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Public Relations For The Pharmacist
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Book Synopsis Public Relations for Pharmacists by : Tina L. Pugliese
Download or read book Public Relations for Pharmacists written by Tina L. Pugliese and published by American Pharmacists Association (APhA). This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
Book Synopsis Public Relations for the Pharmacist by : William Henry Hull
Download or read book Public Relations for the Pharmacist written by William Henry Hull and published by . This book was released on 1955 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Medicine written by T. Blackett and published by Springer. This book was released on 2001-04-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Book Synopsis Communication in Pharmacy Practice by : Sofia Kälvemark Sporrong
Download or read book Communication in Pharmacy Practice written by Sofia Kälvemark Sporrong and published by MDPI. This book was released on 2019-01-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Communication in Pharmacy Practice" that was published in Pharmacy
Book Synopsis The Pharmacist in Public Health by : Hoai-An Truong
Download or read book The Pharmacist in Public Health written by Hoai-An Truong and published by American Pharmacists Association (APhA). This book was released on 2010 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adequately captures the current state of affairs and issues relating to public health and the pharmacists' role in this area. One of the unique features is the Actions for Change Today section which details/itemizes the unmet needs in each area of public health.
Book Synopsis The Conscience of a Pharmacist by : Willam Zellmer
Download or read book The Conscience of a Pharmacist written by Willam Zellmer and published by ASHP. This book was released on 2002-01-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a point in an individual's journey as a pharmacist, one becomes aware of the immense gap between the potential and the actual performance of pharmacy as a health profession. For some pharmacists, this is a fleeting cognizance with a significance so troubling that it is denied and buried forever. Other common reactions include resignation, frustration, cynicism, and escape. The most constructive response is dedication to reform of the profession, in whatever sphere of influence a pharmacist has. A spirit of reform shaped the essays in this book, which were first published as editorials in the American Journal of Health-System Pharmacy(AJHP). The editorials selected for this book-half of them written in 1990s, the rest earlier-are still relevant to the state of pharmacy today. In some cases, the essays offer historical perspective on particular choices the profession has made, such as the adoption of Pharm.D. degree education as the minimum for all new practitioners. The hope is that this book will attract and arouse new readers-the practitioners, educators, residents, and students who have not been exposed to the pharmacy literature of the past twenty years-and incite them to make pharmacy a better profession.
Book Synopsis Public Relations Writing Student Workbook by : Donald Treadwell
Download or read book Public Relations Writing Student Workbook written by Donald Treadwell and published by SAGE. This book was released on 2004-11 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete assignments. These clients include both commercial and non-profit organizations. A new "Research" section bridges the gap between clients and the real world of the student's college city or region so that clients can be "localized" to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients. Key Features: More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution
Book Synopsis Ethics in Public Relations by : Kathy Fitzpatrick
Download or read book Ethics in Public Relations written by Kathy Fitzpatrick and published by SAGE Publications. This book was released on 2006-05-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Book Synopsis The Pharmacist in Retail Distribution by : Aaron Hamilton Chute
Download or read book The Pharmacist in Retail Distribution written by Aaron Hamilton Chute and published by . This book was released on 1960 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Pharmaceutical Journal and Pharmacist by :
Download or read book The Pharmaceutical Journal and Pharmacist written by and published by . This book was released on 1919 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pills, Power, and Policy by : Dominique A. Tobbell
Download or read book Pills, Power, and Policy written by Dominique A. Tobbell and published by Univ of California Press. This book was released on 2012 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tobbell analyzes the political and economic history of the alignment of the pharmaceutical industry, academic institutions and their faculty and organized medicine. This book is essential reading for policymakers and their staff as well as persons who study the history of health policy and those who contribute to it through medical research, advocacy and journalism. " -Daniel Fox, author of The Convergence of Science and Governance: Research, Health Policy, and American States "Dominique Tobbell’s vivid, balanced and probing account of pharmaceutical politics is a significant, needed analysis of the relationships between the pharmaceutical industry, university researchers, the medical profession and government in the Cold War period. More than this, Pills, Power, and Policy shows why it continues to be difficult to agree in the United States on the relative roles of corporate enterprise, government regulation, technological innovation, freedom to prescribe, and consumer marketing and protection, all played out against the rising costs of health care. Timely and thought-provoking."--Rosemary A. Stevens. DeWitt Wallace Distinguished Scholar, Department of Psychiatry, Weill Cornell Medical College "A superb and compelling account of the creation of one of America’s most reviled entities: Big Pharma. With clarity and subtlety, Pills, Power, and Policy weaves together the political, economic, and the medical to reveal the entangled history behind our modern pharmaceutical predicament."--Andrea Tone, Ph.D., Professor of History & Canada Research Chair in the Social History of Medicine, McGill University “Pills, Power and Policy provides an outstanding description and analysis of the evolution of drug policy. It is an extremely important contribution to our understanding of the political, scientific, and economic nature of pharmaceutical regulation." -Daniel S. Greenberg, Washington journalist and author of Science, Money and Politics: Political Triumph and Ethical Erosion
Book Synopsis Communication Skills for Pharmacists by : Bruce A. Berger
Download or read book Communication Skills for Pharmacists written by Bruce A. Berger and published by American Pharmacists Association (APhA). This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to help pharmacists and pharmacy students develop the communication skills they need to deliver quality patient care, this resource provides the guidelines needed for developing effective relationships with patients, other pharmacists and physicians.
