Renewing Unilever Transformation And Tradition

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Renewing Unilever : Transformation and Tradition

Author : Geoffrey Jones
Publisher : Oxford University Press, UK
ISBN 13 : 0191556386
Total Pages : 491 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Renewing Unilever : Transformation and Tradition by : Geoffrey Jones

Download or read book Renewing Unilever : Transformation and Tradition written by Geoffrey Jones and published by Oxford University Press, UK. This book was released on 2005-07-01 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading businesshistorian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's,Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's.In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management.The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Renewing Unilever

Author : Geoffrey Jones
Publisher : OUP Oxford
ISBN 13 : 0191608424
Total Pages : 466 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Renewing Unilever by : Geoffrey Jones

Download or read book Renewing Unilever written by Geoffrey Jones and published by OUP Oxford. This book was released on 2005-08-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Multinational Enterprises and the Law

Author : Peter T. Muchlinski
Publisher : Oxford University Press
ISBN 13 : 0191019569
Total Pages : 856 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Multinational Enterprises and the Law by : Peter T. Muchlinski

Download or read book Multinational Enterprises and the Law written by Peter T. Muchlinski and published by Oxford University Press. This book was released on 2007-07-12 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational Enterprises and the Law presents the only comprehensive, contemporary, and interdisciplinary account of the various techniques used to regulate multinational enterprises (MNEs) at the national, regional and multilateral levels. In addition it considers the effects of corporate self-regulation upon the development of the legal order in this area. Split into four parts the book firstly deals with the conceptual basis for MNE regulation, explaining the growth of MNEs, their business and legal forms, the relationship between them and the effects of a globalising economy and society upon the evolution of regulatory agendas in the field. Part II covers the main areas of economic regulation including the limits of national and regional jurisdiction over MNE activities, controls and liberalization of entry and establishment; tax and company, and competition law. Part III introduces the social dimension of MNE regulation covering labour rights, human rights, and environmental issues, and Part IV deals with the contribution of international law and organizations to MNE regulation and to the control of investment risks, covering the main provisions found in international investment agreements and their recent interpretation by international tribunals.

Trademarks, Brands, and Competitiveness

Author : Teresa da Silva Lopes
Publisher : Routledge
ISBN 13 : 1135177333
Total Pages : 271 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Trademarks, Brands, and Competitiveness by : Teresa da Silva Lopes

Download or read book Trademarks, Brands, and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Doing Business in Europe

Author : Gabriele Suder
Publisher : SAGE
ISBN 13 : 1446268985
Total Pages : 474 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Doing Business in Europe by : Gabriele Suder

Download or read book Doing Business in Europe written by Gabriele Suder and published by SAGE. This book was released on 2011-12-31 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context. New to this edition: - Expanded coverage of lobbying, SMEs and globalization - New real-life case studies using a wide range of examples from across Europe - Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor′s Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.

Capital and Politics

Author : Greg Albo
Publisher : NYU Press
ISBN 13 : 1583679871
Total Pages : 364 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis Capital and Politics by : Greg Albo

Download or read book Capital and Politics written by Greg Albo and published by NYU Press. This book was released on 2022-12-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 59th annual volume of the Socialist Register examines the growth of corporate power and other important organizational trends in global capitalism. Rejecting such notions as “stakeholder capitalism,” it reviews the organization and strategies of unions and the left as it searches for new routes to socialism.

Billions of Enterpreneurs: How

Author : Khanna
Publisher : Penguin Books India
ISBN 13 : 0143067532
Total Pages : 368 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis Billions of Enterpreneurs: How by : Khanna

Download or read book Billions of Enterpreneurs: How written by Khanna and published by Penguin Books India. This book was released on with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Firms in Europe

Author : Hubert Bonin
Publisher : Librairie Droz
ISBN 13 : 9782600012591
Total Pages : 708 pages
Book Rating : 4.0/5 (125 download)

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Book Synopsis American Firms in Europe by : Hubert Bonin

Download or read book American Firms in Europe written by Hubert Bonin and published by Librairie Droz. This book was released on 2009 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.

