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Recreating Marketing Strategies Post Covid 19
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Book Synopsis Recreating Marketing Strategies Post COVID-19 by : Haris Rafiqi
Download or read book Recreating Marketing Strategies Post COVID-19 written by Haris Rafiqi and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this article I have elaborated on the consequences of disruption of the old marketing strategies and the need of framing new marketing policies to check consumers behaviour and loyality to a particular brand in post pandemic era.
Book Synopsis Restructuring Marketing Strategies for Changing Consumer Behaviour (Post COVID-19). by : Raghu G
Download or read book Restructuring Marketing Strategies for Changing Consumer Behaviour (Post COVID-19). written by Raghu G and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: During this crisis situation the consumer behaviour has altered drastically and there is an urgent need for altering the marketing strategies and adopt as per the need and want of the customer . This sudden change in consumer behaviour is compared to the term mutation where the life style of consumer has changed a lot due to the unstable financial position during Post COVID-19 period. All of a sudden the most neglected hygiene factor has emerged as the major influencer with the changed scenario.Hence the business must change their strategies and restructure the models in this context need to communicate the product details, availability, delivery time, etc. as per the consumer expectations in detail. Already few brands have implemented the changes in their promotional aspects and due to the unexpected irreversible changes seen and exhibited by the today's new consumer.This article deals with such changes happening like the impact of social distancing on the consumer attitude during shopping environment. This is part of business cycle and the business will come back to its normal and this situation is compelling consumer to go for online brands and online services more convenient and safe experience.
Book Synopsis Post-COVID Marketing Challenges by : Katia Iankova
Download or read book Post-COVID Marketing Challenges written by Katia Iankova and published by Transnational Press London. This book was released on 2022-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan
Book Synopsis Navigating Digital Communication and Challenges for Organizations by : Andrade, José Gabriel
Download or read book Navigating Digital Communication and Challenges for Organizations written by Andrade, José Gabriel and published by IGI Global. This book was released on 2022-04-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Book Synopsis The Roaring Twenties by : Shawna Suckow
Download or read book The Roaring Twenties written by Shawna Suckow and published by . This book was released on 2021-05-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think about your journey from March 2020 until now. How many times have your priorities and your focus shifted? How are you a different person today? You're not alone. The entire world has pivoted...er, shifted, and in this book, the author does a deep dive into one particularly major shift: consumer behavior. Two good things about the pandemic: 1)It's mostly behind us, and 2) It's set us up for a decade that's going to be as wild as the 1920s a hundred years ago. Suckow, a consumer behavior expert and prominent thought leader in sales & marketing differentiation, discusses how to dust off those old sales and marketing strategies and revive them for the new marketplace of the Roaring Twenties. Your customers have changed quickly and dramatically thanks to the pandemic. It's no time to keep doing the same-old-same-old. You'll learn what's working right now to rise above the marketing noise and get noticed by your prospects. You'll discover seven easy communication topics to connect better with any audience, and eight strategies to be more memorable. Throughout the book, she weaves in actual case studies with multi-media links to keep you engaged. She gives practical examples from multiple industries, and weaves it all into an enjoyable read filled with her down-to-earth style and humor (at least she thinks she's funny). At the end, you'll get a nice bonus gift of predictions for the future to impress your boss and your friends at parties. And in between, she'll even teach you a few handy phrases from the first Roaring Twenties. It'll be 'the bee's knees.'
Book Synopsis Managing Festivals for Destination Marketing and Branding by : Kulshreshtha, Sharad Kumar
Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Book Synopsis Special Issue: Business and Industrial Marketing in the Post-covid-19 Era by : Cristina Mele
Download or read book Special Issue: Business and Industrial Marketing in the Post-covid-19 Era written by Cristina Mele and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comprehensive Literature Review on Marketing Strategies of Various Industries Within COVID-19 by : Tharaka Rajapakshe
Download or read book A Comprehensive Literature Review on Marketing Strategies of Various Industries Within COVID-19 written by Tharaka Rajapakshe and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depending on the specific circumstances of the many industries around the world, marketing methods may vary. There are numerous methods to classify some general tactics, though. Due to the outbreak, the market has undergone tremendous transformation. Every industry is being impacted by the coronavirus outbreak differently, with some being hammered more than others. Deliveries have been discontinued in some regions of the world where only basic services are operating while deliveries are highly reliant in other parts of the world. For this reason, in accordance with this stage, briefly define and explain about that the marketing strategies in many industries, such as tourism industry, beverage industry, agricultural business, hotel industry, and construction industry with the period of COVID-19 pandemic. This statement is based on the recommendation to proceed with theoretical and empirical literatures linked to industrial marketing strategies while taking Sri Lankan and international context into consideration.
Book Synopsis Going Viral Post-virus by : Victoria Dawn Morris
Download or read book Going Viral Post-virus written by Victoria Dawn Morris and published by . This book was released on 2022 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of constant technological advancements and internet growth, the world of marketing and branding is ever-changing. With the unexpected COVID-19 pandemic, marketing has become more digital than ever before. With little or no access to physical marketing methods, virtual presence through websites, email, and social media have become the primary means of promotional communication. The purpose of this project is to research the importance and specific challenges of digital communication for brands who market solely from a virtual brand presence, and then use that research to create a marketing plan and visual brand campaign for a fictional organization that would function successfully under these circumstances.
