Research, Innovation, and Industry Impacts of the Metaverse

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Publisher : IGI Global
ISBN 13 :
Total Pages : 361 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Research, Innovation, and Industry Impacts of the Metaverse by : Kumar, Jeetesh

Download or read book Research, Innovation, and Industry Impacts of the Metaverse written by Kumar, Jeetesh and published by IGI Global. This book was released on 2024-06-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Research, Innovation, and Industry Impacts of the Metaverse

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Publisher :
ISBN 13 : 9789798369353
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Research, Innovation, and Industry Impacts of the Metaverse by : Manpreet Arora

Download or read book Research, Innovation, and Industry Impacts of the Metaverse written by Manpreet Arora and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Impact of Sensory Marketing on Buying Behavior

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Publisher : IGI Global
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Impact of Sensory Marketing on Buying Behavior by : Malik, Reena

Download or read book Impact of Sensory Marketing on Buying Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Neurosensory and Neuromarketing Impacts on Consumer Behavior

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Publisher : IGI Global
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Neurosensory and Neuromarketing Impacts on Consumer Behavior by : Malik, Reena

Download or read book Neurosensory and Neuromarketing Impacts on Consumer Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-11 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Sensible Selling Through Sensory Neuromarketing

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Publisher : IGI Global
ISBN 13 :
Total Pages : 455 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sensible Selling Through Sensory Neuromarketing by : Malik, Reena

Download or read book Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and published by IGI Global. This book was released on 2024-08-09 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

New Technologies in Virtual and Hybrid Events

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Publisher : IGI Global
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Technologies in Virtual and Hybrid Events by : Kulshreshtha, Sharad Kumar

Download or read book New Technologies in Virtual and Hybrid Events written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2024-08-12 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.

Impact and Potential of Machine Learning in the Metaverse

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Publisher : IGI Global
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Impact and Potential of Machine Learning in the Metaverse by : Mehta, Shilpa

Download or read book Impact and Potential of Machine Learning in the Metaverse written by Mehta, Shilpa and published by IGI Global. This book was released on 2024-08-09 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital landscape, the Metaverse emerges as a frontier of boundless possibilities. Yet, its potential remains largely untapped. The pressing challenge lies in harnessing the power of machine learning to navigate this uncharted territory, where virtual reality, augmented reality, and immersive technologies converge to redefine human interaction and experience. Impact and Potential of Machine Learning in the Metaverse offers a comprehensive examination of how machine learning techniques can shape the future of the Metaverse. This advanced work addresses key domains such as healthcare, education, gaming, and beyond. By delving into topics like digital twins in healthcare and blockchain-enabled security, the book not only sheds light on advancements but also confronts challenges head-on, inspiring scholars to explore new research directions and interdisciplinary collaborations. Through real-world case studies and practical applications, readers gain actionable insights into leveraging machine learning for transformative impact in the Metaverse.

Applying Metalytics to Measure Customer Experience in the Metaverse

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Publisher : IGI Global
ISBN 13 : 1668461358
Total Pages : 255 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Applying Metalytics to Measure Customer Experience in the Metaverse by : Bathla, Devesh

Download or read book Applying Metalytics to Measure Customer Experience in the Metaverse written by Bathla, Devesh and published by IGI Global. This book was released on 2022-06-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

New Business Frontiers in the Metaverse

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Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Business Frontiers in the Metaverse by : Inder, Shivani

Download or read book New Business Frontiers in the Metaverse written by Inder, Shivani and published by IGI Global. This book was released on 2024-05-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Strategies and Opportunities for Technology in the Metaverse World

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Publisher : IGI Global
ISBN 13 : 1668457342
Total Pages : 411 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Strategies and Opportunities for Technology in the Metaverse World by : Lai, P.C.

Download or read book Strategies and Opportunities for Technology in the Metaverse World written by Lai, P.C. and published by IGI Global. This book was released on 2023-01-06 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of metaverse technologies has had a critical impact on the modern world. Due to the recent popularity of this technology, it is important to understand the strategies, opportunities, and challenges contained in the metaverse world in order to appropriately utilize it across fields. Strategies and Opportunities for Technology in the Metaverse World explores the opportunities and challenges facing the metaverse and considers the strategies and opportunities of metaverse technologies in various industries and countries. Covering a range of topics such as blockchain, artificial intelligence, virtual reality, and machine learning, this reference work is ideal for computer scientists, researchers, scholars, policymakers, academicians, practitioners, educators, and students.

