Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)

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Publisher : Springer Nature
ISBN 13 : 9464630248
Total Pages : 1291 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022) by : Zehui Zhan

Download or read book Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022) written by Zehui Zhan and published by Springer Nature. This book was released on 2022-12-28 with total page 1291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)was held on July 22–24, 2022 in Changsha, China. EIMSS 2022 is to bring together innovative academics and industrial experts in the field of Education, Information Management and Service Science to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Information Management and Service Science and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Education, Information Management and Service Science and related areas.

Handbook Event Market China

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110366770
Total Pages : 432 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Handbook Event Market China by : Helmut Schwägermann

Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

A Tale of Three Cities

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Author :
Publisher : Springer Nature
ISBN 13 : 981999134X
Total Pages : 114 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis A Tale of Three Cities by : Edmund Li Sheng

Download or read book A Tale of Three Cities written by Edmund Li Sheng and published by Springer Nature. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hong Kong and Bollywood

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Author :
Publisher : Springer
ISBN 13 : 1349949329
Total Pages : 303 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis Hong Kong and Bollywood by : Joseph Tse-Hei Lee

Download or read book Hong Kong and Bollywood written by Joseph Tse-Hei Lee and published by Springer. This book was released on 2016-09-27 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the transmission, reception, and reproduction of new cinematic styles, meanings, practices, and norms in early twenty-first-century Asia. Hong Kong and Bollywood offers new answers to the field of inter-Asian cultural studies, which has been energized by the trends towards transnationalism and translatability. It brings together a team of international scholars to capture the latest development in the film industries of Hong Kong and Mumbai, and to explore similar cross-cultural, political, and socioeconomic issues. It also explains how Hong Kong and Bollywood filmmakers have gone beyond the traditional focus on nationalism, urbanity and biculturalism to reposition themselves as new cultural forces in the pantheon of global cinema.

Global Marketing Management

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Publisher : John Wiley & Sons
ISBN 13 : 111988876X
Total Pages : 802 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe

Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

China's Outbound Tourism

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Publisher : Routledge
ISBN 13 : 1134215983
Total Pages : 413 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis China's Outbound Tourism by : Wolfgang Arlt

Download or read book China's Outbound Tourism written by Wolfgang Arlt and published by Routledge. This book was released on 2006-09-27 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg. China’s Outbound Tourism is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels. Throughout the book, facts and figures are given for the global development as well as in-depth information about China’s key destinations. The growing importance of tourists from China is however not just a question of quantity; the text explains the features which distinguish their travel motivations and behaviours from ‘western’ and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt’s groundbreaking book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.

Services Marketing

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Publisher : Pearson Australia
ISBN 13 : 1486004768
Total Pages : 529 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Services Marketing by : Christopher Lovelock

Download or read book Services Marketing written by Christopher Lovelock and published by Pearson Australia. This book was released on 2015-05-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."

Living Class in Urban India

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Publisher : Rutgers University Press
ISBN 13 : 0813583942
Total Pages : 283 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Living Class in Urban India by : Sara Dickey

Download or read book Living Class in Urban India written by Sara Dickey and published by Rutgers University Press. This book was released on 2016-07-14 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many Americans still envision India as rigidly caste-bound, locked in traditions that inhibit social mobility. In reality, class mobility has long been an ideal, and today globalization is radically transforming how India’s citizens perceive class. Living Class in Urban India examines a nation in flux, bombarded with media images of middle-class consumers, while navigating the currents of late capitalism and the surges of inequality they can produce. Anthropologist Sara Dickey puts a human face on the issue of class in India, introducing four people who live in the “second-tier” city of Madurai: an auto-rickshaw driver, a graphic designer, a teacher of high-status English, and a domestic worker. Drawing from over thirty years of fieldwork, she considers how class is determined by both subjective perceptions and objective conditions, documenting Madurai residents’ palpable day-to-day experiences of class while also tracking their long-term impacts. By analyzing the intertwined symbolic and economic importance of phenomena like wedding ceremonies, religious practices, philanthropy, and loan arrangements, Dickey’s study reveals the material consequences of local class identities. Simultaneously, this gracefully written book highlights the poignant drive for dignity in the face of moralizing class stereotypes. Through extensive interviews, Dickey scrutinizes the idioms and commonplaces used by residents to justify class inequality and, occasionally, to subvert it. Along the way, Living Class in Urban India reveals the myriad ways that class status is interpreted and performed, embedded in everything from cell phone usage to religious worship.

