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Author : F. C. Allvine
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (499 download)
Download or read book Public Policy and Marketing Practices written by F. C. Allvine and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.0/5 ( download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (1 download)
Download or read book Public Policy and Marketing Practices : Proceedings written by Fred C. Allvine and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Workshop on Public Policy and Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (815 download)
Download or read book Proceedings of Workshop on Public Policy and Marketing Practices, Held at Northwestern University, June 12-13, 1972 written by Workshop on Public Policy and Marketing Practices and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.:/5 (319 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (43 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (217 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 409 pages
Book Rating : 4.:/5 (31 download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 713 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author :
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.E/5 ( download)
Download or read book Journal of Public Policy & Marketing : JPP&M written by and published by . This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff French
Publisher : Oxford University Press
ISBN 13 : 0198717695
Total Pages : 273 pages
Book Rating : 4.1/5 (987 download)
Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Author : O. C. Ferrell
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Policy Issues in Marketing written by O. C. Ferrell and published by . This book was released on 1975 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 1317744101
Total Pages : 403 pages
Book Rating : 4.3/5 (177 download)
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.E/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Staci M. Zavattaro
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.0/5 (37 download)
Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.
Author : Paul N. Bloom
Publisher : SAGE
ISBN 13 : 9780761916260
Total Pages : 570 pages
Book Rating : 4.9/5 (162 download)
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
