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Author : Martin Fishbein
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.3/5 (91 download)
Download or read book Readings in Attitude Theory and Measurement written by Martin Fishbein and published by New York : Wiley. This book was released on 1967 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fishbein, Martin
Publisher : CNIB, [197-]
ISBN 13 : 9780608102795
Total Pages : 509 pages
Book Rating : 4.1/5 (27 download)
Download or read book Readings in Attitude Theory and Measurement written by Fishbein, Martin and published by CNIB, [197-]. This book was released on 197? with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia Gallois
Publisher : Garland Science
ISBN 13 : 113467564X
Total Pages : 360 pages
Book Rating : 4.1/5 (346 download)
Download or read book The Theory of Reasoned Action written by Cynthia Gallois and published by Garland Science. This book was released on 2015-04-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Theory of reasoned action explores the theory and emphirical reserach in to the factors which influence whether people engage in high-risk practices , with specific reference to AIDS education.
Author : MOHAN, RADHA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9391818889
Total Pages : 326 pages
Book Rating : 4.3/5 (918 download)
Download or read book MEASUREMENT, EVALUATION AND ASSESSMENT IN EDUCATION, SECOND EDITION written by MOHAN, RADHA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-04-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good quality assessment is instrumental in determining a student's future goal and career path, besides impacting all stakeholders of the school system. The overarching goal of ‘National Education Policy 2020’ is that of harnessing human resources (teacher and taught) to create value propositions (life skills, digital literacy and employment fitness). The Covid-19 Pandemic jump started the teaching community to use digital technology extensively, whether it was for teaching, assessment or evaluation. The process of measurement, evaluation and assessment is interlinked with curriculum and teaching-learning methods enabling learning outcomes to be determined. An effective school system cannot be built where the students are examined on the basis of mere paper and pencil tests. Today schools have access to the use of a range of techniques for student's assessment, teacher performance, school's effectiveness and the evaluation of the school system as a whole. The present edition encompasses traditional offline mode along with online and hybrid modes, thus providing an in-depth knowledge and understanding of measurement, evaluation and statistics in education. All the useful themes stay intact although they have been reorganized and simplified in places. The References at the end of each chapter have been updated. Technology has drastically changed our lives. Smartphones, cloud computing, social media and videoconferencing are but a few of the innovations which have contributed to the successful use of digital technology in teaching-learning. All educational institutions had to adopt hybrid/blended modes of teaching and learning. This necessitated a need for teachers to be trained in the use of digital platforms and online tools. Chapter 17 takes a look at selected tools currently in use in many schools and colleges. The book is intended for the students of B.Ed, M.Ed and M.A. (Education). The book will also prove to be of immense value to school administrators, counselors and all other stakeholders of education. NEW TO THE SECOND EDITION Use of digital technology in evaluation Select online assessment tools in trend and latest references Web resources
Author : C. Kevin Synnott
Publisher : Universal-Publishers
ISBN 13 : 1581121369
Total Pages : 387 pages
Book Rating : 4.5/5 (811 download)
Download or read book Effect of Clarifying Students' Misperceptions Associated with Alcohol Consumption at a Connecticut Public University written by C. Kevin Synnott and published by Universal-Publishers. This book was released on 2001 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to examine the effect of clarifying students' misperceptions regarding their peers' consumption of alcohol and feelings of comfort in drinking situations. Quantitative and qualitative approaches were used to determine if providing students with information would impact on their perceptions. A posttest-only control-group experimental design was employed to investigate the efficacy of clarifying students' misperceptions. The experimental group was provided with information gleaned from the literature regarding students' misperceptions. Participants were administered a questionnaire developed for this study to determine: (a) their drinking habits (i. e., frequency and quantity), (b) how comfortable they feel in drinking situations, (c) their perceptions regarding their peers' drinking habits, and (d) their perceptions regarding how comfortable their peers feel in drinking situations. The findings included: (a) students overestimated the alcohol consumed by their peers; (b) students inaccurately believed that their peers are more comfortable in drinking situations than they are themselves; and (c) information appears to have clarified female students' misperceptions associated with feelings of comfort in drinking situations. A theory grounded in reality (Corbin
Author : S. Nowak
Publisher : Springer Science & Business Media
ISBN 13 : 9401099308
Total Pages : 506 pages
Book Rating : 4.4/5 (1 download)
Download or read book Understanding and Prediction written by S. Nowak and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the more characteristic features of contemporary sociology is an increasing interest in theories. More and more theories are being developed in various areas of social investigation; we observe also an increasing number of verificational studies aimed primarily toward the verification of various theories. The essays presented in this volume deal with theories too, but they approach this problem from a methodological perspective. There fore it seems worthwhile in the preface to this volume to make a kind of general declaration about the author's aims and his approach to the subject of his interest, and about his view of the role of methodological reflection in the development of sciences. First let me say what methodology cannot do. It cannot be a substitute for the formulation of substantive theories, nor can it substitute for the empirical studies which confirm or reject such theories. Therefore its impact upon the development of any science, including the social sciences, is only indirect, by its undertaking the analysis of research tools and rules of scientific procedures. It can also propose certain standards for scientific procedures, but the application of these standards is the domain of substan tive researchers, and it is the substantive researchers who ultimately develop any science. Nevertheless the potential impact-of methodological reflection, even if only indirect, should not be underestimated.