Agenda 21 for the Travel & Tourism Industry

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Publisher :
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Agenda 21 for the Travel & Tourism Industry by : World Travel & Tourism Council

Download or read book Agenda 21 for the Travel & Tourism Industry written by World Travel & Tourism Council and published by . This book was released on 1995 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world's largest industry, tourism has the potential to bring about substantial environmental and socio-economic improvements. This document translates Agenda 21 into a programme of action for the industry.

Sociological Abstracts

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Publisher :
ISBN 13 :
Total Pages : 998 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sociological Abstracts by : Leo P. Chall

Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1994 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards

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Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards by :

Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2006 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Communication Technologies in Tourism 2021

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Publisher : Springer Nature
ISBN 13 : 303065785X
Total Pages : 587 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Information and Communication Technologies in Tourism 2021 by : Wolfgang Wörndl

Download or read book Information and Communication Technologies in Tourism 2021 written by Wolfgang Wörndl and published by Springer Nature. This book was released on 2021-01-11 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

Tourism and Hospitality Marketing

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Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Sustainable Tourism in Asia

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527535495
Total Pages : 213 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Sustainable Tourism in Asia by : Chung-Shing Chan

Download or read book Sustainable Tourism in Asia written by Chung-Shing Chan and published by Cambridge Scholars Publishing. This book was released on 2019-06-04 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together papers presented at two international conferences on the theme of sustainable tourism in Hong Kong, namely the “International Conference on Sustainable Tourism and Resilient Communities”, held on 6-8 May 2015, and the “International Conference on Sustainable Tourism and Global-Local Understanding”, held on 11-13 May 2016. Considering the rapid development of tourism in the Asia-Pacific region, there have been numerous vigorous discussions about sustainability and tourism. These conferences provided platforms for international scholars, researchers and students to share empirical studies and cases of sustainable tourism from different perspectives and on different themes. As such, this volume has a focus on Asian cases and examples, and, therefore, contributes to form a rich reference work for tourism researchers, tourism development leaders, policy-makers and practitioners.

A Concise History of Hong Kong

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742574695
Total Pages : 283 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis A Concise History of Hong Kong by : John M. Carroll

Download or read book A Concise History of Hong Kong written by John M. Carroll and published by Rowman & Littlefield Publishers. This book was released on 2007-06-07 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the British occupied the tiny island of Hong Kong during the First Opium War, the Chinese empire was well into its decline, while Great Britain was already in the second decade of its legendary "Imperial Century." From this collision of empires arose a city that continues to intrigue observers. Melding Chinese and Western influences, Hong Kong has long defied easy categorization. John M. Carroll's engrossing and accessible narrative explores the remarkable history of Hong Kong from the early 1800s through the post-1997 handover, when this former colony became a Special Administrative Region of the People's Republic of China. The book explores Hong Kong as a place with a unique identity, yet also a crossroads where Chinese history, British colonial history, and world history intersect. Carroll concludes by exploring the legacies of colonial rule, the consequences of Hong Kong's reintegration with China, and significant developments and challenges since 1997.

