Relationship Management For The Future

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Relationship Management for the Future

Author : Mosad Zineldin
Publisher : Studentlitteratur AB
ISBN 13 : 9789144069852
Total Pages : 347 pages
Book Rating : 4.0/5 (698 download)

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Book Synopsis Relationship Management for the Future by : Mosad Zineldin

Download or read book Relationship Management for the Future written by Mosad Zineldin and published by Studentlitteratur AB. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are people with differing desires and needs. Yet, it may be argued that most individuals seek satisfaction from sustainable human relationships. They are committed to certain ethical standards and seek ways to enrich the individual's possibilities in life, without infringing on the society that they live in. To win these peoples hearts, a relationship-based organisation needs to understand their present and future needs and desires and provide them with a mix of functional, utilitarian, technical and symbolic values. Relationship Management for the Future (RMF) provides unique and powerful tools and a road map for understanding relationship creation, development and sustainability. This comprehensive and exclusive book blends the enduring wisdom of the past with the fresh thinking of the present and, in so doing, offers a vision of the relationships of the future. This multidisciplinary work addresses a broad spectrum of total relationship management (TRM) strategies to create dynamic competitive organisations. RMF provides a synthesis of research and practice to offer valuable new insights for the effective management of relationship-based organisations. The book is aimed at undergraduate, advanced students and scholars in business, marketing and management as well as professionals facing the challenges of the future.

Customer Value Co-Creation

Author : Bernard Quancard
Publisher : Wessex, Incorporated
ISBN 13 : 9780999064962
Total Pages : 134 pages
Book Rating : 4.0/5 (649 download)

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Book Synopsis Customer Value Co-Creation by : Bernard Quancard

Download or read book Customer Value Co-Creation written by Bernard Quancard and published by Wessex, Incorporated. This book was released on 2017-09-30 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book's third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book's final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization. It is a challenging time for B2B. Disruptors abound, procurement organizations have become highly sophisticated, and the proliferation of data has unleashed forces of change whose repercussions will be felt wide and far. But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers' business results.

The Future of Customer Relationship Management

Author : Lynette Dicey
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (896 download)

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Book Synopsis The Future of Customer Relationship Management by : Lynette Dicey

Download or read book The Future of Customer Relationship Management written by Lynette Dicey and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Collaborative Customer Relationship Management

Author : Alexander H. Kracklauer
Publisher : Springer Science & Business Media
ISBN 13 : 3540247106
Total Pages : 277 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Collaborative Customer Relationship Management by : Alexander H. Kracklauer

Download or read book Collaborative Customer Relationship Management written by Alexander H. Kracklauer and published by Springer Science & Business Media. This book was released on 2012-11-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Statistical Methods in Customer Relationship Management

Author : V. Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1118349199
Total Pages : 227 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Statistical Methods in Customer Relationship Management by : V. Kumar

Download or read book Statistical Methods in Customer Relationship Management written by V. Kumar and published by John Wiley & Sons. This book was released on 2012-07-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

Business Relationship Management for the Digital Enterprise

Author : Vaughan Philip Merlyn
Publisher : Merlyn Group, LLC
ISBN 13 : 9780984737383
Total Pages : 256 pages
Book Rating : 4.7/5 (373 download)

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Book Synopsis Business Relationship Management for the Digital Enterprise by : Vaughan Philip Merlyn

Download or read book Business Relationship Management for the Digital Enterprise written by Vaughan Philip Merlyn and published by Merlyn Group, LLC. This book was released on 2019-08-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Business Relationship Management can accelerate time to value in the Digital Enterprise.

The Future of Relationship Marketing

Author : David Bejou
Publisher : Routledge
ISBN 13 : 1317972341
Total Pages : 149 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Future of Relationship Marketing by : David Bejou

Download or read book The Future of Relationship Marketing written by David Bejou and published by Routledge. This book was released on 2013-11-26 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyer-seller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet in-depth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas. The Future of Relationship Marketing topics include: dialogical interaction customer trust, satisfaction, and loyalty Customer Relational Management (CRM) the question of whether variety-seeking behavior make customers “bad” an analysis of underlying worldviews in relationship marketing the positivist approach in organizational theory and strategy the interpretativist approach in organizational theory and strategy configuration theory an analysis of CRM implementation models buyer-seller face-to-face negotiations The Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.

The Future of Customer Relationship Management Systems (CRM).

Author :
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (93 download)

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Book Synopsis The Future of Customer Relationship Management Systems (CRM). by :

Download or read book The Future of Customer Relationship Management Systems (CRM). written by and published by . This book was released on 2013 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Enterprise Relationship Management

Author : Andrew Humphries
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472429109
Total Pages : 235 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Enterprise Relationship Management by : Andrew Humphries

Download or read book Enterprise Relationship Management written by Andrew Humphries and published by Gower Publishing, Ltd.. This book was released on 2015-03-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value. The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management. This is an excellent overview of the tools, techniques and philosophies behind an enterprise’s successful management of its strategically important relationships. Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way. Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119815347
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

The Future of Relationship Marketing

Author : David Bejou
Publisher : Routledge
ISBN 13 : 131797235X
Total Pages : 139 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Future of Relationship Marketing by : David Bejou

Download or read book The Future of Relationship Marketing written by David Bejou and published by Routledge. This book was released on 2013-11-26 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyer-seller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet in-depth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas. The Future of Relationship Marketing topics include: dialogical interaction customer trust, satisfaction, and loyalty Customer Relational Management (CRM) the question of whether variety-seeking behavior make customers “bad” an analysis of underlying worldviews in relationship marketing the positivist approach in organizational theory and strategy the interpretativist approach in organizational theory and strategy configuration theory an analysis of CRM implementation models buyer-seller face-to-face negotiations The Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.

Adoption and Implementation of AI in Customer Relationship Management

Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 : 1799879615
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Singh, Surabhi

Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Current and Future Measures of Relationship Management

Author : Kim Kötterheinrich
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (125 download)

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Book Synopsis Current and Future Measures of Relationship Management by : Kim Kötterheinrich

Download or read book Current and Future Measures of Relationship Management written by Kim Kötterheinrich and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations As Relationship Management

Author : John A. Ledingham
Publisher : Routledge
ISBN 13 : 1135676151
Total Pages : 274 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Public Relations As Relationship Management by : John A. Ledingham

Download or read book Public Relations As Relationship Management written by John A. Ledingham and published by Routledge. This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

The Future of Excellence in Public Relations and Communication Management

Author : Elizabeth L. Toth
Publisher : Routledge
ISBN 13 : 1135250693
Total Pages : 656 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis The Future of Excellence in Public Relations and Communication Management by : Elizabeth L. Toth

Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth and published by Routledge. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

The One to One Manager

Author : Don Peppers
Publisher : Crown Business
ISBN 13 : 0385500289
Total Pages : 272 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The One to One Manager by : Don Peppers

Download or read book The One to One Manager written by Don Peppers and published by Crown Business. This book was released on 1999-12-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the pioneers of Customer Relationship Management. In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives. The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet: General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed. Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships. Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels. Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with nine million customers. Bruce Varner, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers. These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for. From the Hardcover edition.

Managing Customer Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 0471656410
Total Pages : 560 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Managing Customer Relationships by : Don Peppers

Download or read book Managing Customer Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2004-04-28 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.