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Public Relations For The New Europe
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Book Synopsis Public Relations for the New Europe by : Trevor Morris
Download or read book Public Relations for the New Europe written by Trevor Morris and published by Springer. This book was released on 2008-10-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler
Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Book Synopsis Pitch, Tweet, or Engage on the Street by : Kara Alaimo
Download or read book Pitch, Tweet, or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2020-12-29 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Book Synopsis Public Relations Research by : Ansgar Zerfaß
Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Book Synopsis Public Communication in the European Union by : Giorgia Nesti
Download or read book Public Communication in the European Union written by Giorgia Nesti and published by Cambridge Scholars Publishing. This book was released on 2010-01-08 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.
Book Synopsis Hitting the Headlines in Europe by : Cathie Burton
Download or read book Hitting the Headlines in Europe written by Cathie Burton and published by Kogan Page Publishers. This book was released on 2004 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.
Book Synopsis Business Ethics in a New Europe by : John Mahoney
Download or read book Business Ethics in a New Europe written by John Mahoney and published by Springer Science & Business Media. This book was released on 1992-09-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new business opportunities and prospects emerging in Europe within the Common Market and other Western and European countries also raise important ethical challenges. This work comprises a collection of ethical insights to enhance the conduct of business in an evolving Europe.
Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Book Synopsis Western European Perspectives on the Development of Public Relations by : T. Watson
Download or read book Western European Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2015-04-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Book Synopsis Industrial Relations in the New Europe by : Abraham Jan Steijn
Download or read book Industrial Relations in the New Europe written by Abraham Jan Steijn and published by Edward Elgar Publishing. This book was released on 2007-02-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The collection deserves to be made accessible to readers, and the publisher should be congratulated on maintaining a steady stream of high-quality publications on the European subject.' - Steve Jefferys, Industrial Relations Journal
Book Synopsis Setting Up a European Public Relations Operation by : Philip Currah
Download or read book Setting Up a European Public Relations Operation written by Philip Currah and published by Random House Business. This book was released on 1975 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Education in Europe by : Józef Niżnik
Download or read book Public Relations Education in Europe written by Józef Niżnik and published by . This book was released on 2002 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Lobbying in the new Europe by : Klemens Joos
Download or read book Lobbying in the new Europe written by Klemens Joos and published by John Wiley & Sons. This book was released on 2011-05-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Treaty of Lisbon came into effect on 1 December 2009. It gives the EU a new primary law framework and has significantly enhanced its competence and importance, thereby causing a remarkable increase in the EU's influence. Certain changes in the voting procedures should be particularly significant for companies: alongside the double majority rule in Council decisions, under the Lisbon Treaty, only a majority is now required in many areas previously governed by the principle of unanimity. Foremost examples here are justice and internal affairs, foreign trade and agriculture. Persuading its own national government that its concerns are legitimate is, therefore, only of limited benefit to a company as individual Member States can easily be outvoted in Brussels. A strong position in the company's "home Member State" only can rapidly become an insignificant minority position. Nevertheless, European actions and procedures remain obscure and inaccessible for many company heads. Companies, for this reason, often fail to see many opportunities and chances which a deeper understanding of and a strong presence in the European capital can offer a business. It is not simply the underlying conditions for companies in one Member State which are at stake, but rather the conditions governing an internal market with around 500 million consumers. The need for effective and efficient lobbying has increased due to the recent renaissance of the State observed in the crisis: in the context of partial nationalisation, far-reaching regulation of entire sectors and a general increase in state control of company decisions, good channels of communication to legislative and executive decision-makers are more important than ever. The publication helps to guide companies through the intricacies of Brussels and offers an insight into the complex but diverse and interesting service of lobbying. It is designed as a practical tool especially for decision-makers and executives in companies. Numerous figures and tables illustrate the text. Main topics include the characteristics of lobbying at the European level, taking account of the changes brought about by the Treaty of Lisbon, the notion of a lobbyist's "practical tools" and finally suggestions for a company's strategic positioning vis-a-vis decision makers in the European legislature and executive.
Book Synopsis Eastern European Perspectives on the Development of Public Relations by : T. Watson
Download or read book Eastern European Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-08-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Book Synopsis Political Parties in the New Europe by : Kurt Richard Luther
Download or read book Political Parties in the New Europe written by Kurt Richard Luther and published by Oxford University Press, USA. This book was released on 2002 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scope and intensity of the challenges currently faced by western European political parties is exceptionally large, threatening the viability of the manner in which they have traditionally operated and causing them to seek new behaviours and strategies. This volume brings together some of the foremost scholars of European party politics, whose evaluation of political parties in 'the new Europe' is organised under four broad headings: Parties as Corporate Actors; Parties and Society; Parties and the State and Parties Beyond the Nation State. Each contributor not only provides a concise, critical review of the theoretical and methodological 'state of the art' in respect of a specific aspect, but also reviews the latest empirical findings in that area.
Book Synopsis Tourism in the New Europe by : Derek R. Hall
Download or read book Tourism in the New Europe written by Derek R. Hall and published by CABI. This book was released on 2006-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the implications of EU enlargement for tourism in the region. It provides a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts of EU accession on them. Topics include: historical trajectories of the European tourism development process, new structural and geographical patterns of European tourism, the politics of EU enlargement and implications for tourism policy, regional, national and local economic development trends, social and cultural implications of transition and accession, tourism education in the new Europe, and the marketing and re-branding of accession countries.
Download or read book PR Today written by Trevor Morris and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