Ethical Capitalism

Author : Patrick Fridenson
Publisher : University of Toronto Press
ISBN 13 : 1487512376
Total Pages : 233 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Ethical Capitalism by : Patrick Fridenson

Download or read book Ethical Capitalism written by Patrick Fridenson and published by University of Toronto Press. This book was released on 2017-03-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shibusawa Eiichi (1840–1931) was a Japanese banker and industrialist who spearheaded the modernization of Japanese industry and finance during the Meji Restoration. He founded the first modern bank in Japan and his reforms introduced double entry accounting and joint-stock corporations to the Japanese economy. Today, he is known as the “father of Japanese capitalism.” Ethical Capitalism is a volume of essays that tackles the thought, work, and legacy of Shibusawa Eiichi and offers international comparisons with the Japanese experience. Eiichi advocated for gapponshugi, a principle that emphasized developing the right business, with the right people, in service to the public good. The contributors build a historical perspective on morality and ethics in the business world that, unlike corporate social responsibility, concentrates on the morality inside firms, industries, and private-public partnerships. Ethical Capitalism is not only a timely work; it is a necessary work, in a rapidly globalizing world where deregulation and lack of oversight risk repeating the financial, environmental, and social catastrophes of the past.

Organizing for Sustainability

Author : Susan Albers Mohrman
Publisher : Emerald Group Publishing
ISBN 13 : 0857245589
Total Pages : 262 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Organizing for Sustainability by : Susan Albers Mohrman

Download or read book Organizing for Sustainability written by Susan Albers Mohrman and published by Emerald Group Publishing. This book was released on 2011-07-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on rich empirical data about cases of organizations working to build a more sustainable future, this volume tests the applicability of the formal knowledge base about management and organizations, while refining, modifying and extending it to increase its usefulness in addressing the challenges of organizing for sustainable effectiveness.

Win-Win Corporations

Author : Shashank Shah
Publisher : Penguin UK
ISBN 13 : 9385990489
Total Pages : 515 pages
Book Rating : 4.3/5 (859 download)

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Book Synopsis Win-Win Corporations by : Shashank Shah

Download or read book Win-Win Corporations written by Shashank Shah and published by Penguin UK. This book was released on 2016-12-07 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC ’s Aditya Puri insist that employees leave for home by 5.30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T and BPCL have in common? They are the win-win corporations! Based on over a decade of research, Shashank Shah takes these truly outstanding Indian companies and studies how they do business. Each of these companies has exceptional practices when it comes to stakeholder management. Whether the stakeholder is an employee, customer, investor, vendor or even society at large, these companies reveal how looking at everyone else’s interests doesn’t really mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest. Full of fascinating anecdotes, leadership philosophy and background stories of organizations, Win-Win Corporations is an inspiring read into what makes companies great.

The Oxford Handbook of Business History

Author : Geoffrey Jones
Publisher : Oxford Handbooks Online
ISBN 13 : 019926368X
Total Pages : 736 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis The Oxford Handbook of Business History by : Geoffrey Jones

Download or read book The Oxford Handbook of Business History written by Geoffrey Jones and published by Oxford Handbooks Online. This book was released on 2008-01-24 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- Approaches and debates -- Forms of business organization -- Functions of enterprise -- Enterprise and society.

