Relaciones Publicas Globales Teoria Investigacion Y Practica

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Public Relations Theory III

Author : Carl H. Botan
Publisher : Taylor & Francis
ISBN 13 : 1000830853
Total Pages : 534 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Public Relations Theory III by : Carl H. Botan

Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Encyclopedia of Public Relations

Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1452276226
Total Pages : 1138 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Public Relations by : Robert L. Heath

Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2013-08-20 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Relaciones públicas globales : teoría, investigación y práctica

Author : Krishnamurthy Sriramesh
Publisher : Editorial UOC
ISBN 13 : 8497886313
Total Pages : 375 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Relaciones públicas globales : teoría, investigación y práctica by : Krishnamurthy Sriramesh

Download or read book Relaciones públicas globales : teoría, investigación y práctica written by Krishnamurthy Sriramesh and published by Editorial UOC. This book was released on 2012-06 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cambio social y Relaciones Públicas

Author : Kathy Matilla
Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Repensar la Educación para un Mundo Global y Transcultural

Author : Encarna Soriano
Publisher : IAP
ISBN 13 : 1681233185
Total Pages : 239 pages
Book Rating : 4.6/5 (812 download)

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Book Synopsis Repensar la Educación para un Mundo Global y Transcultural by : Encarna Soriano

Download or read book Repensar la Educación para un Mundo Global y Transcultural written by Encarna Soriano and published by IAP. This book was released on 2016-01-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Además disponible en inglés: Rethinking Education for a Global, Transcultural World Repensar la educación es esencial en un mundo, global, transcultural, cambiante y comunicado. A través del libro Repensar la Educación para un Mundo global, Transcultural se argumenta y se analiza cómo construir relaciones entre la escuela y la sociedad, y las posibilidades de trascender las barreras en diferentes contextos nacionales: Chile, Israel, México, Marruecos, Polonia y España. El principal objetivo que queremos conseguir con las aportaciones realizadas en el libro, es conocer cómo los Sistemas Educativos y las escuelas de diferentes países responden a los cambios sociales causados por la globalización, las migraciones y las tecnologías de la comunicación. Los autores son profesores de diferentes disciplinas científicas y de diferentes religiones, culturas y puntos de vista que viven las realidades descritas en los capítulos y piensan desde estas realidades cómo mejorar y cómo debe ser la educación en un mundo global, desafiante y cambiante. Hacemos hincapié en la importancia de este libro y sus implicaciones en la educación de niños y jóvenes, y en la formación de los maestros. Por esta razón, este es un libro diseñado para profesores de escuelas primarias y secundarias, padres, directores, supervisores, profesores universitarios que forman a los maestros, para los estudiantes de la universidad y para todos los que quieren saber y pensar acerca de la educación en un mundo global e intercultural y las nuevas formas de comunicación para hacer frente al aprendizaje, ya sea a nivel local o a nivel mundial. La misión de todos es continuar construyendo la educación, y para ello en este libro se presentan las contribuciones y recomendaciones de los profesionales de diferentes partes del mundo que permitirán al lector conocer, analizar, comprender y apreciar la importancia de la educación para preparar a los estudiantes en un pensamiento abierto y crítico en un mundo global. Los capítulos no ofrecen una panacea, pero ofrecen muchas ideas sobre cómo, a través de la educación, preparar a los ciudadanos para una sociedad global y transcultural.

Rural Areas Between Regional Needs and Global Challenges

Author : Walter Leimgruber
Publisher : Springer
ISBN 13 : 3030043932
Total Pages : 318 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Rural Areas Between Regional Needs and Global Challenges by : Walter Leimgruber

Download or read book Rural Areas Between Regional Needs and Global Challenges written by Walter Leimgruber and published by Springer. This book was released on 2019-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an up-to-date account of the many processes shaping and transforming rural space in various parts of the world. The various case studies focus on the multi-functionality of the rural world and the driving forces behind it. The book demonstrates that rural areas are no longer simply characterized by an agricultural economy, and instead accommodate multiple complementary activities. It also touches upon two major changes that have taken place. The first is the process of rurbanization, which has led to the clear distinction between town and countryside becoming blurred: urban traits have penetrated rural areas, and rural traits have invaded towns. The second change is that rural areas are increasingly seen as multi-functional, providers not only of food and other natural resources but also locations for the generation of renewable energy (wind farms, solar farms, biogas) and regions for the preservation of biodiversity. These transformations have resulted in a new understanding and self-image of rural areas and their populations.

Comunicación corporativa: Claves y escenarios

Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Corporate reputation

Author : Ángel Alloza
Publisher : Editorial Almuzara
ISBN 13 : 8483567989
Total Pages : 333 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Corporate reputation by : Ángel Alloza

Download or read book Corporate reputation written by Ángel Alloza and published by Editorial Almuzara. This book was released on 2013-06 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.

Public Relations in Asia

Author : Krishnamurthy Sriramesh
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Public Relations in Asia by : Krishnamurthy Sriramesh

Download or read book Public Relations in Asia written by Krishnamurthy Sriramesh and published by Cengage Learning. This book was released on 2004 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135645493
Total Pages : 601 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others

Author :
Publisher :
ISBN 13 :
Total Pages : 2422 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others by :

Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Realizing the Abidjan Principles on the Right to Education

Author : Frank Adamson
Publisher : Edward Elgar Publishing
ISBN 13 : 1839106034
Total Pages : 296 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Realizing the Abidjan Principles on the Right to Education by : Frank Adamson

Download or read book Realizing the Abidjan Principles on the Right to Education written by Frank Adamson and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book analyses the process of the first adoption of guiding human rights principles for education, the Abidjan Principles. It explains the development of the Abidjan Principles, including their articulation of the right to education, the state obligation to provide quality public education, and the role of private actors in education.

Gaining Influence in Public Relations

Author : Bruce K. Berger
Publisher : Routledge
ISBN 13 : 1135605319
Total Pages : 291 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Gaining Influence in Public Relations by : Bruce K. Berger

Download or read book Gaining Influence in Public Relations written by Bruce K. Berger and published by Routledge. This book was released on 2006-08-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

Ongoing Crisis Communication

Author : W. Timothy Coombs
Publisher : SAGE Publications
ISBN 13 : 1544331967
Total Pages : 359 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Ongoing Crisis Communication by : W. Timothy Coombs

Download or read book Ongoing Crisis Communication written by W. Timothy Coombs and published by SAGE Publications. This book was released on 2018-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.

Collective behavior and social movements: Socio-psychological perspectives

Author : Juan Carlos Oyanedel
Publisher : Frontiers Media SA
ISBN 13 : 2832534260
Total Pages : 240 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Collective behavior and social movements: Socio-psychological perspectives by : Juan Carlos Oyanedel

Download or read book Collective behavior and social movements: Socio-psychological perspectives written by Juan Carlos Oyanedel and published by Frontiers Media SA. This book was released on 2023-09-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Community Psychology

Author : Stephanie Reich
Publisher : Springer Science & Business Media
ISBN 13 : 0387495002
Total Pages : 461 pages
Book Rating : 4.3/5 (874 download)

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Book Synopsis International Community Psychology by : Stephanie Reich

Download or read book International Community Psychology written by Stephanie Reich and published by Springer Science & Business Media. This book was released on 2007-07-03 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.

The Global Public Relations Handbook, Revised and Expanded Edition

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135845549
Total Pages : 805 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.