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Qualitative Research In Business
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Book Synopsis Qualitative Methods in Business Research by : Päivi Eriksson
Download or read book Qualitative Methods in Business Research written by Päivi Eriksson and published by SAGE. This book was released on 2008-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Book Synopsis Qualitative Research in Business and Management by : Michael D Myers
Download or read book Qualitative Research in Business and Management written by Michael D Myers and published by SAGE. This book was released on 2019-10-28 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
Book Synopsis Qualitative Research in Business and Management by : Michael D Myers
Download or read book Qualitative Research in Business and Management written by Michael D Myers and published by SAGE. This book was released on 2013-03-31 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches. Key features include: Case studies, exercises, further reading and examples from first-tier journals An enhanced Companion Website including journal articles and weblinks Chapters on writing up research and how to get your research published.
Book Synopsis Qualitative Research in Business by : Alf H. Walle
Download or read book Qualitative Research in Business written by Alf H. Walle and published by Cambridge Scholars Publishing. This book was released on 2015-06-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and “how to” guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application of these tools. Opening discussions compare formal/scientific/quantitative methods of investigation with qualitative alternatives. Having provided this overview, a range of qualitative methods are discussed in an easy-to-understand manner that will be invaluable for those who wish to use these tools as part of their decision-making processes. Assuming no prior background in qualitative research methods, the text is ideal both for the classroom and for use as a professional handbook. Powerpoint presentations reviewing each chapter will be provided to those instructors adopting the book as a text for classroom instruction.
Book Synopsis The SAGE Handbook of Qualitative Business and Management Research Methods by : Catherine Cassell
Download or read book The SAGE Handbook of Qualitative Business and Management Research Methods written by Catherine Cassell and published by SAGE. This book was released on 2017-12-14 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research. Volume Two: Methods and Challenges Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.
Book Synopsis Qualitative Marketing Research by : David Carson
Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Book Synopsis Qualitative Research Methods for Business Students by : Kingsley O. Omeihe
Download or read book Qualitative Research Methods for Business Students written by Kingsley O. Omeihe and published by SAGE Publications Limited. This book was released on 2024-05-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
Book Synopsis Qualitative Methods in Business Research by : Päivi Eriksson
Download or read book Qualitative Methods in Business Research written by Päivi Eriksson and published by SAGE. This book was released on 2008-03-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Book Synopsis Principles of Conducting Qualitative Research in Multicultural Settings by : Elhami, Ali
Download or read book Principles of Conducting Qualitative Research in Multicultural Settings written by Elhami, Ali and published by IGI Global. This book was released on 2024-07-24 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly globalized world, migration has become prevalent, with individuals seeking better opportunities in new environments. However, migrants often face numerous challenges, including racism, language barriers, and unemployment, which can hinder their integration and well-being in the host country. These obstacles require a deeper understanding of migrants' experiences and the factors influencing their integration process. Principles of Conducting Qualitative Research in Multicultural Settings takes a comprehensive approach to understanding and addressing the complexities of migration and multiculturalism. This book offers a detailed exploration of qualitative research design, data collection techniques, and data analysis methods tailored for studying multicultural populations. By incorporating diverse research methods such as participant observation and visual documentation, the book provides a holistic understanding of immigrant experiences, enriching policy recommendations and interventions.
Book Synopsis Handbook of Qualitative Research Methods for Family Business by : Alfredo De Massis
Download or read book Handbook of Qualitative Research Methods for Family Business written by Alfredo De Massis and published by Edward Elgar Publishing. This book was released on 2020-03-28 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Handbook provides a comprehensive guide to the methodological challenges of qualitative research in family business. Written by an international, multidisciplinary team of experts in the field, the Handbook provides practical guidance based on the experiences of senior researchers, and features reflective discussion on how to craft insightful, rigorous studies.
Book Synopsis Qualitative Research Methods In Business by : José Osvaldo De Sordi
Download or read book Qualitative Research Methods In Business written by José Osvaldo De Sordi and published by Springer Nature. This book was released on with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Research Methods by : Brett Jackson
Download or read book Business Research Methods written by Brett Jackson and published by Scientific e-Resources. This book was released on 2019-08-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A total prologue to working together research, Business Research Methods is the perfect guide for understudies setting out on an exploration venture. Together with genuine understudies and administrators, the writers draw without anyone else broad experience to give perusers tips for progress and give guidance to enable them to stay away from regular errors. Grown particularly in view of business and administration understudies, this smash hit course reading investigates the nature and reason for business examine and the issues it involves, while additionally giving understudies functional exhortation on doing their exploration. Notwithstanding an expansive scope of pertinent contextual analyses, the book includes a generous exchange of morals, a section on web inquire about strategies, and a solid accentuation on viable substance, for example, arranging a venture and composing it up. With another part on the idea of business look into that clarifies why a comprehension of research techniques is so essential to the more extensive investigation of business and administration, and another section on inspecting in subjective research, Business Research Methods remains the book of decision to enable you to construct a full comprehension of the subject.
Book Synopsis Grounded Theory for Qualitative Research by : Cathy Urquhart
Download or read book Grounded Theory for Qualitative Research written by Cathy Urquhart and published by SAGE. This book was released on 2012-11-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the author′s own wealth of experience this timely, engaging book helps first-time researchers to discover the excitement of grounded theory. Fresh, innovative and clear this book traces the history and development of grounded theory method, and examines how the method is evolving for new contexts today. It sets out the principles involved in using grounded theory and explains the process and theory associated with coding in grounded theory. The book introduces us to the practicalities of research design, theory building, coding and writing up and gives us the tools to tackle key questions: - What is grounded theory? - How do we code and theorise using grounded theory? - How do we write up a grounded theory study? This is an exciting new text for students and researchers across the social sciences who want to use grounded theory.
Book Synopsis Essential Guide to Qualitative Methods in Organizational Research by : Catherine Cassell
Download or read book Essential Guide to Qualitative Methods in Organizational Research written by Catherine Cassell and published by SAGE. This book was released on 2004-05-26 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers an array of methods needed for undertaking qualitative data collection & analysis. It includes 30 chapters, each focusing on a specific technique including chapters on traditional methods, analysis techniques, intervention methods & the latest developments in research methods.
Book Synopsis Business Research Methods by : Emma Bell
Download or read book Business Research Methods written by Emma Bell and published by Oxford University Press. This book was released on 2022 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edgematerial on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide agreater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information withoutbecoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For studentsVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryFor lecturersPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questionsFigures from the text
Book Synopsis Essential Business Studies A Level: AS Student Book for AQA by : Jonathan Sutherland
Download or read book Essential Business Studies A Level: AS Student Book for AQA written by Jonathan Sutherland and published by Folens Limited. This book was released on 2008-05-25 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Business Studies features a thematic approach with a vibrant and accessible format to fully engage students. Activities and guidance on exam preparation, summary mindmaps and up-to-date, dynamic case studies are just some of the features helping to deliver the key course content. Whiteboard and Teacher Support CD-ROMs also available.
