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Author : Hong Kong Broadcasting Authority
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (513 download)
Download or read book Radio Code of Practice on Advertising Standards written by Hong Kong Broadcasting Authority and published by . This book was released on 2001 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Television and entertainment licensing authority
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (977 download)
Download or read book Radio Advertising Standards, Radio Code of Practice 2 written by Television and entertainment licensing authority and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Independent Broadcasting Authority
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 ( download)
Download or read book The IBA Code of Advertising Standards and Practice written by Independent Broadcasting Authority and published by . This book was released on 1989 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hong Kong Broadcasting Authority
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (513 download)
Download or read book Satellite Radio Code of Practice on Advertising Standards as at 1 April 1995 written by Hong Kong Broadcasting Authority and published by . This book was released on 1995 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hong Kong Broadcasting Authority
Publisher :
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4.:/5 (513 download)
Download or read book Radio Code of Practice on Advertising Standards as at 1 April 1995 written by Hong Kong Broadcasting Authority and published by . This book was released on 1995 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hong Kong. Television and Entertainment Licensing Authority
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (52 download)
Download or read book Radio Advertising Standards written by Hong Kong. Television and Entertainment Licensing Authority and published by . This book was released on 1984 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Radio Authority
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (23 download)
Download or read book Radio Authority Code of Advertising Standards and Practice and Programme Sponsorship written by Radio Authority and published by . This book was released on 1992 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 1136405356
Total Pages : 444 pages
Book Rating : 4.1/5 (364 download)
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Author : Independent Broadcasting Authority
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (847 download)
Download or read book The I.B.A. Code of Advertising Standards and Practice written by Independent Broadcasting Authority and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Standards Authority (N.Z.)
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (152 download)
Download or read book Advertising Codes of Practice written by Advertising Standards Authority (N.Z.) and published by . This book was released on 1994 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Blythe
Publisher : SAGE
ISBN 13 : 1446296199
Total Pages : 801 pages
Book Rating : 4.4/5 (462 download)
Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Author : Kara Chan
Publisher : City University of HK Press
ISBN 13 : 9629372835
Total Pages : 240 pages
Book Rating : 4.6/5 (293 download)
Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
Author : Independent Broadcasting Authority
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (846 download)
Download or read book The Independent Broadcasting Authority Code of Advertising Standards and Practice written by Independent Broadcasting Authority and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas Smith
Publisher : Routledge
ISBN 13 : 1136004890
Total Pages : 373 pages
Book Rating : 4.1/5 (36 download)
Download or read book Business Law written by Douglas Smith and published by Routledge. This book was released on 2012-11-12 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing the book directly in line with the amended CIM Business Law syllabus, the book provides marketing students with a thorough working knowledge of the law on contract, sale of goods, agency, as well as the legal mechanisms for resolving commercial disputes, together with coverage of other selected topics which are of importance to marketeers and business in general.
Author : Kara Chan
Publisher : Chinese University Press
ISBN 13 : 9789629962647
Total Pages : 250 pages
Book Rating : 4.9/5 (626 download)
Download or read book Advertising and Hong Kong Society written by Kara Chan and published by Chinese University Press. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Author : Hong Kong Broadcasting Authority
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.F/5 ( download)
Download or read book Report of Broadcasting Authority written by Hong Kong Broadcasting Authority and published by . This book was released on 1997 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)
Download or read book Government Publications Directory written by and published by . This book was released on 1995 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
