Raising The Corporate Umbrella

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Raising the Corporate Umbrella

Author : Philip J. Kitchen
Publisher : Springer
ISBN 13 : 023055458X
Total Pages : 433 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Raising the Corporate Umbrella by : Philip J. Kitchen

Download or read book Raising the Corporate Umbrella written by Philip J. Kitchen and published by Springer. This book was released on 2001-09-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Corporate Communications

Author : Joseph Fernandez
Publisher : SAGE
ISBN 13 : 9780761997467
Total Pages : 290 pages
Book Rating : 4.9/5 (974 download)

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Book Synopsis Corporate Communications by : Joseph Fernandez

Download or read book Corporate Communications written by Joseph Fernandez and published by SAGE. This book was released on 2004-12-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

New Strategies for Educational Fund Raising

Author : Michael J. Worth
Publisher : Rowman & Littlefield
ISBN 13 : 1573565180
Total Pages : 449 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis New Strategies for Educational Fund Raising by : Michael J. Worth

Download or read book New Strategies for Educational Fund Raising written by Michael J. Worth and published by Rowman & Littlefield. This book was released on 2002 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future. Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.

The Future of Excellence in Public Relations and Communication Management

Author : Elizabeth L. Toth
Publisher : Routledge
ISBN 13 : 1135250693
Total Pages : 656 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis The Future of Excellence in Public Relations and Communication Management by : Elizabeth L. Toth

Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth and published by Routledge. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Trunks, Leather Goods and Umbrellas

Author :
Publisher :
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Trunks, Leather Goods and Umbrellas by :

Download or read book Trunks, Leather Goods and Umbrellas written by and published by . This book was released on 1905 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Raise Your Puppy To Be A Wonderful Dog

Author : Pete Campione
Publisher : Red Doberman Media
ISBN 13 : 0985411767
Total Pages : 194 pages
Book Rating : 4.9/5 (854 download)

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Book Synopsis Raise Your Puppy To Be A Wonderful Dog by : Pete Campione

Download or read book Raise Your Puppy To Be A Wonderful Dog written by Pete Campione and published by Red Doberman Media. This book was released on 2014-05-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pete Campione shares his 25 years of experience with raising, training, and nurturing puppies. The puppy's first year is the most important one. Pete guides you through the critical steps of socialization, introduction, training, and housebreaking. Pete covers the 25 most important puppy topics. Follow this book and you are well on your way to having a wonderful dog.

CoreMacroeconomics

Author : Gerald Stone
Publisher : Macmillan
ISBN 13 : 1429240016
Total Pages : 777 pages
Book Rating : 4.4/5 (292 download)

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Book Synopsis CoreMacroeconomics by : Gerald Stone

Download or read book CoreMacroeconomics written by Gerald Stone and published by Macmillan. This book was released on 2010-12-14 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Oversight of the 1946 Federal Regulation of Lobbying Act

Author : United States. Congress. Senate. Committee on Governmental Affairs
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Oversight of the 1946 Federal Regulation of Lobbying Act by : United States. Congress. Senate. Committee on Governmental Affairs

Download or read book Oversight of the 1946 Federal Regulation of Lobbying Act written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of Higher Education

Author : John C. Knapp Ph.D.
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313353514
Total Pages : 969 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis The Business of Higher Education by : John C. Knapp Ph.D.

Download or read book The Business of Higher Education written by John C. Knapp Ph.D. and published by Bloomsbury Publishing USA. This book was released on 2009-10-22 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time of great economic uncertainty, The Business of Higher Education looks at the pros and cons of colleges and universities taking a more business-like approach to fulfilling their missions. How can colleges and universities navigate their way between shrinking commitments and the increasing expectations of their students? Does the answer lie in taking a more business-like approach? This extraordinary resource considers the costs and benefits to both public and private institutions and to society when academe embraces business models for improving cost-efficiency, marketing, hiring practices, and customer service. Bringing together a diverse team of contributors from the academic and business worlds, The Business of Higher Education offers 35 essays in three volumes. The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests. Throughout, the work balances the contrasting perspectives of those within the academy and those outside of it, as it considers whether higher education and the public interest are ultimately helped or harmed by the application of business methods to essential academic functions.

Equity Finance 2e V2 Cb

Author : Wolters Kluwer Law & Business
Publisher : Wolters Kluwer
ISBN 13 : 0735506426
Total Pages : 588 pages
Book Rating : 4.7/5 (355 download)

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Book Synopsis Equity Finance 2e V2 Cb by : Wolters Kluwer Law & Business

Download or read book Equity Finance 2e V2 Cb written by Wolters Kluwer Law & Business and published by Wolters Kluwer. This book was released on 1995-12-01 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Corporate Communication

Author : Rossella Gambetti
Publisher : Bloomsbury Publishing
ISBN 13 : 1137292571
Total Pages : 552 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Managing Corporate Communication by : Rossella Gambetti

Download or read book Managing Corporate Communication written by Rossella Gambetti and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Equity Finance

Author : Joseph W. Bartlett
Publisher : Wolters Kluwer
ISBN 13 : 0735506442
Total Pages : 1020 pages
Book Rating : 4.7/5 (355 download)

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Book Synopsis Equity Finance by : Joseph W. Bartlett

Download or read book Equity Finance written by Joseph W. Bartlett and published by Wolters Kluwer. This book was released on 1995-01-01 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collation and restatement of : Venture capital, and Corporate restructurings, reorganizations, and buyouts.

