Purple Haze: Issues on Cannabis Legalization

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Publisher : Frontiers Media SA
ISBN 13 : 2889719626
Total Pages : 189 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Purple Haze: Issues on Cannabis Legalization by : Stephane Potvin

Download or read book Purple Haze: Issues on Cannabis Legalization written by Stephane Potvin and published by Frontiers Media SA. This book was released on 2022-01-05 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marijuana Law, Policy, and Authority

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Publisher : Aspen Publishing
ISBN 13 : 1454887958
Total Pages : 1067 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Marijuana Law, Policy, and Authority by : Robert A. Mikos

Download or read book Marijuana Law, Policy, and Authority written by Robert A. Mikos and published by Aspen Publishing. This book was released on 2017-05-18 with total page 1067 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marijuana Law, Policy, and Authority is a first-of-its-kind law school casebook in a rapidly-emerging and exciting new field. The accessible, comprehensive, and engaging material guides students through the competing approaches to regulating marijuana, the purposes and effects of those approaches, and the legal authorities for choosing among them. The helpful organization intersperses these issues of substantive law, policy, and authority throughout the discussion of users, suppliers, and third parties. Substantive law materials cover either prohibitions or regulations targeting users, suppliers, or third parties. Policy materials cover the goals of marijuana law and policy as well as the research on the impact of different marijuana policies. Authority materials address the different levels of government—federal, state, and local. Notes, questions, and numerous problems in each chapter provide additional thought-provoking material and help to reinforce student learning. Current, news-headlining cases keep the discussion interesting and lively. Key Features: Internationally renowned author Robert Mikos is the premier authority on marijuana law. He draws upon nearly a decade of professional experience teaching, lecturing, consulting, and writing about marijuana law and policy. Three distinct but inter-woven topics are covered: the substantive law governing marijuana; the policy rationales behind and outcomes produced by different approaches to regulating the drug; and the legal authority to regulate the drug. Students are guided through the multi-faceted legal and policy issues now confronting lawyers, lawmakers, judges, and policy analysts working in this emerging field. Written in a style that is familiar to law students, but also accessible to a much broader audience, including graduate and upper level undergraduate students in courses in policy studies, political science, and criminology. Cutting-edge issues are included that are intellectually engaging for students and professors alike—e.g., how are conflicts between state/ federal law resolved? What are the roles of courts and executive officers in terms of policy? Dives deeply into classic legal issues: contract enforceability and powers of court, Congress, and the state. Notes and Questions following cases offer stimulating fodder for discussion.

The Science of Medical Cannabis

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Publisher :
ISBN 13 : 9781536145663
Total Pages : 144 pages
Book Rating : 4.1/5 (456 download)

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Book Synopsis The Science of Medical Cannabis by : David S. Younger

Download or read book The Science of Medical Cannabis written by David S. Younger and published by . This book was released on 2018-11-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural, scientific and legislative divide created by vigorous debates over the legalization of medical marijuana is giving way to a new synergy among community stakeholders across the United States. The goal is to improve access to medical marijuana for patients with refractory debilitating neurological disorders, cancer, and chronic pain as an alternative to ineffective pharmacotherapy and potentially addictive pain medications. The ultimate test of our nations resolve to ensure the welfare of our sickest patients is the enactment and implement of effective public health reform in the area of medical marijuana, also known as medical cannabis.This book evolved out of the present need for a definitive volume on the science and public health aspects of medical cannabis to fuel this national narrative. The ethnographic research presented in the concluding chapter was inspired by Professor Miriam W. Boeri and colleagues, at Bentley University in Waltham, MA. They examined views of community stakeholders including medical marijuana dispensary entrepreneurs, health care professionals, and patients in a state that legalized medical marijuana in 2013, yet there continued to be confusion and misunderstandings in the interpretation and implementation of medical marijuana guidelines during the period of policy shifts. Apparent gaps in policy development and implementation signaled the urgency for a comparison study addressing stakeholder views in New York State, where its medical marijuana program has legally dispensed the drug since 2014. The resulting pilot study was carried out in the Division of Health Policy and Management of the City University of New York School of Public Health. The research model incorporated ethnographic and grounded methodologies to detail the views of physicians, pharmacists, educators, patients, and entrepreneur stakeholders; with triangulation of data and application of dominant themes into a socioecological framework model to identify areas of public health policy reform. The findings of this study detail that New York, like other states that recently legalized the dispensation of medical marijuana, faces challenges beyond policy transparency, communication and education explicitly to improve the implementation process for applying and registering medical cannabis dispensaries, referring physicians, and qualified patient recipients.Ken Langone, Chairman of the Board of New York University Langone Health, and Steven Galetta, Chair of Neurology in the School of Medicine, where the authors is senior staff in neuroepidemiology, motivated him to pursue doctoral training in Health Policy and Management. The author has had the good fortune of interacting with thought-provoking medical students, neurology trainees, public health doctoral students, and professors who reinforce the high ethical standards in medical and public health practice and research. However, his patients still educate him in empathy and humanity. The author is grateful to his family, including his spouse Holly and sons Adam and Seth, who serve as his daily compass, encouraging him to take on projects that promote core values of medicine and humanity.

