trabalho explicar o caráter estratégico da responsabilidade social corporativa e amadurecer a reflexão sobre as possibilidades de se planejar empreendidmentos sustentáveis e competitivos que combinem geração de valor econômico e social.

Agrifood System Transitions in Brazil

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Publisher : Routledge
ISBN 13 : 1000217647
Total Pages : 217 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Agrifood System Transitions in Brazil by : Paulo André Niederle

Download or read book Agrifood System Transitions in Brazil written by Paulo André Niederle and published by Routledge. This book was released on 2020-10-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the agrifood system transitions in Brazil to provide a new understanding of the trajectory of agriculture and rural development in this country. It accentuates the increasing diversifi cation and hybridization of food production and consumption practices throughout history. With a framework that combines convention theory, neoinstitutional approaches and practice theory, this book suggests the concept of “food orders” which represents different arrangements of practices, institutions and sociotechnical artifacts. By exploring the interrelations between these elements, the book looks at six different food orders: industrial, commercial, domestic, aesthetic, civic and fi nancial, in tandem with examples of practices, sectors and territories to understand the dynamics of each one. This aids in understanding the main tendencies of the agrifood sector in such a vast country that, being a major player in global food markets, also affect production and consumption dynamics in several other countries. Besides, this book also seeks to comprehend the current institutional changes in Brazil that may be critical to interpret the global dissemination of populist and autocratic governments. Offering key insights into the contemporary sociology of agriculture and food, this book demonstrates how strengthening democracy and supporting the organization of civil society are major challenges when we think about transition for sustainable food systems.

Ciência da informação

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Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Ciência da informação by :

Download or read book Ciência da informação written by and published by . This book was released on 2008 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Social Responsibility Reporting in Developing Countries

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Publisher : Routledge
ISBN 13 : 1317159349
Total Pages : 183 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Corporate Social Responsibility Reporting in Developing Countries by : Ataur Rahman Belal

Download or read book Corporate Social Responsibility Reporting in Developing Countries written by Ataur Rahman Belal and published by Routledge. This book was released on 2016-05-13 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically, the study of corporate social responsibility (CSR) reporting has largely been within the context of Western economies. However, in the wake of highly publicized incidents such as Bhopal and the struggle of the Ogoni people in Nigeria, many large corporations now claim to be taking steps to improve their environmental and social performance within developing countries. Using the lens of stakeholder theory, this book examines whether the current practice of CSR reporting in developing countries is motivated by a desire to discharge accountability to all relevant stakeholders or whether it is being driven by the imperative of advancing corporate economic interests. While concepts like CSR reporting have become more fashionable, they vary widely in different national contexts; this book therefore clarifies the types and roles of CSR reporting and the underlying corporate motivations. The author considers the current CSR reporting practices in a number of developing countries, with particular attention given to illuminating a case study of Bangladesh.

Corporate Social Responsibility (CSR) Practices

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Publisher : CRC Press
ISBN 13 : 1000345661
Total Pages : 260 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Corporate Social Responsibility (CSR) Practices by : Nilanjan Ray

Download or read book Corporate Social Responsibility (CSR) Practices written by Nilanjan Ray and published by CRC Press. This book was released on 2021-12-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the management concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders. This practice also benefits the company and helps it to reach its strategic goals. This volume takes interdisciplinary and multidisciplinary perspectives to exploring a multitude of themes in CSR, including corporate social responsibility in conjunction with employee quality of life, globalization, industry sustainability, environmental accountability, academic spin-off, education, empowerment of women, corporate reputation, expenditures for CSR purposes, and more. The chapter authors consider the impacts and outcomes along with the emerging challenges of incorporating CSR in an organization’s business strategy. This volume is an important academic journey into some of the most relevant yet understudied issues of today. This volume will be a valuable resource for faculty and students in business as well as for industry professionals, researchers, and others.

Transformaciones regionales y urbanas en Europa y América Latina

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Publisher : Edicions Universitat Barcelona
ISBN 13 : 9788447527571
Total Pages : 222 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Transformaciones regionales y urbanas en Europa y América Latina by : José Luis Luzón Benedicto

Download or read book Transformaciones regionales y urbanas en Europa y América Latina written by José Luis Luzón Benedicto and published by Edicions Universitat Barcelona. This book was released on 2003 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Es el tercer libro de la serie dedicada al desarrollo socioeconómico publicado por la Red Medamérica, una red con siete años de existencia que ha realizado ya tres simposios internacionales entre otras muchas actividades..Las contribuciones piblicadas en este libro dan cuenta de objetivos y perocupaciones comunes en Europa y América Latina, especialmente en torno a temas de desarrollo económico y social. Desde la óptica disciplinar de la Geografía, como denominador común a la mayoría de aportaciones, se analizan diferentes fenómenos socio-espaciales y, por supuesto, económicos.

