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Publicity For Public Libraries
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Book Synopsis Social Media for Creative Libraries by : Phil Bradley
Download or read book Social Media for Creative Libraries written by Phil Bradley and published by Facet Publishing. This book was released on 2015-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.
Book Synopsis Library Public Relations, Promotions, and Communications by : Lisa A. Wolfe
Download or read book Library Public Relations, Promotions, and Communications written by Lisa A. Wolfe and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
Book Synopsis Marketing Your Library by : Carol Smallwood
Download or read book Marketing Your Library written by Carol Smallwood and published by McFarland. This book was released on 2014-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Book Synopsis Marketing and Public Relations for Libraries by : Cosette N. Kies
Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by . This book was released on 1987 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Libraries and Their Communities by : Kay Ann Cassell
Download or read book Public Libraries and Their Communities written by Kay Ann Cassell and published by Rowman & Littlefield. This book was released on 2021-04-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Libraries and Their Communities: An Introduction provide an overview of public librarianship today. It covers library organization, policy development, staffing, fiscal organization including funding sources and budgets, the legal framework, relationships with local and state governments, advocacy, services and service development for different age groups and for different groups of users, development of programming and outreach, collection development, promotion and marketing, and current issues and trends. In addition to context and concepts, the book uses many examples from both large and small public libraries to bring principles to life. Examples include real library policies, case studies, strategic planning, organization charts and library budgets. Many think that public libraries are not complicated to run.This book aims to show that public libraries are very complicated and require much skill on the part of the director, staff, and Board of Trustees to meet the needs of their local users.Advocacy and marketing have become important parts of the work of public libraries. Funding is always challenging so public libraries must constantly be making the local government and its citizens aware of the public library – its programs, collections, and services. This book's focus is on how public libraries reach beyond the walls of their buildings and touch the lives of their citizens.Meeting community interests and needs is essential for 21st century public libraries. For students the book offers discussion questions at the end of each chapter. These questions also provide discussion starters for public library staff development.
Book Synopsis Marketing Your Library's Electronic Resources by : Marie R. Kennedy
Download or read book Marketing Your Library's Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2013-03-07 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes
Author :Office for Intellectual Freedom (OIF) Publisher :American Library Association ISBN 13 :0838913253 Total Pages :359 pages Book Rating :4.8/5 (389 download)
Book Synopsis A History of ALA Policy on Intellectual Freedom by : Office for Intellectual Freedom (OIF)
Download or read book A History of ALA Policy on Intellectual Freedom written by Office for Intellectual Freedom (OIF) and published by American Library Association. This book was released on 2015-07-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting several key documents and policy statements, this supplement to the ninth edition of the Intellectual Freedom Manual traces a history of ALA’s commitment to fighting censorship. An introductory essay by Judith Krug and Candace Morgan, updated by OIF Director Barbara Jones, sketches out an overview of ALA policy on intellectual freedom. An important resource, this volume includes documents which discuss such foundational issues as The Library Bill of RightsProtecting the freedom to readALA’s Code of EthicsHow to respond to challenges and concerns about library resourcesMinors and internet activityMeeting rooms, bulletin boards, and exhibitsCopyrightPrivacy, including the retention of library usage records
Book Synopsis Strategic Planning for Public Libraries by : Joy L. Fuller
Download or read book Strategic Planning for Public Libraries written by Joy L. Fuller and published by Library Association Publishing (UK). This book was released on 2021-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.
Author :International Federation of Library Associations and Institutions. Section of Public Libraries Publisher :NBD Biblion Publishers ISBN 13 :9783598218279 Total Pages :178 pages Book Rating :4.2/5 (182 download)
Book Synopsis The Public Library Service by : International Federation of Library Associations and Institutions. Section of Public Libraries
Download or read book The Public Library Service written by International Federation of Library Associations and Institutions. Section of Public Libraries and published by NBD Biblion Publishers. This book was released on 2001 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Book Synopsis Libraries and the Reading Public in Twentieth-Century America by : Christine Pawley
Download or read book Libraries and the Reading Public in Twentieth-Century America written by Christine Pawley and published by University of Wisconsin Pres. This book was released on 2013-09-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For well over one hundred years, libraries open to the public have played a crucial part in fostering in Americans the skills and habits of reading and writing, by routinely providing access to standard forms of print: informational genres such as newspapers, pamphlets, textbooks, and other reference books, and literary genres including poetry, plays, and novels. Public libraries continue to have an extraordinary impact; in the early twenty-first century, the American Library Association reports that there are more public library branches than McDonald's restaurants in the United States. Much has been written about libraries from professional and managerial points of view, but less so from the perspectives of those most intimately involved—patrons and librarians. Drawing on circulation records, patron reviews, and other archived materials, Libraries and the Reading Public in Twentieth-Century America underscores the evolving roles that libraries have played in the lives of American readers. Each essay in this collection examines a historical circumstance related to reading in libraries. The essays are organized in sections on methods of researching the history of reading in libraries; immigrants and localities; censorship issues; and the role of libraries in providing access to alternative, nonmainstream publications. The volume shows public libraries as living spaces where individuals and groups with diverse backgrounds, needs, and desires encountered and used a great variety of texts, images, and other media throughout the twentieth century.
Author :Hendrik Edelman Publisher :ALCTS Papers on Library Technical Services and Collections ISBN 13 : Total Pages :220 pages Book Rating :4.3/5 (91 download)
Book Synopsis Marketing to Libraries for the New Millennium by : Hendrik Edelman
Download or read book Marketing to Libraries for the New Millennium written by Hendrik Edelman and published by ALCTS Papers on Library Technical Services and Collections. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.
Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis Library’s Crisis Communications Planner by : Jan Thenell
Download or read book Library’s Crisis Communications Planner written by Jan Thenell and published by American Library Association. This book was released on 2004-07-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.
Book Synopsis Creating Your Library Brand by : Elisabeth Doucett
Download or read book Creating Your Library Brand written by Elisabeth Doucett and published by American Library Association. This book was released on 2008-05-12 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
Book Synopsis I Work At A Public Library by : Gina Sheridan
Download or read book I Work At A Public Library written by Gina Sheridan and published by Simon and Schuster. This book was released on 2014-07-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a patron's missing wetsuit to the scent of crab cakes wafting through the stacks, Sheridan showcases the oddities that have come across her circulation desk: encounters with local eccentrics; bizarre reference requests; and heart-warming stories of patrons who roam the stacks every day.
Book Synopsis Instruction in Libraries and Information Centers by : Laura Saunders
Download or read book Instruction in Libraries and Information Centers written by Laura Saunders and published by . This book was released on 2020 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.
Book Synopsis Library Leadership Your Way by : Jason Martin
Download or read book Library Leadership Your Way written by Jason Martin and published by ALA Editions. This book was released on 2019-06-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jason Martin won't tell you how to be a leader. Instead, he’ll give you a roadmap and the tools to find it out for yourself, guiding you to discover why you want to lead, how you can best lead, and what your own unique leadership practice looks like.