Cultures of Cannabis Control

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Publisher : Policy Press
ISBN 13 : 1529214963
Total Pages : 230 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis Cultures of Cannabis Control by : David Brewster

Download or read book Cultures of Cannabis Control written by David Brewster and published by Policy Press. This book was released on 2022-12 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the local to the global, the governance of illegal drug use is becoming increasingly fragmented. In some contexts, prohibitive regimes are being transformed or replaced, while in others there are renewed commitments to criminalized control. But what gives rise to convergence and divergence in processes of policy making, both across different countries as well as within them? Based upon empirical qualitative research with 'elite' insiders, David Brewster explores a diverse range of cannabis policy approaches across the globe. His original analysis reveals the factors which facilitate or hinder punitive or liberalising tendencies in cannabis policy processes, concluding with future directions for policy making and comparative criminology.

The Impact of Active and Passive Smoking Upon Health and Neurocognitive Function

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Publisher : Frontiers Media SA
ISBN 13 : 2889199770
Total Pages : 64 pages
Book Rating : 4.8/5 (891 download)

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Book Synopsis The Impact of Active and Passive Smoking Upon Health and Neurocognitive Function by : Thomas Heffernan

Download or read book The Impact of Active and Passive Smoking Upon Health and Neurocognitive Function written by Thomas Heffernan and published by Frontiers Media SA. This book was released on 2016-09-14 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobacco smoking is a major risk factor for a number of chronic diseases, including a variety of cancers, lung disease and damage to the cardiovascular system. The World Health Organization recently calculated that there were 6 million smoking-attributable deaths per year and that this number is due to rise to about eight million per year by the end of 2030. Recent work has demonstrated that habitual smoking in adults is not only associated with a range of health problems, but may also contribute to a number of neurocognitive deficits, including deficits in memory and attention. One area of growing concern is the health and neurocognitive consequences of exposure to second-hand smoke or “passive smoking” (where a non-smoker inhales another person’s smoke, mainly in the form of side-stream smoke). In terms of tackling smoking-related problems, there has been a rise in the amount and range of smoking cessation and interventions techniques, including the emergence of e-cigarettes as one of the most popular forms of nicotine replacement therapies. The present book comprises a collection of manuscripts discussing (1) the impact of active and passive smoking upon health and neurocognitive function, (2) smoking cessation techniques and interventions used to tackle smoking-related problems, and (3) a critical consideration of current issues surrounding the use of e-cigarettes as nicotine-replacement therapy. This collection of papers includes empirical, theoretical, and review papers. This Research Topic demonstrates the broad nature of research currently being undertaken in this field and should pave the way for future work.

This Victorian Life

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Publisher : Skyhorse
ISBN 13 : 9781510770805
Total Pages : 336 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis This Victorian Life by : Sarah A. Chrisman

Download or read book This Victorian Life written by Sarah A. Chrisman and published by Skyhorse. This book was released on 2022-07-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part memoir, part micro-history, this is an exploration of the present through the lens of the past--now in paperback! We all know that the best way to study a foreign language is to go to a country where it's spoken, but can the same immersion method be applied to history? How do interactions with antique objects influence perceptions of the modern world? From Victorian beauty regimes to nineteenth-century bicycles, custard recipes to taxidermy experiments, oil lamps to an ice box, Sarah and Gabriel Chrisman decided to explore nineteenth-century culture and technologies from the inside out. Even the deepest aspects of their lives became affected, and the more immersed they became in the late Victorian era, the more aware they grew of its legacies permeating the twenty-first century. Most of us have dreamed of time travel, but what if that dream could come true? Certain universal constants remain steady for all people regardless of time or place. No matter where, when, or who we are, humans share similar passions and fears, joys and triumphs. In her first book, Victorian Secrets, Chrisman recalled the first year she spent wearing a Victorian corset 24/7. In This Victorian Life, Chrisman picks up where Secrets left off and documents her complete shift into living as though she were in the nineteenth century.

