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Author : Edward Forrest
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (89 download)
Download or read book Psychographic Segmentation of the Television Audience written by Edward Forrest and published by . This book was released on 1981 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Howard Wicks
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.3/5 (129 download)
Download or read book Using "benefit Segmentation" Strategies to Define Local Broadcast Television News Audience Segments written by Robert Howard Wicks and published by . This book was released on 1987 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathleen A. Hansen
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 ( download)
Download or read book Behind the Message written by Kathleen A. Hansen and published by Allyn & Bacon. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
Author : Ronald E. Frank
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (248 download)
Download or read book An Interest-based Segmentation Study of Television Audiences written by Ronald E. Frank and published by . This book was released on 1978 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michel Wedel
Publisher : Springer Science & Business Media
ISBN 13 : 1461546516
Total Pages : 387 pages
Book Rating : 4.4/5 (615 download)
Download or read book Market Segmentation written by Michel Wedel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Author : Ien Ang
Publisher : Routledge
ISBN 13 : 1134940424
Total Pages : 185 pages
Book Rating : 4.1/5 (349 download)
Download or read book Desperately Seeking the Audience written by Ien Ang and published by Routledge. This book was released on 2006-06-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317565843
Total Pages : 191 pages
Book Rating : 4.3/5 (175 download)
Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317565851
Total Pages : 202 pages
Book Rating : 4.3/5 (175 download)
Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Author : Timo Dietrich
Publisher : Springer
ISBN 13 : 9811018359
Total Pages : 210 pages
Book Rating : 4.8/5 (11 download)
Download or read book Segmentation in Social Marketing written by Timo Dietrich and published by Springer. This book was released on 2016-10-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Author : Hugh Malcolm Beville
Publisher : Psychology Press
ISBN 13 : 9780805801743
Total Pages : 430 pages
Book Rating : 4.8/5 (17 download)
Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1506366295
Total Pages : 545 pages
Book Rating : 4.5/5 (63 download)
Download or read book Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2018-12-27 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy teaches readers how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.
Author : Karen Buzzard
Publisher :
ISBN 13 :
Total Pages : 478 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Definition of the Audience in the History of Television Audience Research written by Karen Buzzard and published by . This book was released on 1985 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adele Revella
Publisher : John Wiley & Sons
ISBN 13 : 111896165X
Total Pages : 240 pages
Book Rating : 4.1/5 (189 download)
Download or read book Buyer Personas written by Adele Revella and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Author : John L. Sullivan
Publisher : SAGE Publications
ISBN 13 : 1506397387
Total Pages : 290 pages
Book Rating : 4.5/5 (63 download)
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Author : Joseph Turow
Publisher : Yale University Press
ISBN 13 : 0300258739
Total Pages : 345 pages
Book Rating : 4.3/5 (2 download)
Download or read book The Voice Catchers written by Joseph Turow and published by Yale University Press. This book was released on 2021-05-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller’s voice reveals about that person’s emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person’s weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual’s voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.
Author : Michael A. McGregor
Publisher : Routledge
ISBN 13 : 1317347927
Total Pages : 692 pages
Book Rating : 4.3/5 (173 download)
Download or read book Head's Broadcasting in America written by Michael A. McGregor and published by Routledge. This book was released on 2016-01-08 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on State, Foreign Operations, and Related Programs
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.3/5 ( download)
Download or read book State, Foreign Operations, and Related Programs Appropriations for 2014 written by United States. Congress. House. Committee on Appropriations. Subcommittee on State, Foreign Operations, and Related Programs and published by . This book was released on 2013 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
