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Purple Cow

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 0141924861
Total Pages : 160 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Purple Cow by : Seth Godin

Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Evernote: A Success Manual for College Students

Author : Stan Skrabut
Publisher : Stan Skrabut
ISBN 13 :
Total Pages : 147 pages
Book Rating : 4.9/5 (855 download)

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Book Synopsis Evernote: A Success Manual for College Students by : Stan Skrabut

Download or read book Evernote: A Success Manual for College Students written by Stan Skrabut and published by Stan Skrabut. This book was released on 2022-01-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Evernote: A Success Manual for College Students, Stan Skrabut capitalizes on his decades of experience in higher education as an educator and student to share a tool that will help you become more successful in college. This tool is Evernote. Evernote can be used in all aspects of college life to make your experience less overwhelming. Skrabut not only provides a detailed overview of the Evernote application, you will learn strategies for using Evernote both in and out of the classroom. These strategies cover the many ways to take classroom notes along with best practices, conducting research, studying for exams, and tracking extracurricular activities. In this book, you will also learn how to integrate Evernote with other applications so that you can automate your research. Throughout the book, Skrabut offers detailed, concrete examples for using Evernote from setting up preferences, creating saved searches, and developing master study notes. These time saving strategies will help you spend more time focusing on learning. It is time to put your digital brain to work.

Free Prize Inside

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 0141935758
Total Pages : 195 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Free Prize Inside by : Seth Godin

Download or read book Free Prize Inside written by Seth Godin and published by Penguin UK. This book was released on 2006-03-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

The Purple Cow!

Author : Gelett Burgess
Publisher : Good Press
ISBN 13 :
Total Pages : 51 pages
Book Rating : 4.4/5 (57 download)

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Book Synopsis The Purple Cow! by : Gelett Burgess

Download or read book The Purple Cow! written by Gelett Burgess and published by Good Press. This book was released on 2019-12-03 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burgess' iconic poem "The Purple Cow" has become a classic in the world of nonsense literature. With its memorable verses and distinctive humor, the book brings joy and laughter to readers of all ages.

Summary of Purple Cow by Seth Godin

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Purple Cow by Seth Godin by : QuickRead

Download or read book Summary of Purple Cow by Seth Godin written by QuickRead and published by QuickRead.com. This book was released on with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to transform your business by daring to be different and becoming remarkable. Imagine being on a road trip to a place you’ve never been to before. As you’re driving along, you see fields of black-and-white cows, hundreds of them! Immediately, they grab your attention and you become mesmerized. As you continue to drive, you continue to see fields of cows and that initial excitement begins to wear off. And then, just twenty minutes later, you’re bored. The cows are no longer interesting, they no longer grab your attention. They’re all the same. Do you know what’s not the same? Purple Cows! If you’re driving along and you see a purple cow, that would certainly grab your attention, right? In today’s crowded marketplace, a Purple Cow is just what you need to build a successful business. What makes you different? What makes you stand out? Why are people going to want to buy what you’re offering? Well, Seth Godin aims to help you figure out what your Purple Cow is and teach you how to market a successful business. As you read, you’ll learn why you should market a product instead of running a company, why not taking risks is riskier than taking risks, and which type of consumer you should be marketing for. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

I've Never Seen a Purple Cow

Author : Janet Anderson
Publisher : Janet Anderson
ISBN 13 :
Total Pages : 155 pages
Book Rating : 4./5 ( download)

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Book Synopsis I've Never Seen a Purple Cow by : Janet Anderson

Download or read book I've Never Seen a Purple Cow written by Janet Anderson and published by Janet Anderson. This book was released on 2013-09-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventure stories from traveling in the Middle East and India. Adventure through Oman, the UAE, Egypt, Jordan and India. Pick up a coconut shell and wash an elephant. Take a moment to marvel at the wonders of Petra. Hike into the dunes of Wadi Rum or to the top of Mount Sinai. Try not to get caught while being smuggled across a police checkpoint in Egypt. Do this and a whole lot more. It's all in the book "I've Never Seen a Purple Cow".