Runner's High

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Publisher : Penguin
ISBN 13 : 059319117X
Total Pages : 321 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Runner's High by : Josiah Hesse

Download or read book Runner's High written by Josiah Hesse and published by Penguin. This book was released on 2021-09-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Pollan's How to Change Your Mind meets Christopher McDougall's Born to Run in this immersive, investigative look at the hidden culture of cannabis use among elite athletes (as well as weekend warriors)--and the surprising emerging science behind the elusive, exhilarating "runner's high" they all seek. Pot makes exercise fun. The link between performance enhancement and cannabis has been an open secret for many years, so much so that with the wide-sweeping national legalization of cannabis, combining weed and working out has become the hottest new wellness trend. Why, then, is there still a skewed perception around this leafy substance that it only produces the lazy, red-eyed stoner laid out on a couch somewhere, munching on junk food? In fact, scientists have conducted extensive research that uncovers the power of the "runner's high"--the true holy grail of aerobic activity that was long believed to be caused by endorphins. In an extraordinary reversal, scientists believe marijuana may actually be the key to getting more Americans off their phones and on to their feet. In Runner's High, seasoned investigative journalist Josiah Hesse takes readers on a journey through the secret world of stoned athletes, describing astounding, cannabis-inspired physical and mental transformations, just like he experienced. From the economics of the $20 billion CBD market to the inherent inequalities in the enforcement of marijuana prohibition; from the mind-body connection behind the "runner's high" to the best way to make your own cannabis-infused power bars; Runner's High takes this groundbreaking science out of the lab and onto the trail, court, field, and pitch, fundamentally changing the way we think about exercise, recovery, and cannabis.

Tell Your Children

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Publisher : Free Press
ISBN 13 : 1982103671
Total Pages : 304 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Tell Your Children by : Alex Berenson

Download or read book Tell Your Children written by Alex Berenson and published by Free Press. This book was released on 2020-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In “a brilliant antidote to all the…false narratives about pot” (American Thinker), an award-winning author and former New York Times reporter reveals the link between teenage marijuana use and mental illness, and a hidden epidemic of violence caused by the drug—facts the media have ignored as the United States rushes to legalize cannabis. Recreational marijuana is now legal in nine states. Advocates argue cannabis can help everyone from veterans to cancer sufferers. But legalization has been built on myths—that marijuana arrests fill prisons; that most doctors want to use cannabis as medicine; that it can somehow stem the opiate epidemic; that it is beneficial for mental health. In this meticulously reported book, Alex Berenson, a former New York Times reporter, explodes those myths, explaining that almost no one is in prison for marijuana; a tiny fraction of doctors write most authorizations for medical marijuana, mostly for people who have already used; and marijuana use is linked to opiate and cocaine use. Most of all, THC—the chemical in marijuana responsible for the drug’s high—can cause psychotic episodes. “Alex Berenson has a reporter’s tenacity, a novelist’s imagination, and an outsider’s knack for asking intemperate questions” (Malcolm Gladwell, The New Yorker), as he ranges from the London institute that is home to the scientists who helped prove the cannabis-psychosis link to the Colorado prison where a man now serves a thirty-year sentence after eating a THC-laced candy bar and killing his wife. He sticks to the facts, and they are devastating. With the US already gripped by one drug epidemic, Tell Your Children is a “well-written treatise” (Publishers Weekly) that “takes a sledgehammer to the promised benefits of marijuana legalization, and cannabis enthusiasts are not going to like it one bit” (Mother Jones).

Exploring Criminal Justice

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Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284112977
Total Pages : 360 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Exploring Criminal Justice by : Regoli

Download or read book Exploring Criminal Justice written by Regoli and published by Jones & Bartlett Publishers. This book was released on 2016-09-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideal introductory criminal justice text book, Exploring Criminal Justice: The Essentials, Third Edition, examines the relationships between law enforcement, corrections, law, policy making and administration, the juvenile justice system, and the courts.

