Quick Sales Tips–Practical Advice, in Bite Sized Pieces!

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Author :
Publisher : B2B Sales Connections Inc.
ISBN 13 : 1301489514
Total Pages : 30 pages
Book Rating : 4.3/5 (14 download)

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Book Synopsis Quick Sales Tips–Practical Advice, in Bite Sized Pieces! by : Susan A. Enns

Download or read book Quick Sales Tips–Practical Advice, in Bite Sized Pieces! written by Susan A. Enns and published by B2B Sales Connections Inc.. This book was released on 2013-03-01 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Quick Sales Tips" is a collection of little ideas to help you realize your sales potential. Simply put, this is practical advice, in bit sized pieces. Whether you are an entrepreneur marketing your own products and services, or a direct sales representative servicing your assigned sales territory, this book will improve your skills so you will sell more. They are in no particular order, just a random collection of over 100 tips to help you achieve your sales potential. When we started the company, B2B Sales Connections, a number of years ago, we realized that one of the best ways to improve people’s sales skills was to distribute a monthly sales newsletter filled with sales tips, techniques, and best practices. The glowing feedback we received from the readers of "AIM HIGHER" was overwhelming and our subscriber quickly grew, as it continues to do so today. One of the most popular sections of the newsletter has always been our monthly quick sales tip, dating all the way back to our first edition. It was when one subscriber wrote us and said, “... if sales folks would follow your "sales tip of the month" every day...their life would change” we decided to put all our best tips in one place and the idea for this book was born. "Quick Sales Tips" is based on over 50 years of successful B2B sales and sales management expertise. It is a collection of our own personal sales techniques, as well as other successful sales professionals we have been lucky enough to work with over the years. They are in no particular order, just a random collection of over 100 tips to help you achieve your sales potential. We hope you find them as influential on the success of your career as our newsletter subscribers have found them to be. When you retire and look back on your career, you will realize it was the small improvements to your skills and techniques you made over the years that made the most difference on your overall success. After all as Alan Weiss once said, Improve by 1 percent a day, and in just seventy days, you're twice as good." Aim higher!

The Secrets of Power Selling

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Author :
Publisher : John Wiley and Sons
ISBN 13 : 0470675349
Total Pages : 256 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Secrets of Power Selling by : Kelley Robertson

Download or read book The Secrets of Power Selling written by Kelley Robertson and published by John Wiley and Sons. This book was released on 2010-02-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Secrets of Power Selling "Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to sell ourselves becomes more and more important; Kelley has given us a tool to give us that edge." —Deane Parkes, CEO, Preferred Nutrition "If you’re a business professional, The Secrets of Power Selling is a must read. The most powerful aspect of this book is that it distills over 17 years of successful sales and business experience into bite-sized chunks of powerful advice that you can read in short time frames. I give it my five-star rating." —David Frey, Author, The Small Business Marketing Bible "Wow! 101 no B.S. ideas any sales person can use immediately to produce results! Each one is a gem. I wish the people who sell for me did all these." —Michael Hepworth, President, Results Exchange Inc. It’s competitive out there and there’s a lot expected of you in terms of results. But sales calls can be stressful, closing sales is not always easy, and hitting your sales targets month after month is difficult and frustrating. You don’t get much formal training and it’s impossible to find the time to improve your sales skills yourself. Besides, where would you even begin? Start with The Secrets of Power Selling! Its 101 quick tips are packed with great stories and practical advice that you can immediately put into action to help improve your sales results. Tips range from A to Z (okay, A to W!) on topics such as planning, setting goals, maintaining your health, developing your confidence, using free offers effectively, the importance of your personal appearance, and much, much more. Whether you are new to selling, an experienced veteran, a business owner or entrepreneur, or a sales manager training, supervising, and coaching a team, you will learn valuable tips that will help you increase your sales and earn more money.

