Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Spanish Business Dictionary

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Publisher : Taylor Trade Publications
ISBN 13 : 1589797205
Total Pages : 570 pages
Book Rating : 4.5/5 (897 download)

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Book Synopsis Spanish Business Dictionary by : Morry Sofer

Download or read book Spanish Business Dictionary written by Morry Sofer and published by Taylor Trade Publications. This book was released on 2011-12-01 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in Spanish requires a dictionary that is up-to-date with the 21st century. Because terminology differs from Spain to Latin America, from Argentina to Mexico, businesspeople need a dictionary that provides terms used throughout the Spanish-speaking world. The Spanish Business Dictionary fulfills such a need. In addition to hundreds of new computer and internet terms, this dictionary includes all areas of business terminology used in the United States and throughout the Spanish-speaking world with designators for the country of the term's origin.

Yankee Don't Go Home!

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Publisher : UNC Press Books
ISBN 13 : 9780807854785
Total Pages : 342 pages
Book Rating : 4.8/5 (547 download)

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Book Synopsis Yankee Don't Go Home! by : Julio Moreno

Download or read book Yankee Don't Go Home! written by Julio Moreno and published by UNC Press Books. This book was released on 2003 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and

Business

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Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

En clave de marcas

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Publisher : Editorial Almuzara
ISBN 13 : 8483563800
Total Pages : 478 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis En clave de marcas by : Gonzalo Brujó

Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

Policies for the Reduction of Alcohol-related Violence that Affects Young People

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Author :
Publisher : Pan American Health Org
ISBN 13 : 9275328331
Total Pages : 42 pages
Book Rating : 4.2/5 (753 download)

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Book Synopsis Policies for the Reduction of Alcohol-related Violence that Affects Young People by :

Download or read book Policies for the Reduction of Alcohol-related Violence that Affects Young People written by and published by Pan American Health Org. This book was released on 2008 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download PDF Online Free

Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cambio social y Relaciones Públicas

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Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community

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Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community by : United States. Bureau of Foreign Commerce

Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Desire and Human Flourishing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030470016
Total Pages : 452 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Desire and Human Flourishing by : Magdalena Bosch

Download or read book Desire and Human Flourishing written by Magdalena Bosch and published by Springer Nature. This book was released on 2020-07-23 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the concept of desire as a positive factor in human growth and flourishing. All human decision-making is preceded by some kind of desire, and we act upon desires by either rejecting or following them. It argues that our views on and expressions of desire in various facets of life and through time have differed according to how human beings are taught to desire. Therefore, the concept has tremendous potential to affect human beings positively and to enable personal growth. Though excellent research has been done on the concepts of flourishing, character education and positive psychology, no other work has linked the concept of desire to all of these topics. Featuring key references, explanations of central concepts, and significant practical applications of desire to various fields of human thought and action, the book will be of interest to students and researchers in the fields of positive psychology, positive education, moral philosophy, and virtue ethics.

When Media Succumbs to Rising Authoritarianism

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Publisher : Routledge
ISBN 13 : 1000375765
Total Pages : 144 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis When Media Succumbs to Rising Authoritarianism by : Ezequiel Korin

Download or read book When Media Succumbs to Rising Authoritarianism written by Ezequiel Korin and published by Routledge. This book was released on 2021-01-27 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a transversal scholarly exploration of the multiple changes exhibited around Venezuelan media during the Chávez regime. Bringing together a body of original research by key scholars in the field, the book looks at the different processes entailed by Chavismo’s relationship with the media, extending their discussion beyond the boundaries of the specific cases or examples and into the entire articulation of a nearly-perfect communicational hegemony. It explores the wide-ranging transformations in the national mediascape, such as how censorship of journalistic endeavors has impacted news consumption/production in the country to the complexities of Venezuelan filmmaking during Chavismo, from the symbolic postmortem persistence of Chávez to the profound transformations undergone by telenovelas, from the politically induced migration of online audiences to the reinvention of media spaces for cultural journalism as forms of resistance. Allowing readers to engage not only with the particular case studies or exemplars presented, but with the underlying cultural, economic, political, societal, and technical aspects that come into play and which allow the extrapolation of this body of research onto other national or international contexts, this book will be an important resource for scholars and students of journalism, communication, media studies, and politics.

Editor & Publisher

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Publisher :
ISBN 13 :
Total Pages : 1442 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Editor & Publisher by :

Download or read book Editor & Publisher written by and published by . This book was released on 1946 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special features, such as syndicate directories, yearbook numbers, annual newspaper linage tabulations, etc., appear as separately paged sections of regular issues.

Televisión social y transmedia

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Publisher : Editorial UOC
ISBN 13 : 8491163700
Total Pages : 124 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Televisión social y transmedia by : Lamelo Varela, Carles

Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Dictionary of the Printing and Allied Industries

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Publisher : Elsevier
ISBN 13 : 1483289842
Total Pages : 1063 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Dictionary of the Printing and Allied Industries by : F.J.M. Wijnekus

Download or read book Dictionary of the Printing and Allied Industries written by F.J.M. Wijnekus and published by Elsevier. This book was released on 2013-10-22 with total page 1063 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this dictionary, compiled by F.J.M. Wijnekus and published in 1967, was the result of years of systematic collection and preparation of thousands of terms and expressions which were until then not to be found in any other dictionary. The material was correlated for use in his daily work and, as the reputation of his private collection spread, there was an increasing demand for access to these findings. Until 1967 there was no comprehensive multilingual dictionary on the subject; former publications were incomplete and out of date and lacked clear definition - often leading to disastrous misunderstandings. Furthermore, the subject of printing, paper and ink technology had never been dealt with, in dictionary form, in relation to other aspects of the graphic industry.This new work, prepared by F.J.M. Wijnekus and his son, has been considerably up-dated. Much time has been devoted to checking the material against the most reliable and authoritative sources. The usefulness of the work has been further enhanced by the addition of Spanish and Italian to the original languages of English, French and German.The first edition was received with much enthusiastic praise and this new dictionary will undoubtedly continue to be an invaluable tool for all those working with the printed word in the widest sense. It is a reference work which should be in the hands of all those in any way connected with the printing industry, paper manufacturers, ink manufacturers, printers, bookbinders, publishers, lithographers, lay-out men and graphical research institutes.

PUERTO RICO: 2000, POPULATION AND HOUSING UNIT COUNTS, PHC-3-53, 2000 CENSUS OF POPULATION AND HOUSING, ISSUED MARCH 2004, *

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.X/5 (6 download)

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Book Synopsis PUERTO RICO: 2000, POPULATION AND HOUSING UNIT COUNTS, PHC-3-53, 2000 CENSUS OF POPULATION AND HOUSING, ISSUED MARCH 2004, * by :

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Media Law in Spain

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Publisher : Kluwer Law International B.V.
ISBN 13 : 940350191X
Total Pages : 118 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Media Law in Spain by : Ana Azurmendi

Download or read book Media Law in Spain written by Ana Azurmendi and published by Kluwer Law International B.V.. This book was released on 2018-06-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Spain surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Spain will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.

Public Relations and Communication Management in Europe

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110197197
Total Pages : 517 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler

Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.