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Author : Terry L. Childers
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (535 download)
Download or read book Representation of Numerical and Verbal Product Information in Consumer Memory written by Terry L. Childers and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Madhubalan Viswanathan
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (535 download)
Download or read book The Encoding of Numerical and Verbal Information on Product Attributes written by Madhubalan Viswanathan and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (31 download)
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Author : C. Edward Chang
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (31 download)
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Author : Arno J. Rethans
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.0/5 ( download)
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Author : Roger D. Blackwell
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior written by Roger D. Blackwell and published by South Western Educational Publishing. This book was released on 2001 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.
Author : Madhubalan Viswanathan
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (535 download)
Download or read book Encoding and Memory Differences Between Numerical and Verbal Product Information written by Madhubalan Viswanathan and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anil K. Bera
Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.:/5 (31 download)
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Author : Jingjing Ma
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (1 download)
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Publisher : ScholarlyEditions
ISBN 13 : 1490111409
Total Pages : 247 pages
Book Rating : 4.4/5 (91 download)
Download or read book Issues in Business, Occupational, and Creative Psychology: 2013 Edition written by and published by ScholarlyEditions. This book was released on 2013-05-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Business, Occupational, and Creative Psychology: 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Creative Behavior. The editors have built Issues in Business, Occupational, and Creative Psychology: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Creative Behavior in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Business, Occupational, and Creative Psychology: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
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Author : Utpal Dholakia
Publisher : Utpal Dholakia
ISBN 13 : 0999186736
Total Pages : 229 pages
Book Rating : 4.9/5 (991 download)
Download or read book Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success written by Utpal Dholakia and published by Utpal Dholakia. This book was released on 2019-06-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. * How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story? * How much knowledge of prices do customers really have? * Why do most people spend two months’ salary to buy an engagement ring? * Does Pay What You Want pricing really work? * How can you get your customers to trade up? * Why do Supreme t-shirts sell for $1,500 or more? * Why do so many consumers hate Uber’s surge pricing even though economists love it? In Priced to Influence, Sell & Satisfy, you will find answers to these and many more questions. The book introduces the latest thinking about Psychological Pricing, the science of designing effective pricing strategies using behavioral economics principles. You will learn how customers search for, evaluate, share, and use prices in their buying decisions, how they participate in setting prices, and what managers can do to understand and influence these processes. Psychological pricing actions are levered. Many of them require relatively small investments and produce disproportionately large returns to the business.
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ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.:/5 (321 download)
Download or read book Journal of Marketing written by and published by . This book was released on 2002 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author : Donal E. Carlston
Publisher : Oxford University Press
ISBN 13 : 0199730016
Total Pages : 967 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Handbook of Social Cognition written by Donal E. Carlston and published by Oxford University Press. This book was released on 2013-09-19 with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of social cognition, ranging from its history and core research areas to its relationships with other fields. The 43 chapters included are written by eminent researchers in the field of social cognition, and are designed to be understandable and informative to readers with a wide range of backgrounds.
Author : Hans Brems
Publisher :
ISBN 13 :
Total Pages : 658 pages
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Download or read book Revised written by Hans Brems and published by . This book was released on 1992 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ana Isabel de Almeida Costa
Publisher : Royal Society of Chemistry
ISBN 13 : 1839166665
Total Pages : 453 pages
Book Rating : 4.8/5 (391 download)
Download or read book Sensory Evaluation and Consumer Acceptance of New Food Products written by Ana Isabel de Almeida Costa and published by Royal Society of Chemistry. This book was released on 2024-08-14 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large amounts of money, time and effort are devoted to sensory and consumer research in food and beverage companies in an attempt to maximize the chances of new products succeeding in the marketplace. Many new products fail due to lack of consumer interest. Answers to what causes this and what can be done about it are complex and remain unclear. This wide-ranging reference collates important information about all aspects of this in one volume for the first time. It provides comprehensive, state-of-art coverage of essential concepts, methods and applications related to the study of consumer evaluation, acceptance and adoption of new foods and beverages. Combining knowledge and expertise from multiple disciplines that study food sensory evaluation and consumer behaviour, it covers advanced methods including analytical, instrumental and human characterization of flavour, aspects of food processing and special research applications of knowledge and methods related to consumers’ evaluation of new food products. Researchers and professionals working in food science and chemistry are sure to find this an interesting read.
Author : Individuals
Publisher : Annual Reviews
ISBN 13 : 9780824302566
Total Pages : 706 pages
Book Rating : 4.3/5 (25 download)
Download or read book Annual Review of Psychology written by Individuals and published by Annual Reviews. This book was released on 2005-02 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-three articles synthesize a year's worth of psychological research and provide portraits of the current state of the field in different topical areas. Presented by Fiske (Princeton U.), Schacter (Harvard U.), and Kazdin (Yale U.), the articles cover such research topics as decision making, models of brain function in neuroimaging, music perc
