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Book Synopsis Promotional Marketing by : Roddy Mullin
Download or read book Promotional Marketing written by Roddy Mullin and published by . This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Book Synopsis Marketing Your Book: An Author's Guide by : Alison Baverstock
Download or read book Marketing Your Book: An Author's Guide written by Alison Baverstock and published by Bloomsbury Yearbooks. This book was released on 2008-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.
Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela
Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Book Synopsis Compendium of Medical Advertising by : United States. Food and Drug Administration
Download or read book Compendium of Medical Advertising written by United States. Food and Drug Administration and published by . This book was released on 1967 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Associated Advertising written by and published by . This book was released on 1922 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Power of Promotional Products by : Maria Carlton
Download or read book The Power of Promotional Products written by Maria Carlton and published by Maruki Books. This book was released on 2007-08-15 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.
Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Book Synopsis The Copyright Handbook by : Stephen Fishman
Download or read book The Copyright Handbook written by Stephen Fishman and published by Nolo. This book was released on 2024-01-30 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you work with words, you need this book No writer likes to see their hard work or creativity copied by others—or to be accused of copying. Fortunately,The Copyright Handbook provides everything you need to protect yourself. Find information and forms to help you: learn what copyright law protects and doesn’t register your work with the Copyright Office deal with infringers, online and off transfer ownership of a copyright get international copyright protection understand the “fair use” rule obtain permission to use copyrighted work, and profit from your copyright. This edition is updated with key court decisions and emerging rules in order to provide the latest guidance on registering and protecting your work, plus new information covering artificial intelligence (AI) and copyright, the Copyright Office’s new Public Records System online database, and the Copyright Claims Board (small claims court for copyright infringement). With Downloadable Forms: Essential forms and agreements including a Copyright Assignment, Work-Made-for-Hire Agreement, Collaboration Agreement, and Permission Agreement are available for download (details inside).
Book Synopsis Library of Congress Subject Headings by : Library of Congress
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Textbook of Pharmaceutical Medicine by : John P. Griffin
Download or read book The Textbook of Pharmaceutical Medicine written by John P. Griffin and published by John Wiley & Sons. This book was released on 2009-10-15 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook of Pharmaceutical Medicine is a standardreference for all those working in pharmaceutical medicine and therecognised text for the UK Faculty of Pharmaceutical MedicineDiploma. This is a comprehensive volume covering the processes bywhich medicines are developed, tested and approved. Regulations fordrug development in the UK, EU, USA, Australia and Japan arediscussed, providing relevant information for drug approval in themain continents where new drugs are developed. The chapters are written by leading academics, medical directorsand lawyers, providing authoritative and in-depth information fortrainees on the Faculty course, and for physicians working in thepharmaceutical industry. As well as thorough updating of theregulatory chapters, the 6th edition includes chapters onthese vital new areas: Paediatric regulation Ethics Due diligence and the pharmaceutical physician
Book Synopsis Library of Congress Subject Headings by :
Download or read book Library of Congress Subject Headings written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Law of Advertising in Ireland by : Patrick Ambrose
Download or read book The Law of Advertising in Ireland written by Patrick Ambrose and published by Bloomsbury Publishing. This book was released on 2015-10-29 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.
Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Book Synopsis Between Text and Image by : Delia Chiaro
Download or read book Between Text and Image written by Delia Chiaro and published by John Benjamins Publishing. This book was released on 2008-08-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade interest in research on screen translation has increased sharply while at the same time fast moving technological breakthroughs are continually modifying and renewing both products and well-established methods of linguistic mediation. Thus, as more scholars choose to devote their energies to investigating this multi-faceted field, there is an ever-growing need to map out where the discipline stands and where it is going in terms of research. This book sets out to establish the state of the art of this ever expanding field and at the same time to underscore the work of scholars following new paths of investigation both in terms of innovative linguistic mediations being examined and pioneering experimental design. The volume includes descriptions of sophisticated electronic databases and corpora of audiovisual products for the big and small screen, and the rationale behind them, e.g. how they are created and programmed for querying; technical limitations; homogeneity in querying languages. Furthermore, Between Text and Image also includes a number of cutting edge studies in audience perception of audiovisual products, i.e. empirically based viewer centred studies which are still rare yet essential if we wish to gain a thorough understanding of the field. Finally, the volume does not fail to ignore examples of original research carried out from both a traditional linguistic viewpoint and from a more cultural perspective.
Book Synopsis Advertising and Sales Promotion by : Pankhuri Bhagat
Download or read book Advertising and Sales Promotion written by Pankhuri Bhagat and published by SBPD Publishing House. This book was released on 2020-06-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Sales Promotion by Pankhuri Bhagat is a publication of the SBPD Publishing House, Agra. The author holds a M.Com., B. Ed., NET and MBA degree. She was the assistant professor at SVMMPG College, Gorakhpur. Book Code - 4945
Book Synopsis Advertising and Public Relations by : Shelly Field
Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Book Synopsis How to Publish, Promote, & Sell Your Own Book by : Robert Lawrence Holt
Download or read book How to Publish, Promote, & Sell Your Own Book written by Robert Lawrence Holt and published by St. Martin's Griffin. This book was released on 1986-07-15 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Holt, himself the successful author of four self-published books, now shares his knowledge and savvy with other would-be author-publishers in this step-by-step guide to every aspect of self-publishing. If you yearn join the ranks of such self published authors as Henry Thoreau, Upton Sinclair, Anais Nin, and George Bernard Shaw, if you've ever thought of doing it yourself, then this is the book for you. How to Publish Promote and Sell Your Own Book provides you with everything you ever wanted to know about self-publishing--and never even thought to ask.
