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Public Relations Aint Free
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Book Synopsis Public Relations Ain't Free by : Adrienne Allen
Download or read book Public Relations Ain't Free written by Adrienne Allen and published by . This book was released on 2020-11-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: After working as a publicist in the entertainment industry for almost 20 years, I feel it is time to share the PR experience, dispel some myths, and communicate unspoken truths because no matter what the internet tells you, PR Ain't Free.
Download or read book Public Relations Quarterly written by and published by . This book was released on 1998 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis This Ain't Brain Surgery by : Larry Dierker
Download or read book This Ain't Brain Surgery written by Larry Dierker and published by Simon and Schuster. This book was released on 2003 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baseball manager Larry Dierker chronicles the experiences he had during the five years he spent managing the Houston Astros.
Book Synopsis Targeted Public Relations by : Robert W. Bly
Download or read book Targeted Public Relations written by Robert W. Bly and published by Henry Holt. This book was released on 1993-01-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to create publicity that will reach potential customers at a fraction of the cost of advertising, and tells how to prepare media kits
Book Synopsis Lies Startups Tell Themselves to Avoid Marketing by : Sandra Holtzman
Download or read book Lies Startups Tell Themselves to Avoid Marketing written by Sandra Holtzman and published by SelectBooks. This book was released on 2007 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: It doesnt take a rocket scientist to understand the value of a well-thought-out marketing program. But carving a niche in the marketplace can be a daunting task. "Lies Start-Ups Tell Themselves to Avoid Marketing" guides readers through the pitfalls and challenges to a successful start-up or product launch.
Book Synopsis It's Legal but It Ain't Right by : Nikos Passas
Download or read book It's Legal but It Ain't Right written by Nikos Passas and published by University of Michigan Press. This book was released on 2010-02-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many U.S. corporations and the goods they produce negatively impact our society without breaking any laws. We are all too familiar with the tobacco industry's effect on public health and health care costs for smokers and nonsmokers, as well as the role of profit in the pharmaceutical industry's research priorities. It's Legal but It Ain't Right tackles these issues, plus the ethical ambiguities of legalized gambling, the firearms trade, the fast food industry, the pesticide industry, private security companies, and more. Aiming to identify industries and goods that undermine our societal values and to hold them accountable for their actions, this collection makes a valuable contribution to the ongoing discussion of ethics in our time. This accessible exploration of corporate legitimacy and crime will be important reading for advocates, journalists, students, and anyone interested in the dichotomy between law and legitimacy. Nikos Passas is Professor in the College of Criminal Justice at Northeastern University. Neva Goodwin is Co-director of the Global Development and Environment Institute at Tufts University.
Book Synopsis Pimpin' Ain't Easy by : Beretta E. Smith-Shomade
Download or read book Pimpin' Ain't Easy written by Beretta E. Smith-Shomade and published by Routledge. This book was released on 2012-08-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.
Book Synopsis Our Future in Public Relations by : Ken Kerrigan
Download or read book Our Future in Public Relations written by Ken Kerrigan and published by Emerald Group Publishing. This book was released on 2020-08-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Book Synopsis Not Walking On Water by : James S. Reiley
Download or read book Not Walking On Water written by James S. Reiley and published by Sunstone Press. This book was released on 2011-11-15 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Waking up to the idea that there may be more to the universe than he learned in Sunday School, Paul Bradley sets off to make sense of all manner of newly discovered spiritual notions. Fortunately he is guided by another computer software guy named Bob who is also a hippie/Zen Buddhist. Paul’s trip takes a slew of turns through organic farming, strange encounters with other beings, far out forms of spiritual discipline and the dissolution of a broken marriage. At every hard spot or weirdness, Bob is there to provide enlightened guidance, usually with a peculiar twist of some sort. Written in the style of Dave Barry with humor punctuating most situations, the novel is aimed at people trying to get a handle around the ideas of where we come from, where we’re going, and why. JAMES REILEY has degrees in Mathematics, Computer Science and Medicine and has spent the last thirty odd years studying spirituality from a variety of different perspectives. Dr. Reiley is currently a part-time writer and practicing physician in Connecticut.
Book Synopsis Perspectives on Public Relations Research by : Danny Moss
Download or read book Perspectives on Public Relations Research written by Danny Moss and published by Routledge. This book was released on 2008-03-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin
Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2015-02-20 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Download or read book Elton Plays: 1 written by Ben Elton and published by A&C Black. This book was released on 2013-12-17 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Elton's plays in one volume for the first time Gasping: ". . . an often hilarious satire on yuppiedom, advertising and corporate greed" (Daily Telegraph); ". . . the sharpest futuristic comedy since Henceforward, and the best Green comedy since The Good Life was young."(Financial Times). Silly Cow: "It has an ingenious plot. . . another perfect occasion for a Ben Elton satire on the modern world. . ." (Financial Times). Popcorn: "An enjoyable, intelligent, thought-provoking play" (Independent); "It thrills on stage precisely because it adopts the sick humour, sickening violence and downright sexiness of the Stone-Tarantino school of film-making that Elton is satirising" (Evening Standard).
Book Synopsis Public Relations As Activism by : Derina R. Holtzhausen
Download or read book Public Relations As Activism written by Derina R. Holtzhausen and published by Routledge. This book was released on 2013-06-17 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
Book Synopsis A Day I Ain't Never Seen Before by : Joe Bateman
Download or read book A Day I Ain't Never Seen Before written by Joe Bateman and published by University of Georgia Press. This book was released on 2023-01-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Writing for Public Relations by : Arhlene A. Flowers
Download or read book Global Writing for Public Relations written by Arhlene A. Flowers and published by Routledge. This book was released on 2015-12-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
Book Synopsis We Ain't Making Sausage Here by : Marshall Cobleigh
Download or read book We Ain't Making Sausage Here written by Marshall Cobleigh and published by Peter E. Randall Publisher. This book was released on 2005 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Untold hysterical and historical stories about his 33 years serving New Hampshire and America."--Cover.
Book Synopsis The Last of the Husbandmen by : Gene Logsdon
Download or read book The Last of the Husbandmen written by Gene Logsdon and published by Ohio University Press. This book was released on 2014-08-27 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Nan turned to see Ben’s faceturn as hard and white as asauerkraut crock. When he didnot respond, Nan figured thathe was just going to back offas he usually did, the shy andretiring husbandman. She didnot know her history. She didnot know that shy and retiringhusbandmen have been knownto revolt against oppressionwith pitchforks drawn.” — The Last of the Husbandmen In The Last of the Husbandmen, Gene Logsdon looks to his own roots in Ohio farming life to depict the personal triumphs and tragedies,clashes and compromises, and abiding human character of American farmingfamilies and communities. From the Great Depression, when farmers tilledthe fields with plow horses, to the corporate farms and government subsidyprograms of the present, this novel presents the complex transformation of alivelihood and of a way of life. Two friends, one rich by local standards, and the other of more modest means,grow to manhood in a lifelong contest of will and character. In response tomany of the same circumstances—war, love, moonshining, the Klan, weather,the economy—their different approaches and solutions to dealing with theirsituations put them at odds with each other, but we are left with a deeper understanding of the world that they have inherited and have chosen. Part morality play and part personal recollection, The Last of the Husbandmen is both a lighthearted look at the past and a profound statement about the present state of farming life. It is also a novel that captures the spirit of those who have chosen to work the land they love.