Book Synopsis The Ethical Relations Existing Between Medicine and Pharmacy by : Parke, Davis & Company
Download or read book The Ethical Relations Existing Between Medicine and Pharmacy written by Parke, Davis & Company and published by . This book was released on 1884 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmacy Education at the University of Mississippi by : Mickey Smith
Download or read book Pharmacy Education at the University of Mississippi written by Mickey Smith and published by CRC Press. This book was released on 2006-07-21 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the surprising history of “Ole Miss” School of Pharmacy To mark the 100th anniversary of the founding of the “Ole Miss” School of Pharmacy, noted contributors have gathered to spotlight its unique background. Pharmacy Education at the University of Mississippi: Sketches, Highlights, and Memories reviews the trials and triumphs in the fascinating history of the school, exploring a tumultuous century that included wars, social upheaval, curricular revolution, and amazing successes. This surprising—and engagingly written—book details the school’s transformation from a second-rate institution to an internationally recognized program. Beyond being the first public university chartered in the state, the University of Mississippi has a long history of innovative thinking. Near the beginning of the twentieth century, the Mississippi State legislature recognized the need to adequately oversee those individuals who would dispense medicines. So, in 1908, the University of Mississippi established its pharmaceutical department and set on a course of improving educational standards for students of pharmacy. Pharmacy Education at the University of Mississippi presents the highlights of events, challenges, and successes from the visionary founding of the school by a man not yet 30 years old on to its becoming a leading school of pharmacy in the United States. The book includes nearly three dozen photographs. Pharmacy Education at the University of Mississippi tells stories and personal insights of: the founding of the school by a young pharmacy clerk the school’s struggles for funding—and respect transformation from a second-rate institution to an internationally recognized program honors, awards, and recognition of students, faculty, and alumni pharmacy education in the twenty-first century program development through the years women in pharmacy and at the university much more! Pharmacy Education at the University of Mississippi is a revealing view of history for pharmacy school libraries, alumni of “Ole Miss”, pharmacy school faculty and students, and historians of all types.
Book Synopsis The pharmaceutical journal and transactions by :
Download or read book The pharmaceutical journal and transactions written by and published by . This book was released on 1881 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Preceptor's Handbook for Pharmacists by : Lourdes M. Cuellar
Download or read book Preceptor's Handbook for Pharmacists written by Lourdes M. Cuellar and published by ASHP. This book was released on 2019-12-31 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASHP’s significantly updated 4th edition of our widely popular Preceptor’s Handbook for Pharmacists expands the content to include current challenges and issues impacting preceptors since fundamental changes have occurred that greatly affect modern practice including: The onboarding process Wellness and resiliency Misconduct and inappropriate behaviors Teaching across diverse student populations Ethics To be an effective preceptor, a pharmacist should exhibit clinical competency skills, possess excellent communication skills, and also demonstrate humanistic skills. This edition includes perspectives from across the country and from different or unique practice programs to bring a wide variety of expertise to this edition. The intent is for this book to be reflective on broad practice guidelines. The Preceptor's Handbook for Pharmacists, 4th edition is the updated and expanded authoritative resource for both new and experienced pharmacy preceptors to create a lifelong impact on young pharmacists.
