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Author : Geoff Ayling
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)
Download or read book Rapid Response Advertising written by Geoff Ayling and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geoff Ayling
Publisher : Business & Professional Pub
ISBN 13 : 9781875680573
Total Pages : 267 pages
Book Rating : 4.6/5 (85 download)
Download or read book Rapid Response Advertising written by Geoff Ayling and published by Business & Professional Pub. This book was released on 1998 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into a new approach to advertising, Ayling explains the science of memes--self-explanatory symbols that represent a complete idea and impact behavior, such as "Nike--Just do it." He shows how memes are used in the rapid response system of advertising to engage the consumer through identity, emotion, influence recall and communication. 12 charts.
Author : Michael A. DeVita
Publisher : Springer Science & Business Media
ISBN 13 : 0387928537
Total Pages : 435 pages
Book Rating : 4.3/5 (879 download)
Download or read book Textbook of Rapid Response Systems written by Michael A. DeVita and published by Springer Science & Business Media. This book was released on 2010-12-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successor to the editors' groundbreaking book on medical emergency teams, Textbook of Rapid Response Systems addresses the problem of patient safety and quality of care; the logistics of creating an RRS (resource allocation, process design, workflow, and training); the implementation of an RRS (organizational issues, challenges); and the evaluation of program results. Based on successful RRS models that have resulted in reduced in-hospital cardiac arrest and overall hospital death rates, this book is a practical guide for physicians, hospital administrators, and other healthcare professionals who wish to initiate an RRS program within their own institutions.
Author : Stephen Olvey
Publisher : Evro Publishing Limited
ISBN 13 : 9781910505397
Total Pages : 312 pages
Book Rating : 4.5/5 (53 download)
Download or read book Rapid Response written by Stephen Olvey and published by Evro Publishing Limited. This book was released on 2019-05-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published to great acclaim in 2006, Dr. Stephen Olvey’s memoir Rapid Response makes a long-awaited return to print — complete with new text and an afterword by Dario Franchitti — at the same time as the release of a documentary feature film of the same title. This book is the compelling story of the author’s often tragic, sometimes funny, and frequently frustrating journey through the volatile world of professional motorsports. Along the way, he introduces many of the characters — geniuses, good guys, bad guys — that he has encountered during his quest to save lives and make motorsports safer. Among the racing legends with whom Dr. Olvey has worked — and who have their places in this book — are Mario Andretti, Emerson Fittipaldi, A.J. Foyt, Graham Hill, Nigel Mansell, Rick Mears and Al Unser Jr. Dr. Olvey attended his first race, the 1955 Indianapolis 500, at the impressionable age of 11, and saw his favourite driver, Bill Vukovich, killed in a fiery crash while leading. He began working at the famous Indianapolis Motor Speedway while attending medical school, making his first professional appearance there in 1966, when his first on-track rescue involved Graham Hill in his rookie year. Dr. Olvey organised the first traveling medical team in motorsports and was eventually joined by long-time colleague and friend, Dr. Terry Trammell. Continuing to work together over several decades, Dr. Olvey and Dr. Trammell have used their study of the cause and effect of racing crashes and injuries to make significant advances in safety, with many lives saved and serious injuries avoided. The writer of the foreword is Alex Zanardi, whose life Dr. Olvey helped to save after a violent accident in Germany in 2001, and who subsequently returned not only to motorsports, but also to handcycling, becoming a three-time Paralympic gold medalist.
Author : Raghavan Murugan
Publisher : Oxford University Press
ISBN 13 : 0190612495
Total Pages : 369 pages
Book Rating : 4.1/5 (96 download)
Download or read book Rapid Response System written by Raghavan Murugan and published by Oxford University Press. This book was released on 2018-03-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid Response System: A Practical Guide provides a practical approach to the evaluation, differential diagnosis, and management of common medical and surgical emergencies such as cardiac arrest, acute respiratory failure, seizures, and hemorrhagic shock occurring in hospitalized patients. Less common and special circumstances such as pediatric, obstetric, oncologic, neurologic and behavioral emergencies as well as palliative care for terminally ill patients encountered in the context of rapid response team events are also discussed. An overview of commonly performed bedside emergency procedures by rapid response team members complements the clinical resources that may need to be brought to bear during the course of the rapid response team event. Finally, an overview of organization, leadership, communication, quality and patient safety surrounding rapid response team events is provided. This book is written with medical students, junior physicians and nursing staff in mind working in both academic and community hospital settings. Both a novice and an experienced healthcare provider involved in a rapid response system will find this handbook to be valuable supplement to the clinical experiences gained though active engagement in the system. Hospital administrators and senior management staff will also find this book to be useful in the evaluation of quality and performance of the rapid response system, management of staff attitudes and behavior, performance of peer review, care for second victims and implementation of countermeasures for patient safety problems discovered in the course of rapid response system reviews.
Author : Entrepreneur Press
Publisher : Entrepreneur Press
ISBN 13 : 9781599180465
Total Pages : 0 pages
Book Rating : 4.1/5 (84 download)
Download or read book Direct Response Advertising Made Easy written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2006-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders. Action-oriented advice covers: The 18 most common mistakes in advertising 18 ways to create copy that induces response 16 ways to stop prospects in their tracks 20 great ideas to increase visibility Double the response of your next advertising campaign and give an immediate lift to your bottom line.
