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Research For Development Of Marketing Strategy Of Thailands Tourism Industry In The Middle East Countries
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Book Synopsis Final Report [on] Research for Development of Marketing Strategy of Thailand's Tourism Industry in the Middle-East Countries by : Kānthō̜ngthīeo hǣng Prathēt Thai
Download or read book Final Report [on] Research for Development of Marketing Strategy of Thailand's Tourism Industry in the Middle-East Countries written by Kānthō̜ngthīeo hǣng Prathēt Thai and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research for Development of Marketing Strategy of Thailand's Tourism Industry in the Middle East Countries by :
Download or read book Research for Development of Marketing Strategy of Thailand's Tourism Industry in the Middle East Countries written by and published by . This book was released on 1986 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research for Development of Marketing Strategy of Thailand' S Tourism Industry in the Middle East Countries by :
Download or read book Research for Development of Marketing Strategy of Thailand' S Tourism Industry in the Middle East Countries written by and published by . This book was released on 1986 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok by : Christian Westbeld
Download or read book The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok written by Christian Westbeld and published by diplom.de. This book was released on 2002-10-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Sawasdee Khrap welcome to the kingdom of Thailand. A number of valid characterizations such as The Land of Smiles , The Land of Temples and Pagodas and Tropical Vacation Paradise describe Thailand at its best. In addition to these picturesque synonyms, the kingdom gained international recognition through its growing travel and hospitality industry. In 2001 Thailand once again booked the top spot as most preferred tourist destination in South East Asia as well as runner-up position in all of Asia, second only to China. When Muslim extremists hijacked four domestic U.S. flights and cowardly carried out the terrorist attack of 9-11 on the U.S.A., the global travel sector felt the direct impact of the terrorist attacks like no other industry. From one day to the other tourists decided to stay at or close to home and hotel rooms were left vacant. As major employer and source for foreign exchange earnings, Thailand s tourism industry was no exception to the threat. As the brutality and human tragedy of this incident will always be remembered, the following report will focus solely on the implications for the tourism and hospitality industry. In specific, the text will take an in-depth look at the development of the first class hotel market in Bangkok following the September attacks. The report looks at 14 top hotels of Bangkok and their performance from January 2000 to March 2002. Special attention lies on the seven months following the U.S.A. attacks in September 2001, whereas a full year comparison of 2000 and 2001 will also provide valid information. The tourism and hospitality industry is a major economic driving factor not only for Thailand, but also for many other Asian nations. Therefore, the beginning of this report deals with the regional development after the terrorist attacks. This way the reader will get an understanding of the current situation in Asia and the general impact of 9-11. After a general overview of Thailand, the first class hotel market of Bangkok will be analyzed by its occupancy, ADR and RevPar development. These performance related information create the backbone of this report and support further assumptions and findings. For validity reasons, the results are then compared to two independent surveys. The fourth section is made up of the changes in travel patterns, tourism demand and strategies, followed by a comparison of the two best performing individual hotels and their advantages over [...]
Download or read book North East Thailand written by and published by . This book was released on 1986 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism Marketing for Developing Countries by : Eli Avraham
Download or read book Tourism Marketing for Developing Countries written by Eli Avraham and published by Springer. This book was released on 2016-02-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Book Synopsis Tourism Management of Russian Behavioral Intention toward Thailand by : Sinee Sankrusme
Download or read book Tourism Management of Russian Behavioral Intention toward Thailand written by Sinee Sankrusme and published by diplom.de. This book was released on 2017-06-06 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is identified as one of the major potential industries of Thai economy. Tourism is considered to be a top priority for the following reasons: Firstly, it is an industry requiring much labor, thus it provides many jobs for city residents, by which it helps to solve unemployment for society. Secondly, it is an industry which brings with it many important benefits, improving the social-economic situation, and enhancing income for people. Thirdly, it can promote peace, enhancing common understanding and building a unified and sustainable country. In the last years, Thailand’s tourism industry has made significant progress and contributed significantly to the economic development and social progress of the nation. In the context of international integration, the Thailand government has focused on developing the tourism industry even further, enhancing service quality, and expanding operations scale. As a result, the number of tourists coming to Thailand has increased significantly between 2009 and 2015. This study investigates the perceived value, satisfaction and revisit of Russian tourists who visit Thailand on the basis of selected tourism destinations in Bangkok, Thailand.