The Cost and Availability of Liability Insurance for Small Business

Author : United States. Congress. Senate. Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Cost and Availability of Liability Insurance for Small Business by : United States. Congress. Senate. Committee on Small Business

Download or read book The Cost and Availability of Liability Insurance for Small Business written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1986 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Determinants of Corporate Investment in China

Author : Ms.Nan Geng
Publisher : International Monetary Fund
ISBN 13 : 147550232X
Total Pages : 20 pages
Book Rating : 4.4/5 (755 download)

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Book Synopsis Determinants of Corporate Investment in China by : Ms.Nan Geng

Download or read book Determinants of Corporate Investment in China written by Ms.Nan Geng and published by International Monetary Fund. This book was released on 2012-03-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper analyzes the evolution of investment in China, its main features, and its key determinants. In recent years, manufacturing, real estate, and infrastructure have been the main drivers of investment. Investment remains largely concentrated in coastal areas, but there has been a shift to greater investments inland in recent years. The empirical analysis of the determinants of investment indicates that financial variables, such as interest rates, the exchange rate, and the depth of the domestic capital market are important determinants of corporate investment. The results suggest in particular that financial sector reform, including that which deregulates and raises real interest rates as well as appreciates the real effective exchange rate, would lower investment and help rebalance growth away from exports and investment toward private consumption.

101+ Practical Ways to Raise Funds

Author : Anne Hart
Publisher : iUniverse
ISBN 13 : 1532000162
Total Pages : 284 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis 101+ Practical Ways to Raise Funds by : Anne Hart

Download or read book 101+ Practical Ways to Raise Funds written by Anne Hart and published by iUniverse. This book was released on 2007-12-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raise funds and/or promote your favorite cause. Develop original creativity enhancement products such as writing vocational biographies. Solve problems and publish measurable results. Design practical media projects that easily can be turned into home-based businesses or one-time projects. Homeschoolers, parents, teachers, students, entrepreneurs, and workers interested in opening powerful, affordable-budget, trend-ready home-based publishing, writing, or video podcasting and video news release-production businesses and creative writing fundraising events will enjoy these unique applications to help you create your own board games, projects, businesses, publications, and events. Sample business start-ups (or one-time project) categories include the following categories: description of business, income potential, best locale to operate the business, training required, general aptitude or experience, equipment needed, operating your business, target market, related opportunities, and additional information for resources. Develop practical projects using the skills of video production, creative writing, book and pamphlet publishing, or newsletter design. These skills include adapting stories, novels, news events, or scripts and skits to numerous platforms, formats, and media types. Inform others how to avoid pitfalls and blind spots that can derail careers early in the game. The campaigns are ideal for most promotional, business, or training situations.

California. Court of Appeal (2nd Appellate District). Records and Briefs

Author : California (State).
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis California. Court of Appeal (2nd Appellate District). Records and Briefs by : California (State).

Download or read book California. Court of Appeal (2nd Appellate District). Records and Briefs written by California (State). and published by . This book was released on with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Received document entitled: EXHIBITS FOR PETITION FOR WRIT

Corporate Cataclysm

Author : Barry E.C. Boothman
Publisher : University of Toronto Press
ISBN 13 : 1487532326
Total Pages : 581 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Corporate Cataclysm by : Barry E.C. Boothman

Download or read book Corporate Cataclysm written by Barry E.C. Boothman and published by University of Toronto Press. This book was released on 2020-10-01 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this absorbing narrative, Barry E.C. Boothman traces the history of Abitibi Power & Paper Limited alongside the rise and fall of the newsprint industry and the advent of Canadian corporate capitalism. In the first half of the twentieth century, Abitibi was Canada’s biggest manufacturer – an apparent success story after the Wall Street crash of 1929 and a company deemed "too big to fail" – but the company eventually ended up at the centre of the longest and most controversial bankruptcy in Canadian history. Moving from the frontier areas of northern Ontario to the heart of the continental economy, Corporate Cataclysm shows how competitive strategies, industrial organization, corporate finance, and law combined with the empire-building dreams of entrepreneurs and the concerns of politicians to generate an economic disaster. It then chronicles the disputes and intense strife that plagued Abitibi’s fourteen-year receivership.