Author : Anthony G. Greenwald
Publisher : Academic Press
ISBN 13 : 1483258513
Total Pages : 432 pages
Book Rating : 4.4/5 (832 download)
Download or read book Psychological Foundations of Attitudes written by Anthony G. Greenwald and published by Academic Press. This book was released on 2013-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.
Author : Gerd Bohner
Publisher : Psychology Press
ISBN 13 : 1317715543
Total Pages : 320 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attitudes and Attitude Change written by Gerd Bohner and published by Psychology Press. This book was released on 2014-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.
Author : Ingwer Borg
Publisher : Walter de Gruyter
ISBN 13 : 3110887614
Total Pages : 389 pages
Book Rating : 4.1/5 (18 download)
Download or read book Trends and Perspectives in Empirical Social Research written by Ingwer Borg and published by Walter de Gruyter. This book was released on 2011-07-20 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leendert P. Mos
Publisher : Springer Science & Business Media
ISBN 13 : 1461564530
Total Pages : 405 pages
Book Rating : 4.4/5 (615 download)
Download or read book Annals of Theoretical Psychology written by Leendert P. Mos and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This discipline has become more reflective in recent years. It has also become blatantly philosophical, which is itself cause for reflection. The philosophy of psychology has not been exactly a burgeoning field, and yet psychologists and philosophers of all persuasions are writing philosophical psychology. Perhaps all this activity merely reflects the uneasy bifurcation of psychology into biological and cognitive domains. After all, there were similar flurries in the 1920s and 1950s when the discipline assumed new directions. But, before, there were too many things to do; scientific knowing seemed so compelling and so singular in methodology. Today, the entire enterprise is much more uncertain, and not just psychology, but all human scientific inquiry. The fun damental questions remain much the same, of course; what has changed is that philosophers are explicitly addressing questions of psy chology and psychologists are at least implicitly engaged in philosophy. The bounderies are no longer clear cut! Theoretical psychology is as much the doing of philosophy as it is of experimental research. Volume 4 of these Annals attests to this state of affairs. The psychologists' style reflects their philosophical understanding; the philosophers differ according to what they take to be psychological knowledge.
Author : Donald P. Cushman
Publisher : Elsevier
ISBN 13 : 1483264610
Total Pages : 352 pages
Book Rating : 4.4/5 (832 download)
Download or read book Message—Attitude—Behavior Relationship written by Donald P. Cushman and published by Elsevier. This book was released on 2013-10-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.
Author : Oscar Miller, Jr.
Publisher : Routledge
ISBN 13 : 1351974610
Total Pages : 124 pages
Book Rating : 4.3/5 (519 download)
Download or read book Employee Turnover in the Public Sector written by Oscar Miller, Jr. and published by Routledge. This book was released on 2017-06-26 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this title, first published in 1996, the author uses the locus of control personality construct to show how workers who believe they can influence life events (internals) perceive and evaluate work conditions differently than workers who believe that life events are beyond their control (externals). The author also develops a social exchange model of quitting which takes advantage of the positive (job reward) and negative (job cost) qualities inherent in work conditions. Workers tend to quit their jobs when job costs outweigh job rewards when better alternatives exist. Moreover, personality interacts with employees’ evaluation of job costs and rewards and quitting behaviour. This book will be of interest to students of business studies and human resource management.
