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Quora Marketing For Beginners
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Book Synopsis Quora Marketing for Beginners by : Abhinav Shivam
Download or read book Quora Marketing for Beginners written by Abhinav Shivam and published by Rai Academy. This book was released on 2020-05-23 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: My Book on Quora Marketing is for beginners and in this everything about creating an Ad is been given with proper images. Quora Marketing is important for business.
Book Synopsis Social Media Is Bullshit by : B. J. Mendelson
Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Book Synopsis The New Community Rules by : Tamar Weinberg
Download or read book The New Community Rules written by Tamar Weinberg and published by "O'Reilly Media, Inc.". This book was released on 2009-07-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Download or read book What Sticks written by Rex Briggs and published by Kaplan Publishing. This book was released on 2006-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does * How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing & advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!) * How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET
Book Synopsis Facebook Marketing by : Chris Treadaway
Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Book Synopsis Killer Web Content by : Gerry McGovern
Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Book Synopsis It's Not about the Coffee by : Howard Behar
Download or read book It's Not about the Coffee written by Howard Behar and published by Penguin. This book was released on 2007 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.
Download or read book Engine Management written by Greg Banish and published by CarTech Inc. This book was released on 2011-04-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tuning engines can be a mysterious art, all engines need a precise balance of fuel, air, and timing in order to reach their true performance potential. Engine Management: Advanced Tuning takes engine-tuning techniques to the next level, explaining how the EFI system determines engine operation and how the calibrator can change the controlling parameters to optimize actual engine performance. It is the most advanced book on the market, a must-have for tuners and calibrators and a valuable resource for anyone who wants to make horsepower with a fuel-injected, electronically controlled engine.
Book Synopsis Grassroots Marketing by : Shel Horowitz
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Download or read book Trade-Off written by Kevin Maney and published by Currency. This book was released on 2010-08-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.
Book Synopsis International Marketing by : Daniel W. Baack
Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2018-11-20 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
Book Synopsis Content - The Atomic Particle of Marketing by : Rebecca Lieb
Download or read book Content - The Atomic Particle of Marketing written by Rebecca Lieb and published by Kogan Page Publishers. This book was released on 2017-06-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Book Synopsis The Ultimate Marketing Plan by : Dan S. Kennedy
Download or read book The Ultimate Marketing Plan written by Dan S. Kennedy and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Complete Guide to Quora by : Tom Corson-Knowles
Download or read book The Complete Guide to Quora written by Tom Corson-Knowles and published by TCKPublishing.com. This book was released on 2014-01-18 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Use Quora to Grow Your Business Are You Missing Out On The Fastest Growing Social Media Site? If you're not using Quora to market your business, you're missing out! Inside you will learn: Step By Step Instructions To Use Quora for Beginners Included in this complete guide to Quora are step-by-step instructions and tutorials for creating a new account, connecting your Quora account to other social media accounts, creating a Quora blog, asking and answering questions, filling out your profile for maximum marketing results, and much more! How To Use Quora To Grow Your Business In this book, you'll learn 7 ways to grow your business using Quora. You'll learn how to brand yourself as the go-to expert in your field, and attract new clients with ease using Quora's incredible social media expertise system. If you're looking for social media marketing books on Kindle to grow your business, this is the one for you! About The Author Tom Corson-Knowles is the international best-selling author of The Kindle Writing Bible and The Kindle Publishing Bible, among others. Tom has founded several successful businesses including TCK Publishing, the leader in digital publishing specializing in ebooks and guerrilla book marketing. Tom has taught thousands of entrepreneurs and freelancers like you to create the lifestyle business of their dreams. Learn how to build the business of your dreams using Quora so you can live the lifestyle of your dreams! Scroll up and click the buy button now.
Book Synopsis Construction Extension to the PMBOK® Guide by : Project Management Institute
Download or read book Construction Extension to the PMBOK® Guide written by Project Management Institute and published by . This book was released on 2016-10-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to the Project Management Body of Knowledge (PMBOK� Guide) provides generalized project management guidance applicable to most projects most of the time. In order to apply this generalized guidance to construction projects, the Project Management Institute has developed the Construction Extension to the PMBOK� Guide. This Construction Extension provides construction-specific guidance for the project management practitioner for each of the PMBOK� Guide Knowledge Areas, as well as guidance in these additional areas not found in the PMBOK� Guide: * All project resources, rather than just human resources * Project health, safety, security, and environmental management * Project financial management, in addition to cost * Management of claims in construction This edition of the Construction Extension also follows a new structure, discussing the principles in each of the Knowledge Areas rather than discussing the individual processes. This approach broadens the applicability of the Construction Extension by increasing the focus on the "what” and "why” of construction project management. This Construction Extension also includes discussion of emerging trends and developments in the construction industry that affect the application of project management to construction projects.
Download or read book One Hour Funnel written by Cody Burch and published by . This book was released on 2018-08-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The One Hour Funnel(tm) is a proprietary system Cody Burch uses to quickly build beautiful, tested, high-converting funnels for himself and clients.This book outlines the exact methodology to use to build your first (or next) marketing funnel in only an hour. By applying The One Hour Funnel(tm), you too can get your next product, service, or idea to the marketplace in an hour (or less).PRAISE FOR THE ONE HOUR FUNNEL:"Cody is a talented marketer that has surrounded himself with some of the best minds in the space...and it shows...and that learning is now your learning. High five yourself." - Jeff Wilson"I'm the most confident I've ever been about my funnel!" - Jon Cook"The One Hour Funnel System knocks it out of the park!" - Mike Ruman"There is a lot of noise out there in the funnel world... Cody cuts through it with his simple approaches and proven strategies." - Nicholas Kusmich
