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Author : Karl E. Ettinger
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.3/5 ( download)
Download or read book Public Relations Directory and Yearbook written by Karl E. Ettinger and published by . This book was released on 1945 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author :
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (6 download)
Download or read book Public Relations Directory and Yearbook written by and published by . This book was released on 1945 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cayce Myers
Publisher : Routledge
ISBN 13 : 135103300X
Total Pages : 256 pages
Book Rating : 4.3/5 (51 download)
Download or read book Public Relations History written by Cayce Myers and published by Routledge. This book was released on 2020-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Author : Anonymous
Publisher : Рипол Классик
ISBN 13 : 5878720043
Total Pages : 97 pages
Book Rating : 4.8/5 (787 download)
Download or read book Public relations written by Anonymous and published by Рипол Классик. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.
Author : S.R. Sharma
Publisher : Mittal Publications
ISBN 13 : 9788170995654
Total Pages : 604 pages
Book Rating : 4.9/5 (956 download)
Download or read book Encyclopaedia of Sports Health and Physical Education written by S.R. Sharma and published by Mittal Publications. This book was released on 1994 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bertrand R. Canfield
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (6 download)
Download or read book Public Relations written by Bertrand R. Canfield and published by . This book was released on 1951 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135633371
Total Pages : 481 pages
Book Rating : 4.1/5 (356 download)
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2010-04-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Author : Ronald D. Smith
Publisher : Psychology Press
ISBN 13 : 9780805848168
Total Pages : 96 pages
Book Rating : 4.8/5 (481 download)
Download or read book Becoming a Public Relations Writer Instructor's Manual written by Ronald D. Smith and published by Psychology Press. This book was released on 2003-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writeris a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Elsie Freeman Finch
Publisher : Rowman & Littlefield
ISBN 13 : 0810847736
Total Pages : 204 pages
Book Rating : 4.8/5 (18 download)
Download or read book Advocating Archives written by Elsie Freeman Finch and published by Rowman & Littlefield. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
Author : Price
Publisher : U of Minnesota Press
ISBN 13 : 1452912459
Total Pages : 509 pages
Book Rating : 4.4/5 (529 download)
Download or read book Literature of Journalism written by Price and published by U of Minnesota Press. This book was released on 1959 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 (91 download)
Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1946 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Whitman Daniels
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bibliography of Educational Public Relations written by Whitman Daniels and published by . This book was released on 1950 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 (129 download)
Download or read book Organizations, Publications, and Directories in the Mass Media of Communications written by and published by . This book was released on 1962 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1084 pages
Book Rating : 4.3/5 (91 download)
Download or read book Monthly Labor Review written by and published by . This book was released on 1946 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.
Author :
Publisher :
ISBN 13 :
Total Pages : 1004 pages
Book Rating : 4.3/5 (91 download)
Download or read book Benn's Media Directory written by and published by . This book was released on 1991 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil F. Bracht
Publisher : SAGE Publications
ISBN 13 : 9780761913047
Total Pages : 300 pages
Book Rating : 4.9/5 (13 download)
Download or read book Health Promotion at the Community Level written by Neil F. Bracht and published by SAGE Publications. This book was released on 1999 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like the First Edition, this book serves as a guide to the science and art of community health promotion. The last decade of research and development has considerably advanced the science of achieving and maintaining health. In this new edition, international contributors share their experiences and expertise about diverse health promotion and point out areas needing adjustment in community implementation, both on an international and domestic level.