Bite-size Sales Tips

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749434021
Total Pages : 148 pages
Book Rating : 4.4/5 (34 download)

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Book Synopsis Bite-size Sales Tips by : Neil Watson

Download or read book Bite-size Sales Tips written by Neil Watson and published by Kogan Page Publishers. This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buzz from making that crucial sale can be better than sex, and no wonder when sales professionals are increasingly under pressure to improve their performance and meet ever more demanding sales targets.If you are a busy sales professional then here, at last, is your salvation. Based on first-hand experience, Bite-Size Sales Tips provides essential advice to help you meet and beat your targets. It covers a wide range of topics in a reader-friendly format, including:dealing with difficult customers;managing time correctly;making speculative calls;negotiation techniques;providing excellent customer service;winning new business;being positive about failure;avoiding stress.From making that perfect presentation to putting across a professional image, Neil Watson and Steve Hurst guide you through the key concepts of selling in a lively, accessible style. If you are looking for practical ideas that address all aspects of the sales process to help to boost your own and your company's performance, then all the inspiration you will need is contained within these pages.

Ask The Sales Coach-Practical Answers to the Questions Sales People Ask Most

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Author :
Publisher : B2B Sales Connections Inc.
ISBN 13 : 1370297653
Total Pages : 78 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis Ask The Sales Coach-Practical Answers to the Questions Sales People Ask Most by : Susan A. Enns

Download or read book Ask The Sales Coach-Practical Answers to the Questions Sales People Ask Most written by Susan A. Enns and published by B2B Sales Connections Inc.. This book was released on 2019-02-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the popular belief, sales people don’t rely on “the gift of the gab” to be successful. Actually, the opposite is true. The best sales professionals spend far more time asking and listening than they do talking and selling. They ask questions of their customers; they ask questions of their colleagues, and they ask questions of their managers. If Oxford defines curiosity as the strong desire to know or learn something, then by that definition, sales people are curious by nature. In fact, that’s how sales professionals learn to be professional in the first place. This is a collection of practical answers to questions sales people ask most. Written by Susan A. Enns, a professional sales coach with a proven track record of sales excellence over her 30 plus year career. Her accomplishments include consecutively being the top sales rep in Canada, managing the top sales branch, and achieving outstanding sales growth in a national channel sales organization. She has written several books about sales and sales management and has created numerous automated sales tools. Her work has been published in several locations numerous times and has sold on five separate continents. As such, over the years, Susan has been asked many questions by many sales people. After a while, she saw that sales people, regardless of their experience, the products they sell, the industries in which they operate, or the countries where they sell, all share similar curiosities. In other words, although the wording may be different when asked in an email or when asked in person, sales people all ask the same questions, the most common of which are answered in this ebook. As the old saying goes, the only stupid questions are the ones unasked. As a sales professional, you should never be afraid to “Ask the Sales Coach” because you will learn so much from the answers! - "Susan really knows the selling world. She's honest, articulate, bright, giving, highly competent, personable and a top professional. Welcome her. It's the right thing to do." - "Our company hired Susan as our sales coach. She has helped me make more appointments, close more deals and make more money. The 3 most important concepts in sales. I would recommend any sales force hire her to help boost business sales". - "Susan ...understands the sales process intimately and is able to create a management process around it that drives sales people to accomplish their goals." - "Susan knows her stuff. She brings many years of great sales experience and success to anyone who wished to improve their skills in sales. She is very personable, and is not afraid to tell it like it is. I would recommend anyone (and I have) to Susan, her website, her books if you want to become a better sales person." - “Thanks for the training… I made my quota this year in May!”

How to Be a Professional Salesperson

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Author :
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.6/5 (995 download)

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Book Synopsis How to Be a Professional Salesperson by : Louie Bernstein