Book Synopsis The Hidden Leader by : Scott Edinger
Download or read book The Hidden Leader written by Scott Edinger and published by AMACOM. This book was released on 2015-02-04 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers recognize hidden gems in the workplace and learn how to utilize them for their greatest impact. Think you can spot the leaders in your company? Don’t assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than “good employees”, these are “hidden leaders” and they are critical to an organization’s long-term success. Managers today need to make the most of all their resources—and The Hidden Leader shows them how to identify and cultivate these talented but under utilized employees, who: Demonstrate integrity Lead through authentic relationships Focus on results Work from clear customer purpose Fulfill the value promise of the company Don’t settle for the traditional feedback that tells you these are “good employees” who deserve a pat on the back and a 3 percent increase at the end of the year. These hidden leaders will soon be pulled out by another organization giving them the opportunity they deserve. Supported by real-world examples of hidden leaders in action--and QR codes readers can scan for instant access to online assessments--The Hidden Leader helps managers discover these secret saviors and enable them to deliver even greater value to customers.
Book Synopsis Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic (Visual Merchandising, Premium Pricing and Ethnocentrism). by : Chami Samaraweera
Download or read book Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic (Visual Merchandising, Premium Pricing and Ethnocentrism). written by Chami Samaraweera and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is essential in today's corporate environment for promoting and selling goods and services. As a result, various businesses employ various marketing strategies, with the majority of industries adopting Visual Merchandising (VM), Premium Pricing (PP), and Ethnocentrism as their primary marketing techniques. It partially depends on the sector of business they are in. The primary goal of this essay is to compare and contrast the strategies used by various industry sectors and to show how, according to recent literature, the VM, PP, and ethnocentrism followed by businesses in various industry sectors differ from one another. Future researchers can benefit from this paper's pertinent recommendations on those research methodologies. And as the second part here study about the consumer buying behavior during the pandemic.
Book Synopsis Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic by : Manura Balasinghe
Download or read book Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic written by Manura Balasinghe and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is essential in today's business environment for the promotion and sale of goods and services. As a result, different companies employ different marketing strategies, with the majority of industries employing visual merchandising (VM), premium pricing (PP), and ethnocentrism as their primary marketing techniques. This depends in part on the industry in which they operate. The main aim of this essay is to compare and contrast the strategies of different industries and show how according to recent literature VM, PP and ethnocentrism pursued by companies in different industries are different from each other. Future researchers can benefit from the pertinent recommendations of this paper on these research methods. And as a second part, here is a study on consumer purchasing behavior during the pandemic.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chameera Madusanka
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chameera Madusanka and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer's behaviour patterns have been affected by the global pandemic called as COVID-19 to a greater extent. People became more concerned about health benefits in their daily consumptions like food, transportation, beauty care etc. It is with clear evidence that during this period have revealed that environmental concerns and health consciousness have been the major concerns of the people during the pandemic duration. With the threats that could have been a hit point that could industries have followed several trends and strategies to eliminate the bad effects of such. Such strategies and trends have simultaneously caused them to improve their performance while some has made the performance to decline. Pivotal role of these strategies were to eliminate the negative impact while they have improved the company's performance and also greatly impacted to change the consumer's regular buying behaviour. This review has been conducted with reference to many global contexts and local contexts with analyzing different trends.
Book Synopsis Special Issue: Re-imagining Marketing in a Post-pandemic World by : Saurabh Kumar Dixit
Download or read book Special Issue: Re-imagining Marketing in a Post-pandemic World written by Saurabh Kumar Dixit and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Global Strategy for Shaping the Post-COVID-19 World by : Jeffrey Cimmino
Download or read book A Global Strategy for Shaping the Post-COVID-19 World written by Jeffrey Cimmino and published by . This book was released on 2020-06-07 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic is an acute public health and economic crisis that is further destabilizing an already weakened rules-based international system. With cooperation, determination, and resolve, however, the United States and its allies can recover from the crisis and revitalize an adapted rules-based system to bring about decades of future freedom, peace, and prosperity.
Book Synopsis Strategic Shift in Marketing Communication During COVID-19 by : Rahul Gupta
Download or read book Strategic Shift in Marketing Communication During COVID-19 written by Rahul Gupta and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sustainability and the Future of Work and Entrepreneurship for the Underserved by : Rolle, JoAnn Denise
Download or read book Sustainability and the Future of Work and Entrepreneurship for the Underserved written by Rolle, JoAnn Denise and published by IGI Global. This book was released on 2022-06-24 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disparity in the workplace has been exacerbated in recent years as society faces a number of challenges in promoting inclusion and equality across fields. To ensure appropriate steps are taken to move in the direction of a diverse and equitable future for the workforce, further study and consideration on the key challenges, opportunities, and strategies for advancing business policy to provide for the underserved is required. Sustainability and the Future of Work and Entrepreneurship for the Underserved highlights marginalized labor and entrepreneurial market segments and reviews strategies used to prepare for technological change globally. The book also provides a series of recommendations to assist in growing and sustaining a more inclusive global society. Covering a range of topics such as disparities, class challenges, and entrepreneurs, this reference work is crucial for policymakers, business owners, managers, researchers, academicians, scholars, instructors, and students.