Corporate Social Strategy

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Publisher : Cambridge University Press
ISBN 13 : 1139492454
Total Pages : 363 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Corporate Social Strategy by : Bryan W. Husted

Download or read book Corporate Social Strategy written by Bryan W. Husted and published by Cambridge University Press. This book was released on 2010-11-11 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

Business and Society

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Publisher : SAGE Publications
ISBN 13 : 1506388094
Total Pages : 611 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Business and Society by : Cynthia E. Clark

Download or read book Business and Society written by Cynthia E. Clark and published by SAGE Publications. This book was released on 2020-07-24 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Business and Society: Ethical, Legal, and Digital Environments prepares students for the modern workplace by exploring the opportunities and challenges they will face in today′s interconnected, global economy. The author team discusses legal and ethical issues throughout and uses real-world cases to provide students with a holistic understanding of stakeholder issues. Chapters on social media and citizen movements, big data and hacking, and privacy in the digital age provide in-depth coverage of how technology is transforming the relationship between organizations and consumers. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

The Economics of Industrial Innovation

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Publisher : Psychology Press
ISBN 13 : 1855670704
Total Pages : 486 pages
Book Rating : 4.8/5 (556 download)

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Book Synopsis The Economics of Industrial Innovation by : Christopher Freeman

Download or read book The Economics of Industrial Innovation written by Christopher Freeman and published by Psychology Press. This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Communicating Corporate Social Responsibility

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Publisher : Emerald Group Publishing
ISBN 13 : 1783507969
Total Pages : 456 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis Communicating Corporate Social Responsibility by : Ralph Tench

Download or read book Communicating Corporate Social Responsibility written by Ralph Tench and published by Emerald Group Publishing. This book was released on 2014-02-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Advances in Tourism, Technology and Systems

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Publisher : Springer Nature
ISBN 13 : 9813342609
Total Pages : 652 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on 2020-11-19 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Doing Business 2019

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Publisher : World Bank Publications
ISBN 13 : 1464813388
Total Pages : 1734 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Doing Business 2019 by : World Bank

Download or read book Doing Business 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-11-30 with total page 1734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixteenth in a series of annual reports comparing business regulation in 190 economies, Doing Business 2019 measures aspects of regulation affecting 10 areas of everyday business activity: • Starting a business • Dealing with construction permits • Getting electricity • Registering property • Getting credit • Protecting minority investors • Paying taxes • Trading across borders • Enforcing contracts • Resolving insolvency These areas are included in the distance to frontier score and ease of doing business ranking. Doing Business also measures features of labor market regulation, which is not included in these two measures. This edition also presents the findings of the pilot indicator entitled 'Contracting with the Government,' which aims at benchmarking the efficiency, quality and transparency of public procurement systems worldwide. The report updates all indicators as of May 1, 2018, ranks economies on their overall 'ease of doing business', and analyzes reforms to business regulation -- identifying which economies are strengthening their business environment the most. Doing Business illustrates how reforms in business regulations are being used to analyze economic outcomes for domestic entrepreneurs and for the wider economy. It is a flagship product produced in partnership by the World Bank Group that garners worldwide attention on regulatory barriers to entrepreneurship. Almost 140 economies have used the Doing Business indicators to shape reform agendas and monitor improvements on the ground.

Integrating Social Responsibility and Sustainable Development

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Publisher : Springer Nature
ISBN 13 : 3030599752
Total Pages : 687 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Integrating Social Responsibility and Sustainable Development by : Walter Leal Filho

Download or read book Integrating Social Responsibility and Sustainable Development written by Walter Leal Filho and published by Springer Nature. This book was released on 2021-04-05 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a truly interdisciplinary publication, useful to scholars, social movements, practitioners and members of governmental agencies and private companies, undertaking research and/or executing projects focusing on social responsibility and sustainability from across the world.Sustainable development has become a matter of central concern to both public institutions and enterprises. Indeed, for many companies, a due emphasis to environmental issues is not only positive from the point of view of environmental gains, but also to the image of the business. Often, but not always, this is reflected in the preparation of formal strategies and programmes, which entail their institutional strategies and visions. The wide area of social responsibility, often known as Corporate Social Responsibility (CSR), entails elements of social equality and environmental accountability, and eco-efficiency. Due to their complexity, the interrelations between social responsibility and sustainable development need to be better understood. There is also a real need to showcase successful examples of how public institutions and companies are handling their sustainability challenges. It is against this background that this book has been produced.

An Introduction to Online Platforms and Their Role in the Digital Transformation

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Publisher : OECD Publishing
ISBN 13 : 926455954X
Total Pages : 218 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis An Introduction to Online Platforms and Their Role in the Digital Transformation by : OECD

Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.