Seeing through the Smoke

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Publisher : Rowman & Littlefield
ISBN 13 : 1633888479
Total Pages : 443 pages
Book Rating : 4.6/5 (338 download)

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Book Synopsis Seeing through the Smoke by : M. D. Grinspoon

Download or read book Seeing through the Smoke written by M. D. Grinspoon and published by Rowman & Littlefield. This book was released on 2023-04-20 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depending on which doctor you speak with, or which websites you read, cannabis could be an appealing, low-risk medicine – even an aid to wellness – or an insidiously addictive drug rotting the brains of our youth. This dissonance confuses young people, distressed patients, and paralyzes politicians, all while inviting dubious sources of information and resulting in uninformed choices, enhanced polarization, and a fragmented national policy. Seeing Through the Smoke is an unflinching examination at the grossly misunderstood drug that uses data-driven medical science and a critical historical perspective to reveal the truth behind cannabis. In this balanced and measured investigation, Cannabis specialist and Instructor in Medicine at Harvard Medical School Dr. Peter Grinspoon untangles the reality behind cannabis, revealing how we ended up with radically divergent understandings of the drug and pointing a way toward a middle ground that we can all share. Moving through an illuminating tour of the social history and the medical science behind cannabis, Grinspoon unpacks the layers of disinformation left by a sordid history of government propaganda, racial suppression, and indifference from the medical community to answer questions like: Is cannabis addictive? What are its best-established medical uses? Can cannabis help cure cancer? How does cannabis affect memory? How dangerous is cannabis for teens? Is cannabis a safer treatment for ADHD and PTSD? What exactly is CBD and how is it different from marijuana? What are the most concerning side effects? By focusing on the most critical purported harms—driving, pregnancy, addictiveness, memory—and by focusing on the most commonly cited medical benefits—relieving chronic pain, sleep, anxiety, PTSD, autism, and cancer—Seeing Through the Smoke will help patients, parents, doctors, health experts, regulators, and politicians move beyond biased perceptions and arrive at a shared reality towards cannabis.

Drugs and Society

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Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763737320
Total Pages : 604 pages
Book Rating : 4.7/5 (373 download)

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Book Synopsis Drugs and Society by : Glen R. Hanson

Download or read book Drugs and Society written by Glen R. Hanson and published by Jones & Bartlett Learning. This book was released on 2006 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drugs and Society, Ninth Edition, clearly illustrates the impact of drug use and abuse on the lives of ordinary people and provides students with a realistic perspective of drug-related problems in our society. Written in an objective and user-friendly manner, this best-selling text continues to captivate students by incorporating personal drug use and abuse experiences and perspectives throughout. Statistics and chapter content have been revised to include the latest information on current topics.

Luxury Arts of the Renaissance

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Publisher : Getty Publications
ISBN 13 : 0892367857
Total Pages : 292 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Luxury Arts of the Renaissance by : Marina Belozerskaya

Download or read book Luxury Arts of the Renaissance written by Marina Belozerskaya and published by Getty Publications. This book was released on 2005-10-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we associate the Renaissance with painting, sculpture, and architecture—the “major” arts. Yet contemporaries often held the “minor” arts—gem-studded goldwork, richly embellished armor, splendid tapestries and embroideries, music, and ephemeral multi-media spectacles—in much higher esteem. Isabella d’Este, Marchesa of Mantua, was typical of the Italian nobility: she bequeathed to her children precious stone vases mounted in gold, engraved gems, ivories, and antique bronzes and marbles; her favorite ladies-in-waiting, by contrast, received mere paintings. Renaissance patrons and observers extolled finely wrought luxury artifacts for their exquisite craftsmanship and the symbolic capital of their components; paintings and sculptures in modest materials, although discussed by some literati, were of lesser consequence. This book endeavors to return to the mainstream material long marginalized as a result of historical and ideological biases of the intervening centuries. The author analyzes how luxury arts went from being lofty markers of ascendancy and discernment in the Renaissance to being dismissed as “decorative” or “minor” arts—extravagant trinkets of the rich unworthy of the status of Art. Then, by re-examining the objects themselves and their uses in their day, she shows how sumptuous creations constructed the world and taste of Renaissance women and men.