Author : Joan Throckmorton
Publisher : Prentice Hall
ISBN 13 : 9780139606342
Total Pages : 420 pages
Book Rating : 4.6/5 (63 download)
Download or read book Winning Direct Response Advertising written by Joan Throckmorton and published by Prentice Hall. This book was released on 1988 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brett Lashua
Publisher : Routledge
ISBN 13 : 9780367702601
Total Pages : 0 pages
Book Rating : 4.7/5 (26 download)
Download or read book Leisure in the Time of Coronavirus written by Brett Lashua and published by Routledge. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bookgenerates discussions that enable leisure scholars to learn and to engage with wider debates about the crucial role of leisure in people's lives.
Author : Dj Jamison
Publisher : Hearts and Health
ISBN 13 : 9781797912547
Total Pages : 340 pages
Book Rating : 4.9/5 (125 download)
Download or read book Rapid Response written by Dj Jamison and published by Hearts and Health. This book was released on 2019-02-24 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A confused straight guy and a gay hookup artist walk into a bar ... Firefighter Sean Connolly is straight -- until one impulsive night changes everything. He tries to dismiss it as a fluke, but when a fire rescue leads him back to the guy who blew his mind, he's thrown into a chaos of confusion and want. He gives in to curiosity, exploring a new side to himself -- not just his attraction to a man, but his desperate need to please.Paramedic Jace Gillespie is a hookup pro, never letting anyone get too close. When he meets Sean, though, he feels a connection right away. An ill-advised threesome seems to kill a friendship in the making, but when they're thrown together by work, it doesn't take long for passion to reignite. Sean calls to something in Jace he never knew was there, and together, they explore a dynamic that fulfills them both.But as feelings deepen, doubts surface. Sean is in the closet, and Jace struggles to trust his promise that it won't last forever. With family conflict and his career in the balance, Sean finds it difficult to picture his life without secrecy, but if he doesn't find a way, he may lose the one person he most wants to please.Rapid Response is the longest novel in the Hearts and Health series at approximately 92,000 words! It can be read as a standalone.
Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135962731
Total Pages : 324 pages
Book Rating : 4.1/5 (359 download)
Download or read book No Place for Amateurs written by Dennis W. Johnson and published by Routledge. This book was released on 2001-01-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.
Author : Sandra Moriarty
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.4/5 (86 download)
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : James Matthewson
Publisher : Routledge
ISBN 13 : 1136409483
Total Pages : 206 pages
Book Rating : 4.1/5 (364 download)
Download or read book e-Business - A Jargon-Free Practical Guide written by James Matthewson and published by Routledge. This book was released on 2012-06-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 144224335X
Total Pages : 397 pages
Book Rating : 4.4/5 (422 download)
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2015-11-19 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns, discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.
Author : Jae K. Shim
Publisher : Penguin
ISBN 13 : 1101575573
Total Pages : 397 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Vest-Pocket MBA written by Jae K. Shim and published by Penguin. This book was released on 2011-12-27 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. And now it’s fully revised with the latest information for today’s busy businesspeople. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. Among the many topics it covers: accounting, finance, break-even analysis, investment evaluation, capital budgeting, business law, risk minimization, marketing, and international trade. The Vest-Pocket MBA offers a wealth of guidelines, illustrations, and how-to’s for the modern decision-maker, from the B-school student to the senior executive.
Author : Mark Latham
Publisher : Melbourne Univ. Publishing
ISBN 13 : 0522860648
Total Pages : 410 pages
Book Rating : 4.5/5 (228 download)
Download or read book The Latham Diaries written by Mark Latham and published by Melbourne Univ. Publishing. This book was released on 2011-04-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are the political diaries of one of Australia's most promising national leaders—published within twelve months of his resignation from office—an historic first. The Latham Diaries are searingly honest bulletins from the front line of Labor politics. They provide a unique view into the life of a man, the Party and the nation at a crucial time in Australian history. Mark Latham resigned from parliament in January 2005, after only fourteen months as Leader of the Opposition, amid bitter post-election recrimination and his own ill health. From the beginning of his career he was viewed by many observers as the ALP's resident intellectual and larrikin, the great hope of a new generation with the drive and talent to become prime minister. So why did his career end so abruptly? As The Latham Diaries reveal, the rising tide of public cynicism about politics, the cult of celebrity, the dangerous liaison between politics and the media, and the sickness at the heart of the Labor machine all played their part. As did Latham's own errors, as he candidly records in these diaries. This is a riveting chronicle of life inside politics: the backroom deals, the frontroom conniving, the bitter defeat of idealism and the triumph of opportunism. The Latham Diaries is not just the story of the Labor Party in the last years of the twentieth century and the early twenty-first century, but a sobering account of the state of Australian democracy 100 years after Federation.
Author : David La Piana
Publisher : Turner Publishing Company
ISBN 13 : 1684421810
Total Pages : 237 pages
Book Rating : 4.6/5 (844 download)
Download or read book The Nonprofit Strategy Revolution written by David La Piana and published by Turner Publishing Company. This book was released on 2018-08-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Publishers Association, Business Category The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies. This useful guide also includes exhibits and case examples showing how concepts play out in real-life; a total of 27 tools—10 of which are essential for forming strategies; Theory to Action sidebars telling you which tool to use for a given task; and a link to downloadable content with all the tools and interactive worksheets you’ll need, as well as a Facilitator’s Guide to Real-Time Strategic Planning that gives you everything you need: the day’s agenda, instructions for preparing flip charts, prework to be done, handouts, and worksheets. Use The Nonprofit Strategy Revolution and get the clarity and direction you need for maximum mission success.
Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 1000468097
Total Pages : 199 pages
Book Rating : 4.0/5 (4 download)
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
