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Refocusing Focus Groups
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Book Synopsis Refocusing Focus Groups by : Robert Jay Morais
Download or read book Refocusing Focus Groups written by Robert Jay Morais and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience. Refocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research.
Book Synopsis Advanced Focus Group Research by : Edward F. Fern
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE. This book was released on 2001-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Book Synopsis Collecting Qualitative Data by : Greg Guest
Download or read book Collecting Qualitative Data written by Greg Guest and published by SAGE. This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a very practical and step-by-step guide to collecting and managing qualitative data,
Download or read book ReFocus written by Jim Daly and published by HarperChristian + ORM. This book was released on 2012-10-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Jim Daly, the compassionate leader of Focus on the Family, ReFocus inspires and motivates Christians to transcend political agendas and partisan battles and instead interact with others in a way that will consistently reveal the heart of God to a desperately hurting world. Our culture has become painfully polarized, often hindering relationships with neighbors, colleagues, and the very people who need to discover the love of Jesus Christ. Remembering that we are foremost citizens of heaven serving a loving Father, we who call ourselves followers of Christ can once again be known by our love. But how? In what context and through what means? How can we tear down the walls that divide our culture, our neighborhoods and workplaces and families, in this increasingly contentious world? Drawing on a rich variety of true stories and sources both historical and contemporary--from behind the scenes in today's halls of power, to moving accounts from church history, to powerful breakthrough's in Daly's own life and ministry--Daly challenges us to reclaim our responsibility, and our privilege, as God's sons and daughters. As followers of Jesus with His humility and compassion as our model, ReFocus: Living a Life that Reflects God's Heart demonstrates how Christians can show the world an inexplicable taste of grace with no agenda other than to reveal the heart of God as the loving Abba Father He is.
Book Synopsis Focus Group Methodology by : Pranee Liamputtong
Download or read book Focus Group Methodology written by Pranee Liamputtong and published by SAGE Publications. This book was released on 2011-03-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Book Synopsis Focus Groups in Social Research by : Michael Bloor
Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus Groups in Social Research addresses the key issues and practical requirements of the social researcher using focus groups.
Book Synopsis Focus Groups in Social Research by : Michael Bloor
Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Book Synopsis Practical Research and Evaluation by : Lena Dahlberg
Download or read book Practical Research and Evaluation written by Lena Dahlberg and published by SAGE. This book was released on 2010-04-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a starter ′DIY′ text for practitioners who are looking to conduct evaluation studies and research as part of their own professional practice. The growing emphasis on evidence-based practice means that there is an increasing need for practitioners to have at least a basic understanding of research, be aware of methodological pitfalls and to be updated on new methods. This book provides a practical, user-friendly guide to social science research methods for professionals who have benefited from little, if any, formal research methods training but find themselves in a role that requires them to read and understand complex research findings and carry out their own research as part of their professional practice. Practical Research and Evaluation is aimed at practitioners working in education, health, social care and community work. Many in this market are non-graduates or are those whose study did not contain a research element, but are required to know how research works. This book has three main aims which will benefit this audience - to enable readers to carry out small-scale research projects of their own, provide them with the basic understanding necessary to commission research, and enable them to better understand and evaluate critically research reports. This book is designed specifically for ′Do-it-Yourself′ researchers working in the public or voluntary sectors. It is accessible and relevant to practitioners, uses non-technical language wherever possible and employs grounded examples, practical tips, checklists and readings lists throughout.
Book Synopsis The Handbook of Emergent Technologies in Social Research by : Sharlene Nagy Hesse-Biber
Download or read book The Handbook of Emergent Technologies in Social Research written by Sharlene Nagy Hesse-Biber and published by Oxford University Press. This book was released on 2011-03-03 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emergent technologies are pushing the boundaries of how both qualitative and quantitative researchers practice their craft, and it has become clear these changes are dramatically altering research design, from the questions researchers ask and the ways they collect data, to what they even consider data. Gathering a broad range of new developments in one place, The Handbook of Emergent Technologies in Social Research offers comprehensive, up-to-date thinking on technological innovations. In addition to addressing how to effectively apply new technologies-such as the internet, mobile technologies, geospatial technologies (GPS), and the incorporation of computer-assisted software programs (CAQDAS) to qualitative, quantitative, and mixed-methods approaches to research projects-many chapters provide in-depth examples of practices within both disciplinary and interdisciplinary environments and outside the academic world in multi-media laboratories and research institutes. Not only an authoritative view of cutting-edge technologies and their applications, the Handbook examines the costs and benefits of utilizing new technologies on the research process, the potential misuse of these techniques for methods practices, and the ethical and moral dimensions of emergent technologies, especially with regard to issues of surveillance and privacy. The Handbook of Emergent Technologies in Social Research is an essential resource for research methods courses in various fields, including the social sciences, education, communications, computer science, and health services, and an indispensable guide for social researchers looking to incorporate emerging technologies into their methods and practice.