Author : John E. Hunter
Publisher : Academic Press
ISBN 13 : 1483263037
Total Pages : 356 pages
Book Rating : 4.4/5 (832 download)
Download or read book Mathematical Models of Attitude Change written by John E. Hunter and published by Academic Press. This book was released on 2014-05-10 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Attitude Change, Volume 1: Change in Single Attitudes and Cognitive Structure presents the mathematical models that address the existing verbal attitude change theories, which are translated into families of mathematical models. This book discusses the two types of attitude change, namely, the attitude toward the object of the message and the attitude toward the source of the message. Organized into three parts encompassing 17 chapters, this volume begins with an overview of the mathematical models of attitude change that are derived from several theories. This text then explains the empirical work designed to test selected mathematical models of attitude change. Other chapters consider the predictions made by different models, including reinforcement, information processing, social judgment, balance, dissonance, and congruity. This book discusses as well the attitude-related variable, namely, belief and belief change. The final chapter deals with models of change in hierarchical organized attitudes using alternative theories of attitude change. This book is a valuable resource for psychologists.
Author : Richard Bagozzi
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335230563
Total Pages : 238 pages
Book Rating : 4.3/5 (352 download)
Download or read book The Social Psychology of Consumer Behaviour written by Richard Bagozzi and published by McGraw-Hill Education (UK). This book was released on 2002-08-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Author : Stephen W. Littlejohn
Publisher : Waveland Press
ISBN 13 : 1478609397
Total Pages : 500 pages
Book Rating : 4.4/5 (786 download)
Download or read book Theories of Human Communication written by Stephen W. Littlejohn and published by Waveland Press. This book was released on 2010-11-04 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost four decades, Theories of Human Communication has offered readers an engaging and informative guide to the rich array of theories that influence our understanding of communication. The first edition broke new ground with its comprehensive discussion of theorizing by communication scholars. Since that time, the field has expanded tremendously from a small cluster of explanations and relatively unconnected theories to a huge body of work from numerous traditions or communities of scholarship. The tenth edition covers both classic and recent theories created by communication scholars and informed by scholars in other fields. Littlejohn and Foss organize communication theory around two intersecting elementscontexts and theoretical traditionsand emphasize the connections, trajectories, and relationships among the theories. They provide clear, accessible explanations that synthesize without oversimplifying. Their extensive use of examples presents theorizing as a natural process and invites readers to reflect on their own experiences and to become active participants in continuing the conversation. In addition to the authors lucid explanations of theories, the text includes From the Source boxes in which the theorists share their perspectives on communication. The extensive bibliography (almost 1,200 entries) and chapter citations are invaluable resources for more in-depth study.
Author : Julie Gibbs
Publisher : Routledge
ISBN 13 : 1317053869
Total Pages : 248 pages
Book Rating : 4.3/5 (17 download)
Download or read book Social Measurement through Social Surveys written by Julie Gibbs and published by Routledge. This book was released on 2016-04-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do academic social scientists and survey professionals use social measurement techniques? How are these techniques applied to specific concepts in empirical research? This book is an important resource for students, academic and professional researchers, offering an overview of both new and practiced methods of social measurement for quantitative survey research. It will provide readers looking to investigate "hot" social science topics with a way of learning how key measurement techniques can be utilised in that topic in a practical way. Emerging from the editors' widely used work on an online social survey resource offering information on key social surveys and their questionnaires entitled ’Question Bank’, this book aims to take this material further. It elaborates on the problems involved with this resource type, providing a comprehensive and unique volume that will enable the reader to have the confidence to use this technique in their own research.
Author : James Price Dillard
Publisher : SAGE Publications
ISBN 13 : 1452261598
Total Pages : 897 pages
Book Rating : 4.4/5 (522 download)
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
