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Qualitative Communication Consulting
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Book Synopsis Qualitative Communication Consulting by : Craig Engstrom
Download or read book Qualitative Communication Consulting written by Craig Engstrom and published by Kendall/Hunt Publishing Company. This book was released on 2016-02-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Communication Consulting
Book Synopsis Qualitative Research in Technical Communication by : James Conklin
Download or read book Qualitative Research in Technical Communication written by James Conklin and published by Routledge. This book was released on 2010-10-27 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the explosive growth in qualitative research in recent years, this volume represents the first anthology to bring together a representative sample from this growing body of work, and comments on the reasons for the extraordinary interest in qualitative research. Contributors to the volume bring forward reports of significant, structured qualitative research into various aspects of technical communication practice, addressing the questions of what new insights researchers are generating about the working reality of today’s technical communicators, and how technical communicators are perceived and treated by managers and by colleagues from other disciplines. Including examples of qualitative methodologies—including ethnography, case study, focus groups, action research, grounded theory, and interview research— used by technical communicators to strengthen their practice, the result is a rich harmony of perspectives, as diverse as the field of technical communication itself. This book will be of interest to to students and academics seeking up-to-date information on current industry practices in technical communication, as well as to practitioners in technical and professional communication. The book will also serve as a text in undergraduate seminars and courses at the master’s level.
Book Synopsis Communication for Consultants by : Rita R. Owens
Download or read book Communication for Consultants written by Rita R. Owens and published by Business Expert Press. This book was released on 2016-05-26 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be—professional services, accounting, technology, operations, human resources, manufacturing, or marketing—consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.
Book Synopsis Qualitative Communication Research Methods by : Thomas R. Lindlof
Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE Publications. This book was released on 2017-11 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Communication Research Methods, Fourth Edition introduces readers to qualitative research in speech and mass communication, providing numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory.
Book Synopsis Conversations about Qualitative Communication Research by : Christine S Davis
Download or read book Conversations about Qualitative Communication Research written by Christine S Davis and published by Routledge. This book was released on 2016-06-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Davis takes readers behind the scenes of qualitative research projects, using the work of ten top communication scholars, interviews with them, and her analysis.
Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE Publications. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Book Synopsis Qualitative Communication Research Methods by : Thomas R. Lindlof
Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE. This book was released on 2002-09-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Qualitative Communication Research Methods takes readers through every step of the qualitative research process -- from the research idea to the finished report. Unique for its coverage of the entire discipline of Communication, this text now includes a new chapter on computer-mediated communication (identities, relationships, and communities) as well as fully updated and expanded key topics including: developing research questions, coding data, using computers in analysis, and transcription. Processes covered in the text include interviewing, writing field notes, and creating ethical relationships with participants. Qualitative Communication Research Methods, Second Edition, provides students with numerous examples of work in the field illustrating how studies are designed, carried out, written, evaluated, and applied to theory. This interesting and accessible text provides a rewarding and challenging introduction to qualitative methodology.
Book Synopsis Conversations about Qualitative Communication Research by : Christine S Davis
Download or read book Conversations about Qualitative Communication Research written by Christine S Davis and published by Routledge. This book was released on 2016-06-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christine Davis offers readers an insider’s view of the practices of ten leading qualitative communication scholars, showing how they make critical decisions in the process of conducting research. Through interviews and reflective assessment of their key articles, these researchers make visible how they deal with theory, data collection, analysis, and writing up a study. These scholars represent the full range of qualitative communication research: social science, narrative, and performance. Davis provides additional context to offer the reader a practical understanding of how to navigate a qualitative research project.
Book Synopsis Management Communication: Financial Times Briefing by : Gordon Adler
Download or read book Management Communication: Financial Times Briefing written by Gordon Adler and published by Pearson UK. This book was released on 2012-09-26 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business. It will show you how to: § adopt a communications mindset § accept responsibility for your communication § take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too § develop a simple, focused communication strategy § ensure that strategy is aligned with company strategy § take account of the interests, needs and language of your audience § make communication compelling, continuous and credible This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.