Download or read book How to Be a Professional Salesperson written by Louie Bernstein and published by . This book was released on 2020-10-20 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you pay less than $25 to earn an additional $5,000, $10,000, or $30,000+ in sales commissions, year over year? Of course! Who wouldn't? That's what my 588-page(!) sales system did for my earnings. (But it was a lot more than that.) Notice I said, earn. This is NOT a, get-rich-quick scheme. It is a proven, winning sales system that will work if you read and practice. This comprehensive sales training system, is a daily dose of sales training lessons that will help you become a top-producing salesperson. It's so practical you can even bring up a technique or lesson on your phone just before contacting a prospect! You will know exactly what to say to close business. Who am I to tell you how to sell?I have been successfully selling products and services my entire career. I have won sales awards at every company I have worked for or have run. One of my own companies was included in the INC. 500 list for one of the fastest growing private companies in America, over a five-year period. I have encountered probably every type of sales situation you will ever run into. What you get here is not theory. You get real-world, effective training, with examples, you can put to use every day. For one time of $24.95? Really? Yep! You get:262 sales lessons; one for each business day of the year. Plus, there are 52 lessons designed exclusively for Sales Managers. (Is that part of your career path too?) And yes, this system works for both products and services. Learn how to: Never be afraid to cold call again. Prospect - the right way. Give the exact, correct response for any sales objection. Drastically reduce the time to close sales. Get a stalled sale moving. Keep your pipeline full so you always have consistent years. Win more sales against the competition. How to close for the most money - and when. Secure your sales job. Sales Managers get: Training sessions you can lead, saving thousands! Lessons are matched to your training needs. No wasting time or money. Better margins on every deal. Immediate follow-up and reinforcement ideas. Proven tips, techniques and strategies that deliver immediate results. Step-by-step salesperson prospecting and cold calling strategies. An easy way to match sales ROI to the sales training lessons. Training delivered in bite-sized pieces so there is no sales rep overload. Sales Management philosophy that emphasizes coaching vs managing. So what are you waiting for? If you only get one additional deal from something you learn here, (although I'm sure you will get a ton more) why not invest $24.95 in your career. Get this e-book now and start growing your income. "Empty the coins in your purse into your mind, and your mind will fill your purse with gold." - Ben Franklin

51 Sales Tips

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781723203589
Total Pages : 208 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis 51 Sales Tips by : Raúl Sánchez Gilo

Download or read book 51 Sales Tips written by Raúl Sánchez Gilo and published by Createspace Independent Publishing Platform. This book was released on 2018-07-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: 51 key advice and fundamental principles for selling more and succeed selling. If you sell or want to sell, this book is for you. Turn your sales into extraordinary with hundreds of priceless concepts and essential advice for selling more. A book 100% loaded with techniques for professional success and essential tips for negotiating and selling, written from experience. The second book in the "Salesman's Thoughts" series, a series of sales books - independent but complementary - about fundamental and timeless concepts that will help you sell more and understand the keys to success in selling. Who this book is for: for new salespeople, entrepreneurs, start-ups, business owners, sales professionals needing a refresher, sales training, sales managers, sales teams, business students and anyone looking to increase their sales knowledge. If you are looking for simple tricks for closing sales, this is not your book. Not for the master sellers. Not for you if you think you have zombie like clients. Among many other advice, it includes: -The keys to modern selling, and how to help your client to buy. -The keys and strategies to differentiate us from the competition. -How to avoid competing only for price and sell for values. -How to listen and ask your client better. -How to sell more without lowering the price. -How to overcome price objections. -How to eliminate negative costs in the client's mind and go beyond price. -How to optimize the customer and prospect experience. -How to correctly qualify prospects and get quality clients. -Keys to make advance your sales funnel. -How to correctly develop your proposal. -How to close more sales. Readers opinion (from the original edition): "Fantastic and Essential. An essential reading to understand the complicated world of sales. Recommended whether you are a salesperson or not. A reading that captivates you from the first page to the last, told in a simple and enjoyable format." "A practical book to reflect on and deepen the sale, very well structured in commercial pills. People-based selling: relationship, trust and value." "A highly recommended book. The book summarizes in a practical and easy-to-read way how to apply sales techniques to your real world." Each advice is a sales pill that will help you to sell more and better. "These are the tips I would have liked to have received when I started selling 20 years ago." Now you don't have to wait so long, if you are interested in sales don't waste any more time. Click the buy button and start selling more today!

