Renewing Unilever Transformation And Tradition

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Renewing Unilever

Author : Geoffrey Jones
Publisher : OUP Oxford
ISBN 13 : 0191608424
Total Pages : 466 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Renewing Unilever by : Geoffrey Jones

Download or read book Renewing Unilever written by Geoffrey Jones and published by OUP Oxford. This book was released on 2005-08-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Renewing Unilever : Transformation and Tradition

Author : Geoffrey Jones
Publisher : Oxford University Press, UK
ISBN 13 : 0191556386
Total Pages : 375 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Renewing Unilever : Transformation and Tradition by : Geoffrey Jones

Download or read book Renewing Unilever : Transformation and Tradition written by Geoffrey Jones and published by Oxford University Press, UK. This book was released on 2005-07-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading businesshistorian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's,Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's.In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management.The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Strategic Transformation

Author : M. Hensmans
Publisher : Springer
ISBN 13 : 1137268468
Total Pages : 242 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Strategic Transformation by : M. Hensmans

Download or read book Strategic Transformation written by M. Hensmans and published by Springer. This book was released on 2012-12-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.

Entrepreneurship and Multinationals

Author : Geoffrey Jones
Publisher : Edward Elgar Publishing
ISBN 13 : 1782548181
Total Pages : 241 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Entrepreneurship and Multinationals by : Geoffrey Jones

Download or read book Entrepreneurship and Multinationals written by Geoffrey Jones and published by Edward Elgar Publishing. This book was released on 2013 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harvard Business School Professor Geoffrey Jones has long been a student of the history of multinational enterprise. He has taken a leadership role in the field. This volume reflects the extraordinary breadth of his historical research, spanning continents and industries. His focus is on the firm as an actor on the stage of the history of globalization. This book contains a selection of his unpublished and published articles. Of special interest is his updated previously unpublished 2006 talk that explores how firms and entrepreneurs fit into the scholarly debates on the Great Divergence between the West and the Rest. This is a splendid collection. Mira Wilkins, Florida International University, US This fascinating volume explores the roles played by entrepreneurship and multinational enterprises in the development of the modern global world. Through a combination of new and previously published essays charting business developments from the nineteenth century onward, the author demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values. The selected essays cover a range of topics, including studies of global industries and major corporations including Beiersdorf and Unilever. Additional chapters explore economic and corporate development in specific countries, such as India, Iran and Turkey. Merging rich historical evidence with discussion of the current state of global business, this book reveals how examining entrepreneurial activity and multinational strategies deepen explanations of global patterns of wealth and poverty. It offers compelling new perspectives on current debates about globalization from one of the most prominent scholars in the field of business history. This volume will appeal to students and professors of economics, entrepreneurship, international business and history as well as anyone with an interest in understanding the past, present and future of globalization.

The Lonely Quest of Unilever's CEO Paul Polman

Author : Jeroen Smit
Publisher : Anthem Press
ISBN 13 : 1839988932
Total Pages : 479 pages
Book Rating : 4.8/5 (399 download)

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Book Synopsis The Lonely Quest of Unilever's CEO Paul Polman by : Jeroen Smit

Download or read book The Lonely Quest of Unilever's CEO Paul Polman written by Jeroen Smit and published by Anthem Press. This book was released on 2023-07-25 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.

Beyond Good Company

Author : B. Googins
Publisher : Springer
ISBN 13 : 0230609988
Total Pages : 280 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Beyond Good Company by : B. Googins

Download or read book Beyond Good Company written by B. Googins and published by Springer. This book was released on 2016-04-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

International Business and National War Interests

Author : Ben Wubs
Publisher : Routledge
ISBN 13 : 1134116527
Total Pages : 272 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis International Business and National War Interests by : Ben Wubs

Download or read book International Business and National War Interests written by Ben Wubs and published by Routledge. This book was released on 2008-06-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ties together business history, the history of the Nazi economic administration and European history. It is relevant to several disciplines, including international relations, economic and business history, European history and political science.

Doing Business in Asia

Author : Gabriele Suder
Publisher : SAGE
ISBN 13 : 1529738199
Total Pages : 363 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Doing Business in Asia by : Gabriele Suder

Download or read book Doing Business in Asia written by Gabriele Suder and published by SAGE. This book was released on 2020-10-12 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.

Doing Business in Europe

Author : Gabriele Suder
Publisher : SAGE
ISBN 13 : 1446290654
Total Pages : 515 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Doing Business in Europe by : Gabriele Suder

Download or read book Doing Business in Europe written by Gabriele Suder and published by SAGE. This book was released on 2011-12-31 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context. New to this edition: - Expanded coverage of lobbying, SMEs and globalization - New real-life case studies using a wide range of examples from across Europe - Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor′s Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.

Multinational Enterprises and the Law

Author : Emeritus Professor of International Commercial Law Peter Muchlinski
Publisher : Oxford University Press, USA
ISBN 13 : 0198824130
Total Pages : 913 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Multinational Enterprises and the Law by : Emeritus Professor of International Commercial Law Peter Muchlinski

Download or read book Multinational Enterprises and the Law written by Emeritus Professor of International Commercial Law Peter Muchlinski and published by Oxford University Press, USA. This book was released on 2021-02-18 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: This leading text in the field covers all the major regulatory areas relating to the operations of multinational enterprises, analysing them not only in a legal but also a political and economic context. It is a definitive reference work for students, researchers, and practitioners working with multinational enterprises.