Book Synopsis Millennial Culture and Communication Pedagogies by : Andrew Sutherland
Download or read book Millennial Culture and Communication Pedagogies written by Andrew Sutherland and published by Rowman & Littlefield. This book was released on 2018-11-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which faculty and staff at the higher education level teach and communicate with their millennial students and colleagues. The contributors address how millennials' academic and non-academic interests and everyday performances within and outside of higher education influence how faculty and staff communicate with them. This book delves into how millennials can become more adaptable in their communication with others in society especially in higher education, be it from different generations, or cultures that may or may not communicate the way they do. The contributors argue that millennial culture should be carefully studied by instructors, researchers, and administrators to create a better classroom and educational experience and also improve the level of communication among these constituencies.
Book Synopsis The Communications Consultant’s Master Plan by : Roger Darnell
Download or read book The Communications Consultant’s Master Plan written by Roger Darnell and published by Routledge. This book was released on 2021-12-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: • The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional • Advanced PR practices including investor relations and strategic planning • Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
Book Synopsis Bridging Both Worlds by : Rebecca L. Ray
Download or read book Bridging Both Worlds written by Rebecca L. Ray and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, hands-on collection, written by communication consultants, addresses the rapidly expanding opportunities not only for academics but also for individuals with strong communication skills backgrounds who would like to become communication consultants to corporate America. Contents: THE CONSULTING PRACTICE: The Business of Running a Business, Rebecca L. Ray; Ethics and Communication Consulting, Michael Purdy; COMMUNICATION SKILLS TRAINING: Listening, Judi Brownell; Presentational Skills, Leigh Makay and John J. MaKay; Interpersonal Conflict Management, Deborah Borlsoff; Cross-Cultural Communication, David Victor; Gender and Communication, Sandra L. Herndon; Public Relations, Joyce Hauser; Communication Styles and Predispositions; Andrew S. Rancer; Interviewing Strategics, Rebecca L. Ray.
Book Synopsis Delivering Results in Qualitative Market Research by : Geraldine Lillis
Download or read book Delivering Results in Qualitative Market Research written by Geraldine Lillis and published by SAGE. This book was released on 2002-07-18 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: |Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a "must-have"' - Admap. |This is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for In Brief magazine. |It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society. |An ideal resource for people aiming for a qualitative market research career, for academics.
Book Synopsis Crisis Communication by : Finn Frandsen
Download or read book Crisis Communication written by Finn Frandsen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.
Book Synopsis Introducing Communication Research by : Donald Treadwell
Download or read book Introducing Communication Research written by Donald Treadwell and published by SAGE. This book was released on 2014 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting examples of research in real-world settings throughout, this textbook provides an overview of the research process, covering both quantitative and qualitative methods, statistics, ethics, measurement and more. A concluding chapter shows students how to write up and present their research to various audiences.
Book Synopsis Qualitative Communication Research Methods by : Thomas R. Lindlof
Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE Publications, Incorporated. This book was released on 1995 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the increasingly crowded field of books on qualitative research, Thomas R. Lindlof has produced a gem, marked by its clarity of writing, depth of analysis, and maturity of thought. Well-founded arguments are advanced in lively experiences and good advice. Readers receive a solid combination of knowledge and practice. This one stands out." --James A. Anderson, Department of Communication, University of Utah At last, a research methods book specifically designed for the communication field! Qualitative Communication Research Methods offers an up-to-date review of the best work being done in this area: naturalistic inquiry, interpretive paradigm, ethnomethodology, symbolic interactionism, ethnography of communication, cultural studies, sampling, and linearity, to name some of the topics covered. No other text provides such a comprehensive treatment of the full range of qualitative communication research. Thomas R. Lindlof also provides numerous examples of published work in the field, illustrating how studies are designed, carried out, written, evaluated, and applied to theory. Qualitative Communication Research Methods is written in a style accessible enough for students, yet comprehensive enough for scholars. An essential volume for students or scholars in the fields of communication and popular culture who want to use qualitative methods in their work.
Book Synopsis Beyond Listening by : Bonnie Goebert
Download or read book Beyond Listening written by Bonnie Goebert and published by John Wiley & Sons. This book was released on 2002-04-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. "Beyond Listening" befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.