Download or read book Bibliography of Asian Studies written by and published by . This book was released on 1996 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans
Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis Business Groups and the Thailand Economy by : Natenapha Wailerdsak
Download or read book Business Groups and the Thailand Economy written by Natenapha Wailerdsak and published by Taylor & Francis. This book was released on 2023-05-31 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Groups and the Thailand Economy examines the role of business groups, specifically state, local, and foreign capitals in the economic development of emerging economies and highlights why business groups are essential in helping a country break out of the middle-income trap. Wailerdsak reviews Thailand’s industrial and economic growth strategies through the local and international investors and explains why business groups are one of the key drivers of economic advancement and why they help to avoid the middle-income trap. The author also examines their business power expansion methods, including selection and specialization, political influence, mergers and acquisitions, outward FDI and business alliances. The book concludes with policy recommendations of how the government can engage business groups to accelerate high-tech industrialization and create jobs. The middle-income trap issue faced by Thailand would be of interest to many emerging economies, especially scholars and policymakers researching on Asian business and management, Asian economies, developmental economics, political economy, policy studies, corporate governance, entrepreneurship, and private company strategic management in emerging countries.
Book Synopsis Innovation Strategies and Organizational Culture in Tourism by : Marco Valeri
Download or read book Innovation Strategies and Organizational Culture in Tourism written by Marco Valeri and published by Taylor & Francis. This book was released on 2024-02-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management.
Book Synopsis Promoting Social and Cultural Equity in the Tourism Sector by : Cembranel, Priscila
Download or read book Promoting Social and Cultural Equity in the Tourism Sector written by Cembranel, Priscila and published by IGI Global. This book was released on 2022-05-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students.
Book Synopsis Explorations in Thai Tourism by : Erik H. Cohen
Download or read book Explorations in Thai Tourism written by Erik H. Cohen and published by Emerald Group Publishing. This book was released on 2008-05-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intends to contribute to the formation, embodiment, and advancement of knowledge in the field of tourism. This series includes application of theoretical, methodological, and substantive contributions from such fields as anthropology, business administration, ecology, economics, geography, history, hospitality, leisure, and planning.
Book Synopsis Tourism Development in Thailand by : Mingsan Khāosaʻāt
Download or read book Tourism Development in Thailand written by Mingsan Khāosaʻāt and published by . This book was released on 1998 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition by : Sezerel, Hakan
Download or read book Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition written by Sezerel, Hakan and published by IGI Global. This book was released on 2022-10-07 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.
Book Synopsis Dependency and Development in Northern Thailand's Tourism Industry by : Richard Geoffrey Lacher
Download or read book Dependency and Development in Northern Thailand's Tourism Industry written by Richard Geoffrey Lacher and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in the rural areas of developing countries is expanding at a rapid pace and is often a primary means of income in these areas. While the WTO (World Tourism Organization) and local developers encourage the expansion of this industry, others criticize tourism's use as a tool for development in poor regions. Critics frequently use the core-periphery framework to examine how external control and high external leakages often result in the destination area remaining underdeveloped despite the large expenditures by tourists. Several studies have used the dependency framework to examine the core-periphery relationship on the international scale, but due to dependency's traditional confinement to the international scale, the dependency framework has not been employed on smaller spatial scales. This study will examine the utility of the dependency framework on a regional scale in a rural area of a developing country by examining the distribution of income between the core and periphery. Additionally, while this economic problem of leakage, a major symptom of dependency, is well documented, there is a paucity of research on the methods to reduce leakage out of peripheral areas. Strategies that can be employed on the village level may be especially useful, as they do not require the cooperation of outside stakeholders who may profit from the leakages. By conducting informal interviews with key stakeholders, consulting informants, and surveying tourism businesses, this study seeks to understand the issue of dependency in Northern Thailand's rural tourism industry as well as to identify and evaluate the strategies currently employed in these villages to reduce leakages. The four case studies of rural villages determined that in all cases, the urban areas profited more from rural tourism than the villages; however, the amount of leakage out of the villages was highly varied. This variation appears to be largely due to the different strategies that each village employed. The villages, which employed a proactive economic strategy, had more success in reducing leakages than other villages. These findings support the unorthodox dependency framework.
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