Managing Visitor Attractions: New Directions

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Publisher : Taylor & Francis
ISBN 13 : 1136381201
Total Pages : 333 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Managing Visitor Attractions: New Directions by : Bruce Prideaux

Download or read book Managing Visitor Attractions: New Directions written by Bruce Prideaux and published by Taylor & Francis. This book was released on 2012-04-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Divided into five parts, the book tackles the following topics: · the role and nature of visitor attractions · the development of visitor attraction provision · the management of visitor attractions · the marketing of visitor attractions · future issues and trends With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Family theme parks, happiness and children’s consumption: From roller-coasters to Pippi Longstocking

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Publisher : Linköping University Electronic Press
ISBN 13 : 9176859797
Total Pages : 248 pages
Book Rating : 4.1/5 (768 download)

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Book Synopsis Family theme parks, happiness and children’s consumption: From roller-coasters to Pippi Longstocking by : David Cardell

Download or read book Family theme parks, happiness and children’s consumption: From roller-coasters to Pippi Longstocking written by David Cardell and published by Linköping University Electronic Press. This book was released on 2016-09-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an ethnographic contribution to research on children’s consumption, family life and happiness. Various and shifting notions of happiness are explored, as well as conditions for and challenges to happiness, through an analysis of video-recorded interviews and mobile ethnography conducted in two of the most popular theme parks in Sweden. Initially, the study outlines how previous research has conceptualized happiness in association with time and place in a rather static way. Based on a treatise of notions of happiness in philosophy and the social sciences, there is a turn in this thesis towards practice. It generates fundamental knowledge about the complexity of happiness. By employing this approach, it is possible to highlight how happiness is enacted as part of and in relation to ideals of family life, time, childhood, money, consumption, experiences and material things. As we explore the practices of children and their families, we discover that shifting meanings of happiness are located in contemporary culture, where emotions and consumption are of central importance. The approach is interdisciplinary, and draws on theoretical and methodological contributions in sociology, anthropology and Science and Technology Studies (STS). Notions of meshwork and enactment become important for the exploration of happiness as a complex and changing matter, which productively involves social relations and material things. Throughout the thesis there is a dialogue with previous research on happiness, consumption and childhood which highlights the importance of exploring messy practices, in movement. It is argued that explorations of practice contribute to a critical understanding of how happiness and contemporary ideals of childhood can be approached – through consumption and as part of citizenship in a consumer society where happiness is of central importance. Abstract [sv] Denna avhandling utgör ett etnografiskt bidrag till forskning om barns konsumtion, familjeliv och lycka. Genom en analys av videoinspelade intervjuer samt familjebesök till två av Sveriges mest välbesökta temaparker utforskas skiftande betydelser av lycka, liksom dess förutsättningar och utmaningar. Tidigare temaparks-forskning har generellt tagit lyckans existens för given. Utifrån en inledande diskussion om bland annat olika filosofiska och samhällsvetenskapliga lyckoteorier argumenterar avhandlingen för att studier av praktik tillför ny och grundläggande kunskap om lyckans komplexa sammansättningar. Avhandlingen visar därigenom att lycka iscensätts som en del av – och i förhållande till – ideal om familjeliv, tid, barndom, pengar, konsumtion, upplevelser och materiella ting. Genom att fokusera på barn och deras familjers praktiker lokaliseras lyckans skiftande betydelser i en samtidskultur där emotioner och konsumtion är centrala. Avhandlingens ansats är tvärvetenskaplig och hämtar teoretisk och metodologisk inspiration från sociologi, antropologi samt teknik- och vetenskapsstudier (STS). Genom denna ansats synliggörs sammanflätningar av sociala relationer och materiella ting som produktiva i iscensättandet av lycka. Genom en dialog mellan empiriska beskrivningar och forskning om lycka, konsumtion och barndom belyser avhandlingen nödvändigheten av att synliggöra och utforska röriga och rörliga praktiker. Det bidrar till en kritisk förståelse av praktik som kan förändra hur vi närmar oss lycka och samtida barndomsideal – som konsumenter och medborgare i ett lyckosträvande konsumtionssamhälle.