Social Media and Online Consumer Decision Making in the Fashion Industry

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Publisher : IGI Global
ISBN 13 : 1668487551
Total Pages : 413 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Social Media and Online Consumer Decision Making in the Fashion Industry by : Tarnanidis, Theodore

Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

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Publisher : IGI Global
ISBN 13 : 1668470314
Total Pages : 428 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Sustainability in Art, Fashion and Wine

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110783975
Total Pages : 262 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Sustainability in Art, Fashion and Wine by : Annamma Joy

Download or read book Sustainability in Art, Fashion and Wine written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-03-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.

Powering Industry 5.0 and Sustainable Development Through Innovation

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Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Powering Industry 5.0 and Sustainable Development Through Innovation by : Bansal, Rohit

Download or read book Powering Industry 5.0 and Sustainable Development Through Innovation written by Bansal, Rohit and published by IGI Global. This book was released on 2024-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industries face the challenge of incorporating technological innovations while ensuring sustainable development in a constantly changing landscape. This struggle is complicated by the need to address societal and environmental concerns, and thus, there is a critical need for guidance and expertise to navigate these difficulties. Powering Industry 5.0 and Sustainable Development Through Innovation unveils a roadmap for industry stakeholders, offering insights into the role of technological innovations in driving Industry 5.0 while advancing sustainable development goals. By dissecting key elements such as artificial intelligence, big data analytics, and blockchain technology, readers understand how these tools can be harnessed to foster innovation and inclusivity. Moreover, the book explores emerging trends and challenges, equipping readers with the foresight needed to navigate the dynamic landscape of Industry 5.0.

Sustainable Development in Industry and Society 5.0: Governance, Management, and Financial Implications

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 323 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Development in Industry and Society 5.0: Governance, Management, and Financial Implications by : Atiku, Sulaiman Olusegun

Download or read book Sustainable Development in Industry and Society 5.0: Governance, Management, and Financial Implications written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2024-07-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world pivots towards a future defined by technological advancement, the pursuit of sustainable development faces intricate challenges that intertwine governance, management, and finance. The rapid growth of Industry and Society 5.0 necessitate innovative governance frameworks that can balance economic growth with environmental responsibility and social equity. Effective management strategies are crucial to integrating sustainable practices within both industry and society, ensuring that progress does not come at the expense of future generations. Sustainable Development in Industry and Society 5.0: Governance, Management, and Financial Implications offers an exploration of the multifaceted challenges and strategies for achieving sustainability in the era of advanced technological and societal transformation. This book delves into innovative governance frameworks that balance economic growth with environmental and social priorities. Covering topics such as financial literacy, policy and law, and sustainable investment, this book is a valuable resource for policymakers, academicians, researchers, government officials, business leaders, managers, financial analysts, technologists and innovators, post-graduate students, and educators.

Artificial Intelligence, Big Data, Algorithms and Industry 4.0 in Firms and Clusters

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040144306
Total Pages : 207 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Artificial Intelligence, Big Data, Algorithms and Industry 4.0 in Firms and Clusters by : Luciana Lazzeretti

Download or read book Artificial Intelligence, Big Data, Algorithms and Industry 4.0 in Firms and Clusters written by Luciana Lazzeretti and published by Taylor & Francis. This book was released on 2024-10-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a wide-ranging discussion on the interrelations among AI, algorithms, big data, and Industry 4.0 to understand the importance of these new paradigms for the development of firms, districts, clusters, cities, regions, and innovation. Drawing on theoretical, empirical, and qualitative studies and using local perspectives, the chapters in this book explore theoretical aspects of AI and its evolution in social sciences, focusing on industry 4.0, smart cities, big data, and other related topics. They examine the role of industrial robots in employment, productivity, and knowledge absorption in industrial districts. They also discuss innovation in the context of local production systems, AI ecosystems, and the growth and potential of the Metaverse. Taken together, the book offers insights to help understand the new dynamics generated by the advent of these technologies and how they may affect regions, cities, clusters, industries, and organizations, and identifies avenues for future research in the development of new trajectories for clusters and firms. This book will be a key resource for scholars and advanced students in the fields of economics, geography, architecture, planning, and management as well as for interdisciplinary researchers who want to learn more about the development of new technologies, the relevance of AI, Big Data and I4.0 for firms and in relation to their adoption in clusters. This book was originally published as a special issue of European Planning Studies.

Metaversed

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119888603
Total Pages : 196 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Metaversed by : Luis Bravo Martins

Download or read book Metaversed written by Luis Bravo Martins and published by John Wiley & Sons. This book was released on 2022-12-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the coming metaverse—and discover how to look past the hype and harness the future of technology. Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape; Legal and policy considerations necessary to build and maintain safe, shared digital spaces The economic and social impacts, including the potential for our digital lives to outlive our physical selves Actionable insights, so you can make the most out of the next digital revolution Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.