Book Synopsis A New Era in Focus Group Research by : Rosaline S. Barbour
Download or read book A New Era in Focus Group Research written by Rosaline S. Barbour and published by Springer. This book was released on 2017-08-18 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to illuminate the complex collaborative processes involved in forming, debating, contesting, and revising opinions; making decisions; and forging identities. The four sections that comprise this collection address, respectively, using focus groups in novel contexts; employing focus groups in mixed methods research designs; innovations in generating focus group data; and new theoretical developments. A New Era in Focus Group Research will be of interest to students and scholars across disciplines as well as focus group practitioners outside of academia.
Book Synopsis Focus Groups as Qualitative Research by : David L. Morgan
Download or read book Focus Groups as Qualitative Research written by David L. Morgan and published by SAGE. This book was released on 1997 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Download or read book Focusing written by Eugene T. Gendlin and published by Bantam. This book was released on 1982-08-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to a powerful technique that can increase your mindfulness and lead to personal transformation Based on groundbreaking research conducted at the University of Chicago, the focusing technique has gained widespread popularity and scholarly acclaim. It consists of six easy-to-master steps that identify and change the way thoughts and emotions are held within the body. Focusing can be done virtually anywhere, at any time, and an entire “session” can take no longer than ten minutes, but its effects can be felt immediately–in the relief of bodily tension and psychological stress, as well as in dramatic shifts in understanding and insight. In this highly accessible guide, Dr. Eugene Gendlin, the award-winning psychologist who developed the focusing technique, explains the basic principles behind focusing and offers simple step-by-step instructions on how to utilize this powerful tool for tapping into greater self-awareness and inner wisdom. As you learn to develop your natural ability to “focus,” you’ll find yourself more in sync with both mind and body, filled with greater self-assurance, and better equipped to make the positive changes necessary to improve and enhance every aspect of your life.
Book Synopsis The Focus Group Guidebook by : David L. Morgan
Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE Publications. This book was released on 1997-07-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.
Book Synopsis Culture and Meaning in Health Services Research by : Elisa J Sobo
Download or read book Culture and Meaning in Health Services Research written by Elisa J Sobo and published by Routledge. This book was released on 2016-06-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Meaning in Health Services Research is a practical guide to applying interpretive qualitative methods to pressing healthcare delivery problems. A leading medical anthropologist who has spent many years working in applied healthcare settings, Sobo combines sophisticated theoretical insights and methodological rigor with authentic, real-world examples and applications. In addition to clearly explaining the nuanced practice of ethnography and guiding the reader through specific methods that can be used in focus groups or interviewing to yield useful findings, Sobo considers the social relationships and power dynamics that influence field entry, data ownership, research deliverables, and authorship decisions. Crafted to communicate the importance of culture and meaning across the many disciplines engaged in health services research, this book is ideal for courses in such fields as public health and health administration, nursing, anthropology, health psychology, and sociology.
Download or read book Refocus written by Ron Dawson and published by Peachpit Press. This book was released on 2009-09-25 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to: Reclaim 525 work hours per year with one simple strategy Implement action items you can use today to start getting paid what you’re worth Assess and transform your current sales and marketing Design a powerful brand experience to amaze your clients and turn them into company evangelists Supercharge your marketing with social media like Twitter, Facebook, and blogs Break into commercial video production for year-round profits You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link. ”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC ”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films
Book Synopsis Moderating Focus Groups by : Richard A. Krueger
Download or read book Moderating Focus Groups written by Richard A. Krueger and published by SAGE Publications. This book was released on 1997-07-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Book Synopsis Minority Business Success by : Leonard Greenhalgh
Download or read book Minority Business Success written by Leonard Greenhalgh and published by Stanford University Press. This book was released on 2011-02-28 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.