Between the World and Me

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Publisher : One World
ISBN 13 : 0679645985
Total Pages : 163 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Between the World and Me by : Ta-Nehisi Coates

Download or read book Between the World and Me written by Ta-Nehisi Coates and published by One World. This book was released on 2015-07-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.

Cannabis

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Publisher : CRC Press
ISBN 13 : 1315350599
Total Pages : 543 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Cannabis by : Ernest Small

Download or read book Cannabis written by Ernest Small and published by CRC Press. This book was released on 2016-10-14 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cannabis sativa is best known as the source of marijuana, the world’s most widely consumed illicit recreational drug. However, the plant is also extremely useful as a source of stem fiber, edible seed oil, and medicinal compounds, all of which are undergoing extremely promising research, technological applications, and business investment. Indeed, despite its capacity for harm as a recreational drug, cannabis has phenomenal potential for providing new products to benefit society and for generating extensive employment and huge profits. Misguided policies, until recently, have prevented legitimate research on the beneficial properties of cannabis, but there is now an explosion of societal, scientific, and political support to reappraise and remove some of the barriers to usage. Unfortunately, there is also a corresponding dearth of objective analysis. Towards redressing the limitation of information, Cannabis: A Complete Guide is a comprehensive reference summarizing botanical, business, chemical, ecological, genetic, historical, horticultural, legal, and medical considerations that are critical for the wise advancement and management of cannabis in its various forms. This book documents both the risks and benefits of what is indisputably one of the world’s most important species. The conflicting claims for medicinal virtues and toxicological vices are examined, based mainly on the most recent authoritative scientific reviews. The attempt is made consistently to reflect majority scientific opinion, although many aspects of cannabis are controversial. Aside from the relevance to specialists, the general public should find the presentation attractive because of the huge interest today in marijuana. Unfortunately, society has become so specialized and compartmentalized that most people have limited appreciation of the importance of science to their lives, except when a topic like marijuana becomes sensationalized. This review of cannabis can serve as a vehicle for public education in the realm of science and technology. Indeed, towards the goal of disseminating the important information in this book to a wide audience, the presentation is user-friendly, concise, and well-illustrated in the hope that non-specialists will find the topics both informative and entertaining.

Marijuana Federalism

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Author :
Publisher : Brookings Institution Press
ISBN 13 : 0815737904
Total Pages : 157 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Marijuana Federalism by : Jonathan H. Adler

Download or read book Marijuana Federalism written by Jonathan H. Adler and published by Brookings Institution Press. This book was released on 2020-03-17 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: On marijuana, there is no mutual federal-state policy; will this cause federalism to go up in smoke? More than one-half the 50 states have legalized the use of marijuana at least for medical purposes, and about a dozen of those states have gone further, legalizing it for recreational use. Either step would have been almost inconceivable just a couple decades ago. But marijuana remains an illegal “controlled substance” under a 1970 federal law, so those who sell or grow it could still face federal prosecution. How can state and federal laws be in such conflict? And could federal law put the new state laws in jeopardy at some point? This book, an edited volume with contributions by highly regarded legal scholars and policy analysts, is the first detailed examination of these and other questions surrounding a highly unusual conflict between state and federal policies and laws. Marijuana Federalism surveys the constitutional issues that come into play with this conflict, as well as the policy questions related to law enforcement at the federal versus state levels. It also describes specific areas—such as banking regulations—in which federal law has particularly far-reaching effects. Readers will gain a greater understanding of federalism in general, including how the division of authority between the federal and state governments operates in the context of policy and legal disputes between the two levels. This book also will help inform debates as other states consider whether to jump on the bandwagon of marijuana legalization.

Branding Bud

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Author :
Publisher : Ed Rosenthal
ISBN 13 : 1936807521
Total Pages : 300 pages
Book Rating : 4.9/5 (368 download)

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Book Synopsis Branding Bud by : David Paleschuck

Download or read book Branding Bud written by David Paleschuck and published by Ed Rosenthal. This book was released on 2021-05-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck

Big Weed

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1466879084
Total Pages : 252 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Big Weed by : Christian Hageseth

Download or read book Big Weed written by Christian Hageseth and published by St. Martin's Press. This book was released on 2015-04-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Weed presents an inside look at the legal marijuana industry and the huge economy it's creating—from the founder of Green Man Cannabis, one of the fastest-growing marijuana producers in the country. Marijuana legalization is the hottest story in the US today. More than 20 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly. Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.