Secrets of Closing the Sale

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Author :
Publisher : Revell
ISBN 13 : 1493419021
Total Pages : 416 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Secrets of Closing the Sale by : Zig Ziglar

Download or read book Secrets of Closing the Sale written by Zig Ziglar and published by Revell. This book was released on 2019-05-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.

New Sales

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431771
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis New Sales by : Mike Weinberg

Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

The Psychology of Selling

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Author :
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

SPIN® -Selling

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Sell Local, Think Global

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 160163434X
Total Pages : 256 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Sell Local, Think Global by : Olga Mizrahi

Download or read book Sell Local, Think Global written by Olga Mizrahi and published by Red Wheel/Weiser. This book was released on 2014-11-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.

Mastering Technical Sales

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Publisher : Artech House
ISBN 13 : 1596933402
Total Pages : 360 pages
Book Rating : 4.5/5 (969 download)

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Book Synopsis Mastering Technical Sales by : John Care

Download or read book Mastering Technical Sales written by John Care and published by Artech House. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.

Young House Love

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Publisher : Artisan
ISBN 13 : 1579656765
Total Pages : 337 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Young House Love by : Sherry Petersik

Download or read book Young House Love written by Sherry Petersik and published by Artisan. This book was released on 2015-07-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.

Built to Sell

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Author :
Publisher : Penguin
ISBN 13 : 1591845823
Total Pages : 177 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Built to Sell by : John Warrillow

Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

Once Upon a Chef: Weeknight/Weekend

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Author :
Publisher : Clarkson Potter
ISBN 13 : 059323183X
Total Pages : 289 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Once Upon a Chef: Weeknight/Weekend by : Jennifer Segal

Download or read book Once Upon a Chef: Weeknight/Weekend written by Jennifer Segal and published by Clarkson Potter. This book was released on 2021-09-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • 70 quick-fix weeknight dinners and 30 luscious weekend recipes that make every day taste extra special, no matter how much ​time you have to spend in the kitchen—from the beloved bestselling author of Once Upon a Chef. “Jennifer’s recipes are healthy, approachable, and creative. I literally want to make everything from this cookbook!”—Gina Homolka, author of The Skinnytaste Cookbook Jennifer Segal, author of the blog and bestselling cookbook Once Upon a Chef, is known for her foolproof, updated spins on everyday classics. Meticulously tested and crafted with an eye toward both flavor and practicality, Jenn’s recipes hone in on exactly what you feel like making. Here she devotes whole chapters to fan favorites, from Marvelous Meatballs to Chicken Winners, and Breakfast for Dinner to Family Feasts. Whether you decide on sticky-sweet Barbecued Soy and Ginger Chicken Thighs; an enlightened and healthy-ish take on Turkey, Spinach & Cheese Meatballs; Chorizo-Style Burgers; or Brownie Pudding that comes together in under thirty minutes, Jenn has you covered.

Expect to Win

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Author :
Publisher : Penguin
ISBN 13 : 0452295904
Total Pages : 258 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Expect to Win by : Carla A. Harris

Download or read book Expect to Win written by Carla A. Harris and published by Penguin. This book was released on 2010-01-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in 2017 with a new author’s note and chapter on building effective business relationships! “Penned by an exceptionally bright woman whose ideas will enlighten you, brighten and brilliantly ignite vision in all who read it. Out of the matrix of her wisdom emerges a book that will revolutionize your life and may very well alter your thinking as we go into a new era of time. A must-read!”—Bishop T.D. Jakes, New York Times bestselling author of Reposition Yourself: Living Life Without Limits Carla Harris, one of the most successful and respected women in business, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience. “Carla’s Pearls” have become the centerpiece for her many speeches and television appearances. Now, Carla shares these valuable lessons, including: · Authenticity: The Power is You · The Ninety-Day Rule · Perception is the Copilot to Reality · The Mentor, the Sponsor, the Adviser: Having Them All · Leverage Your Voice · Balance is a Necessity: Use Your Passions to Achieve It · Expect to Win: Show Up with Your Best Self Every Day Expect to Win is an inspirational must-read for anyone seeking battle-tested tools for fulfilling their true potential.

The Challenger Sale

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Author :
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.