The Man in the Purple Cow House

Author : Mary Ames Mitchell
Publisher :
ISBN 13 : 9780985053086
Total Pages : pages
Book Rating : 4.0/5 (53 download)

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Book Synopsis The Man in the Purple Cow House by : Mary Ames Mitchell

Download or read book The Man in the Purple Cow House written by Mary Ames Mitchell and published by . This book was released on 2017-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Ames Mitchell searches for her father, Thomas Winter Ames, fearing he has become homeless on the streets of Santa Monica, California. She wants to know what has become of him and why, thirteen years earlier, he estranged himself from her family.

The Big Moo

Author : The Group of 33
Publisher : Penguin
ISBN 13 : 1101216263
Total Pages : 243 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Big Moo by : The Group of 33

Download or read book The Big Moo written by The Group of 33 and published by Penguin. This book was released on 2005-10-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

I Saw a Purple Cow, and 100 Other Recipes for Learning, by Ann Cole, Carolyn Haas, Faith Bushnell And BettY Weinberger. Illustrated by True KellY.

Download I Saw a Purple Cow, and 100 Other Recipes for Learning, by Ann Cole, Carolyn Haas, Faith Bushnell And BettY Weinberger. Illustrated by True KellY. PDF Online Free

Author : Ann Cole
Publisher :
ISBN 13 : 9780316151740
Total Pages : 96 pages
Book Rating : 4.1/5 (517 download)

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Book Synopsis I Saw a Purple Cow, and 100 Other Recipes for Learning, by Ann Cole, Carolyn Haas, Faith Bushnell And BettY Weinberger. Illustrated by True KellY. by : Ann Cole

Download or read book I Saw a Purple Cow, and 100 Other Recipes for Learning, by Ann Cole, Carolyn Haas, Faith Bushnell And BettY Weinberger. Illustrated by True KellY. written by Ann Cole and published by . This book was released on 1972 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Is the New Big

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101218363
Total Pages : 360 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Small Is the New Big by : Seth Godin

Download or read book Small Is the New Big written by Seth Godin and published by Penguin. This book was released on 2006-08-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

The Day of the Purple Cow

Author : Richard Camden
Publisher : SCHOLASTIC
ISBN 13 : 9780439597777
Total Pages : 44 pages
Book Rating : 4.5/5 (977 download)

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Book Synopsis The Day of the Purple Cow by : Richard Camden

Download or read book The Day of the Purple Cow written by Richard Camden and published by SCHOLASTIC. This book was released on 2003 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Max has his summer all planned out. His brother wears the purple cow costume at the local ice cream parlor. And he is going to give Max all the cold, yummy treats he wants. But then someone steals the purple cow costume. That means no free milk shakes for Max

Tribes

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 9781591842330
Total Pages : 164 pages
Book Rating : 4.8/5 (423 download)

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Book Synopsis Tribes by : Seth Godin

Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Poke The Box

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 0698409000
Total Pages : 98 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Poke The Box by : Seth Godin

Download or read book Poke The Box written by Seth Godin and published by Penguin. This book was released on 2015-09-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

The Dip

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101216344
Total Pages : 97 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Dip by : Seth Godin

Download or read book The Dip written by Seth Godin and published by Penguin. This book was released on 2007-05-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Meatball Sundae

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 9781591841746
Total Pages : 266 pages
Book Rating : 4.8/5 (417 download)

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Book Synopsis Meatball Sundae by : Seth Godin

Download or read book Meatball Sundae written by Seth Godin and published by Penguin. This book was released on 2007 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.

Purple on the Inside

Author : Kirk Thompson
Publisher :
ISBN 13 : 9781682260982
Total Pages : 0 pages
Book Rating : 4.2/5 (69 download)

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Book Synopsis Purple on the Inside by : Kirk Thompson

Download or read book Purple on the Inside written by Kirk Thompson and published by . This book was released on 2019-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit--a rare feat in any industry. J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries. Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.

Purple Cow, New Edition

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101184558
Total Pages : 225 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Purple Cow, New Edition by : Seth Godin

Download or read book Purple Cow, New Edition written by Seth Godin and published by Penguin. This book was released on 2009-11-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.