British Business in the Formative Years of European Integration, 1945–1973

Author : Neil Rollings
Publisher : Cambridge University Press
ISBN 13 : 113946924X
Total Pages : 259 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis British Business in the Formative Years of European Integration, 1945–1973 by : Neil Rollings

Download or read book British Business in the Formative Years of European Integration, 1945–1973 written by Neil Rollings and published by Cambridge University Press. This book was released on 2007-12-10 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book questions conventional accounts of the history of European integration and British business. Integration accounts normally focus on the nation-state, while Neil Rollings focuses on business and its role in the development of European integration, which business historians have previously overlooked. Business provided a key link between economic integration, political integration, and the process of Europeanization. British businessmen perceived early on that European integration meant much more than the removal of tariffs and access to new markets. Indeed, British entry into the European community would alter the whole landscape of the European working environment. Consideration of European integration is revealed as a complex, relative, and dynamic issue, covering many issues such as competition policy, taxation, and company law. Based on extensive archival research, this book uses the case of business to emphasize the need to blend national histories with the history of European integration.

Multidisciplinary Insights from New AIB Fellows

Author : Jean J. Boddewyn
Publisher : Emerald Group Publishing
ISBN 13 : 1784410381
Total Pages : 266 pages
Book Rating : 4.7/5 (844 download)

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Book Synopsis Multidisciplinary Insights from New AIB Fellows by : Jean J. Boddewyn

Download or read book Multidisciplinary Insights from New AIB Fellows written by Jean J. Boddewyn and published by Emerald Group Publishing. This book was released on 2014-07-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year, the Fellows of the Academy of International Business (AIB) spot and elect new talents to join them and expand research in international business. Ten of them have contributed chapters to this volume, the first of two that will feature unique insights from the AIB's best and brightest.

The International Business Archives Handbook

Author : Alison Turton
Publisher : Routledge
ISBN 13 : 1351801864
Total Pages : 566 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The International Business Archives Handbook by : Alison Turton

Download or read book The International Business Archives Handbook written by Alison Turton and published by Routledge. This book was released on 2017-09-19 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Business Archives Handbook provides up-to-date information and guidance on key issues relating to the understanding and management of the historical records of businesses. Key features include: • Chapter contributions from a range of experts in their respective fields. • Content covering business archive and business history initiatives around the world. • Practical advice combined with thought-provoking discussion on issues hitherto little addressed. • Useful quick-reference tables, global case study examples and further reading suggestions. The handbook is an invaluable guide for students, archive professionals and business historians alike. It is also an important reference tool for business professionals involved in information management more generally.

International Business and National War Interests

Author : Ben Wubs
Publisher : Routledge
ISBN 13 : 1134116519
Total Pages : 272 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis International Business and National War Interests by : Ben Wubs

Download or read book International Business and National War Interests written by Ben Wubs and published by Routledge. This book was released on 2008-06-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilev

Multinationals and Global Capitalism

Author : Geoffrey Jones
Publisher : Oxford University Press
ISBN 13 : 0199272093
Total Pages : 353 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Multinationals and Global Capitalism by : Geoffrey Jones

Download or read book Multinationals and Global Capitalism written by Geoffrey Jones and published by Oxford University Press. This book was released on 2005 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique contribution to contemporary globalization debates by providing an accessible survey of the growth and role of multinational enterprises in the world economy over the last two hundred years. The author shows how entrepreneurs built a global economy in the nineteenth century by creating firms that pursued resources and markets across borders. It demonstrates how multinationals shifted strategies as the first global economy disintegrated in the political and economic chaos between the two world wars, and how they have driven the creation of the contemporary global economy. Many of the issues of the global economy have been encountered in the past. This book shows how entrepreneurs and managers met the political, ethical, cultural and organizational challenges of operating across national borders at different times and in different environments. The role of multinationals is placed within their wider political and economic context. There are chapters on the impact of multinationals, and on relations with governments. The focus on the shifting roles of firms and industries over time rather than abstract trade and capital flows provides compelling evidence on the diversity and discontinuities of the globalization process. The book explains the history of multinationals across a wide spectrum of manufacturing, service and natural resource industries from an international perspective, which ranges widely across different countries. It provides an essential historical framework for understanding global business. An accessible survey of the history of international business worldwide, this book will be key reading for students taking courses in International Business, Business History, Multinationals, and Entrepreneurship; and of interest to academics and researchers working in these areas.