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Author : Jagdish Agrawal
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 ( download)
Download or read book Quantity Surcharges on Groceries written by Jagdish Agrawal and published by . This book was released on 1994 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley Merle Widrick
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (849 download)
Download or read book Quantity Surcharge Pricing Among Grocery Products written by Stanley Merle Widrick and published by . This book was released on 1979 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stan Widrick
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.0/5 ( download)
Download or read book Quantity Surcharge, Let the Buyer Beware written by Stan Widrick and published by . This book was released on 1979 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hyewon Kim
Publisher :
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.:/5 (112 download)
Download or read book Essays on Quantity Surcharges and Consumer Heterogeneity written by Hyewon Kim and published by . This book was released on 2018 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation examines quantity surcharges and heterogeneity in consumer attention. Quantity surcharges exist for packaged goods when a smaller package size is cheaper than its larger size counterpart per unit. Even though consumers face quantity surcharges in their daily lives, minimal research has been done on this topic. Chapter 1 documents the relevance of quantity surcharges for households who shop at grocery stores. I use rich scanner data in the peanut butter category for this analysis and throughout the other chapters. The data show that quantity surcharges are highly frequent: they exist in 62\% of weeks. Quantity surcharges also exist consistently over time, rather than being a side effect of occasional sales on small size items. Households have heterogeneous purchasing behavior during quantity surcharge periods: some households take advantage of the surcharge and purchase multiple small size jars, but others pay extra and buy large jars ("miss" purchases). I analyze the characteristics of those households who make miss purchases using negative binomial regressions, and find that they have large expenditures per shopping trip and small variety of peanut butter purchases.
Author : Robert M. Schindler
Publisher : SAGE
ISBN 13 : 1529766176
Total Pages : 483 pages
Book Rating : 4.5/5 (297 download)
Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE. This book was released on 2023-02-04 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
Author : Roger R. Betancourt
Publisher : Edward Elgar Publishing
ISBN 13 : 1845423364
Total Pages : 256 pages
Book Rating : 4.8/5 (454 download)
Download or read book The Economics of Retailing and Distribution written by Roger R. Betancourt and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to illustrate general principles. Dennis C. Mueller, University of Vienna, Austria This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. The author integrates the existing literature with new applications to provide novel insights into the multi-product nature of retailing, the service aspects of packaging, and the evolution of retail formats such as supermarkets, non-store retailers (including the Internet) and shopping centers. He illustrates how the complementarity that underlies retail activities leads to lower average prices for customers. This integrative process also brings out the role of distribution services as mechanisms to exercise economic power. This is evident not only in channels of distribution but in the evolution of Wal-Mart and the development of franchise contracts. The author also identifies the crucial differences between the retailing of goods and the retailing of services. This impressive volume skilfully integrates conceptual, theoretical and empirical research to analyse critical issues in the economics of retailing and distribution. It will be required reading for academics and professional economists interested in industrial organization, marketing, applied microeconomics and business.
Author : Lena Himbert
Publisher : Springer
ISBN 13 : 3658134763
Total Pages : 317 pages
Book Rating : 4.6/5 (581 download)
Download or read book Unit Pricing written by Lena Himbert and published by Springer. This book was released on 2016-05-11 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.
Author : Gordon Mills
Publisher : Melbourne Univ. Publishing
ISBN 13 : 9780522850383
Total Pages : 356 pages
Book Rating : 4.8/5 (53 download)
Download or read book Retail Pricing Strategies and Market Power written by Gordon Mills and published by Melbourne Univ. Publishing. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which are introduced in the book.
Author :
Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.E/5 ( download)
Download or read book Research Report written by and published by . This book was released on with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreas Hinterhuber
Publisher : Edward Elgar Publishing
ISBN 13 : 1035307316
Total Pages : 373 pages
Book Rating : 4.0/5 (353 download)
Download or read book Elgar Encyclopedia of Pricing written by Andreas Hinterhuber and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.
Author : Jieyu Phyllis Li
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.E/5 ( download)
Download or read book Evaluations of Selected Supermarket Shopping Strategies written by Jieyu Phyllis Li and published by . This book was released on 1991 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Skousen
Publisher : Edward Elgar Publishing
ISBN 13 : 1800886489
Total Pages : 232 pages
Book Rating : 4.8/5 (8 download)
Download or read book Puzzles and Paradoxes in Economics written by Mark Skousen and published by Edward Elgar Publishing. This book was released on 1997-05-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics is full of puzzles and paradoxes that often frustrate and challenge everyone, including economists. This engaging book includes fifty puzzles and focuses on three types of paradox. First, everyday observations that appear to belie common sense (such as why some supermarket items sell for more per ounce in larger sizes). Secondly, those paradoxes which have perplexed economists in the past but have since been fairly resolved (such as the diamond–water paradox). Finally, empirical or conceptual anomalies that remain unresolved and present a challenge to today’s economists (such as the voting paradox).
Author : Mark D. Groza
Publisher : Springer
ISBN 13 : 3319194283
Total Pages : 671 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : A. M. Findlay
Publisher : Taylor & Francis
ISBN 13 : 9780415087223
Total Pages : 336 pages
Book Rating : 4.0/5 (872 download)
Download or read book Retailing : critical concepts. 3,2. Retail practices and operations written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Council on Consumer Interests. Conference
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Interests Annual written by American Council on Consumer Interests. Conference and published by . This book was released on 1994 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samsinar MD Sidin
Publisher : Springer
ISBN 13 : 3319173200
Total Pages : 670 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118047176
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