Trademarks, Brands, and Competitiveness

Author : Teresa da Silva Lopes
Publisher : Routledge
ISBN 13 : 1135177333
Total Pages : 271 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Trademarks, Brands, and Competitiveness by : Teresa da Silva Lopes

Download or read book Trademarks, Brands, and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Multinational Enterprises & the Law

Author : Peter T. Muchlinski
Publisher : OUP Oxford
ISBN 13 : 0191021601
Total Pages : 856 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Multinational Enterprises & the Law by : Peter T. Muchlinski

Download or read book Multinational Enterprises & the Law written by Peter T. Muchlinski and published by OUP Oxford. This book was released on 2007-07-12 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational Enterprises and the Law presents the only comprehensive contemporary and interdisciplinary account of the various techniques used to regulate multinational enterprises (MNEs) at the national, regional and multilateral levels. In addition it considers the effects of corporate self-regulation upon the development of the legal order in this area. Split into four parts the book firstly deals with the conceptual basis for MNE regulation, explaining the growth of MNEs, their business and legal forms and the relationship between them and the effects of a globalising economy and society upon the evolution of regulatory agendas in the field. Part II covers the main areas of economic regulation including the limits of national and regional jurisdiction over MNE activities, controls, and liberalization of entry and establishment, tax, company, and competition law. Part III introduces the social dimension of MNE regulation covering labour rights, human rights, and environmental issues, and Part IV deals with the contribution of international law and organizations to MNE regulation and to the control of investment risks, covering the main provisions found in international investment agreements and their recent interpretation by international tribunals.

Capital and Politics

Author : Greg Albo
Publisher : NYU Press
ISBN 13 : 1583679871
Total Pages : 364 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis Capital and Politics by : Greg Albo

Download or read book Capital and Politics written by Greg Albo and published by NYU Press. This book was released on 2022-12-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 59th annual volume of the Socialist Register examines the growth of corporate power and other important organizational trends in global capitalism. Rejecting such notions as “stakeholder capitalism,” it reviews the organization and strategies of unions and the left as it searches for new routes to socialism.

Billions of Entrepreneurs

Author : Tarun Khanna
Publisher : Harvard Business Press
ISBN 13 : 142216327X
Total Pages : 353 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Billions of Entrepreneurs by : Tarun Khanna

Download or read book Billions of Entrepreneurs written by Tarun Khanna and published by Harvard Business Press. This book was released on 2008-02-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In Billions of Entrepreneurs, Tarun Khanna examines the entrepreneurial forces driving China's and India's trajectories of development. He shows where these trajectories overlap and complement one another--and where they diverge and compete. He also reveals how Western companies can participate in this development. Through intriguing comparisons, the author probes important differences between China and India in areas such as information and transparency, the roles of capital markets and talent, public and private property rights, social constraints on market forces, attitudes toward expatriates abroad and foreigners at home, entrepreneurial and corporate opportunities, and the importance of urban and rural communities. He explains how these differences will influence China's and India's future development, what the two countries can learn from each other, and how they will ultimately reshape business, politics, and society in the world around them. Engaging and incisive, this book is a critical resource for anyone working in China or India or planning to do business in these two countries.

Win-Win Corporations

Author : Shashank Shah
Publisher : Penguin UK
ISBN 13 : 9385990489
Total Pages : 304 pages
Book Rating : 4.3/5 (859 download)

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Book Synopsis Win-Win Corporations by : Shashank Shah

Download or read book Win-Win Corporations written by Shashank Shah and published by Penguin UK. This book was released on 2016-12-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC ’s Aditya Puri insist that employees leave for home by 5.30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T and BPCL have in common? They are the win-win corporations! Based on over a decade of research, Shashank Shah takes these truly outstanding Indian companies and studies how they do business. Each of these companies has exceptional practices when it comes to stakeholder management. Whether the stakeholder is an employee, customer, investor, vendor or even society at large, these companies reveal how looking at everyone else’s interests doesn’t really mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest. Full of fascinating anecdotes, leadership philosophy and background stories of organizations, Win-Win Corporations is an inspiring read into what makes companies great.

Billions of Enterpreneurs: How

Author : Khanna
Publisher : Penguin Books India
ISBN 13 : 0143067532
Total Pages : 368 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis Billions of Enterpreneurs: How by : Khanna

Download or read book Billions of Enterpreneurs: How written by Khanna and published by Penguin Books India. This book was released on with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Firms in Europe

Author : Hubert Bonin
Publisher : Librairie Droz
ISBN 13 : 9782600012591
Total Pages : 708 pages
Book Rating : 4.0/5 (125 download)

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Book Synopsis American Firms in Europe by : Hubert Bonin

Download or read book American Firms in Europe written by Hubert Bonin and published by Librairie Droz. This book was released on 2009 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.